Out of reluctance and the strong disgust caused by it, I may also want to find a sense of balance elsewhere.
Wang Dadong moved his eyes away from the gingerbread man sculpture, which was obviously better than "Colonel Sanders", and instead focused on the exterior decoration style of the gingerbread man fast food restaurant.
The chocolate-colored decoration used on the exterior of the Gingerbread Man's shop is actually a simple coat of paint on the exterior wall.
In Wang Dadong's view, first of all, the disadvantage of chocolate color is that it is relatively dull, far less eye-catching than the bright red of Kentucky, and can stimulate people's vision.
Secondly, this kind of decoration materials are cheap, the method is rough and simple, and not meticulous enough. It is obviously suspected of doing things to save money.
Therefore, even though the Gingerbread Man’s shop has a fashionable blister light box as the store’s sign, it is separated by such exterior wall decoration, and the appearance of the store still appears to be a bit lacking in class.
In particular, every industry has its own characteristics.
Any fast food restaurant in America knows that bright colors should be used to attract customers.
Only bright colors can catch customers' attention at once.
Whether it is red, yellow, blue, green, or even pink, fast food restaurants use it, but no one uses such a dark and heavy color as chocolate.
Where can people create associations with relaxation, joy, convenience, hygiene, and delicious food?
It looks like a stationery store, a bookstore, or a kitchenware store.
If I have to say it reluctantly, the level of exterior decoration is suitable for a cafe at best.
Therefore, this is undoubtedly a failure. It is the first mistake made by my opponent, and it is also a very low-level mistake.
What's more, you can't see inside the store from the outside, which is even worse.
The place where the floor-to-ceiling glass windows used to be was completely covered by a huge photo of Teresa Teng recommending wine and coffee and an event advertisement for the opening of a new store. Even the entrance to the restaurant was hung with a thick cotton curtain.
Only when people enter and leave the store, they can feel the warm light coming from the room for a moment, but I still don’t know what it looks like inside.
If you think about it, you know that being so airtight will definitely increase the sense of stuffiness in the room and make customers uncomfortable.
In short, in Wang Dadong's mind, the appearance decoration of the gingerbread man shop completely violated the rules of the industry and must be deducted.
And you have to deduct two points!
Too bad!
Not only that, Wang Dadong also noticed that the two waiters responsible for guiding the flow of people at the door of the Gingerbread Man were far inferior to his own employees.
After all, Kentucky recruits employees from 2,000 people. Not only do they need to be beautiful and tall, but the people they select also need to have good expression skills, and preferably have certain foreign language skills.
And what do the two staff at the gingerbread man’s door look like?
Both a man and a woman are ordinary-looking, not tall, and standing outside wearing bulky cotton-padded clothes is a bit funny.
In terms of image, it is not pleasing to the eye.
Moreover, their smiles showed that they had not been trained. The girl's grin was so big that her buck teeth were exposed.
The key is that the young man still has unclear speech and talks a bit loudly.
This is not a joke!
He really didn’t know what the gingerbread man’s boss was thinking, why he wanted everyone?
The selection standards are too low, the training is not adequate, and the service is not professional. Two more points will be deducted!
In this way, Wang Dadong's mood finally improved a little.
It seemed like he was back at KFC in the United States, when he was acting as a "mystery shopper" to inspect subordinate restaurants, and the joy of finally catching his subordinates' mistakes.
Now he is more and more convinced that things will be as he imagined, and that the famous "Gingerbread Man Fast Food" is just a paper tiger.
Next, when he enters the restaurant, he will definitely find more deficiencies and loopholes in his opponent's management.
It proves that this opponent may not be worthy of being called an "opponent" at all.
So he suddenly became more motivated and walked to the door of the restaurant. He successfully deceived the waiter at the door and entered the restaurant without queuing on the grounds that "I have an appointment with my friend here and my friend has already arrived in advance."
It's just a pity that he was happy too early, and it was a bit arbitrary and wishful thinking.
Because next, as the cotton curtain opened, when he actually walked into the restaurant, he saw the unique and unique panorama inside. As soon as he entered the door, he felt a warm, comfortable, elegant and stylish feeling.
Only then did he realize that he had been happy too early, and found that he had actually completely misjudged his opponent's true strength and underestimated his opponent's structure.
What was displayed in front of him was a restaurant decoration that was no less than a formal Western restaurant, full of European classical style.
The store is obviously air-conditioned and heated, the air is hot and not cold at all, and all light sources are warm lights.
And because there are chandeliers, wall lamps, and ceiling lights with various modes, although the lighting in the restaurant is not as bright as in the Kentucky store, it is much softer and has a warm and romantic atmosphere.
If you look further, you will find that in addition to the extensive use of simple logs, the interior decoration is also equipped with exquisite ceiling tiles with a rich European color that may or may not be imported.
The entire store floor is also covered with floor coverings.
The furniture includes pieces of log table tops, wooden chairs with backrests, and benches that almost surround the wall.
Those bench seats are all soft-covered, light green, and feel very comfortable to sit on.
Even the atmosphere in the restaurant is noisy but not chaotic.
Even though the place is packed with guests and heads are everywhere, the most lively thing is just the dining atmosphere.
But there is soothing light music playing in the store, and everything is orderly.
The waiter looked very nice in uniform because he was not wearing a bloated coat like the two people outside.
Both men and women are wearing long shirts, small vests, long pants and leather shoes. It is no less than a high-end Western restaurant, making people feel that this place looks very high-end.
In shock, Wang Dadong was almost confused, because he never expected to see such a scene in his dreams.
Only now did he suddenly realize that the rough exterior style of this store, combined with the warm interior style, warm materials, and fresh green, were actually intentional.
Moreover, the contrast effect presented by this combination is actually very wonderful. The rough outside will make the indoor environment appear more comfortable, more refined, and richer. One cannot help but admire the unique thought of the designer of this restaurant.
Seriously, this doesn't feel like a fast food restaurant at all.
If it wasn't located in front of the restaurant, there would actually be a waiting area in front of the bar.
Almost all of the dozen or so customers sitting on the high stools had a menu in hand and were studying the contents of the menu attentively. There was a waiter who was responsible for pre-ordering for these people.
There are also service staff throughout the restaurant who are all busy in a hurry, serving food and clearing tables.
This scene clearly shows that this store also has a tendency to use its time deliberately to win the table turnover rate.
Moreover, Wang Dadong also noticed that this restaurant uses napkins, no mouthcloths, and no tablecloths.
Otherwise, he really couldn't see any tendency towards fast food here.
Needless to say, this kind of interior decoration must cost a lot more than his fast food restaurant.
Especially in terms of daily operations, porcelain tableware and stainless steel cutlery are used here. These normal losses and cleaning and maintenance are not a small number.
Although it can bring customers a more comfortable feeling, it will undoubtedly increase costs.
In particular, restaurants use menus with pictures for each table of guests to order individually, rather than adopting the queue-up-counter ordering model of fast food restaurants. This is simply a blasphemy to high efficiency and a huge waste of labor costs.
How could a fast food restaurant do such a stupid thing?
Unless this is not a fast food restaurant at all, but a real Western restaurant.
Wang Dadong's mood now became very contradictory again. What he witnessed after coming in made him shake the contempt and self-confidence he had just felt outside the door.
He really didn't want to admit that his opponent was a catering connoisseur who was not only powerful but also capable and creative.
Perhaps he is only willing to believe in one possibility now: this gingerbread man fast food restaurant is not the same track as him.
It is a more formal Western restaurant that sells a variety of dishes.
If nothing else, if the other party has made such a big budget, the prices of the dishes will not be too low.
The menu here seems to have a lot of dishes, so the kitchen's cooking time will not be too short, and the table turnover rate will be limited.
If that's the case, it should be considered a blessing among misfortunes.
At least Kentucky, which sells fried chicken, and the Gingerbread Man can still differentiate themselves in terms of business content and model, but they will not form a complete competitive relationship in terms of customer base.
However, Wang Dadong never thought that even his lucky thoughts were self-deception.
In fact, the high decoration cost he thought was not that high.
Because among the two bosses of Gingerbread Man, Shen Cun is a designer himself and is very familiar with decoration techniques and materials.
And Ning Weimin was a local leader in the capital.
He has a very solid cooperative relationship with two art colleges in Beijing.
The design plans for these five stores were actually internship assignments he gave to the Department of Sculpture and Decoration of the Central Academy of Arts and Crafts.
Then Shen Cun chooses the adjustment he is most satisfied with and implements it.
So even if the design and decoration are good, if you take a closer look, you will find that there is actually nothing complicated in the interior. It just reflects the European style and beauty through ordinary and simple decoration and the reasonable combination of materials and colors.
In this way, the gingerbread man really didn’t spend much money on decoration costs.
The total cost of the two stores is not as much as that of one store in Kentucky.
After all, Wang Dadong is an outsider, so it is inevitable to spend a lot of money, not to mention that many of the items in his store are imported from the United States.
Even work clothes are the same. Pierre Cardon is quite famous for its design of work uniforms.
That’s why the Gingerbread Man’s uniforms are significantly better than Kentucky’s in terms of wearing effect. Both design and texture are closer to the level of luxury goods.
This is the real gap in resources between local households and migrant households.
Fortunately, Wang Dadong didn't know about this situation, otherwise he would have been so angry at this "unfair competition" that he would vomit blood.
But even so, he failed to verify the "facts" he expected.
Because even though he entered the restaurant on the pretext of "looking for friends", there was no reason to openly ask the waiter for a menu and browse through it like a normal customer queuing up to enter the restaurant.
But when he walked into the restaurant just to perform a trick and pretended to look around "looking for friends", he quickly realized the specific business conditions of the restaurant and the reactions of the customers.
The "terrible part".
Because the people who eat here are so "relentless" that they don't care about their own wallets and wish they wouldn't be able to survive tomorrow.
There is a banquet on almost every table.
Ten plates can be placed in front of four or five people, often six or seven in front of three or four people, and three or four plates of food can be placed in front of two people, not counting various colorful drinks.
The aromas of all kinds of food and drinks are mixed together, making it particularly tempting.
What surprised Wang Dadong the most was that he saw several tables of guests ordering entire bottles of red wine.
In his impression, people in Beijing rarely eat and drink so much in Western restaurants.
Let’s not talk about other places, let’s just talk about KFC. It often happens that parents who bring their children only buy a set meal for their children and don’t eat it themselves.
Some children will hand a piece of chicken to their parents and say, "Mom, try it."
The mother definitely waved her hand and said, "I don't like eating chicken. You eat slowly and mommy will accompany you."
The child may say with innocence and regret, "Mom, it smells so good."
The mother would definitely smile and nod, and then tell her, "Eat slowly. If you eat too fast, you won't be able to taste the food anymore."
It can be seen from this that the consumption attitude of people in the capital towards Western food has changed. Why did it change when they came here?
With so much eating and drinking, is it possible that tomorrow’s day will be gone?
At this time, Wang Dadong really wanted to take a closer look at the contents of the menu. He was particularly curious about the prices on it.
He also thought of the female college students he asked in the restaurant this morning, who said they could feed four people for less than ten yuan.
Thinking of this, he started to sweat on his forehead. He didn't know whether it was because of the heat or because he was scared.
Anyway, his heart just skipped a beat.
I can't help but think, this kind of nonsense can't be true, right? This is unscientific!
The result was when he was looking around to see if he could get a menu from any table of guests who had already ordered.
He discovered another scary thing, because the service staff in this restaurant seemed to serve food incredibly fast.
There was a table next to him that was obviously a couple who had just sat down.
Suddenly, food and drinks were piled in front of them by waiters, and they seemed to be served at once.
"This is the spaghetti bolognese you ordered. This is the baked rice with sausage and cream bolognese. This is Italian. This is garlic grilled chicken steak. This is the Italian assorted pizza. There is also a creamy pudding for dessert. Oh, and you two.
Drinks for everyone, two cups of Irish coffee with whiskey. Okay, your dishes are ready, please take your time..."
However, what shocked Wang Dadong even more was that he heard the conversation between the customer and the waiter, which proved the most terrifying facts of all.
"Ah, I want to ask, is our spending amount of ten yuan enough? The newspaper said that if you spend ten yuan or more, you will get a key chain, right?"
"Yes, we have this event when we newly open our store. Let me help you take a look. Spaghetti Bolognese is $1.50, baked rice is $8.00, grilled chicken steak is $2.20, assorted pizzas are two pieces, and pudding is $1.50. These are all in total
Nine yuan, plus the drinks recommended by Teresa Teng,
Now is the buy one get one free promotion. For two cups of Irish coffee, you only need to pay one cup, one yuan and two, so your consumption today is ten yuan and two cents. Congratulations, your consumption is enough. When it’s time to pay the bill
, we will give you a key chain as a gift."
"Ah, if that's the case, can I pay now? Didn't your key chain say that the quantity is limited? Then I will give you the money now. Can you give me the key chain right away?"
"OK."
"That's great, here you go, ten yuan, two cents..."
The young man was really unambiguous and immediately took the money from his pocket.
However, Wang Dadong felt his heart tremble after hearing this.
He simply couldn't believe what he was seeing!
This is impossible! Impossible!
With so many dishes, why is it only ten yuan?
And also give small gifts?
What kind of monster is this!
Are they trying to make a profit at a loss?
And the food is served so fast?
It’s not the normal speed that a Western restaurant should have!
No, no! If this is the case, then how can I do it!
A Western-style meal, regardless of price, environment, or speed, is much better than a fast food restaurant!
This is so weird!
If this is the case, what advantage does my Kentucky have? Is it just the recipe for fried chicken?
Standing in the bustling restaurant, Wang Dadong looked at the diners gathered here to eat, how could he dare to rate the gingerbread man again?
At this moment, it was as if he had lost his soul, so depressed, so helpless, and a complete loser.
So much so that the waiter misunderstood that he had just dined here and lost his wallet.
But to be honest, the mental blow Wang Dadong received here is still not the most tragic thing for him.
Because he didn't know that when he stared into the abyss, the abyss was also staring into him.
In fact, just when he came to the Gingerbread Man Restaurant to investigate the situation, someone was also checking his background, and they did a better job than him.
If he returned to his Kentucky right now, he might find him in the corner of the first floor of the restaurant.
A young man brought an old man to eat fried chicken, and their behavior was a little different from ordinary people.
The two people easily revealed the last trump card he could rely on.
"Master Zhang, please try this. Eat it while it's hot. Freshly fried ones are the best."
"Okay, don't look at me. I'm almost seventy, and my sense of taste hasn't deteriorated much. My tongue should still be useful. Weimin, why don't you get a pen and take notes? I'm sure I can make an exact copy for you.
The taste.”
"Master Zhang, don't feel pressured. It's okay if you really can't get it right. Just treat it like we're trying something new. After all, this top-secret recipe for Kentucky Fried Chicken is one of the most famous trade secrets in the United States. It's worth hundreds of millions of dollars."
"Haha, no, you can't spend more than seven dollars in vain. Let me tell you, in front of our Chinese chefs, no dish can be a secret. If he dares to sell it to the common people, I can't tolerate him.
This problem, American fried chicken, cut it! Well, let me try it... This is not simple
Single. Listen, there's flour, salt, thyme, basil, oregano, parsley salt, black pepper... Well, it's interesting. There's also white pepper, dry mustard, paprika, garlic salt, ginger, and meat.
Soaked in milk...wait a minute, please write, it's not fresh milk, it's made with milk powder..."