Liu Gaoyuan listened thoughtfully, and then asked: "Then how can we integrate into their lives?"
"It's very simple. Make an advertisement that can resonate with life." Jiang Zhihao stood up, stretched out his hand, and said with a smile: "I haven't introduced you yet, we are from Wuyuan Advertising Company."
"Wuyuan Advertising Company? I haven't heard of it." Despite this, Liu Gaoyuan still reached out and shook his hand: "I am Liu Gaoyuan, the advertising director of Jiangnong Vegetable Basket."
"I have long admired Mr. Liu. If Mr. Liu has time, we can have lunch together. During the meal, I will introduce to Mr. Liu in detail the advertising plan we have made to address the basic flaws of the Jiangnong vegetable basket. I believe that Mr. Liu may not have
I have heard about our Wuyuan Advertising Company, but once I see the plan, I will be satisfied,” Jiang Zhihao said.
Normally, Liu Gaoyuan would have scoffed at such remarks, but this time, Jiang Zhihao had already aroused his interest in advance, so he naturally would not refuse.
"Okay, let's talk while we eat."
Then, the three of them went to a restaurant in the city together.
Originally, Liu Gaoyuan was a little doubtful about the strength of Wuyuan Advertising Company, but after seeing Jiang Zhihao's new Porsche Cayenne, he asked about the price and learned that it was about 1.6 million, and he felt confident.
To be able to drive such a luxury car, one must have at least tens of millions of assets, so the company's strength goes without saying.
Many times, businessmen make judgments based on each other's cars, watches, and clothes. In addition, Jiang Zhihao's appropriate words and deeds gave Liu Gaoyuan a good first impression.
As for Zhong Jiaxi, he was really not familiar with this industry and didn't know what to say. Liu Gaoyuan didn't pay attention and only regarded him as an accompanying assistant.
While eating, Jiang Zhihao asked the waiter to bring him paper and pen, and explained the general plan to Liu Gaoyuan on the spot.
In the past, Jiangnong Vegetable Basket's advertisements mainly focused on convenience and speed, but Jiang Zhihao's plan is about a woman who looks like a nanny, busy in the elderly's home, creating a warm family scene.
The same is true for narration and advertising slogans.
"Every bit of life comes from the collision of oil, salt, sauce and vinegar, Jiangnong vegetable basket, and my own vegetable field."
It is impossible to completely paint the specific scene through verbal description, but Liu Gaoyuan, as the director of the advertising department, can figure it out by himself.
Just thinking about the specific picture, he couldn't help but slap the table excitedly: "Okay! This advertisement is great! You are right, we have always been promoting convenience and ignored customers' innate rejection of things outside the home. Only
Only by integrating with them can we eliminate such defects. They will reject others, but they will not reject their family! This advertisement is really good! Mr. Jiang, right? We, Jiangnong Vegetable Basket, want this advertising plan! When can we provide details?
time-sharing chart?”
"Detailed plan, within a week. As for the price, our charges are very reasonable. If your company chooses a single advertisement, the design fee is 600,000. If it is an annual fee, then three times a year, a total of one million.
As for filming and promotion, the costs are additional." Jiang Zhihao introduced.
Zhong Jiaxi's fists were clenched as he listened, not angry, but nervous.
Just draw a few little people on paper casually, say a few words, and ask for 600,000 yuan? Why don't you go grab the money!
However, what shocked him was that Liu Gaoyuan did not counter-offer, but said happily: "The price is not expensive. As long as the plan meets what we just said, money is not an issue! As usual, I can give you 50% first."
advance payment."
"Mr. Liu, please speak quickly, then I wish you happy cooperation in advance." Jiang Zhihao stood up and extended his hand.
Liu Gaoyuan also happily stood up and shook hands, saying: "It's a pleasure to cooperate."
At that moment, they went back to the company directly and signed a cooperation agreement. Liu Gaoyuan was a very efficient person, and the vegetable basket company was not short of cash flow. He directly called the finance department and made an advance payment of 300,000 yuan on the spot.