That night, the operators of TV Asahi were extremely busy.
After the show aired, a steady stream of calls came in with all kinds of questions. Some of the calls came from those who expressed support for the band, while others criticized the capital for being too overbearing. Some expressed sympathy for the band, while others were concerned about the band's arbitrary interference.
of indignation.
It has been decades since the television era, and the public has long known how to use the power in their hands as the audience.
After the program ends, these phone calls will help to become THEBLUEHEARTS.
Among the continuous calls from viewers, a considerable number of them were asking about the producer Shinichi Iwahashi who appeared in the program.
Some viewers wanted to know more information about producer Shinichi Iwahashi, some praised producer Iwahashi's boldness, and some asked TV Asahi to invite Iwahashi-san to appear on a TV show.
This program is not only a documentary about THEBLUEHEARTS, but also a promotional video for Shinichi Iwahashi.
In addition to these, there are more viewers asking the same question: Are the "fusion" series of commercials on TV during this period, the last producer Shinichi Iwahashi, and this producer Iwahashi, right?
the same person?
For other requests, the operators skillfully used work rhetoric to resolve and respond. Only when faced with this question from the audience, they gave an affirmative answer——
The producer who planned the album "Fusion" is also Iwahashi-san.
…
It turns out that it was this Iwahashi-san who took the lead in the project!
It wouldn’t be surprising if such an ambitious producer could allow these almost unrelated people to appear in the same advertisement!
There’s no reason not to look forward to a project produced by Sanlai Iwahashi!
So, when will the album be released?
After THEBLUEHEARTS' documentary program was broadcast on October 8, the public knew who the producer Shinichi Iwahashi was, and they were full of affection and admiration for him.
I had emphasized this name every day before, and when I had whetted the audience's appetite, I told them who this name was.
Then, at this moment, the advertisement for the planned album and the release time were announced.
…
Office U-MIZ.
Watanabe Wan Yumi finished answering the phone, walked back, looked at Iwahashi Shinichi, "Can you say 'As expected of you' again?"
Her tone was both admiring and joking, with a hint of playful sarcasm.
When you hear it, it sounds like something only someone who knows you well can say.
When Iwahashi Shinichi heard it, he didn't feel uncomfortable at all. He waited calmly and calmly.
"Huh?" Watanabe Wan Yumi looked at him.
He also followed suit and looked at Watanabe Wan Yumi.
The two looked at each other for a while. Watanabe Wan Yumi guessed what he meant, sat down and said to herself, "The episode of THEBLUEHEARTS got a ratings of 36.7. The highest point was 42.1."
She repeated the information on the phone just now, "This rating ranks fifth in TV Asahi's program ratings list this year."
When TV Asahi first agreed to do this program, they were concerned about the reputation of Shinichi Iwahashi and Manyumi Watanabe's cooperation with them. But after the show became popular, they realized that they had seized a great opportunity.
It wasn't until the ratings came out that they realized that a golden rooster had jumped into their arms.
No. It was Shinichi Iwahashi who brought this golden rooster to their arms.
"When you go back later, you will definitely receive a call from TV Asahi." Watanabe Manyumi said firmly.
Iwahashi Shinichi joked with her, "When I heard that, I wanted to go back quickly."
Watanabe Manyumi didn't mind either, and responded unhurriedly, "I'm not trying to drive you away."
"The things I'm waiting for haven't come yet, and I can't get them away." Iwahashi Shinichi was also in a good mood.
Watanabe Wan Yumi smiled, walked into the reception room, and came back after a while, holding wine and two wide-mouth glasses. Iwahashi Shinichi watched her pour the wine and picked up one of the glasses.
The two wine glasses clinked lightly.
"There's one more thing." Shinichi Iwahashi drank the wine and refused to let go.
Watanabe Wan Yumi was about to extend her hand when she suddenly remembered something and couldn't help but smile, "As expected of you."... Just waiting for her to say the unsaid "As expected of you".
Shinichi Iwahashi showed an expression that meant he could win the game.
He put down his wine glass and stood up, "I have to go back."
Watanabe Manyumi walked him to the door. Iwahashi Shinichi looked at her and said, "THEBLUEHEARTS's record deal will be over soon and he will enter the company, and the new album will be produced immediately. Then there is the manager's appointment——"
"Take your time." Watanabe Wan Yumi interrupted him.
Iwahashi Shen nodded, "Okay, then do the same thing."
…
One time he went to the record company, and sure enough, the clerk told him that TV Asahi had called. Not only TV Asahi, but also from all over the industry.
Shinichi Iwahashi first called TV Asahi. As soon as the call was answered, the producer of the TV station on the other end of the phone was so friendly that he could only be called a brother-in-law.
Speaking of which, he had previously produced "Band Paradise" with TV Asahi, and might even launch a prank show in the future. The two parties usually cooperated a lot, and their relationship was not bad, but today, he clearly felt that the TV producer was
The attitude is even different.
The ratings for the first episode ranked among TV Asahi's top five programs of the year. This is certainly worthy of the TV station's celebration. I was polite and grateful to Shinichi Iwahashi who handed over the plan.
However, if you add what he did in this matter, it will be different.
In order to achieve the current effect of this program, he laid out the plan in the early stage, contacted Joan Jett, and arranged such a wonderful ending method. This is already meticulous and powerful enough.
But if you add in the series of advertisements for the planned album that are closely related to this program——
Choosing to play the promotional advertisement before the start of this program is of course intentional. After whetting the audience's appetite, and then giving such an answer, the publicity effect will be 100%.
This project involves half of the industry. The participating companies all hope that the project will be as hot as possible. They can only actively cooperate with the publicity strategy he planned. As for an underground band, other companies have not touched it in the past, but now
Considering Iwahashi Shinichi's face and the interests of the project, he would not disrupt the situation.
With this plan, the industry almost gave Shinichi Iwahashi a collective green light, allowing him to have smooth sailing during the layout period.
On the one hand, they use the power of the program to promote the project, and on the other hand, they use the sweetness of publicity to stabilize the industry.
Two things that were originally unrelated were strung together by him using his own name as a thread on a string of beads.
Now, after the show was broadcast, the ratings exploded, the advertisement reached the top of the topic, and even his own name became a hot topic. There were constant calls to TV Asahi asking about "Producer Iwabashi."
Even he, the man in black behind the scenes, suddenly became the focus of public attention, and he had already gained fame and fortune.
When they first received Shinichi Iwahashi's plan, the production team only saw a small part of it about the program. However, at this point, after looking at the events before and after, they had nothing but admiration for this young producer.
he thinks.
With such a talent, how could you miss him, how could you not make friends with him?
The producer of TV Asahi spoke in a friendly tone on the phone and suggested that in order to celebrate the great success of this program, the TV station would treat him as a host to the proposer and formulator of this plan.
Normally, the office would provide the funds for the entertainment, and they would entertain these TV people with good food and drinks. The TV station "Food, Food and Clothes Parents" who was the man in black behind the scenes would take the initiative to invite them and spend money to entertain them. It can be said to be first-class treatment.
Of course, Shinichi Iwahashi could not refuse such an invitation.
…
After accepting the praise and invitation from TV Asahi, the next call came from the record company involved in planning the album, telling him that the publicity effect after the program was broadcast was explosive, and the inquiry calls came one after another.
The next phone call reported an increase in orders from record stores.
The next one is the record store's additional order of "I'm Standing Here". The first batch of 150,000 printed copies has been released, and the second batch of 150,000 printed copies has also been released in one go.
One hundred thousand.
Now that the decision has been made to pay for it out of my own pocket, the worry of "I won't use it for reclamation if I can't sell it all" has long disappeared. Not only will I not lose money, but Iwahashi Shinichi has already been sold.
Make a fortune.
After putting down the phone call, Iwahashi Shinichi just took a breath when the pager rang again. He took it over to take a look and dialed back. The other side was Minedao.
"It's really amazing, Iwahashi-san." Mineshima said the first sentence.
Watching him step by step from a layman who knew nothing to what he is now, Mineshima has always admired him. This time about THEBLUEHEARTS, Iwahashi Shinichi reached out generously and solved the problem carefully. Mineshima's admiration has already become a reality.
Respected.
However, this was not a phone call just to say "amazing".
Mineshima told Shinichi Iwahashi that there was an endless stream of underground musicians who applied to perform at his LIVEHOUSE, and there were also many underground musicians who submitted their resumes to the production company. The production company also received a lot of underground orders.
Production order for the song.
"There are too many. There is no way to 'accept them all' this time," Mineshima said.
Iwahashi Shinichi listened and said, "It's really incredible."
"After the show was broadcast, the underground musicians knew that you were Iwahashi-san who had been working hard for the band, and they all regarded you as a hero." Mineshima said with emotion in his tone.
Previously, because of the planned album and the debut of ZARD, there were many criticisms of Shinichi Iwahashi in the underground music circle, believing that he was too commercial and was not a musician, but just a businessman.
But as this program aired, THEBLUEHEARTS affected the underground music circle but left them powerless. In the end, it was Iwahashi-san who they had criticized who extended a helping hand to the band.
It cannot be said that underground musicians have no independent opinions and only look at one side of things. Even if Iwahashi Shinichi helped THEBLUEHEARTS despite the pressure, he could not change his thoughts and methods of commercializing the band.
However, this time, underground musicians realized that Iwahashi Shinichi was never a "betrayer", he just chose to go another way. But even when walking on the commercial road, he saw someone stuck in the muddy path next to him.
People will not sit idly by.
Shinichi Iwahashi is a businessman, but he is also a qualified musician.
With such people around, underground musicians feel a strange sense of peace of mind.
If he wants to turn to commercialization, Iwahashi-san is committed to opening up territory in the mainstream industry and making the band's path wider and wider. Even if he refuses to compromise to the mainstream, Iwahashi Shinichi will not stand by and watch the weak.
The heroes are there, giving them the courage to stand up straight.
Regardless of whether this idea is too naive, at least at this moment, underground musicians are impressed by Shinichi Iwahashi's courage and feel relieved to have such a figure.
For Shinichi Iwahashi, establishing such an image in the underground music circle has nothing to lose.
At any time, "people" come first. When running a record company, "talent" comes first. With such influence in the underground music circle, there is no need to worry about a steady stream of talents gathering around him.
.
Similarly, with such influence, he cannot be underestimated in the industry and must find ways to make good friends.
…
Before the documentary program was aired, people in the music industry were relatively reserved, and few people openly expressed their thoughts. People in the entertainment industry who spoke previously were all creators who usually speak loudly and dare not speak out.
After the documentary program was broadcast, the direction of the trend was detected, and more and more people spoke about it. However, the band's popularity is already as high as it can be, and these speeches cannot push the popularity to a higher level.
That is to say, add a few pieces of firewood next to it.
On the other hand, there were a few comedians who were always outspoken. They deliberately went against the mainstream and said something critical about the band on the show. However, they lived up to expectations and were bombarded by the audience who watched the TV - and they were even more disliked.
As we enter October, the focus of the first half of the month is undoubtedly THEBLUEHEARTS, whose popularity has continued to rise, and their much-anticipated planned album.
The third hot spot among them is Shinichi Iwahashi who created these two hot spots.
This name is frantically inquired about by ordinary audiences, regarded as a hero by the underground music circle, and made friends with by the industry——
But somewhere in Tokyo, in the eyes of someone, this name and this program have special meaning.
The day after watching this episode of THEBLUEHEARTS, Miyuki Nakajima went to her record company, Polygon.
This year, Miyuki Nakajima has planned a musical "Night Party" in which she is the lead. The premiere is scheduled for mid-November. This stage coincides with intensive rehearsals.
Because of this, his sudden appearance at the record company surprised the staff.
Not only that, when she came over this time, she also made a somewhat strange request.
"For the live video of the NAON YAON music festival, I remember that Polly Carson was in charge, is that right?"
Although Miyuki Nakajima said it as a question, her tone was quite certain. On the contrary, the staff was a little unsure when she was suddenly asked about an old matter, so she went to make a phone call first.
After a while, he came back and reported to her: "Yes, we conducted a routine on-site archiving."
