Chapter 468 He is a unique existence (800.01 million) First
Pass, I will continue writing.
After finishing this round of investment matters, Cao Shujie put aside the biggest thing he had done recently and returned to his daily work.
The renovation of the factory workshop in the town is still under construction in an orderly manner.
According to the requirements of the drawings, the entire construction period will take about 4 months.
This still does not require the construction of a factory building, but only renovation and upgrading on the original basis, otherwise the construction period will be longer.
From this point of view, Cao Shujie can be considered a bargain.
Spending more than 4 million to buy this factory is really not expensive.
Cao Shujie came out with Mengmeng in the morning. When passing by the kindergarten, he secretly muttered more than once why the kindergarten wasn't open yet.
He even thought about calling Principal Ding Dezhong to give some advice. The kindergarten should not have a three-month summer vacation. If the family didn't have a mine, which parent could bear the child being naughty and mischievous at home all the time?
"Mengmeng, how about I tell you, Teacher Li, to go to school early?" Cao Shujie turned to ask his daughter.
Cao Shujie is going to the county town to buy some things today. His wife is debugging the equipment and preparing to shoot a clarification video of Cao Shujie.
When I went to the provincial capital over the weekend, I met a businessman selling strawberries who also enjoyed the popularity of "Mengmeng Orchard". Cao Shujie found it incredible. There has been no action since the complaint was made. Cao Shujie felt that he must issue a clarification announcement to explain this matter.
As for whether this would be too cruel to the merchant who took advantage of his popularity? This is not something Cao Shujie considers.
Since the other party is using his name to make money, he must bear the consequences.
Mengmeng didn't know what her father was thinking. She couldn't stay at home anymore and had to come out with him.
Cheng Xiaolin didn't mind watching the excitement and said that since he had nothing else to do, he might as well go to the county town with Mengmeng.
After Mengmeng got her mother's support, she became even more unscrupulous.
When she heard that her father actually asked her to go to school early, Mengmeng kept mumbling that her father didn't like her anymore.
Cao Shujie ignored his daughter's complaints.
Unknowingly, Cao Shujie drove to Pingyuan County.
After arriving here, Cao Shujie went straight to the packaging box factory he had been working with.
It is necessary to prepare customized packaging boxes in advance for the kiwi fruit that is about to fall from the tree.
Cao Shujie feels that yellow-heart kiwifruit and red-heart kiwifruit should have their own unique characteristics. If they are just like the ordinary kiwifruit before, just put them in boxes, they will not reflect their value at all.
There are a total of 37 acres of kiwi fruit. Even if this year is not a good harvest year, based on the theoretical production capacity of 3,000 catties per mu of land, these 37 acres of land can theoretically produce 111,000 catties.
Uniformly packed in standard boxes of 5 kilograms, 22,200 boxes are needed.
Cao Shujie plans to make these boxes vertically partitioned this time, with tic-tac-toe paper frames separated in the middle to prevent the kiwis from being squeezed and damaged.
If you want to do this, you must work hard on the packaging box.
Make the original simple packaging box a little more complicated.
Of course, the price must be much higher, but Cao Shujie doesn't care.
The mid- to low-end market is not working, so Cao Shujie is determined to go to the high-end market and target people who can afford it. Otherwise, he will probably not be able to sell these kiwi fruits in the end, which will also cause a short-term squeeze on the product.
The fruit turned into rotten fruit, thereby greatly increasing his losses.
After arriving at the packaging box factory that the county had been cooperating with, and meeting the boss Dai Yanping, Cao Shujie made his request to him.
In response to Cao Shujie's requirements, Dai Yanping felt that it was not difficult to implement them. The most difficult part was actually the increase in costs, and they had to re-frame the unit price.
Cao Shujie was mentally prepared for this, and he did not find it difficult to understand.
Just the lining of the tic-tac-toe frame in the box requires a lot of additional raw material costs for the packaging box factory. It would be strange not to increase the price.
However, after hearing Dai Yanping's final quotation, Cao Shujie was also filled with emotion.
He remembered that when he first cooperated with Dai Yanping, it only cost 30 cents to make a packaging box. Later, because the structure of the packaging box became more difficult, the cost increased to 8 cents. Now a packaging box costs 1 yuan and 1 cent.
The growth rate is astonishing.
Dai Yanping explained to him that the cost of raw materials for cartons is also increasing rapidly, including water, electricity, gas, labor costs, etc. These small factories that make packaging boxes are also having a headache now.
There were not many orders to begin with, and as costs increased rapidly, many of the orders that were originally confirmed were postponed.
Cao Shujie was puzzled and asked him why he didn't expand the scale?
This question is like a person who is hungry and has no food to eat. Suddenly someone asks him why you don't eat meat if you have no food to eat.
Dai Yanping told Cao Shujie that expanding the scale required new equipment, and at the same time expanding the scale of the workshop. No matter which type, it would require a huge amount of funds, and he did not have this condition.
"Boss Cao, you don't know. I don't know why now, but the superiors have started to inspect environmental protection again. Our environmental inspections are very strict here, and they shut us down for rectification at every turn. I also have a headache." Dai Yanping complained.
This reminded Cao Shujie of a question he was still thinking about some time ago: how to choose between gold and silver mountains and green mountains and clear waters?
Even for a long time to come, many people will discuss this issue.
Is it to protect clear water and blue sky?
Or keep your job?
Everyone has their own reasons!
So much so that the stock market is making trouble based on these policies. Cao Shujie feels that this is the greatest irony.
But those things were too high-end and beyond his reach or control.
At this stage, Cao Shujie should just do his own thing.
At most, he can develop Caojiazhuang's economy as long as he has spare energy. Other than that, the rest is really not something he can worry about.
After negotiating a new packaging carton purchase contract with Dai Yanping, Cao Shujie took his daughter to the county's children's playground and played for two hours. After satisfying Mengmeng's desire to play, the two men returned home.
.
Early on Thursday morning, Cao Shujie and his wife went to the orchard on the mountain and started shooting videos while the morning was cool.
In this video, Cao Shujie once again introduced the scale of the Mengmeng orchard behind him in a serious and earnest manner, as well as the production capacity of various fruit trees in the orchard.
Finally, through what channels and where are these fruits sold?
After introducing these formal contents, Cao Shujie also talked about the scene he encountered when he went to the Dafa Fruit Wholesale Market in the provincial capital, focusing on the fruit business owner who took advantage of the popularity of his orchard to sell strawberries.
In Cao Shujie's words, he will resolutely stand up for his sovereignty to the end. If he does not get a satisfactory answer to this matter, he will continue to complain and may even appeal to rely on legal means to protect his legitimate rights and interests.
The couple cooperated with each other. After shooting the video, they played it back again. Cheng Xiaolin asked him if there was anything he needed to add.
Cao Shujie shook his head and told his wife that this was good.
The rest is for his wife to do some editing and add music, and that's it.
Cheng Xiaolin is very familiar with this aspect and there is no difficulty at all.
Cao Shujie didn't care anymore and let his wife do it.
Cheng Xiaolin knew this thing sooner rather than later. She spent an entire night editing the video and then uploaded it to the Mengmeng Orchard account on Youku.com that night.
Mengmeng Orchard is now a well-established big V account on Youku.com, claiming to have tens of millions of fans. It’s hard to say whether there are exactly that many, but Cheng Xiaolin now posts a video and it has hundreds of thousands of views. There is no problem at all.
No.
Even if he puts a little effort into making a decent video, even if there is no platform to promote it, just relying on his account itself and the fans he attracts can push the views of a video to more than one million.
At this time, the account "Mengmeng Orchard" truly established its status on Youku.
This video uploaded by Cheng Xiaolin overnight tonight also achieved the same effect.
This is more like the real owner declaring war on those who sell fake goods.
This kind of extremely popular and topical video is most likely to attract curious people to watch.
This video is no exception. It attracted a large number of curious people just after it was uploaded.
When they saw Cao Shujie repeatedly declaring war on fruit wholesale market operators who sell fake products under the name of Mengmeng Orchard in the video, he clarified that all the "Mengmeng Orchard" brand fruits on the market at this stage are fake and shoddy products.
He called on consumers to know the brand clearly and not to be deceived.
Don't let your money suffer because of this.
After this clarification video was released, it caused an uproar on the Internet that night.
A seemingly ordinary video went viral, causing people from all walks of life to watch and discuss it.
Because this problem appears in the fruit selling industry, it is very surprising.
They all found it incredible.
But if you think about it carefully, there are many people selling fake wine, and there are also many people selling fake eggs. In addition, rice is mixed with sand, and beef and mutton are replaced with chicken, duck or fox meat. If you think about it, there are also impostors in the fruit industry.
It doesn't seem impossible to confuse the fake with the real thing.
That night, Cao Shujie and Cheng Xiaolin went to bed early. Little did they know that the video uploaded by Cheng Xiaolin aroused heated discussions that night.
When the couple woke up the next morning, it was Du Wenwu who called Cao Shujie to inquire about the authenticity of some incident content in the new video just uploaded by Mengmeng Orchard. Only then did they know that the Internet was in a quarrel because of this incident.
"Mr. Cao, is this really so outrageous?" His editor-in-chief Fu Feng asked him to come over and find out more.
Fu Feng also told Du Wenwu that if this incident was true, then Youku would also join in the publicity.
Because they saw how intense the discussion was online, they also realized that this was a new source of traffic.
This incident is likely to attract a new wave of traffic to Youku.
Even Fu Feng and Du Wenwu are confused now. They can't understand how this kind of video can get out of the circle and attract many new people to the website.
But these new accounts are exactly the new traffic the website needs.
This kind of video that can attract traffic to the Youku website itself is almost invisible to other video broadcasters so far.
However, the videos uploaded under the account Mengmeng Orchard have attracted traffic to Youku three times.
And each wave of traffic is not small. It feels like any video taken by Mengmeng Orchard is popular.
At this stage, Fu Feng and Du Wenwu have let go of the Mengmeng Orchard account.
As long as some sensitive topics are not involved, she can do whatever she likes, right?
"Editor Du, I can guarantee that what I just said is far more unreasonable than imagined, and the specific situation is even worse than what I said in the video."
"Mr. Cao, can you give me an example?"
Du Wenwu was very curious, and Cao Shujie went on to say something: "I complained to the market supervision office in the Dafa Fruit Wholesale Market about this strawberry shop owner, but until now, there is no solution to this matter."
After listening to what Cao Shujie said, Du Wenwu understood that Cao Shujie was also using public opinion on the website to put pressure on the other party in disguise.
Du Wenwu realized that Youku might be a knife this time, but they were happy.
Because this kind of highly topical video can bring greater traffic and attention to Youku.
And this kind of traffic and attention is exactly what Youku needs most.
After Du Wenwu received a reliable reply, he immediately reported it to Fu Feng and then to the editor-in-chief. After waiting for the process to be approved, Du Wenwu began to apply for recommendation for this video.
It is not a recommendation within Youku.com, but a popular recommendation from Youku.com to the entire network.
That is, spending money from other channels to buy traffic for Mengmeng Orchard’s videos.
Let this traffic flow into the Youku platform through the video stream of Mengmeng Orchard.
In the initial stage of small websites, it is not uncommon to spend money to buy videos for yourself, but with Youku's current scale and size, it is rare to still spend money to buy videos.
Theoretically, its traffic can be sold to other small websites to earn traffic fees.
But because of the video shot by the account "Mengmeng Orchard", this matter has essentially reversed.
Suddenly, it seemed as if the whole Internet started to spread this incident, but because the original version of this video was on Youku, many netizens were curious and wondered if there were other interesting things under the account 'Mengmeng Orchard'
After watching the video, they all registered their membership accounts on Youku.com and prepared to follow the real-time case tracking of Youku.com’s big v. Mengmeng Orchard.
Because of this, the Mengmeng Orchard account contributed a new wave of traffic to Youku Gong.com.
Let the Youku platform become more aware of the importance of the Mengmeng Orchard account to their platform.
It can be said that if the Youku platform believes that video broadcasters are divided into levels, then the account "Mengmeng Orchard" is a separate level.
Her presence on Youku is so conspicuous and irreplaceable.
In the past, some video broadcasters felt that Mengmeng Orchard received special care from the Youku platform, but they did not have the traffic blessing, otherwise they would definitely do better than Mengmeng Orchard.
But after actually doing it, I realized how difficult it is to achieve this step of Mengmeng Orchard!
