In this world, there are always people who are happy and others who are worried.
At a time when the global capital market is experiencing turmoil, and when the Kuok Group is anxious and worried about the reputation of the hotel, Wang Dadong, a Chinese-American businessman in the capital of mainland China, is in high spirits and extremely comfortable.
For no other reason than because after he became the president of the Kentucky Far East Region, he wanted to open a store in the capital as soon as possible and introduce American fast food Kentucky to the capital.
Not only did he invest all the money he earned in mainland China, he even sold all his stocks in the U.S. capital market to invest in businesses in mainland China.
This allowed him to inadvertently avoid the stock market crash that swept the world.
In addition, his work on opening a store in Beijing is indeed going very smoothly.
Because Best CEO Jane Doyle fully authorized him to give money and people when he asked, he also helped him obtain the approval of the top leaders of the Republic and received certain policy support.
Wang Dadong's first store in Qianmen, the most prosperous area in the capital of the Republic, is basically ready.
As long as the new store in Qianmen opens successfully, his own career will start a new journey.
His current expectations for his future career are no longer as simple as opening a few prosperous medium-sized fast food restaurants in a second-tier city like Tianjin and earning one million yuan a year from the mainland.
With the powerful backing of Best Group, he is gearing up to conquer the fast food market in all first-tier cities in the Republic.
Presumably, with his "profitable" business experience and his understanding of the situation in the mainland for so many years, Kentucky will surely become the future overlord of the mainland's fast food industry in the next few years, and will successfully help PepsiCo open up the mainland's fast food industry.
beverage market.
And he will definitely become a hero in the American fast food field. With this achievement, he can prove to Jane Doyle, who promoted him, that he has lived up to his expectations and is definitely a qualified president of the Far East region.
And he is respected by his American colleagues and emulated by future generations.
…………
In 1987, the first snow in Beijing came earlier than usual.
As early as October 31, it snowed for the first time in Beijing, setting a record for the second-earliest snowfall in Beijing since statistics were collected.
And November 12th was the day when the first Kentucky fast food restaurant planned by Wang Dadong opened in the capital.
That day, the temperature in the capital dropped sharply and became very low, and snowflakes began to fall in the sky.
Needless to say, in this cold weather, it is best to stay indoors.
So when Wang Dadong came out of the hotel in the morning, he regretted that the advertising intensity was not enough. He only broadcast the advertisements on the radio station for a few days in advance. He was worried that the opening of the new store might not be successful today and that it might not have a good start as expected.
But when he took a taxi to Qianmen West Street, he immediately felt at ease.
Because before he even got out of the car, he saw from the car window that people from Wuyang and Wuyang were gathering at the entrance of the new store at No. 1 Zhengyang Market.
The opening ceremony hasn't been held yet, but the restaurant is almost packed with people just under the bright red "Kentucky Hometown Chicken" sign.
The taxi driver was still puzzled and said to himself that it was strange. He had never seen so many people gathering here.
What happened next was just as Wang Dadong expected.
Before the opening ceremony officially started, the number of people watching continued to increase. They seemed to be residents who lived nearby, and there were also some people who came to Beijing on business from other places.
Anyway, let's put it this way, photos of American fast food and a large opening balloon with the face of Colonel Sanders are the most attractive peeps, which are enough to help those who want to watch the fun overcome the cold wind and snow.
The opening ceremony officially began, when U.S. Ambassador to China Lord and representatives of the Beijing city government cut the ribbon for the first Kentucky restaurant in Beijing, and the invited Yangko team performed a festive performance as if they were in the local customs.
The people watching the excitement became even more excited, and they expressed their passion to participate.
In fact, almost before the opening ceremony items were removed from the store, thousands of people began to gather in front of the store, so frightened that Wang Dadong had to call an emergency stop, preventing the staff from opening the door immediately to let people in.
move.
Thanks to the city leader who was in charge today, he called the police from the Qianmen Police Station to maintain order.
We also temporarily set a rule on site that customers can only queue outside and let a few people in at a time.
Finally, with the assistance and supervision of the public security personnel, two male KFC clerks opened the door and used two metal pillars to pull a rope to stop people from queuing at the door to prevent anyone from blocking the queue. This finally ensured the restoration of order.
So after a delay of nearly an hour and a queue of tens of meters at the door, the Kentucky Fast Food Restaurant finally opened its doors and started business.
Unexpectedly, among the first few groups of customers who came in, there were really everyone.
I ordered the finger-licking original chicken and asked the waiter for chopsticks.
Customers are not used to self-service meals, and there are many customers waiting at their seats with their plates in hand.
And there was actually such a person who came in carrying a pot.
He didn't even look around when he came in, he just said, "Hey, give me two Kentucky!"
To be honest, the way Mr. Jing acted made Wang Dadong laugh.
At this point, all the panic and worry had dissipated, and all that was left in his heart was inexplicable excitement and surprise.
Because he never expected that the actual opening of the new store today would be even better than he expected. Such weather could actually attract so many people. This was a really good start.
And that's not even a big deal. The price and taste issues that worried Wang Dadong the most did not appear.
Because to be honest, limited by the supply chain in mainland China, the newly opened KFC actually doesn’t have much to sell.
Currently, it can only provide eight products including original chicken, chicken gravy mashed potatoes, cole slaw, bread, BEST Coke, 7-Up, Mirinda, and beer.
At this time, Kentucky didn't even have hamburgers, just four kinds of food and four kinds of drinks.
The richness of the categories is not as good as the Orchid Flower fast food opened by Wang Dadong in Jinmen, not to mention the price is quite expensive.
A piece of finger-licking original chicken is priced at 2 yuan and 50 cents, and a set of two pieces of finger-licking original chicken + chicken gravy mashed potatoes + cole slaw + small meal bag is priced at 7 yuan and 30 cents.
Compared with the income level of residents in the mainland of China at that time, which was only a thousand yuan a year, Kentucky was definitely considered a high consumer at that time.
There is no way, who told the mainland that even fine salt and potatoes do not meet Kentucky's demand standards and can only be imported.
The key is that the cost of a single store is high, and unless you open a few more stores, the cost cannot be reduced at all.
To put it bluntly, Kentucky fast food has become a high-cost proposition for people in the capital.
If a family of three had a meal in Kentucky, half a month's salary of a department-level cadre would be lost.
Originally, Wang Dadong only wanted to earn money from people who wanted to try something new. Although the price was a bit expensive, people in the capital loved to follow fashion. As long as one-tenth of the people in the city were willing to visit once, the restaurant would be established.
Even if it does not constitute regular consumption for most people in Beijing, it does not matter.
Unexpectedly, few of these Beijing customers were expensive. They seemed to be very fond of the "American" thing.
I actually felt that it was not too much to spend this price to taste American food. When I left, many people said they would come again and were willing to introduce it to relatives and friends.
And after tasting it, customers' feedback on the taste was quite good, and they all felt satisfied, as if they had eaten a full and happy taste.
Especially many people seem to like food packaging and cartons.
After the meal, in order to continue the happiness they had here, they actually took the menu, cartons and paper cups home.
All of this is much better than Wang Dadong imagined, which shows how satisfied people are with this place.
What was even more amazing was that at five o'clock in the afternoon, although the wind and snow became stronger and the weather became more severe, there were more and more guests.
After a while, the entire restaurant was actually full, but the queue outside was getting longer and longer, and more and more people gathered.
For no other reason, just because the "Beijing Evening News" that day published a briefing about the opening of KFC. The newspaper said, "You can eat an American fried chicken for 5 yuan."
Many people noticed.
Especially at this time, people are returning home after get off work, so suddenly there are more people. The queue at the door of the store is so long that you can't even see the end at a glance. It is no longer comparable to what it was when it opened in the morning.
And you should know that the Kentucky store in Qianmen has a total of three floors and a total area of 1,460 square meters.
The first and second floors are open to the public, with a total of 505 seats, and the third floor is used as offices.
At this time, this was the largest Kentucky restaurant in the world, and it had never been done before.
According to Wang Dadong's prediction, when he becomes famous in the future, as long as 70% of the seats are filled every day for lunch, he will be able to secretly enjoy himself. However, it was so easy to fill up the restaurant on the first day. How could he not be dumbfounded?
?
When Wang Dadong went out for a walk in the wind and snow, what surprised him even more was that he found that the queue was like a long queue. It circled outside and had to queue up to Zhengyang Tower before heading east.
According to his own estimate, these customers need to wait almost two hours to get a seat.
But these people in line were just curious about what the American fried chicken sold in Kentucky looked like, and were willing to walk slowly in the snow.
But is this chicken really that delicious?
Is Kentucky really the best chicken in the capital?
Even Wang Dadong himself had to shake his head at this question.
Of course he knew that these people could eat chicken at home, there were many ways to eat it, and it was very cheap.
However, customers still crossed the threshold in front of Kentucky, and a long queue formed outside the store, requiring police to be dispatched to maintain order.
On such a cold day, it is incredible to have to stand outside for two hours just to eat this chicken.
It can only be said that his American fast food has successfully aroused the curiosity of the people in the capital. Most of the people here have little knowledge and are attracted by the exotic customs, so they enjoy it so much.
However, do you think Wang Dadong really understands how attractive his fast food restaurant is to people in the capital?
That still has to be done when the financial accounting is done after the business closes that evening.
KFC’s Qianmen restaurant has just opened on its first day, and its daily sales are as high as more than 40,000 yuan, and it sells 1,300 pieces of fried chicken every day!
This achievement is unprecedented and ranks first among the 7,700 KFC chain stores in the world.
After getting such data from the accountant's report, Wang Dadong was already crazy with joy.
After everyone got off work, he couldn't help but dance alone in the third-floor office.
At this time, he had no doubt that his career was really going to take off.
Especially for the Qianmen location, he rented it for ten years, which was definitely a very good deal.
You know, at the beginning of the business, he once calculated a financial account.
With a daily rent of 1,000 yuan, he estimated that 20% of the turnover would be profitable.
Today's business results have made his rent equal to 2% of his sales!
what does that mean?
This means that this store alone can earn him up to ten times or even twenty times huge profits.
This means that he has monopolized a huge consumer market that no one could have imagined. It will not take three years to recover the capital, maybe one year is enough.
After that, as long as he spreads Kentucky stores in the mainland and "blooms everywhere" in the streets and alleys, he can soar into the sky and become a real billionaire, a person respected by the industry, and even become the CEO of Best Company.
Directors are possible.
What does it mean to be stupid and have too much money?
This is it.
He really regrets it now, regretting that he was too petty in the beginning.
Why should the fast food restaurant be located in Tianjin?
With the customs and customs like this in Beijing, where people are so generous and generous, they don’t care about things, and they are greedy for novelty, how can they be willing to spend money freely?
I am still too conservative. Now it seems that opening an American fast food in Beijing is completely risk-free.
He has no factors that can restrict him here. Who can compete with him?
He can use all his skills to make money and squeeze the wallets of people in the capital.
This place is truly a treasure.
To be honest, Wang Dadong was so happy at this time, and his self-confidence skyrocketed.
In his heart, he is one of the few smart people in the world.
What kind of stock investment are you doing? Anyone who speculates in stocks is a fool. How can anyone like him make so much money by opening a gourmet restaurant in the capital?
In the following days, the turnover increased instead of falling, as well as the unprecedented queuing up every day from the moment it opened, which gave Wang Dadong ample confidence.
He became more and more convinced that his Kentucky boom had a mass base and was by no means a flash in the pan.
In his eyes, he has obviously seized the opportunity for success and is about to ascend to the throne of the father of mainland fast food.
However, he didn't know that he was actually too optimistic.
Because there is actually a chain of fast food companies in the capital that was planned earlier than him. Not only does it have stronger financial strength, it has more products than him, its prices are lower than his, and its connections are more familiar than his.
Even the business model he is proud of has no secrets from the other party.
The reason why the other party has not been able to open the business so far is simply because of the temporary lack of qualified manpower. They don't want to rush into the business, but want to turn the fast food restaurant into a real brand.
Even its head is counting the profits from short-selling Lazard Investment Bank in the United States and will soon return to the capital with millions of dollars in capital.
By then, his good days will probably be gone, and maybe the other party will let him know the pain of "sealing one's throat with a sword" as soon as he opens his business.
What's more, when Wang Dadong is happy about his current situation, he is also a little too lacking in sympathy and doesn't care about other people's feelings.
He successfully avoided the damage of the stock market crash by relying on luck, but what about those who didn't?
What would he think if he knew that those who were hurt even included his nephew Zhao Zhenyu?