Sophie didn't have much time, so she simply explained that she had to go back to work.
In fact, she doesn't have much experience in running fitness clubs.
But when it comes to doing business, especially club-type business, you have everything you need!
After thinking briefly, she gave Su Qing some homework.
It is nothing more than advertising marketing, word-of-mouth marketing, experiential marketing, knowledge marketing, system marketing, event marketing, VIP marketing, etc.
Zhao Dong felt a headache after hearing this and stood up in a hurry, "You guys chat, I'll get you some fruit!"
Sophie patted the table and said, "Stop, where are you hiding?"
Zhao Dong smiled bitterly, "No, I don't understand it either..."
Sophie asked back, "Don't you understand? Weren't you very cool when you turned the tide this morning? Now you've taken over the matter and just left it to me."
"I'm telling you, I have a lot of things to do at the company and don't have the energy to worry about here."
"You have to listen even if you listen, and you have to listen to me even if you don't listen!"
Zhao Dong sat down reluctantly.
Sophie said angrily: "Zhao Dong, do you know what I just said?"
"To put it simply, it's called marketing. To put it more advanced, this is a CEO class."
"When I first returned to China, many companies were vying to spend hundreds of thousands in teaching fees to invite me to give lectures."
"Now that I have to listen to you in vain, are you still impatient?"
Zhao Dong hurriedly put on a smile, "I'm not impatient, I really am not. Tell me, if I listen carefully, do I need to take notes?"
Sophie was too lazy to respond and simply said: "Time is limited, let me make two points first."
"First, we must build a marketing system as soon as possible and formulate strategic goals and performance management."
"Product packaging, team building, customer service, brand promotion, etc. are all listed in these plans. Just follow them. I won't say more."
"Second, use news, advertising, public relations, etc. to restore brand awareness and reputation as soon as possible."
“First establish a foothold in the market, only then can you survive.”
"What does the club sell? Services, brands, knowledge, courses!"
"Joining the membership is only the first step. Cutting leeks is not the purpose. We need to maintain the existing membership group and further expand profits!"
Su Qing understood everything and asked some related questions.
Zhao Dong, on the other hand, was in a daze. Not only could he not listen, but he also fell asleep while listening to it. Even smoking could not stop him from feeling sleepy.
It wasn't until he was kicked by Sophie that he woke up, "Ah? get out of class is over?"
Sophie was helpless and finally concluded: "Su Qing, after this incident, you should have matured."
"There are some things that your brother-in-law and I can only help from the side. You have to take care of the club's affairs yourself!"
"You are a woman from the Su family and my Sophie's sister. I believe you must have this ability, right?"
Su Qing nodded. In fact, this was not her first time starting a business.
I once set up a fashion design studio with a friend, but it was just a small business at that time.
Moreover, she had friends to help support the scene, so she didn't need to do anything herself. In addition, it was backed by the Su family at that time, so it was always easy to enjoy the shade under the big tree.
But it's different now, it's a brand new field, and all your wealth and life are at stake.
How to make a profit in a short period of time and pay off nearly 4 million in debt is not an easy task!
Sophie didn't stay long, looked at Zhao Dong and said: "Send me out!"
...
Before getting in the car.
Sophie hugged Zhao Dong and said, "It was inconvenient to say something just now. Fortunately, you are here today, otherwise Su Qing would definitely get into big trouble!"
"If the family's tricks are really used, Su Qing will still shed her skin even if she doesn't die!"
Zhao Dong hugged the person and said, "My abilities are limited, and I can't do anything else except help you share these burdens."
Sophie raised her head, her eyes filled with mist.