The reason why it is said to be the most successful company is because the technology of this 3D printing company is almost the best in the world. No one has been able to surpass it for decades, and it has become the best 3D printing company in the world in one fell swoop.
The reason why it failed is because it will be jointly acquired by several foreign investors in the near future.
Although the technology is good, all the money that can be earned is lost overseas.
In terms of future demand in some countries, due to restrictions on foreign investment, it is impossible to provide help to the country, and many people have criticized companies run by traitors.
In the end, the founders resigned one after another under dual pressure at home and abroad. The company no longer belonged to this country and truly became a foreign company.
Such a result can only make people sigh with emotion.
Similar things have happened in many good domestic companies. In the eyes of ordinary people, those bosses have no conscience.
Earning money from the Chinese people, but then giving it to foreign owners.
But in Jiang Zhihao's view, some bosses are indeed heartless, but some are helpless.
Because domestic capital was not strong enough many years ago, it was very weak when competing with foreign capital.
For the same amount of investment, people would rather choose foreign investment for no other reason than foreign investment.
If you don’t accept our investment, all our foreign capital will no longer inject capital into you in the future.
Considering the cautious attitude of domestic investment banks, they may lose the possibility of continued financing in the future, and those companies can only accept foreign investment first.
In some cases, domestic investment banks were not optimistic about them at all, and as a result, foreign capital took advantage of them.
By the time it develops and you try to get involved, it will be too late.
The development of a company in ordinary people's imagination is to create good products, create a good reputation, sell the products, make money, and continue to expand the scale.
In fact, this process is very complicated, just like the sweeping robots that are very popular in this era. You can indeed create a good product, but no matter how you promote it and how good your reputation is, it will only be a niche product in the early stage.
If you don’t have brand influence, most people won’t choose you.
Where does brand influence come from?
It's nothing more than a household name. This is why many companies make 100 million in annual profits but spend 200 million on advertising.
Spending money is to expand the brand's influence, or it can be said to be to cut leeks in the future.
Of course, cutting leeks may not sound very nice, but the essence is the same.
Spend 200 million on advertising. On the Internet and in reality, your sweeping robot ads are overwhelming. This is a household name.
As long as you have a good reputation and strong product capabilities, you can have a strong combat effectiveness in the market competition.
Regardless of any market, profits and sales are tilted towards the head, without exception.
So the more market share you occupy, the stronger your competitiveness becomes. This is a virtuous cycle.
And to do this, money is essential.
If you want to engage in research and development, publicity, and sales channels at the same time, this requires too much money, and it is definitely not something that an ordinary startup company can do.
Financing is essential in the development process.
Only by getting more money can the company develop faster.