The day when the crew of "Dream of Red Mansions" left Japan in triumph was August 15th.
Coincidentally, this day is not only the Armistice Memorial Day in Japan, but also the Bon Bon Festival in Japan.
Matsumoto Keiko's parents rushed back to Japan from Harbin in Northeast China a few days ago just for the Bon Festival.
To be honest, this old couple has not really had enough fun in China.
If it weren't for the Bon Festival, which is an important day for Japanese people to worship their ancestors, during this period, many migrant workers would take their whole families to leave the city and return to their hometowns to worship their ancestors and gather with their relatives.
They would not come back so early and wanted to have a good look at the southern part of China.
But there is no other way. Japan is a society that values justice and humaneness. As a company boss, you have to make things easier for your subordinates.
And since Han Yingming knew that his trading company was destined to be short of manpower during this period, as the boss of the company, it was best for him to come back and guard the company.
To prevent the company from having any problems and troubles due to lack of manpower,
As for after returning, Han Yingming and his wife were not as leisurely and content as they had been in China.
Both of them became busy for the Bon Festival gifts and socializing. In addition, Han Yingming also had to take care of the company's affairs, and Han Changzi also had to clean up the home he had left for a long time.
Of course, this trip to China also gave Han Yingming strong trust and confidence in Ningwei Minsheng.
He did not forget to follow his son-in-law's advice. When he came back, he carefully handled his stock account and sold off 70% of his positions in the stock market.
Twenty stocks including those under his name began to fall again, and the price has returned to 2.5 million yen NTT.
So at this point, Ning Weimin finally breathed a sigh of relief and no longer had to worry about whether his father-in-law's stocks would suffer heavy losses.
As for himself, the work burden on his shoulders is of course getting heavier and heavier, and he is much busier than Han Yingming.
The various businesses under his name are very prosperous. Although there are dedicated people in charge, they still need his intervention and attention from time to time.
Besides, now even Dan Gong Restaurant has opened three stores in Japan, and he would have to go on a business trip for several days just to visit one store.
It's strange that he can take it easy on this.
In addition, he also promised to help his wife plan a music album to see if he could help Matsumoto Keiko realize her dream of being on the list. This also requires his energy and time.
In addition, the filming of "Black Leather Notepad", the first TV series invested by Wu Studio, has also started. Ning Weimin has to visit his wife's class from time to time to show his concern.
He was running around all day and night, never being able to rest for a moment.
It stands to reason that since he is so busy and has so many complicated things, he should have assigned himself an assistant or secretary long ago, so that he can focus on the big and let go of the small, free himself from trivial matters, and save a lot of money.
of strength.
But the problem is Japan.
It is really not easy to find someone here who can speak both Chinese and Japanese, who can understand his business philosophy, who has enough ability and experience to handle all aspects of affairs, and who can also make him feel more at ease.
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So there is no other way, this matter cannot be done for the time being.
Ning Weimin would rather be tired and troubled than find someone to come into contact with his core business interests.
For the time being, I can only rely on the employees of Dadao Trading Company to help with some paperwork, ticket bookings, hotel reservations, etc., in order to reduce the work burden.
But the good thing is that Dadao Trading Company is not busy at work, and most of its employees are disabled.
They have limited mobility, but they work hard, are patient, and know how to be grateful. They never make Ning Weimin anxious when it comes to paperwork and booking tickets. They are indeed worth the money.
And then again, getting busier and busier undoubtedly proves that Ning Weimin's personal career is still in a period of rapid growth and has not yet reached its ultimate ceiling. This is of course a good thing.
Nowadays, his road is getting wider and wider, and he is working hard. Even if there are pain points, he is still happy.
If nothing else, let’s talk about the cultural exchange event of “A Dream of Red Mansions” visiting Japan that he single-handedly planned.
Although the crew has left now, the impact of this move has been significant, which surprised him.
Because this small test of his skills allowed him to figure out how to export Chinese culture overseas.
He not only gained a lot of benefits from it, but also saw extremely bright prospects.
This is not an exaggeration at all. In fact, just by calculating the simple entries and exits, you will know how beautifully he did this.
In terms of costs, Ning Weimin’s expenses for hosting the crew of “Dream of Red Mansions” include visa application, organizing activities, venue layout, booth construction costs, temporary hiring of manpower, as well as the crew eating, drinking and having sex in Japan, travel expenses, and pocket money.
All expenses including GG's remuneration...etc., the total cost was only 20 million yen.
According to the domestic private exchange price, it is approximately equivalent to RMB 1.2 million to RMB 1.3 million.
But how much did he earn from it?
That's the end of the ocean.
First of all, it is organizing events, and a large part of the income from catering.
Even the chefs at Tan Palace have tried their best to lower their prices.
But these snacks, which are famous for being affordable in China, are actually quite expensive in Japan.
An old noodle steamed bun costs 200 yen, which is equivalent to twelve yuan.
A meat bun or patty costs 300 yen, which is equivalent to 18 yuan.
This is a hundred times the domestic price.
But the fermented taste brought by Fengzeen's old flour fertilizer will make Japanese people open their wallets absolutely willingly.
In addition, a bowl of eight-treasure porridge costs 400 yen, equivalent to 24 yuan, which is 150 times the price in China.
Cold sesame paste noodles and fried noodles with simple ingredients can also be sold for 500 yen, which is equivalent to 30 yuan.
Although it is just a common meal that people in Beijing have every day in summer, the exotic customs from China cover up the outrageous profits.
A portion of pancake confectionery costs 600 yen traditionally. Since there was no long pepper, we had to sprinkle sesame seeds instead.
There is also an upgraded version of the pancake that adds a bit of braised pork or shredded smoked chicken, which sells for 900 yen.
Although these things will definitely be regarded as "heresies that deceive teachers and destroy ancestors" in the eyes of the people of Tianjin.
However, the Japanese were very satisfied after eating it and said "I'm so happy" to express how much they like it.
In addition, although milk is very cheap and shaved ice is very common in Japan, a cup of palace cheese or bayberry shaved ice can give Japanese people the taste of high-end desserts, and it is not unusual to sell them for 600 yen.
As for unique foods such as sour plum soup, pea yellow, and grilled lamb skewers, they provide a taste enjoyment that few Japanese people can experience.
Therefore, the unit price of 800 yen to 1,000 yen cannot stop Japanese customers' enthusiasm for novelty.
In fact, the queues in front of these stalls often remain more than twenty meters long.
As for items such as pastry gift boxes, pastry gift boxes, tea and snack gift boxes, since each event attracts around 20,000 people, even if the price ranges from two to three thousand yen, the supply is still in short supply and they are sold out every day.
To be honest, every time Ning Weimin holds an event, he can make as much as seven to eight million yen from catering services.
He held it for six days in total, and the total catering profit was about 44 million yen.
With this alone, I was able to make back my original investment, and even doubled my profit.
What's more, this is only part of the income, and there are also huge profits in handicraft retail.
You know, Japanese people pay attention to details by nature. From an aesthetic point of view, they like this kind of purely handmade products.
Especially as early as the Meiji era, Japan has begun to admire craftsman culture, and in 1955 it established a "living national treasure" recognition system.
The Japanese government protects those master-level artists and craftsmen after strict selection and confirmation, and invests abundant funds to prevent the loss of craftsmanship.
Therefore, in the eyes of Japanese people, they have always believed that purely handmade products represent high-end products and are worth the high price in themselves.
But for those handicrafts that Ning Weimin shipped from China, because the domestic labor costs are so low, even including the shipping fee, the cost is incredibly low.
Even a straw insect and embroidered purse can be sold for 600 yen.
A lacquerware makeup box or a small comb is 1,800 yen.
Material chrysanthemum brooch 3,600 yen.
Embroidered fan, incense fan and palace lantern cost 4,800 yen.
Baoyu's psychic jade, Baochai's golden lock, Shi Xiangyun's golden unicorn, and Daiyu's white hairpin all cost 5,500 yen.
A small Feng Yue Bo Kam mirror costs 4,000 yen each, and an octagonal glass palace lantern costs 6,000 yen each.
A silk figure costs 18,000 yen, and a set of twelve gold hairpins costs 180,000 yen.
There are also matching packages, Jia Baoyu and Jia Lian's Juan are 20,000 yen each, and Jia Mu and Grandma Liu are 12,000 yen each.
The most luxurious potted bonsai costs 35,000 yen for one and 60,000 yen for a pair.
Think about it, isn't this equivalent to earning as much as you sell?
Therefore, at each event, Ning Weimin made more than 6 million yen from the sales of handicrafts, just like playing, and after six days, he made another 30 million yen in profit.
This is because the quantity of goods is limited. Two days after the sale, there is actually no more goods, otherwise you will make more money.
However, this is not all, because the real profit source, which finally fully opened the market, lies in books and audio-visual products.
To put it bluntly, after all, it is a cultural exchange event with the theme of the big IP of "Dream of Red Mansions".
The more people come to participate in the event, the happier they eat, play, and marvel at the Chinese handicrafts, and the theme of "Dream of Red Mansions" will be more deeply rooted in people's hearts.
After they had eaten and drank enough, and were amazed enough, many passers-by who knew the Chinese story "Dream of Red Mansions" for the first time were interested in learning more about it.
In addition, TBS TV station has only broadcast twenty episodes so far. Many people who have become fans of the TV series want to know the subsequent story and relive the previous plot.
Therefore, it became inevitable that books and comics would sell well.
Ning Weimin printed 15,000 copies of the Japanese version of "Dream of Red Mansions" in text only, and 20,000 copies of the comic book version. I was originally worried that it would not be sold, but I didn't expect that the event has been completed in the past few days.
, it sold for seventy-seven or eighty-eight percent.
The sales data is 126 million yen, and the profit is nearly 90 million yen. If the sales of various tapes are added, the final profit is 150 million yen.
What Ning Weimin is now worried about is no longer how to sell the remaining books, but whether to print them a second time.
Especially when this series of activities continues to stimulate the ratings of "Dream of Red Mansions" and attract continued attention from the media, it is impossible to fully explain all the benefits and benefits derived from it.
From Ning Weimin's point of view, there are still several benefits worth looking forward to that can be determined for the time being.
The first is that TBS TV station is very satisfied with this cooperation, which means that the next step of introducing Chinese TV series will not be a problem.
Second, TBS also informed Ning Weimin that given the current good ratings, it already has a lot of TV fans.
I suggest that he could make money by releasing the first 20 episodes of "Dream of Red Mansions" on video.
Based on Mr. Kaga's professional experience, it is estimated that if sold and rented together, there should be at least about 10,000 units sold.
Calculating the price of a single video tape at 7,000 yen, that means a performance of at least 1.4 billion yen and a profit of 500 million yen.
That is the final gain of four million US dollars.
Although this money will not be available immediately, I am afraid it will take a year or two to fully obtain it.
But if there was such a big profit, Ning Weimin would be able to recoup the 400,000 US dollars he spent to buy the copyright tenfold.
This is the sale and rental of video tapes.
Selling fans is not that profitable.
Third, because of the impressive results of this broadcast and publicity, several Japanese local TV stations have taken the initiative to find Director Kaga of TBS and want to use him to contact Ning Weimin.
The appeal of these local stations is that after TBS TV station finishes broadcasting "Dream of Red Mansions", Ning Weimin can take this TV series to them for broadcast.
Of course, this kind of cooperation is different from the one-million-yen-per-episode premiere contract signed by Ning Weimin and TBS.
TV dramas are only popular in that season, and the effect of subsequent broadcasts will be greatly reduced.
These local TV stations have limited capabilities and cannot afford big money, so they can only give them a small amount of money.
Generally, the broadcast rights will be 50,000 yen to 100,000 yen per episode.
But according to Director Kaga, good dramas like "Dream of Red Mansions" that have achieved close to high ratings in the morning drama period and have attracted a certain amount of social attention have been proven to sell 200,000 yuan and 3,000 yuan.
One hundred thousand yen per episode is normal.
In other words, based on 200,000 yen per episode, "Dream of Red Mansions" will cost 7 million yen once it is broadcast locally.
If 30 or 40 local TV stations across Japan could broadcast it, they would make a lot of money again.
Think about it, how can you not be excited about Ning Weimin, who is now almost the only overseas agent for the TV series of the Republic? Not excited?
Although he had long known that the overseas copyrights of domestic TV series were a big gold mine worth exploring, he did not expect that the gold content of this gold mine would reach this level.
Now it seems that the 400,000 US dollars that he originally gave out regardless of gains and losses, seems to be "black-hearted".
If we look at it in the long run, there are three other masterpieces among the four masterpieces waiting for him to work on.
There is no doubt that the path he is taking now will bring endless glory in the future.
How could he not have expectations for the future and look forward to using our cultural IP to make money from the Japanese?
Therefore, Ning Weimin is really high-spirited and full of ambition.
Everything he has been thinking about has been planned for the next ten years.
It is no longer limited to specific operations, they are all strategic layouts.
Not only does he want to make money from the Japanese through food, drink and clothing, but he also wants to deceive the people of this country in terms of ideological aesthetics, culture and entertainment.
It makes no sense that Americans can give Japanese people a girly education, so we can't try to use culture to enslave them, what if it works.
However, just when Ning Weimin was happily planning for "my future is not a dream".
When he thought he had control over everything in the future.
Maybe God saw that he was too happy and couldn't hold it any longer. He was afraid that he would start to swell, so he wanted to give him some color.
Perhaps it's because things will turn upside down when they are extreme, and sorrow will arise when happiness is extreme. People can't always have their wishes come true and everything goes smoothly.
Anyway, the sudden misfortune gave Ning Weimin a hard slap in the face, suddenly waking him up from his dream of omnipotence.
The crew of "Crazy Rich Asians" encountered inexplicable troubles while filming in Singapore.
And almost at the same time, Keiko Matsumoto's "Black Leather Notepad", which had just started filming, also fell into an incredible dilemma.