In fact, this is also a very simple marketing strategy.
It's just that in this era, people still can't figure out the reason.
Of course, the goods of this era are also divided into grades, some are expensive and some are cheap. But there is one thing that people often overlook, and that is packaging! For different grades and different levels of products, companies can even understand it as,
Use different packaging for different consumers! Make the packaging style commensurate with the quality and value of the product. This strategy can show the characteristics of the product and easily form a series of products, making it easier for consumers to choose and purchase.
But in Liu Zheng's view, the more important thing for doing this in this era is to give the ancient people the highest degree of cooperation with their "strictly hierarchical" thinking!
Human psychology is so strange.
When you walk into a shopping mall and see a product with the same effect divided into three price ranges, the richest will definitely choose the most expensive, which is the best. The middle class will choose the more moderate one.
Those who are short of money and at the lowest level will consider choosing the lowest level.
but......
Aren’t the effects the same?
People will think this way, you can use it, why can't I use it? You use the most expensive one, I use the least, but at least we are all using it, right? Maybe even after using it, we will smell the same
They are almost the same, what can you tell apart?
This involves another product "branding", which needs no further elaboration.
To put it simply, when these two marketing methods are combined, you can use this analogy. In future generations, young people will think that buying Nike is a high-end enjoyment. But I can’t afford three thousand, what about buying three hundred? Yes
Isn’t it the same pursuit of brand and enjoyment?
I can’t afford it for three hundred, so why should I buy a high imitation for more than one hundred?
Are you also wearing Nike’s cool style?
People will all have this kind of psychological vanity. And then cooperate with various aspects of publicity and marketing. Only in this way can we truly open up the middle and low-level markets!
Zheng Yueru's eyes lit up when she heard this: "Brother Liu means..."
Liu Zheng laughed and said: "First, branding. In the future, the products produced by our Yinzhou Chamber of Commerce will be marked with special marks to prevent counterfeiting! Second, high-grade packaging to control costs. Third, advertising, advertising, advertising!"
Zheng Yueru was very excited after hearing this. After watching the night, she went back to her room to rest.
At this moment, Liu Zheng's face darkened slightly.
Jiang Xuan did not leave, but stood beside him, because he knew that Liu Zheng must have something to say to him.
"Jiang Xuan!"
"Sir, I'm here."
Jiang Xuan was refreshed.
Liu Zheng glanced at him and said calmly: "Analyze, how many possibilities are there for assassinating our people?"
Jiang Xuan hesitated to speak but hesitated.
Liu Zheng said: "But it doesn't matter..."
Jiang Xuan said: "Brother, Jiang Xuan will just tell you my own guess. If there is any deviation, don't blame me... I think there are two possibilities regarding the current situation in Liangzhou!"
Liu Zhengdao continued.
Jiang Xuan took a sip of water before continuing his analysis: "First, Brother Gongzi and Sister Yueru guessed that it was the Baiya Army who did it! Although the Yinzhou Chamber of Commerce is not large, this model and our products,
It’s not impossible to cause the Baiya Army to be afraid!”
Liu Zheng nodded.
Jiang Xuan continued: "But Jiang Xuan thinks that it is reasonable for the White Ya Army to assassinate the county magistrate... but it is a bit illogical to attack Sister Yueru."