Everything was ready. As soon as April entered, "Let's Dance Together" was put on the shelves of record stores.
The TV commercials will start broadcasting one week in advance. During the entire promotion period, the "Chibi Maruko-chan" animation will also help, and the advertisements will be arranged after the animation is broadcast.
Starring Maruko Maruko-chan and her voice actor, announcing to the people in front of the TV: "Let's Dance Together" is released!
With multiple efforts being made, all parties involved are quite optimistic about the prospects of the single.
Once it went on sale, unexpectedly and at the same time it was expected, it achieved a good debut result. In the week of its launch, although it did not directly top the singles chart, it still ranked third.
About 70,000 tickets were sold out.
April is a big month for releasing films. Singers from all walks of life from the first, second and third tiers come together to appear. Otherwise, 70,000 copies would not be ranked third. Even so, the theme song of an animation can be sold in the first week of sale.
It sold 70,000 copies and reached the top three of the singles chart. It is also the first-week sales record among animation theme songs in recent years.
This result is unexpected because it broke the trend of the animation theme song that the water flows slowly or even stops flowing. It achieved extraordinary results as soon as it appeared.
It is expected, naturally, because of the strong ratings and topicality of "Chibi Maruko-chan", its audience of all ages, and the fact that the single itself is not a simple children's song specially provided for animation, but a quite outstanding pop song.
, coupled with the strong publicity support from Fuji TV and a little bit of insignificant efforts from GENZO’s publicity and planning.
Add these together and work together to promote it, and it is not for nothing that you can achieve such sales results.
No matter who gets more credit and who gets less, from the moment the single was released and consumers walked into the record store for this single, it was already a common victory.
The feedback from the scene came faster than the official sales figures. Even before the initial sales of 70,000 copies were officially released, record stores took action one after another, placing additional orders. Originally, they were not planning to place animated songs.
The record stores that stocked their shelves have now changed their tune.
The single that had been printed and was waiting in the warehouse, a week passed, and more than half of it was sold out. Looking at the sales, it was already planned to start the printing plate factory's machines again for this single.
At the same time as the initial results were released, the promotions that had been planned before the single was released were also launched one after another.
Programs that had been recorded in advance began to be broadcast, and programs that had not been accepted at first also sent invitations to B.B. QUEENS. GENZO was not only responsible for single promotion, but also for the arrangement of group announcements.
The initial sales of 70,000 singles were enough to be played on all mainstream music shows.
BURNING has booked a management contract with the group, but at this juncture, they are not in a hurry to sign a formal contract. By not signing a formal contract, they can just go along smoothly and get themselves out of the promotion period of the single.
The popularity of "Chibi Maruko-chan" continues to soar, and Fuji TV actively cooperates with the promotion. The initial sales of 70,000 copies have made all parties ambitious, trying to make this song and this cartoon into this year's annual production.
.
After the sales statistics were released in the next second week, the parties involved were even more determined to achieve this goal.
In the second week, the momentum of this single increased instead of falling, and it directly won the first place on the singles chart with a sales of 75,000. Not only that, it also accidentally interrupted the song of Miho Nakayama, one of the idols of the Four Heavenly Kings.
Record of consecutive singles.
Miho Nakayama has had six consecutive No. 1 singles. When she selected this week to release her new single, her record company probably never expected that her opponents that week were not to be feared, but she was beaten by an animation theme released last week.
The song is cut off.
Moreover, the difference between the two singles is only less than 3,000 copies.
…
The theme song of the animation has won the championship single. Such a grand event is worthy of extensive coverage by various media. By the way, it will add more fire to the already popular "Chibi Maruko-chan" and "Let's Dance".
Even Shinichi Iwahashi was a little surprised to see the sales in the second week. He didn't think that this single would not be a champion, but he also didn't expect that in just two weeks, it would win a championship first.
But after that bit of surprise, all that was left was joy and ambition.
This season of "Chibi Maruko-chan" will be aired for two years, and at least until October this year, the theme song of the animation will not change. In this way, even if the most intensive promotion period has passed, there will still be a fixed promotion channel every week.
As long as the animation theme song has a steady flow of sales, even if it only sells two thousand copies a week, it can eventually accumulate a considerable number. Now, once the single is released, it has become so popular. If it can maintain long-term sales,
Final sales can be expected.
The forecast of final sales is not meaningless. After all, GENZO needs to control the shipment volume of the single, estimate the sales volume of the single in advance, and prepare the goods in advance to ensure that the single will not be out of stock when it is the most popular.
Consume the public's desire to buy.
In addition, it is also convenient to adjust the subsequent publicity strategy after the most intensive publicity period has passed.
140,000 copies in two weeks. All parties are working hard to promote this single. In this case, what they are considering is the strategy of long-term sales.
140,000 is a lot, but when the goal is "long-term sales", it seems not enough.
A good start is half the battle. But the further you go, the more skill you need to realize that half.
Before that, the single was a hit, and GENZO, BEING, and Fuji TV all made a fortune. Among them, the one who made the most money was undoubtedly GENZO, who was responsible for the release of the single.
The sales momentum of "Let's Dance Together" is good, and GENZO will add another achievement this year. The production rights were transferred and outsourced to BEING. It didn't require much hard work, but it was the most satisfying.
Because of this, the single won the weekly championship, and GENZO was filled with joy.
The old employees have always been very confident and firmly believe that they can succeed by following Iwahashi-san. The new employees were inspired by this single shortly after joining the company and were eager to give it a try.
This April, we have recruited new people, reorganized the team, and made plans. At the same time as the expansion and reorganization, there is also procurement. Needless to say, necessary office equipment, office vehicles, etc. Now that land prices are at their highest, housing is absolutely out of the question.
But I still responded to the bubble era and bought a Porsche and a Bentley.
Now that the records are selling well and three best-selling bands have been produced in a row, the significance of purchasing a luxury car for the company to boost morale is actually greater than the use of the vehicle itself.
However, in terms of boosting morale, another best-selling single released under the name GENZO has an extremely powerful effect.
The staff were happy and motivated, and Shinichi Iwahashi was certainly happy too.
However, he is happy that despite the success of this single, Shinichi Iwahashi is more certain about the potential of the anime theme song as a way to promote the single.
At first, Takeda Printing Company was found because of the Japanese animation production company they invested in. Before establishing the record company, Iwahashi Shinichi had already considered the possibility and prospects of animation theme songs.
Now, "Let's Dance Together" is selling like hotcakes, which further proves this point.
Faced with this hot-selling single, Shinichi Iwahashi began to think about the partners for cooperation. In addition to the TV series theme songs and advertising theme songs that he had always valued, he also wanted to add an animation theme song.
He even considered whether to cooperate with a Japanese animation production company to launch some projects.
Iwahashi Shinichi thought about it in his mind. Now that he had discovered the opportunity, he should consider making a more detailed and complete plan before the animation theme song was heavily involved.
…
All year round, from day to night, there are always few moments of leisure in the pinball room. No matter the time, if you look inside, you will see rows of people fascinated by playing marbles.
Office men wearing white shirts, housewives enjoying the free time after sending their husbands and children away. Students who are adults or just shy of adulthood, retired old people...
There is also a celebrity artist who dressed up in disguise, Taopusida.
Playing marbles is another activity that is suitable for all ages.
In the morning, Akina Nakamori and Shizuka Kudo participated in the recording of the same program. After it ended, the two people who had not seen each other for a while made an appointment to go to dinner together. After lunch, which was a bit late, they ran over to play together again.
Steel balls.
These two people are still "pearl friends" who play marbles together.
As soon as they arrived in front of the pinball machine, Nakamori Akina was eager to play, and Kudo Shizuka was also very interested. Once fascinated, it was difficult for anyone to connect these two women who focused on the game with the top idols on the stage.
But on the other hand, unless you come in from the outside to find someone, when you go to the pinball room to have fun, you only need to keep your eyes on the pinball machine and it will be difficult to distract yourself from the people around you.
Nakamori Akina claims to be a master of pinball, but compared with Kudo Shizuka, she still has to admit that she is inferior. The two of them were fascinated by playing here, and on the other side, they were watching the agents on standby coming in near the pinball room and passing by one after another.
On the back, find the two female stars who are focused on playing marbles, and be careful
"The next round of work is about to begin." It was Kudo Shizuka's manager who came in. He was holding a box of small steel balls in the store, waiting to collect the spoils from his female star.
"I know, now~" Shizuka Kudo didn't take her eyes off the pinball machine.
In just a short while, beads started pouring out. She beamed, "I'm lucky today!"
Kudo Shizuka's marble playing ability is even praised by well-known marble enthusiasts like Yasushi Akimoto, the producer of her Kitten Club days, as "awesome".
Otherwise, why would there have been constant rumors about her being a female Ah Fei since she joined the Kitten Club? Now, even a script for her to dress up as a female Ah Fei to play tricks on people has been sent to the office.
Speaking of which, Akina-san next to me was also rumored to have been a bad girl when she debuted...
The manager sighed inwardly and cautiously said, "Don't fight, right? Shizuka-chan."
"Ha~yi~"
Shizuka Kudo promised and finally stopped. She stopped, and Akina Nakamori didn't want to fight either. The two "bead friends" came together and returned together. The manager took the beads of the two people and exchanged them for prizes.
After having a great time, the two female stars took a deep breath and felt refreshed after coming out of the store.
There was a young man wearing a Yokosuka jacket who looked like a little boy standing on the roadside. He had been looking at the two of them since just now. After hesitating for a moment, he walked up and said, "Excuse me..."
The two people looked at him at the same time.
"Is it Shizuka-chan?"
When the young man opened his mouth, he was the first to recognize Shizuka Kudo. She said "Hey" and smiled, "Hello."
Unexpectedly, I would meet Shizuka-chan by playing with a small steel ball!
The young man was flattered and excited. Kudo Shizuka made a "shh" gesture to signal him not to make a loud noise. But to a certain extent, this look of coquettishness made people even more excited.
He tried to restrain himself and lowered his voice, "I am a fan of Shizuka-chan, and I also joined Shizuka-chan's personal bodyguard..."
Akina Nakamori, who was ignored, was trying hard not to laugh.
However, this aloof state did not last long, and the young man soon discovered that the woman traveling with his idol was Akina Nakamori-san.
I went out to play small steel balls and met two big stars at the same time. Such good luck made the young man confident about his luck today.
…
Walking out of the alley, the two of them were still talking and laughing about what happened just now.
Kudo Shizuka's manager was a little helpless, thinking to herself that Shizuka-chan was really popular among the gangsters, no wonder Iwahashi-san wanted to choose her.
It was difficult to say this with Akina Nakamori present. However, he did not speak. Shizuka Kudo, who was walking in front, first told Akina Nakamori, "Does Akina-san know what program I will participate in next?"
With a smile on her face, she asked and answered questions, "It's a prank show, and I'm asked to play the role of little Ah Fei's girlfriend and go meet his parents."
This overjoyed look was obviously caused by being recognized by a young man who looked like little A Fei just now.
When Nakamori Akina heard about "prank show" and "trick ordinary people", she already knew what kind of show it was.
Kudo Shizuka said of herself, "I participated in the first episode of the regular program, and Mr. Akimoto participated in the production of the program, so..."
It turns out to be the first episode of the program. Nakamori Akina thought to herself.
"However," Shizuka Kudo told her, "Although the script was written by Akimoto-sensei, and the invitation was sent through Akimoto-sensei's office, the idea came from Shinichi Iwahashi."
Akina Nakamori couldn't help but complain, "It's a shame I can think of it."
...It's really a bad taste to let Shizuka-chan, who has been rumored to be a bad girl, play the role of Xiao A Fei's girlfriend.
Kudo Shizuka laughed even harder at her words. Suddenly she remembered and mentioned, "Speaking of which, Akina-san and Iwahashi-san have also collaborated, right?"
Akina Nakamori nodded. The press release for the new round of cooperation had not been sent yet, so she did not mention that they would cooperate again soon.
"In addition to making music, he also does variety shows. That Iwahashi-san seems to be able to do everything." Kudo Shizuka felt amazing in her heart and couldn't help but ask, "How about working with Iwahashi-san?"
Akina Nakamori answered seriously: "In the recording studio, I act like a tyrant and tell the truth."
