Jessica has been in a very irritable mood recently. Since leaving Girls' Generation last year, she has been devoting herself wholeheartedly to her career.
After all, apart from her girlhood, the only thing she has and is still in her hands is the "little division sign" today.
Although in the eyes of many fans and outsiders, her little number is now developing very well, but only she knows all the bitterness and hard work behind it.
It can be said that today's sales of Xiaodihuo are almost entirely dependent on her frequent business trips. Whenever she is flying around in the sky and rushing back and forth to her own stores around the world, her Xiaodihuo can continue to sell well.
of goods sold.
The business for fans can be said to be the best in the world, because as long as you have fans, there will definitely be fans who love you who are willing to spend money to pay for the love they have for you in their hearts.
But what is more realistic is that although the fan economy can indeed make money, her "Little Divider" is positioned as an affordable luxury brand, so at this price it is destined not to be close to the people.
What this route brings is a fan economy that will not continue to be harvested. It is easy to understand: although as fans, they are very willing to spend money to buy a copy for their love for their idols.
Commodity, but this kind of behavior of paying for love is destined not to exist forever.
Although I am willing to pay for you, as a fan you still have your own life. After all, not every fan is a rich second generation, and not everyone can buy all the time.
When Jessica was an idol, she had a very sensitive sense of fashion. Her airport outfits and the way she appeared in the spoiler pictures taken by private fans can be said to be perfect.
exist.
But when she designs products as an affordable luxury designer, it is obvious that she does not have enough desire to give way to people's desire to spend money because of the beauty of the products.
To give the simplest example, it is also an affordable luxury product. I can buy Dior, LV and other well-known brands at a slightly higher price. Why should I buy your brand?
Similarly, if your brand is so expensive, I can't afford Dior and other big brands, and I can't afford your blanc&eclare either. So wouldn't it be nice if I bought a more affordable brand?
Nowadays, the little divisor is in such an embarrassing position, which is also one of the most troublesome problems for Jessica today.
In general, the small division sign still has a long way to go before it can be recognized by the public.
Although as a new designer, Jessica is already much better than 99% of the newbies today. Whether it is her concept of designing products or the product itself, she is much better than them, not to mention her.
This is still my own independent brand, a brand that I really have the final say!
But compared with those old brands that have been tested by the public, they are indeed not good enough.
And this is not her biggest headache right now. The biggest headache she has is a text message she recently received.
The content of the text message was very short, and there was no valuable information. But when she received that letter, her whole body instantly turned pale.
At that time, she was at a newly opened store in Hong Kong. At that time, she was still backstage, preparing for the ribbon-cutting and speech of the new store that she was about to attend.
She was wearing a black suit. The design of the whole suit was very flattering. The black suit top that hugged her body was tight. Although the whole suit did not have any extra design, nor was it decorated with any fancy colors.
, but it almost perfectly set off her golden proportions, and the nine-point suit pants on the lower body set off her charming legs. Wearing this outfit, she still looks radiant and charming, as perfect as ever
.
At that time, before going on stage, she was smiling and replying to text messages with her sister Krystal. She, who is famous for being a sister-in-law, when replying to her sister's message, her face was so gentle that she almost touched the phone screen in her hand.
It's all going to melt.
But at that time, she suddenly received another text message with a number that she would never forget for the rest of her life.
That number, to her, is her nightmare!
I still remember that it was June last year, and she and her teammates were still preparing for the Girls' Generation concert tour that would be held in China in a few months.
That tour concert was the first time they had the opportunity to hold their own tour concert in China since their debut, and the first concert was initially scheduled for September 30th.
As their company, they only started to prepare for the highlight after their tours in South Korea and Japan were very successful. After all, the market in China is obvious. If they develop well here, it will be good for the company's development and for them.
It can be said that it itself has great benefits.
So not only the company, but they themselves also attach great importance to these future concerts.
It was at that point in time that Jessica received a text message on her phone asking her to quit Girls' Generation!
A few months ago, she was contacted by someone who was willing to help her develop her own brand. However, she did not blindly accept it at first, because the case of TVXQ, a group from the same company, was in her memory.
I don't want these things to affect her group affairs.
But slowly, the person who contacted her actually told her that she could solve the company's problems? She didn't blindly believe it at first, but after asking many friends to inquire, she found that she could contact her.
The person is actually Samsung from the peninsula!
This discovery immediately made her relax a lot about the people who contacted her. Because Samsung's status in the peninsula was obvious to almost everyone in the peninsula.
From birth to the end of life for every Peninsular, this journey of life is always inseparable from Samsung. It is precisely because of Samsung’s great influence that Jessica readily agreed to cooperate with it.
As a fashionista, having her own fashion brand is the greatest recognition for herself! At that moment, she felt as if Maxima finally met Bole.
When the person who contacted her talked about the company, she recommended a person named "Quan Ningyi" to her and told her that this person would help her solve the company's problems.
But unlike the future she imagined, this has become her biggest nightmare so far!
A pain that still cannot calm her down even when she thinks about it many years later.
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(Dividing line)
My friend's new book "Superstars Begin from the First Generation of Idols", you can support it. It mainly focuses on Chinese entertainment and has multiple female protagonists. The author is an old friend of mine. If you are interested, you can read it.