The identity of the band's Giraffe Man cannot be kept a secret.
Kitagawa wanted to find out, and he could get the answer from Sony's senior management. Of course, the higher his status in the industry, the less likely he would reveal the true identity of the Giraffe Man.
Likewise, if it weren't for the incident between Morohoshi Kazumi and SMAP, he wouldn't be interested in a band mascot.
Now that I know Shinichi Iwahashi's other identity, what Kitagawa Kaguo has to do is to beat the heads of those little devils of Hikaru Genki, take a detour when he sees DREAMS E T breast E, and then reveal this secret and go to
The water from the back well does not interfere with the water from the river.
...that's how it should be.
At the end of December, in preparation for the New Year holiday, the record sales list stopped counting. The New Year holiday was over, and the sales list had been backlogged for more than two weeks, and the cumulative sales results during this period were finally announced.
It’s a brand new year for the record industry. Once the album charts resume statistics, it will start comprehensively and thoroughly.
And in this first issue of the new year's record sales list, the one that plays the most important role is Shinichi Iwahashi's GENZO series.
The first album list of the new year and the top of the album list are undoubtedly occupied by the long-planned album.
Years ago, the continuous release of singles was so popular that the public never took their eyes off this project throughout the second half of the year. And every single in the project sold well and had a good reputation.
, this album that contains all the good songs in one go is full of temptation for ordinary consumers.
With the reputation of previous singles as a reference, you will definitely not suffer a loss even if you buy this album, right?
When an event occurs, newspapers and television provide real-time follow-up reports, while magazines are responsible for summarizing the event after it has passed. This is exactly what happened when applied to this project.
Consumers who have never purchased singles are buying this album that contains all the songs at this moment. This album also means "summary" to ordinary consumers.
And things with the meaning of "summary" often also have the function of "collection". This album is full of temptation even for consumers who have bought planned singles.
Even though I was a little hesitant before, when the planned album started to be advertised, its unique selling points were written on the stickers on the album casing.
"The inside pages of the album exclusively contain behind-the-scenes photos taken during the recording period."
The word "exclusive" appeals to the hearts of Japanese people who are extremely enthusiastic about various "limited editions and exclusive broadcasts".
Obviously every song in the album has been released separately as a single, but this album still has many selling points, whether it is consumers who have never bought a single, bought a few of them, or
It’s one that I bought a lot of times...
Everyone, more or less, can find a reason to go into a record store.
Under such circumstances, album sales can be guaranteed.
However, Iwahashi Shinichi deliberately released this album when the charts were on annual holiday, so that the album sold solidly for more than two weeks. Counting two weeks as a week, this album accumulated a
Pretty scary numbers
Five hundred and eighty thousand!
In the first week of the new year, this planned album sold a number that made the entire industry take notice.
On the 9th, when GENZO got the sales figures, the media was also ready to report it in music news and newspapers.
Again, ordinary people won’t pay attention to whether this list is for one week or two weeks. When reading the draft, they can only see the eye-catching and nerve-wracking number of “580,000 first impressions.”
.
For an album that can reach over 50,000 sales in its first release, this sales figure is yet another round of publicity and agitation.
There are media joining in the fun and continuing to increase the popularity, not to worry about topics and spontaneous advertisements.
…
This planned album topped the album chart, and in the first issue of the New Year's Singles Chart, Bo LAN firmly won the championship with sales of 210,000 copies, achieving the band's first solo hit since their debut.
Weekly leaderboard.
The previous collaborative single with Ayako Fuji has already won the weekly championship, and the cumulative sales so far have approached the 200,000 mark. Therefore, if it does not have the prefix "alone", it will be the second time it has won the weekly championship.
It was expected that the planned album would win the championship. It is also true that Shinichi Iwahashi had high expectations for Bo LAN's new single. However, it did not surprise him that the planned album sold 580,000 copies. Bo LAN's new single could sell 580,000 copies.
Two hundred and one thousand, but it really surprised and surprised him.
The collaborative single with Fuji Ayako was a successful promotion for Bo LAN. The planned single was a hit, and along with it, Bo LAN's creative ability, as well as the band itself, gained a lot of attention.
This time, I deliberately chose to release the band’s new single four days after the release of the planned album, with the intention of riding on the popularity of the planned album.
Without him taking the initiative to contact me, there must be a record store that deliberately places the band's singles near the planned album.
With these two bonuses, coupled with the promotion prepared by the company for Bo LAN and the quality of the song itself, Shinichi Iwahashi's expectations for the band's new single cannot be lower than the initial sales of 127,000 copies of the planned single.
Moving numbers.
But unexpectedly, this single not only won the championship, but its sales also exceeded the 200,000 mark in one fell swoop.
With a single that has sold over 200,000 copies, at the beginning of the new year, the band has booked all the appearances on prime-time music shows, and there is nothing that the program team will not agree to except those they choose.
The sales of singles exceed 200,000 copies, which means that this band has become quite famous among the public.
Next, if Bo LAN can release another blockbuster single and a blockbuster album, then we can be sure that the band will really become famous.
THE BLU E HEARTS' first album after joining GENZO has sold extremely well. Since its release, it has exceeded 600,000 copies, and it is still in the top 100 of the list. It even breaks into the top 50 from time to time. It is obviously a long-term success.
Sell wearable trend.
However, although THE BLU E HEARTS is red, it is not like ZARD and LAN. Shinichi Iwahashi discovered it himself, took it hand in hand, and pushed it out from a piece of white paper.
The popularity of ZARD and Bolan means that GENZO has a completely own brand. It also shows GENZO to the outside world that it has the means and ability to discover, train and promote new talents.
Now, ZARD is still a small step away from reaching the threshold of becoming a big hit. They are just waiting for the official release of Fujifilm's advertising single to see if this step can push the band forward.
As for Bolan, who debuted later than ZARD, judging from the momentum of this single, he is already famous, but he is still one step away from confirming his status as a "big hit".
For the company, it is a good thing which of the two bands becomes popular first. Of course, the best thing is that both of them become popular. Now, what the people behind the scenes of the company have to do is to find ways to build bridges and pave the way for them and work hard together.
Push the two bands up.
New release plans, promotion plans, cooperation plans, tour plans...etc., etc., need to be met by the teams of the two bands to study them.
In addition, the debut of newcomers must be brought to the forefront.
There is not enough manpower, and after the New Year, it is necessary to recruit people with great fanfare and expand the scale.
In the first week of 1990, GENZO took the top spot on both the singles chart and the album chart. After receiving the sales results, the entire GENZO celebrated with great fanfare and even put up a banner in the office.
"Congratulations to GENZO for both singles and albums ranking first on the charts!"
"The planned album is scheduled to sell one million copies! Bo LAN debuts at number one in the first week!"
The employees of the company are extremely excited at the moment. The planned album and Bo LAN's new single are both huge hits. Bonuses and celebration parties are definitely indispensable.
While urgently making celebration banners, we also arranged for clerks to reserve the venue for the company's first celebration after the New Year.
Go to a grand hotel, go to a Japanese garden, or simply rent a cruise ship for luxury... There are many options to choose from.
Of course, it’s not easy to book venues after the New Year. You’ll have to book whatever you can.
…
Ever since Shinichi Iwahashi sat down in the office in the morning and received the sales list, there has been an endless stream of congratulatory calls. Of course, they were all congratulating him on the album he planned.
The project itself was accomplished with the support of half of the industry. Now, as the "summary" album is selling like hotcakes, Shinichi Iwahashi, a producer, has added another gold medal to his resume, and is ready to receive as much praise as he wants.
When taking the lead in the production planning, Shinichi Iwahashi's condition was that he only had the distribution rights and income from this album. Now it seems that the piece of cake he has kept for himself is enough for his GENZO to have a round belly.
During the planning and negotiation stage, when Shinichi Iwahashi presented his ideas, the participating record companies had a hard time imagining that releasing all the songs as singles and then immediately releasing an album would be possible.
sales volume.
At least, no one could think of it when Shinichi Iwahashi brought it up.
However, Shinichi Iwahashi had a backup plan early on.
On the one hand, because the copyright ownership of the planned songs is complicated, any record company other than his that wants to release a compilation album will attract opposition from other parties.
On the other hand, although the distribution rights of the album were given to GENZO, the original disc rights of the songs included were not in his hands, but in the hands of other record companies participating in the project. Therefore, while the album was selling well, the rights to the original songs included in the project were also in the hands of GENZO.
Record companies can also get their share of the original disc royalties from album sales.
As a result, even though GENZO still holds the lion's share of sales, other record companies involved in the plan are not in vain watching how he makes a fortune.
Even though other participating record companies have the copyright to the songs and have already made money from singles, Shinichi Iwahashi will not monopolize the album's profits out of prudent and long-term considerations.
If you have money, you should make it together. This is an attitude.
Now the planned album is selling like hot cakes, with an initial volume of 580,000 copies. As long as the momentum remains stable, it may even hit a million-dollar album. Shinichi Iwahashi is not only enjoying the cake, but also taking the opportunity to continue to maintain good relations with the record companies involved in the project.
For GENZO, money is important, but so are relationships.
When the initial sales of 580,000 copies are released, this project has come to a successful conclusion. Next, you don’t need to do anything. You only need to receive feedback from the record sellers, replenish the goods according to the orders, and wait for it to grind out.
That’s it.
As for the connections gained through this project, as well as various invisible and intangible opportunities, they will gradually emerge.
…
There is no need to wait and see, it will be delivered to your door immediately.
The first is Mr. Nozaki from Kenyin.
As soon as the sales of the planned album came out, he called Shinichi Iwahashi. After congratulating him, he brought up old things again. He talked about what Shinichi Iwahashi once mentioned to him, using the song "Kiss" as the theme, and Nakamori Akina again.
About collaborating on an album.
Since Iwahashi Shinichi became famous in the second half of last year, Mr. Nozaki was not completely uninterested in his initiative to continue collaborating with Akina Nakamori. What's more, the collaborative single with Akina Nakamori's participation was a hit, and now
This kind of planned album is going to be a big hit right now.
Such achievements make it clear that Shinichi Iwahashi will continue to dominate the limelight this year. Now, there are only a lot more forces that want to cooperate with him. It would be a pity to miss such a famous producer who has reached out.
Mr. Nozaki no longer hesitated at that moment, and took advantage of Dao's congratulations to talk about the matter again.
"I also think that is an excellent plan." Mr. Nozaki praised, "If possible, I hope to facilitate this matter."
Therefore, if Iwahashi Shinichi still has this idea and has not changed his mind, he is willing to act as a middleman to communicate and negotiate with Warner and Nakamori Akina herself to promote this cooperation plan.
"Of course I haven't changed my mind," Shinichi Iwahashi replied on the phone, "I'm deeply impressed by Akina-san's talent. Anyone who has seen such talent can't help but regret not being able to use some of her ideas."
Mr. Nozaki was very happy to get the accurate information. He thanked Shinichi Iwahashi on the phone and went to make arrangements himself.
Iwahashi Shinichi put down the phone and wondered how Akina Nakamori would react if she received this cooperation invitation.
...most likely he will have to be punished again for his pretense.
never mind.
Since you want to store garlic, you don’t have to worry about it being squeezed into garlic juice.
Iwahashi Shinichi remained calm and continued as if nothing had happened, letting Mr. Nozaki take care of things as he pleased.
Mr. Nozaki's side was mentioned by Shinichi Iwahashi earlier, so it can only be regarded as an appetizer before the main meal.
However, what Iwahashi Shinichi never expected was that the first invitation sent to him after Mr. Nozaki was from a firm that he had never dealt with before and had no interaction with him at all.
To be precise, they are firms that have never had any contact with each other.
Johnny's Kitagawa suddenly extended an invitation to get to know him through an independent director at Sony.
Shinichi Iwahashi was no stranger to Johnny's firm. Not only that, the trivial efforts he had made had caused Johnny to suffer a big loss -
Of course, the Kitagawa siblings would never know-
Therefore, Shinichi Iwahashi has never dealt with or interacted with Johnny.
Similarly, as a producer, Shinichi Iwahashi has never produced a male idol. Including this planned album, the only male idol invited was former idol Hideki Saijo who had long since transformed into a singer.
Because of this, Shinichi Iwahashi was surprised to be suddenly noticed by the president of an agency that only cultivates male idols.
