Chapter 309 Publicize and come with Fan Zeng! Ask for a monthly ticket)
sucrose!
White sugar!
brown sugar!
This is Ying Gao’s three-axe!
Or maybe it was Ying Gao's back-up plan to make money again after Jiannanchun. Ying Gao knew better than anyone else that wine was far easier to make money than sugar, but sugar was more suitable for long-term business.
After all, the existence of Jiannanchun means that it cannot be a low-end wine that the general public cannot afford, but sugar is different. It is a high-volume product. As long as it appears in the Qin Dynasty, it will be needed for generations.
This is entirely a lifelong matter.
Therefore, Ying Gao first opened up his business with Jiannanchun, and then launched sugar. In this way, he could maximize his profits. After all, from the beginning to the end, he was just to make money, not to change this era.
Maybe in the future, Ying Gao will have such lofty ideals, but at this time, he has no such lofty ideals, because he knows that at this time, he is not qualified to talk about this.
After all, the stalls he had opened were already very large, and the court did not have any funding, which meant that Ying Gao had to keep filling them.
This is a big pit. Although the speed of burning money is not as fast as that of the Great Qin court, it is no less than that of the Great Qin army. This is one of the reasons why Ying Zheng indulges Ying Gao, and even the Tianxia division is unwilling to do it.
It's too expensive.
And Ying Zheng's money is going to war.
...........
With thoughts flashing in his mind, Wang Hu took Jing Yu, Shang Yang and Bai Ze to the mansion.
"I've seen the young master before!"
"sit!"
With a wave of his hand, Ying Gao signaled Jing Yu to pour the tea himself, and then said softly: "Jing Yu, are you familiar with the land of Chu?"
"familiar!"
For many years, Jing Yu has been doing business all over the world, and the nobles of the Chu Kingdom are naturally extravagant and licentious. Naturally, they are the focus of attention. Naturally, they are very familiar with the Chu land.
"Sir, do you need to go to Chu State?"
"Um!"
He nodded, Ying Gao, and said: "I need a kind of plant. The skin is generally purple and green. There are also red and brown, but they are relatively rare."
"In Chu land, it is called sweet pole, but I call it sugarcane. The cylindrical stem is upright, tillering, clustered, with nodes, and buds on the nodes; the internodes are solid, and the outer cover is waxy powder, with purple and red colors.
Or yellow-green, etc.; leaves are clustered, with thick white midribs; large panicles are terminal, with long silver hairs at the base of the spikelets, and oblong or oval caryopses are small.
Sugarcane is a tall, solid perennial herb with thick and well-developed rhizomes.”
"There is also one in Bashu, called Zhe. This time we need a large amount, so the Jiannan Chamber of Commerce, the Peacock Chamber of Commerce and Jingyesi jointly went south!"
"Jingyu, are you confident?"
........
At this moment, Ying Gao asked Jing Yu.
After all, sucrose is of great importance. Once sugar cannot be released, it means that Daqin Central University and other buildings will need to be stopped. Not only will it cost too much in the early stage, but it will also affect Yinggao's layout from the beginning.
Whenever there is a layout, it is important to link one link to another. Once there is a problem in one link, it will inevitably affect the layout.
Therefore, at this moment, Ying Gao was also a little worried.
Hearing this, Jing Yu chuckled lightly and said to Ying Gao: "Don't worry, Sir, this matter has caused the Peacock Chamber of Commerce to go to Bashu, and my subordinates will go to Chu State in person, so they will not miss the important event of the Young Master!"
"As long as you have confidence, I will be waiting for your good news in Xianyang!"
"I'll say goodbye!"
.........
For Ying Gao, this move was even more crucial, and he had to send out both Shang Yang and Jing Yu.
Watching Jing Yu and others leave, Ying Gao's thoughts flickered and he was thinking about how to advertise. After all, it is a rare thing for a new food to be accepted by the public.
It requires a long process.
What Ying Gao wants to do at this moment is to shorten this process as much as possible. Only in this way can the sucrose and other materials be realized quickly, so that his layout will not be interrupted.
advertise!
This thought appeared in Ying Gao's mind.
Advertising, as the name suggests, is to advertise widely.
Refers to profit-oriented advertising, usually commercial advertising, which is used to promote goods or provide services.
Advertising is a communication tool that transmits information about a certain product to a group of users and consumers by the production or operating organization of the product; the communication activities carried out by advertising are persuasive.
This is a purposeful, planned, and continuous behavior. Advertising is not only beneficial to the advertiser, but also beneficial to the target audience. It allows users and consumers to obtain useful information.
But above this point, Ying Gao doesn't have much experience. After all, he is a liberal arts student and has dabbled in science. But for advertising, although he sees it every day, he doesn't know his principles.
........
Time passed bit by bit, and after some propaganda by Jing Yesi, they began to spread in the streets and alleys of Xianyang City.
Gradually it sparked heated discussions.
However, it is not enough for Ying Gao to know clearly.
Moreover, it was still early, and sucrose had been produced in Shang Gongfang, but a large amount of raw materials were far away from various places and had not yet reached Xianyang. As a result, Ying Gao had to implement the plan step by step.
First lay the groundwork among the people, wait until the raw materials arrive and the sucrose accumulates, and then completely detonate public opinion. Only in this way can the benefits be maximized.
Moreover, in this era, Ying Gao can be regarded as one who has a relatively thorough understanding of public opinion. How to use public opinion to help him achieve things is not difficult for Ying Gao.
.........
"Sir, Fan Zeng is here!"
Hearing this, Ying Gao was slightly startled. If he hadn't heard the name suddenly, he would have almost forgotten it.
Previously, he had ordered Jingyesi to go to the Chu region to find Fan Seng.
Ying Gao knew in his heart that apart from Ying Zheng, the three most powerful strategic masters in this era were Zhang Liang, who was still in his infancy, and Wei Liao, who had just entered the Qin Dynasty. The last one was the most powerful strategist in history.
The decisive Chu army commander Fan Zeng.
Looking at the world, he cannot compete with Ying Zheng, and Zhang Liang is too young to be useful. Moreover, he is the son of the Prime Minister of South Korea, so he is not suitable to follow him regardless of his talent or status.
After thinking about it, only Fan Zeng, a Chu army teacher who was once famous throughout history, was left.
Moreover, compared to Zhang Liang, Ying Gao also preferred Fan Seng. It was once said that on Hongmen, Fan Zeng played six games with Zhang Liang. Fan Zeng won the first four games. In the fifth game, Zhang Liang was defeated by Fan Zeng because of Fan Zeng's physical exhaustion.
win.
After a night's rest, the two played another game the next day, and Fan Zeng moved forward. Before the middle of the game, Zhang Liang gave up and surrendered.
With such an awesome person, Ying Gao naturally wanted to stay by his side.
Even if he is killed, he cannot be left to Xiang Yu, the future overlord of Western Chu.