"F-Day" has a circulation of hundreds of thousands of copies per issue. It was photographed once, and its popularity increased greatly within a period of time. It appeared on "Friday" on the first foot, and on the other hand, when I went to a party on Saturday night, I picked it up.
This person told me that he took the initiative to dance with Shinichi Iwahashi.
One of the advertising sponsors of the prank show aired by TV Asahi, the founder of a talent agency, invited Shinichi Iwahashi to this gathering of young entrepreneurs.
The program was aired in April, and the results of the first broadcast were not bad, and the ratings thereafter were extremely stable.
This kind of stability is enough for advertisers and TV stations to remain patient in allowing the program to continue. But on the other hand, it means that so far, the production team and script writers have not yet managed to increase the ratings.
The trick to pushing.
This stable ratings can be said to be the pros and cons of the coin.
However, for Iwahashi Shinichi, being invited by the show's advertising sponsor to join a gathering of young entrepreneurs and get in touch with the world outside the entertainment industry was an unexpected gain brought to him by this prank show.
The opportunity to broaden your network and horizons is very valuable. Especially among the young talents attending this party, a considerable number of them are engaged in relatively new businesses, such as computer special effects, communications management, etc., and they are very interested in understanding computers and networks.
As for how Shinichi Iwahashi will change the world in the future, he is quite interested in these people.
Although he is currently mainly engaged in the record business and does not have a clear understanding of the ins and outs of the record industry, so he will not rashly stretch his feet everywhere. However, it is not a loss to listen to it.
In addition, being able to receive invitations from outside the entertainment industry is a sign that Shinichi Iwahashi has been recognized as an entrepreneur.
…
In the first half of this year, the GENZO series has indeed enjoyed great success.
In other words, it is precisely because of the GENZO style that Shinichi Iwahashi, as the man in black behind the scenes, is also a first-class figure, able to surpass Yutaka Ozaki and Yasuyuki Okamura, and at the same time, it also made the mediocre street photos public.
the value of.
In June, this year's semi-annual album chart was released. Among the top ten singles chart, ZARD's single with a Fujifilm advertisement occupied the seventh place on the semi-annual chart, while Bo LAN's two singles were ranked last Christmas last year.
The one released after the festival ranked ninth, and the new single released in March this year, although it did not enter the top ten, it ranked 12th.
That song "Let's Dance Together" quickly reached the third place on the semi-annual list two months after its release. After winning the monthly championship in April, it returned to the top for one week in May and again in the first week of June.
It has won the championship for four weeks in total, and the actual sales have exceeded 500,000 copies. This children's song rubs the top hits of various top singers on the ground.
Although the single was produced by BEING, the distribution was handled by GENZO. The Japanese animation production company that produced the animation has a close relationship with GENZO. Even Fuji TV, which benefited from the copyright of the original disc that GENZO sent to their door, strongly praised GENZO.
, firmly stamping this single as "GENZO".
As a result, GENZO has three spots in the top ten of the singles list for half a year, which attracts the attention of the industry.
On the half-year album chart, GENZO's popularity has decreased a lot. THE BLU E HEARTS' new album is scheduled for July and has not been released yet. However, after last year's turmoil, they moved to GENZO to release their first album. After breaking into last year's
After ranking in the top ten of the annual album list, it continued to sell well this year, ranking 25th on the half-year list.
So far, the first album released by the band after moving to Japan has sold over 900,000 copies, one step away from reaching one million.
Bo LAN's new album was released in April this year. When it debuted, it accidentally bumped into the old-timers Nantian Qunxing. It only ranked second on the weekly chart. By the time the half-year chart was compiled, sales had exceeded 300,000 copies, ranking first on the album chart.
It happened to be ranked tenth on the half-year list.
As for ZARD, after becoming popular thanks to the single featured in a Fujifilm commercial, the carefully crafted new album was released in the second week of June. In the first week of its debut, it won the first place in the weekly charts and sold out.
120,000. Looking at this momentum, when the final annual list is compiled at the end of the year, it will be inevitable to get a high position in the front row.
Not only is the album sales high, ZARD has announced a nationwide tour starting in July. The tickets for the few concerts currently on sale have been overwhelming with phone calls. The popularity is high and there is an endless stream of concert sponsors. Although he became popular later than his junior Bo LAN.
But the momentum of this popularity even seems to be suppressing the wave of LAN.
Bo LAN is extremely popular among women, but ZARD has an audience of both men and women. This alone is a considerable advantage.
On the half-year album list, GENZO is a little more restrained, with only Bo LAN ranking tenth. But the first place on the half-year list is the million-dollar album released by GENZO.
This year’s first million-dollar album is also the only million-dollar album so far this year. As long as I have this record in hand, even if GENZO does nothing throughout the year, it will be indispensable for the year’s bottom line.
…
As soon as the semi-annual list came out, the performance of GENZO in the first half of the year made the entire industry take a closer look at this record company that was not long established.
Even in terms of overall performance, those major record companies are still better than GENZO. But after all, GENZO is just a small record company that has only been established for a few years. It is impossible not to pay attention to the fact that GENZO can suddenly rival the big companies in terms of sales.
Fortunately, Shinichi Iwahashi is not working alone. He is backed by Watanabe Production Line 1 and Takeda Printing Line 1. Not long ago, he collaborated with Stardust on a sub-label and introduced new foreign aid.
In addition, in the last cooperation project, I had a great time cooperating with other record companies in the industry, and I have never done anything to deliberately sing against singers from other companies, choose to release a record on the same day, and compete for rankings and resources.
GENZO is not the only one on the list. Besides, it also maintains good relations with TV Asahi and Fuji TV.
The most important thing is that after THE B E HEARTS incident last year, the Recording Association actively invited GENZO to join the Recording Association in order to win over Shinichi Iwahashi.
In this way, although it has suddenly become a record company that attracts the attention of the industry, it will not become a huge success and cause a major crisis surrounding the Internet.
At least, not on the surface.
This year, the company is going all out and taking action every month starting from January.
This June, there will be a preview single from THE BLU E HEARTS, and in July, a new album will be released.
The three bands have become popular one after another, and the sales of the newly released records this year have also been very stable. Now that they are on the right track, the next step is to follow the path they have explored and go all out to push forward and see where the limit is.
Although a band that is already on the right track can't just let it go and worry about maintaining the momentum of the band and helping the band go higher and further, after all, it is two different things from promoting it everywhere when it is not popular.
Once you become popular, before or after the release of a new album, you will have endless opportunities from advertisers and TV stations to come to cooperate with you. In the past, you had to work hard to promote yourself, but now you have to start by trying to attract attention.
Among the opportunities, choose the right one.
If you take the opportunity that comes your way and ignore everything, it might hinder the band's progress.
…
The already popular band has great momentum, and GENZO's first solo singer Utoku Keiko is low-key.
During the promotion period, people from the record company took her all over the country to broadcast stations all over the country, from Okinawa, where summer was the first to enter, all the way north to deliver her new single. The staff was responsible for communication, so that Keiko Utoku
Participated as a guest on a local radio and broadcasting station's program, where she played and sang her debut single.
In addition to promoting her debut single, on the other hand, her first work after GENZO and Stardust jointly established the label, she is also a living advertising sign, targeting people who are interested in a music career wherever she goes. For this
One thing, she was not only accompanied by people from the record company, but also people from Stardust.
If there is a famous singer, the staff will contact her in advance and make arrangements for the singer to come over later. However, the newcomer cannot afford to put on a show, let alone let the local broadcasters think she has airs, so the staff
We all acted together with her. When we arrived at a new place, we went to visit the producer of the broadcasting bureau together.
Utoku Keiko herself does not have a very eye-catching style, and coupled with the steady promotion method, the sales of her debut single are also steady. One thousand copies this week, 800 copies next week, 1,200 copies the next week...
It accumulates slowly.
As soon as the single was released, she immediately started traveling to promote it. When the promotion was almost done in various places, she moved back to the Tokyo area. The annoying rainy season was about to pass, and her local popularity was almost up. With the help of her single
The introduction, which performed well on local sales lists in various places, began to arrange large-scale publicity.
The audience in Tokyo will not go out of their way to verify how popular Utoku Keiko is in the far north or south. As long as they can get the real money ranking data, that is enough. After all, no matter she
Whether her local popularity is high or low, it is her music that determines whether she can enter the hearts of Tokyo audiences.
While Keiko Utoku was promoting not only her single but also GENZO and Stardust's new label, Tokyo's Shinichi Iwahashi discussed with Stardust to finalize the location and target of the label selection meeting.
Candidates, selection topics and other matters, prepare for a round of new employee selection.
On one side, there is preparation for the selection meeting for new talent. On the other side, talent scouts from GENZO headquarters continue to look for talents in the underground music circle. LIVEHOU, a partnership between Shinichi Iwahashi and Miwa-chan Nakamura, has opened branches in Osaka, Fukuoka, and Nagoya.
GENZO's talent scouts also went to these major metropolitan areas to recommend newcomers they had seen.
Of course, Japan's new talent selection system is already very complete. Each agency and record company has its own talent scouts across the country, as well as local agencies that cooperate with it. In addition, local TV stations will introduce new talent to those who want to cooperate with them.
Large companies have their own music schools and hold various music competitions every year...
If a talented person does emerge from nowhere, companies will have to fight for it based on their abilities.
Unless talented young people are determined to join GENZO and Shinichi Iwahashi because of their reputation, GENZO's talent scouts, although they cannot destroy their ambitions and directly turn their attention away from musicians whose talents are so outstanding that they cannot be ignored, should strive for them.
You have to fight for it with all your strength when the time comes. But you also have to take a step back and focus on those talents whose talents are not yet obvious.
Selecting newcomers is a gamble. A newcomer who spends a lot of energy may not be promoted, and a newcomer who is not very enthusiastic may have great talents and luck. The newcomers strive for success, and the company is strong. This is a matter of the right time, the right place, and the right people.
This year, GENZO performed well in the record market, so they put more effort into selecting new talents and signed about seven or eight groups of new talents, including singers and bands. In addition, they also expanded the number of musicians. After vigorously launching the debut
In addition to singers, various newcomers will also be arranged to test the waters for debut.
For record companies, the cost of releasing singles is low and the results are quick, which is essential for testing new people.
In mid-May, Utoku Keiko's debut was arranged. In July and August, there was also a band and a male solo singer to debut. However, they were not highly recommended newcomers, and their hopes were not high, so they did not mobilize the public.
H.
Be more tolerant to newcomers who can create. For newcomers who cannot create, if they still lose money after releasing three singles, they can hide it. But as long as they can make back their money, they can continue to release regardless of whether they can create or not.
As the same saying goes, a company that operates healthily does not only have great masters, it must have masters, backbones, and a balanced mix.
In addition to scouting for new talents in various places, Iwahashi Shinichi also established the Shizuoka Association in Tokyo, which regularly holds gatherings of musicians born in Shizuoka.
However, Shizuoka is too close to Tokyo and the place is too small. There are not many people in the hometown association, and there is no one who shines in his eyes. It is far from Miwa-chan's Hokkaido hometown association, which is full of talents.
Of course, Hokkaido includes the entire region, and it is far away from Tokyo. If you want to get ahead, you have to come here and work hard from scratch... Comparing Shizuoka to Hokkaido is purely a leap of faith.
However, the way for the hometown association to find new members seemed to be unpromising, which did not extinguish Shinichi Iwahashi's idea of continuing to organize the Shizuoka hometown association. Even if he could not recruit new members, he could at least occupy the position of leader of the Shizuoka faction.
Let’s first be the leader of the Shizuoka faction in the music industry, set a small goal, and then become the leader of the Shizuoka faction in the entertainment industry in the future. As for the future... let’s talk about it later.
I don’t know how much role geographical sentiment can play, but if you can use it, you can definitely get it.
…
In the first half of the list, GENZO attracted attention as a new and up-and-coming record company. The reason why it is so successful is undoubtedly related to the fact that the current era belongs to the band.
GENZO has three popular bands, and on the record charts, bands launched by other companies also show their prowess.
Even the male stars, who have been in the industry for more than ten years, cannot shamelessly say that they are selling well because of the band's era. However, because the band is currently in power, the already good sales of this veteran band have increased.
Lou is true. This is reflected in the fact that their record company miscalculated the band's sales and did not prepare sufficient supplies.
Even so, no matter which band they are, they still pale in front of DREAMS E.