By the end of July, Fujifilm's last reception concert will be held, and in mid-August, DREAM Color T-shirt will start this year's theme tour.
The tour is scheduled to go to 14 cities, with a total of 22 performances. The size of each performance ranges from 5,000 to 10,000 people, but they are all indoor venues.
Indoor venues have better acoustics, but they are not too big, and they can also interact more with the audience. The theme tour of the album is on the one hand to sell records, and on the other hand it also shoulders the task of stabilizing fans and cultivating loyal supporters.
This arrangement is also intentionally different from the large-scale outdoor circus tour planned to be held every four years. The focus of the tour is different to make the setting of "Giraffe Man only appears in large-scale outdoor tours" meaningful.
This newly released new album also comes with the band's theme tour schedule for the second half of the year, as well as the ticketing time and booking phone number for each show. Of course, it also has a very eye-catching sentence: "This tour will be KI day N
You won’t participate.”
The purpose of issuing a press release at the beginning of the year is to inform the world, and to say it again in the new album is to convey to the band's supporters. It tells the potential consumers of the tour what is included in this performance ticket and what is not included.
.Children and elders are not deceived.
This year, from releasing records to appearing on TV and then holding concerts, the band has to take into consideration the smooth operation of the reformed DREAM T-shirt. This year’s new single
Neither the sales nor the sales of the new album were affected by this restructuring, and they continued to move forward without stopping at all. It was expected that they would survive this time smoothly.
At present, the band's new album has refreshed the band's best performance, and it has not been affected at all by the press release at the beginning of the year. Shinichi Iwahashi was relieved and found time to go on TV with Miwa-chan Nakamura and the three of them to present the album.
advertise.
In June, there was promotion for DREAM's new album, there was promotion for THEB's EHEARTS' first single, and ZARD, which released a new album less than two weeks before DREAM's, has not yet released its promotion period.
June is still a month with intensive distribution in the industry. Without two brushes, it is not easy to stand out in such a big melee.
Shinichi Iwahashi was not only busy himself, but the singers under him were also busy. He could even meet the singers under him when he appeared backstage at the TV station wearing a hood, and pretended not to notice as if nothing had happened.
Several people at ZARD knew very well about the Giraffe Man, but several young people from THEB and EHEARTS did not know the details of the Giraffe Man. They met backstage and Komoto Hiroshi was very interested in this mysterious mascot. It was really true.
Shima Masari was afraid that this guy was too serious, so he suddenly stuck out his tongue, made a face, etc. to the member of the most popular band at the moment, and tried his best to hold him down.
If a big band like DREAM really made them angry, President Iwahashi would probably have to apologize in person...
Masari Mashima was grateful to Shinichi Iwahashi for once lending a helping hand to the band and was particularly unwilling to cause him any trouble. Especially after the band moved to GENZO, Shinichi Iwahashi never interfered in their creations and respected "creative freedom" in both words and deeds.
The members of THEBLU EHEARTS are very grateful for this kind of magnanimity.
And when they get together with the underground musicians who had supported the band in previous incidents, they don't have to take the initiative to say good things about Iwahashi Shinichi. Just look at the status of the members. The other underground musicians will all know who that person is.
Iwahashi-san looks exactly like the one in the legend.
If you want to make a mainstream debut, you should join Iwahashi-san's family!
Shinichi Iwahashi does not need to promote himself, relying on what he has done is the best publicity for himself.
…
For a band that is already on the right track, the promotion period is the responsibility of each team, so Shinichi Iwahashi does not need to worry too much. However, there are new people scheduled to debut in July and August. Even if Shinichi Iwahashi is not solely responsible for it, he cannot be completely responsible for it.
Just ask.
The singers and bands that will be launched next are all given mediocre debut resources, and they are not considered to be promoted as the main force. What is worth mentioning is the producer who participated in the production, a newly recruited producer by the company this year.
Different from the previously commissioned producers like Masahide Sakuma or Yasuyo Konishi who either have their own offices or belong to other record companies, this time, the person responsible for the production is a producer who has signed an exclusive contract with GENZO.
If a company wants to grow, it must have reserves of talents in all aspects. There is no doubt about the importance of producers, but without dedicated producers, it is not considered a healthy company.
After signing an exclusive producer contract this year, Iwahashi Shinichi also gave Utada Terumi, who he met when he was working on the planned album, a producer contract and invited him to come to GENZO to help.
After Utada Terumi returned to China with his wife and daughter, Toshiba E fans gave him a job, but they did not sign an exclusive contract with him. He has always been free.
Not signing a contract was what Terumi Utada meant. He is used to freedom and does not want to be restrained. Toshiba E fans are not short of such a producer, and he will not force it. And this time he was invited by Iwahashi Shinichi because he wanted to
To make a trio
That's right, it's him, Keiko Fuji, and his daughter Hikaru Utada.
A family group made it clear that they couldn't make any money, so they worked on small things to enrich their daughter's childhood life. Of course, Utada Terumi was responsible for writing and producing the songs, and his wife and daughter were responsible for singing. There was no big production, and it didn't cost a lot of money.
But the only way for this kind of family group to succeed is to use their own money to publish the album at their own expense. As long as they are willing to pay, there are companies willing to help even if they distribute meow records to their cats.
The Utada family are very romantic. A few years ago, when they were still in the United States, they sold their belongings to make music at their own expense. The music they made at their own expense could not make any money, so they spent all their belongings first, so they were willing to live in poverty.
This time, if they continue to distribute home records at their own expense, the Utada family's already small financial resources will have to be emptied.
Last year, during the production of the single by Fuyumi Sakamoto, Yui Asaka, and Yoko Minamino, Shinichi Iwahashi collaborated with Terumi Utada for a while. During the recording break, he also took care of his children, relying on the origami skills he learned from Akina Nakamori.
techniques, and established an "origami friendship" with Hikari Utada.
After the single production was completed, Iwahashi Shinichi occasionally drank a glass of wine with Utada Terumi, or made a phone call with Utada Hikaru. By the way, during this period, Utada Terumi and Fuji Keiko divorced once, and they continued to divorce.
Two months after getting married, they quickly remarried.
On the phone, Utada Hikaru acted like a little adult and said helplessly: "I'm used to it~"
With her vivid tone, Shinichi Iwahashi could imagine her shrugging her shoulders and sighing. If the live-action version of "Chibi Maruko-chan" starts filming, he would really like to let this little guy try it out.
These two couples have divorced and remarried three times since their first marriage. Judging from the situation, this third divorce and remarriage will definitely not be the last.
This time, Hikaru Utada told Shinichi Iwahashi when he called him that the family was going to form a family group to release records.
After hearing about it, Iwahashi Shinichi contacted Utada Terumi and discussed with him to release records for their family group. However, the condition was that he and Utada Terumi signed a producer contract.
Iwahashi Shinichi had calculated in his mind that it would only cost a small amount of money to distribute records for them, but if the production and printing costs were borne by Utada Terumi, then the family would have to live a life of poverty for a while.
He was willing to recruit this family, first of all because of the origami friendship he had established with Utada Hikaru. When Utada Hikaru talked about this on the phone, he also warmly invited Iwahashi Shinichi to come to her recording studio after the recording started.
Be a guest.
Although there is no "her recording studio" in this vast world, this seven-year-old child does have the demeanor of a general.
Firstly, it was Hikaru Utada, and secondly, Shinichi Iwahashi happened to be short of a producer who, although his commercial performance was not good, was rich in production experience and trustworthy. This production and printing fee should be considered as the decision to hire Terumi Utada.
present.
Besides, Utada Teruji has been in the United States for many years and knows many musicians there. Since Shinichi Iwahashi plans to build a recording studio in Los Angeles, this American Express may not be useless.
We had cooperated before, and we both knew each other's tempers well. Iwahashi Shinichi was not the kind of boss who was difficult to get along with. In addition, his daughter Utada Hikaru was encouraging him and talked about "visiting Iwahashi-san's recording studio".
, Utada Terumi was also shaken.
When I was planning to form a family in March, I received an invitation from Shinichi Iwahashi. I hesitated for two or three months. The savings in my pocket were also spent more and more while traveling between Tokyo and New York, as well as with Fuji Keiko's unplanned spending.
No, Utada Terumi was relieved.
Shinichi Iwahashi and Terumi Utada signed a producer contract, and also signed a record contract with their family of three.
There are no additional constraints, it is just that GENZO is responsible for the distribution of the records. At the same time, there is no contract period. Whenever the group decides to stop activities, they will renew the contract with GENZO when the contract ends.
After signing the contract with producer Terumi Utada, the first task Iwahashi Shinichi gave him was to produce a male solo singer scheduled to debut in July, a young man named "Mikami Ken".
He has short naturally curly hair. He is 22 years old. He is not a handsome guy, but he looks pretty if he tidies it up. When he sent a demo tape of himself playing and singing to GENZO, Iwahashi Shinichi kept him and after training, he arranged to debut.
…
Things like a newcomer's debut are no longer a secret in the entertainment industry as soon as they start making plans for their debut.
After all, in addition to holding a debut press conference or releasing a debut press release to the outside world, managers also have to take them to various TV stations and broadcasting offices to pay homage. After two trips like this, who is the newcomer?
Just click it and you'll know.
However, the recording industry releases hundreds of groups of singers a year. Except for those who promote themselves with great fanfare and get all kinds of resources on the eve of their debut, the newcomers who are highly promoted still release singles silently and then disappear silently.
More.
Ken Mikami, whose debut was not grand, would not let the industry take another look at him before he became famous.
If I really want to say it, for the industry, what matters more than "GENZO has launched a new artist named Ken Mikami" is actually "GENZO's Shinichi Iwahashi has started producing male solo singers again."
First there was a female solo singer, followed closely by a male solo singer. Not only that, not long ago, this one was also photographed dancing with Yutaka Ozaki and Yasuyuki Okamura, two of the most prominent male solo singers.
This Iwabashi producer had already planned to get involved in the SOLO market, so he became so close to the SOLO singer?
Not long after Shinichi Iwahashi was photographed dancing with Yutaka Ozaki and Yasuyuki Okamura in "F-Day", when Ken Mikami was led around to pay homage to the mountain, an article "Iwahashi" appeared in tabloids and magazines
The producer quickly approached the two talented male SOLO singers, and behind it was his ambition to attack the SOLO market." Such an associative essay.
If dancing with a talented male solo singer means you have ambitions in the male solo market, then if you fall in love with a Taopu Star idol, doesn't it mean that you intend to dominate the Japanese idol world?
This kind of short essay is just for entertainment. The person who wrote it, rather than "the reason behind dancing with the talented male solo singer", what he really wants to convey to the audience is "Shinichi Iwahashi's intention to explore the solo singer"
Market” thing.
Why is Shinichi Iwahashi so sure?
Because this short essay is the draft that GENZO paid for...
Not surprising. They are all established record companies, and they have several popular bands under them. They are about to expand their scale. It is impossible not to deal with the media, and it is impossible not to develop several newspapers and magazines with good relationships.
, win over several royal reporters.
Establishing a good relationship with the media is a necessary part of the development of a record company. As for the media, after a record company is established and has gained some fame, if it does not take the initiative to make good friends with them, it is making enemies.
A considerable part of the company's annual entertainment budget is spent on media management.
Since he was photographed by "F-Day", Shinichi Iwahashi simply took advantage of the topic and took advantage of the personal popularity that came to his door to publish a short essay.
Although you won’t be able to save money on buying the draft, but with the previous popularity, the draft will attract more attention.
The reason why we want to communicate to the outside world that GENZO plans to enter the SOLO singer market is to tell ordinary people who want to become singers that this company not only produces bands, but also welcomes newcomers who are interested in making a solo debut.
And this kind of thing that a discerning person can guess is a draft will also make the industry's agencies interested in letting their artists and singers debut, and include GENZO, a record company that originally focused on producing bands, among the partners to consider.
Inside.
If you act well, you will sing, if you sing well, you will act. This kind of thing has always been an old tradition in the entertainment industry.
In addition to discovering new talents by himself, leaving them to Watanabe Wan Yumi, and sending them to other agencies to replace resources, Iwahashi Shinichi also wants to accept recording contracts from other agencies.
There is no reason to always rush to give benefits in exchange for resources. Right now, although we are still at the stage where we need to do this to build good relationships with other firms and exchange for more resources, we must also work hard on both sides to contribute to the affairs of the industry.
Signal sent:
GENZO is willing to undertake the production of SOLO singers.
