"That's easy to talk about." Jiang Zhihao said with a smile: "Then let's go upstairs first and talk while drinking tea."
Jiang Zhihao's attitude was very natural. He did not show any fear or pretentiousness because of the other person's identity. His behavior made He Zhen'ao feel that this person was really capable. Otherwise, how could he be so calm.
After arriving at the teahouse, several people ordered a pot of Tieguanyin. The tea master's graceful movements gave the tea a different taste.
After drinking the first cup of tea, Song Kanglai said: "Old He, please tell Mr. Jiang what you told me last time."
This was his help for He Zhen'ao to speak, and He Zhen'ao put down his tea cup and said to Jiang Zhihao: "Actually, the main reason I came here this time is to ask Mr. Jiang for some advice. My food company's sales have been declining in recent years.
I am already a little unable to make ends meet. I have thought of many ideas before, but they are of no use, and I really don’t know what to do. Before I came here, I discussed with several department managers in the company and wanted to open my own store, but I don’t know if it is feasible?”
"It's not feasible." Jiang Zhihao shook his head without hesitation.
He Zhenao was stunned for a moment. He thought Jiang Zhihao would at least think about it before answering, but he didn't expect that he would answer so readily.
"Why?" He Zhenao asked.
"Intuition." Jiang Zhihao replied: "Intuition tells me that if you open a specialty store, you will only die faster."
He Zhenao frowned and said: "According to our market research, today's consumers have a very strong awareness of brands, and our food is not well-known, so it is not recognized. If we open a specialty store,
It can give them a sense of class..."
"I don't know much about business matters. I'm in a different business than a mountain. But I only know that if you open a specialty store, you will definitely die faster than before." Jiang Zhihao interrupted him.
Jiang Zhihao still knew He Zhen'ao. The Jiangnan Food Factory was very powerful back then, and nearly one percent of the country's snack foods came from his factory.
But he did not see the future trend in time. After discovering the problem later, he made the stall too big and launched several brands. As a result, because he invested too much money, he was exhausted before consumers recognized him.
This person later did not commit suicide by jumping off a building, so his mental endurance was considered strong enough, but in his later years he was reduced to selling beef noodles, which is very sad.
"What do you think Mr. Jiang should do?" Song Kanglai asked.
"I think it's not that today's consumers have strong brand awareness. In fact, when it comes to food, there are no brands. The key point for most people to choose is whether it is delicious or not, and whether it is something they have never tasted before," said Jiang Zhihao.
: "It is not wrong to build brand awareness, but it is wrong to regard this as the key to solving the problem. Therefore, I think Chairman He can try to create something that has not appeared before and is delicious, such as
This is a combination of braised large intestine and noodles.”
"Combination of braised large intestine and noodles?" He Zhenao was a little confused when he heard this. How do you combine these things?
One is a restaurant's cooking dish, and the other is a staple food in a small noodle shop.
The reason why Jiang Zhihao gave him this advice was because He Zhenao opened beef noodles in this way in his later years.
Combine various cooking dishes with pasta, such as braised large intestine, scallion-flavored shredded eel, etc.