Previously, Iwahashi Shinichi gave ZARD assignments and asked the band to produce new songs with the goal of "best-selling", which was to prepare for this breath.
Best-selling songs are definitely not a matter of luck. On the contrary, record practitioners and songwriters have a set of judgments on what kind of songs have the potential to become popular and how to write them to sell well.
Otherwise, there would not have been distinctions between hit songs and non-hit songs, A-side songs and B-side songs from the beginning.
Of course, it is one thing to sell well, but it is another thing to reach a phenomenal level and gain popularity - at least it requires the right time, right place and right people.
But opportunities are reserved for those who are prepared. For the man in black behind the scenes, it means going all out and making all the preparations possible so that when the God of opportunity comes, he can catch his forehead.
On one side, a few people from ZARD were working hard in the recording studio. After the song was written, Sachiko Kamaiike, who was responsible for the lyrics, went over and over again to modify one of the words. Every time he changed it, the entire recording studio had to work overtime.
Fortunately, as a band musician, I have the freedom to mess with people.
On the other side, Shinichi Iwahashi also has to prepare for the band’s release of this single.
Previously, he had put his idea to Fujifilm, and now it was logical to meet with the representatives there to discuss the use of ZARD.
What Shinichi Iwahashi wants to talk about is not only a theme song for an advertisement, but he also hopes to use Sachiko Kamaiike to shoot the advertisement. Not only does he want to use Sachiko Kamaiike to shoot the advertisement, he also hopes to cooperate with Fujifilm to hold an event for the public about this advertisement.
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If you want to make the public have a deeper impression of the band and make the songs more popular for a longer period of time, there is no better way than to invite the public to participate.
To mobilize the public's enthusiasm for participation, there is nothing better than selection, prizes, and allowing the public to experience the real feeling that they have actually participated.
Fujifilm is the sponsor of the DREAMSETRUE outdoor concert. It previously accepted Shinichi Iwahashi’s suggestion that Momoko Kikuchi shoot an advertisement, and the subsequent response was excellent. Companies that deal in imaging products naturally have the conditions and advantages to host such an event.
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As early as when Kikuchi Momoko's commercial aired, Iwahashi Shinichi was inspired and was already planning this matter.
Now that the TS incident has come out, Shin Iwahashi's reputation has been rising, and his ability to plan the whole thing has allowed the industry and even advertisers to see his calculating skills——
Not only that, his methods were clean enough, and he did not use any means that would make people feel uncomfortable when thinking about it later. This is an important reason why he is constantly touted after showing his strategy.
Nowadays, Shinichi Iwahashi is well-known in the industry, and ZARD is not an unknown person. It is not difficult to promote such a cooperation.
At the beginning of the new quarter, TV stations have to update their advertisements, and now is the time.
However, before taking action, Shinichi Iwahashi did not contact the representatives of Fujifilm himself. Instead, he followed the previous method of soliciting sponsors for DREAMSETRUE's tour and contacted his brother-in-law Hiroyuki Narita and told him his plan.
Because of his relationship with Nakamori Akina, Narita Hiroyuki's attitude towards him changed a lot.
However, this was not unexpected by Shinichi Iwahashi. Rather, he took the initiative to expose himself in front of Narita Hiroyuki in order to let him make a choice.
Iwahashi Shinichi knew very well what kind of hopes and plans this brother-in-law had for him. Since it was a matter of profit, it would be better to tell the matter first and let Hiroyuki Narita do it.
Decide.
If he hadn't had such an idea, there would be no need to be the first to reveal it to Hiroyuki Narita.
It is precisely because he and Narita Hiroyuki have their own plans for each other, but unlike him and Watanabe Manyumi, who have common causes and interests, that they have to say what they want to say in advance.
After the showdown, although Hiroyuki Narita's attitude changed, he did not completely stay away from Shinichi Iwahashi.
When the first preview of the planned album was broadcast, in the face of Iwahashi Shinichi's ability, although that move was still not wise enough in Narita Hiroyuki's opinion, it more or less gave rise to an idea that could eventually be resolved by this brother-in-law.
And this October, after the TS incident, the entire society was talking about it, and it was impossible for Hiroyuki Narita, who was well-informed, not to know the details.
Amidst the praise for Shinichi Iwahashi, Hiroyuki Narita's mood was extremely complicated. He knew that his brother-in-law was capable, but he never imagined that this guy could be so strong.
It's so strong that even that stupid move doesn't seem to be a big problem now. It's not that Hiroyuki Narita has changed his mind. He thought this move was unwise from the beginning to the end. However, when faced with his brother-in-law, he showed it again and again.
With his talent, I became more and more convinced that he must have a way to resolve it.
Last time Iwahashi Masaaki and Iwahashi Chiyo came to Tokyo, and during the dinner party, Iwahashi Shinichi already mentioned that he wanted to cooperate with Fujifilm again.
At that time, Hiroyuki Narita showed interest in this matter. It was not only out of genuine curiosity, but also to convey a certain attitude of his own -
He had no intention of staying away from Shinichi Iwahashi.
Since then, Hiroyuki Narita has not forgotten this matter, and he is still waiting for when Shinichi Iwahashi will contact him. Unexpectedly, before talking about cooperation, he first waited for Shinichi Iwahashi. Anyone who listens to this will admire him.
Generous.
Ever since Shinichi Iwahashi revealed that he was dating Nakamori Akina, the brother-in-law and brother-in-law tested each other. Now, in the face of absolute ability, the dust seemed to have settled——
Hiroyuki Narita had no second thought except continuing to cooperate with his brother-in-law.
To be honest, Shinichi Iwahashi did this, first exposed himself to Hiroyuki Narita and gave him a chance to retreat. This was an act of honesty on his part. After that, he showed his strong talents again and again.
This kind of person is worth cooperating with. Even if the point of no return is reached, with his uprightness, he will probably not implicate others.
Narita Hiroyuki made up his mind, and Iwahashi Shinichi contacted him one by one and responded immediately.
The same is true for Iwahashi Shinichi. Narita Hiroyuki has a bright future in Dentsu, and it is beneficial to have such an ally. He has exposed himself and shown himself, and now this brother-in-law is still willing to continue to cooperate. So, even if
Reach a consensus.
The conflict between him and his brother-in-law caused by his relationship with Akina Nakamori was temporarily put aside because of Hiroyuki Narita's willingness to work for ZARD. With Hiroyuki Narita continuing to act as a middleman, discussions with Fujifilm will definitely
More smoothly.
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Being famous in the industry, for Shinichi Iwahashi, has brought far more than just the appreciation and praise he has received and the opportunities that have come to him.
Please ask for help. You can steal book stamps like food. Come and steal your friends' book stamps to vote for my books.
In addition to these, a door was opened in front of him that had not been opened for him before: joining the Recording Association.
The Japan Recording Association extended an invitation to Iwahashi Shinichi, hoping that GENZO could also become a member of the Recording Association.
Prior to this, this small sparrow temple was not actually on the membership list of the Recording Association.
Although Shinichi Iwahashi is responsible for leading a large-scale project, a plan is a plan, and cooperation is a cooperation. It is a small company, and the only singer who has really debuted is the band ZARD. Although the band is also popular, it has not reached the front line. Besides,
, except for ZARD, there is no one else who can do it. The old guys from the Recording Association really look down on this small company.
The people who work in this association include people from record companies, big-name songwriters, and senior officials, as well as people related to the government. It is so complicated that you cannot get in just by taking the lead in planning an album.
In other words, in this planned album, the one with the weakest presence is GENZO. It is all due to Shinichi Iwahashi himself stringing beads, bringing in private goods, and arranging his own people to join in to gain popularity.
In the industry, Shinichi Iwahashi is highly recognized as a producer, and his name is definitely more useful than GENZO.
But, it's different now.
First of all, the company has TS joining the company, and has launched a new band BOLAN - this band also participated in the album planning. Both bands have made it clear that their prospects are worth looking forward to, and GENZO has more eggs in the basket.
This means that Shinichi Iwahashi and the second lady of Watanabe Producer are not just fighting, but they have higher ambitions.
However, this is not the real reason why the Recording Association wants to recruit GENZO as a member. To put it bluntly, GENZO is invited to join the Recording Association because of Shinichi Iwahashi.
His initiative this time was too big, and the response was too strong. If he had only supported the planned album previously, it would not have alarmed those old guys. However, if you include TS and his underground music
The amazing influence he gained from the circle was such that he had to take the initiative to invite him to join.
The underground music scene supplies the mainstream music scene, and now, this young producer is well-received in the underground music scene. Coupled with his outstanding ability, young age, and his ability to make deep calculations, no one dares to underestimate him.
Now that he can single-handedly connect half of the industry to his advantage, he can turn TS out of danger and make himself famous, who knows what else he can do in the future?
Of course, we should let such a person become one of our own.
He is young and has no relevant resume, so he cannot be recruited to serve in the Recording Association.
In this case, I turned my attention elsewhere. Since Iwahashi Shinichi invested all his wealth in the record company, he had no choice but to absorb his company into the Record Association.
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Of course, for Shinichi Iwahashi, the long-term benefits of a record company joining the Recording Association outweigh the disadvantages.
The so-called disadvantages are nothing more than paying some protection fees after joining an organization, but the advantages are much greater. For example, after joining, you will have the support of the organization in some matters and communicate with other companies.
There are more...
In fact, when I took the lead in planning the album, I also had the intention to join the Recording Association in the future in order to build a good relationship with the industry. If GENZO doesn't plan to become big and doesn't plan to play with others, then it doesn't matter if they don't join, but
Since you are so ambitious, it is unrealistic to be a minority, so you still have to try to get in.
As for whether he will become a dragon-slaying boy or an evil dragon in the future, or turn into a gem in the evil dragon's treasure chest...that is a matter for the future.
Now that the opportunity is coming to your door, and the cards are abundant, it would be a good idea to join in while taking advantage of the situation.
Moreover, according to industry rules, the singers affiliated to record companies that have not joined the Recording Association are not eligible to receive sales certification.
In other words, if you are not a member of the Recording Association, no matter how much you sell, it has nothing to do with certification such as platinum records, and you are not eligible to participate in the annual "Japanese Gold Record Awards".
The Record Awards and the Golden Disc Awards have similar names, but the Golden Disc Awards were founded in 1986, and the first new awards were held only in 1987. The selection criteria are simple and crude. It depends on the sales volume and who sells more.
Who is the "Entertainer of the Year".
By the way, the first Artist of the Year was Akina Nakamori.
In short, if you want record certification, you have to join the Recording Association. After joining, you have to pay protection fees every year and get corresponding protection. To be honest, when comparing the Recording Association with the Music Association, the biggest difference is probably
The Recording Association rarely practices banning artists.
For a company like GENZO, whose goal is to impact the industry's popularity, there is no reason not to join the Recording Association. What's more, this invitation is obviously for GENZO, but in fact it is for Shinichi Iwahashi. It would be bad not to agree.
This is the moment when we are going all out to move forward, and this is the time when we want to avoid being excluded from the industry.
Iwahashi Shinichi thought so, and Watanabe Manyumi agreed with him. Both of them felt that this was a good opportunity that could be seized. The company was about to show off its capabilities and was lacking such an opportunity.
The two of them hit it off immediately, and joining the Recording Association was a done deal.
After replying to the Recording Association and agreeing to join, they began to make relevant preparations. In addition to various necessary official procedures, they also included a welcome party for Shinichi Iwahashi and his GENZO, and specially customized souvenirs for GENZO.
, and are even ready to issue a gold record certification to ZARD——
ZARD issued a gold record certification for its previously released records. It’s never too late to eat well.
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On this side, we have to find ways to monetize the fame brought by the planned album and TS incident into something more practical.
On the other side, Watanabe Manyumi followed Shinichi Iwahashi's suggestion and contacted an agency focusing on actors' business, preparing to release TS's agent.
Taking this opportunity, Iwahashi Shinichi and Watanabe Manyumi talked in detail, and the two sides talked things over in advance.
It is impossible for a singer signed by a record company to put all her management contracts in her U-MIZ. They are not a self-produced and self-marketed behemoth like Sony, and they cannot accept the full contracts of so many singers.
Of course, not all are released.
The best way is to use singers to contact other agencies in exchange for TV station resources.
The resources obtained in exchange are, on the one hand, the singer's own publicity resources, and on the other hand, there are also drama resources that Watanabe Mayumi can use to run her acting business.
In addition, she also needs to leave a few good cards and put them in U-MIZ to support the actors in her agency and to cooperate with TV stations to produce programs.
The industry is a place of win-win cooperation. If you keep all the good things in your own hands, in the end, they will either be taken away or destroyed.
Iwahashi Shinichi can think of this, and Watanabe Manyumi understands it even better.
