"It's that sense of style. You've seen high-quality commercials. I don't have high requirements. I don't ask you to highlight product features. I just need to highlight the gray and white style and have an international feel. Later, I will add some piano music or something like that."
, it just seems more cheerful!" Lu Feng asked Director Wang: "Do you understand now?"
Director Wang seemed to understand something and could only bite the bullet and said: "That's the feeling you want, right?"
"That's right!"
"Then let's start shooting."
All the dancers at the scene put on fashionable clothes, with thick makeup on their faces and longer eye shadows. Lu Feng said to everyone: "Spread out a little, look more awesome, and pose, just like the ones you practiced just now."
, use your fingers to make phone calls and horseback riding gestures, do you understand?"
They were all veteran actors, and they had never filmed such a weird commercial. They all stood in position, and as Hua Zai changed his clothes and walked out, they were shocked when they saw the scene, as if they were dancing with demons.
state.
"Mr. Lu, aren't we filming a pager commercial?" Hua Zai looked at Lu Feng and was a little confused. What the hell was going on at the scene?
"It is indeed a pager advertisement, but our pagers are relatively high-end. In a moment, just hold the pager and pose." Lu Feng led him to the position and said, "Just go forward, and the rest will be fine."
People are walking against you, so walk slower. The overall meaning is that in a particularly open place, behind are various bright backgrounds. The characters appear in black and gray, from dark to light, and a few people appear first.
You create a look, and then you come out, you don’t have to say anything, just put one hand in your pocket and hold our product with the other.”
Andy looked confused when he heard this. He didn't know what the purpose of this advertisement was. He held the Jiaxun pager in his hand and asked, "Should I put it on my chest or somewhere conspicuous?"
"No, no, just take it with you!" Lu Feng looked at the pager in his hand, feeling a bit old-fashioned, and shouted towards the prop: "Find a thinner iron chain and tie the pager to his wrist.
stand up."
A thin chain was found as a prop. Director Wang sat next to the monitor and watched everything in the camera. He had already imagined what the finished film would be like. If this kind of 'advertisement' is broadcast on a TV station, the user can
After watching it, I didn’t even know what kind of advertisement it was.
Andy looked at the time, took a deep breath and said, "Let's shoot! Let's shoot!"
"Come on! First shot!" Director Wang shouted with a loudspeaker in his hand, and a young man took a 'board' and patted it in front of the camera.
There was no music at the scene. Four or five girls and young men were strolling around, doing all kinds of cool moves, and making phone calls from time to time. The young man was doing horseback riding movements, looking like a psychopath.
Du Guoying looked at the scene in front of her, her little face was wrinkled, and she whispered to Kevin next to her: "It's not like ordinary advertisements. A star stands in front of the camera and directly says, what product is produced by such and such factory, the quality is reliable and guaranteed
, and then talk about some advantages or something."
Du Guoying is talking about conventional advertisements. There are indeed many such advertisements on TV now. Last year, Kevin was responsible for the advertising of Volkswagen Group in mainland China. The star he hired was Tu Honggang. The advertisement was also very simple. Tu Honggang stood in front of the camera and said
When buying a car, you need a Santana, air-conditioning, and music. This is high-end. Now the full payment only costs a certain amount.
This is the template for domestic advertising. No one can break this advertising rule. But what Lu Feng is shooting now is completely irregular. This is why Director Wang thinks he is messing around.
"Can Mr. Lu shoot that kind of advertisement?" Kevin said in a strange tone: "He is a genius, but he wants to subvert the existence of the domestic advertising industry. Mortals like us can't understand it."
The shooting there is still in progress, and the shots are relatively complicated. We need to shoot long shots, medium shots, close shots, and close-ups, and the lens feel is good. It is normal to shoot one shot four or five times.
In addition, we also had to take photos of posters, publicity photos, advertising photos, etc. The whole morning was very busy, and it was noon in a blink of an eye. Because of the tight time, everyone just ate a packed lunch in a hurry, and Andy would leave at around two o'clock in the afternoon.
"The time is too tight, otherwise I will entertain you well." Lu Feng said politely to Hua Tsai: "I dare not say that there is a full banquet between Manchu and Han Dynasties. At least there must be dishes from all over the world. You are definitely giving me face by coming. We can also be considered
We've made friends, if anything happens in the future, let's talk."
Hua Tsai, who never offends others with his words, said to Lu Feng: "When you come to the mainland to develop, you still have to rely on Mr. Lu. When I first met him this morning, I thought Mr. Lu was young and only made achievements in business. I didn't expect that he would be more successful in advertising art.
It’s also very thoughtful!”
Lu Feng laughed and said, "It's just normal. You're flattering me. Mr. Mei, did Andy sign with our company for his concert in the Mainland?"
"We are now adopting a quotation system." The broker said: "If there is an event, several companies will bid among themselves. The one with the highest price will get it, and it will be all-inclusive. As for how many tickets can be sold, it is your company's business.
Already."
"Well, you guys can protect your capital. I think it's better to sign with a company. Everyone is familiar with it, and Hua Tsai and I are good brothers, so just sign with Jiafeng Media. We will help you enter the mainland market."
Reasonable." Lu Feng said to Hua Tsai: "You can't trust others, why can't you trust me? I am very kind to the people around me. If you don't believe me, just ask... Du Guoying, come here."
Du Guoying walked over, and Lu Feng waved to him: "Sit, sit, sit!"
"This is the head of the marketing department of our newly established Jiaxun Communications. He didn't work a month ago, but now he is a senior executive. I have nothing to say to my brothers." Lu Feng boasted: "Who did I lose?
, you can’t do anything wrong to my friends.”
"I feel particularly deeply about Mr. Lu's words. When I first met him a month ago, I didn't believe it! To be honest, even if you have that ability, people wouldn't trust you, after all, it's such a big company.
"Du Guoying said matter-of-factly: "But Mr. Lu believed in me and told me at that time, Xiao Du, just go ahead and do it, and I will tell you the truth. To be honest, it's really hard for brothers to be like this.
I'm just moved."
Andy was still holding on, with a smile on his face, but his manager couldn't hold on any longer.
"I think this matter should be considered. If you cooperate with other companies, they may cheat you. You should also know, how many years can a star be popular? What will happen if he stops being popular after a few years? Brother, I will suffer a little loss. It doesn't matter. Mainland China
In terms of marketing for concerts, advertising agencies, etc., I will sign you for ten years. Even if you are not popular next year, it will be for the next nine years!" Lu Feng patted his chest and said with great loyalty: "I will support you!"
I have to say that the contract given by Lu Feng was very tempting. The agent was afraid that Hua Tsai would be tempted, so he said: "Mr. Lu, who are you? We know that Jiamei Food was also your company. In 1990
, we have fought a lawsuit."
"Ah? Really? Oops, I don't remember this. Maybe I remembered it wrong." Lu Feng laughed and fainted.
In 1990, Lu Feng used the photos of the Four Heavenly Kings to advertise Jiamei Foods and hung the posters everywhere. After losing the lawsuit, he lost hundreds of thousands of dollars. However, Jiamei Foods also developed completely because of the celebrity endorsement.
It grew stronger.
After dinner, they started filming again. Two hours later, Andy had finished filming. Lu Feng took a photo with him and sent him downstairs, saying that he wanted to sign him to perform in mainland China.
Ten years of power.
"Let's go first. If anything happens, Mr. Lu will take care of it. If you go to Xiangjiang, you can also say hello. The boss of our company especially wants to see you." The economic manager said politely.
"Okay, slow down on the road!" Lu Feng said politely.
After getting into the business car, the car sped away. Andy leaned on the seat a little tired. The manager was afraid that he was still thinking about the olive branch extended by Lu Feng, so he reminded: "Who is Mr. Lu? You will know after a little inquiry.
If you still sign for ten years, if you can't make any money for him, he will disown you in the second year. Don't think about it. You will definitely be the one who suffers. A group as big as Chen's Capital has collapsed now, right?
?”
"I know!"
.
The main shots have been shot. Director Wang sat in front of the monitor and watched the playback of the samples. The more he watched, the more he felt that what he was shooting was something wrong. Lu Feng had to toss such a handsome star to look like this, especially against all kinds of bright backgrounds.
The dancer walked over and looked like a ghost having convulsions.
Lu Feng walked over and asked, "How's it going? Can it be cut out? Do you need to retake it?"
"Just take some more close-up shots of the dancers, but how do you edit this?" Director Wang saw Lu Feng's voice full of helplessness.
"It's simple. You first place a large, open scene, show everyone, and show the bright colors of the background to give people a sense of openness. Then go to a close-up scene, find a tall and elegant girl, and let her make gestures.
He was walking forward with a gesture of making a phone call. When the camera turned, it captured Andy Lau. He was walking forward with a gesture of making a phone call. Cut to the medium shot. The person behind him was riding a horse and dancing in completely opposite steps to him.
Then Andy turned around and took a close-up of the pager hanging on his hand, so he added that close-up."
"The camera then switches to the dancers. Five or six girls are scattered around, giving a big scene. It switches back and forth to close-ups of the models' faces. Finally, it cuts to a close-up of Hua Zai's face. Keep moving forward. Remember one thing, quickly.
When switching the shot of the dancer’s face, the background music must be stuck, do you understand?”
"The last shot is Andy's half-length mirror, standing in front with one hand in his pocket, Bai Ku, and all the actors behind him in a completely still state, and then a white screen appears, with the slogan "Don't wait, now, good"
For a pager, the dubbing should be male, with a more international voice."
Lu Feng finished speaking in one breath, patted Director Wang's shoulder with one hand and said: "No problem, I've taught you this. If you still can't do it, then find someone else!"