Chapter 550: Not a bad start (1.04 million) Good night, please vote for me
Chapter 550: Not a bad start (10,400) Good night, please vote for me
After all the people who came to Caojiazhuang to pick strawberries were gone, people who had been busy all day finally took a breather.
Although Cao Shujie and the others were distributing preserved fruits for free and did not need to charge for accounting, even this simple matter made them salivate.
I kept repeating the motion of picking up and handing things over, and my arms still feel numb and my body is a little weak.
After packing up the broken cartons, Cao Shujie called Cao Shulin, Cao Shuju and Cao Shuchao from the orchard on the mountain to go to the farm restaurant for dinner.
Father Cao Jianguo and mother Wang Yuelan came here supporting grandfather Cao Zhenghu.
Uncle Cao Jianlin, who has been busy building a house during this period, also came over.
They all heard about Cao Shujie's free preserved fruit delivery today, and knew that Cao Shujie must have a deep meaning in doing this. Although they still couldn't figure it out, they didn't ask any more questions.
"Boss Wang, the good wine and food will be served directly, don't save me any money." Cao Shujie shouted.
"Okay!" Wang Leigang arranged for people to start serving food.
He came over with a box of liquor, opened the box and began to distribute the wine.
There are those who don’t want to drink liquor, and there are also beer. Those who don’t even want to drink beer, just drink fruit juice.
It seems very lively here.
In addition to Cao Shujie and the others eating here, a group of people who set up stalls at the foot of Cao Shujie's orchard also ate here.
During this time, there was a bumper strawberry harvest in Cao Shujie's orchard. There were a lot of people coming to pick strawberries. Those who set up stalls at the foot of the mountain also gained a lot. I dare not say more. Even the worst ones have already earned back their rental costs early.
Come on, the rest is all earned.
"Drink. After drinking, have a good sleep tonight. You have to continue working tomorrow. When the weather gets cold, take a good rest." Someone picked up the wine glass and took a sip first.
Others also followed suit and brought wine glasses.
When they saw Cao Shujie and the others coming, the group looked at each other, and one of them said, "Let's go have a drink with Director Cao."
"middle!"
Several people walked towards Cao Shujie with their wine glasses in hand.
When Cao Shujie saw them coming, he didn't take much. He only drank 1/3 of a glass of white wine, which was quite interesting.
This group of people was too embarrassed to continue to argue. After toasting, they returned to their seats and started drinking by themselves.
Of course, this was just an interlude. Cao Shujie and the others went back after eating here.
According to Cao Shujie, he will be waiting at the orchard tomorrow morning for Cao Shulin and Cao Shuju to go to the factory to bring a cart of processed preserved fruits and continue to deliver them for free.
Not only that, tonight Taobao Xuemeng Fruit Store will put preserved fruit on the shelves. I dare not say that some of those who received it for free during the day will definitely place an order.
"I really didn't expect this thing to be so popular." Cao Shujie said with emotion.
Cheng Xiaolin had just finished taking a bath with Mengmeng and coaxed Mengmeng to lie down on the bed to sleep. Cheng Xiaolin saw that her husband's face didn't seem to be drunk at all, and felt very strange. She asked him: "Are you tired? If you are tired, go earlier."
rest."
"Go to sleep later." Cao Shujie couldn't sleep now.
The couple was lying on the bed talking about the free candied fruit delivery at noon today. The popularity of their candied fruit was really beyond Cao Shujie's expectation.
But Cheng Xiaolin mentioned a key point: "We are giving it away for free today, which is different from everyone buying it with money."
Cao Shujie did not deny his wife's statement: "That's right, but it doesn't matter. Let's see how many customers we can retain. In addition, these people will help us promote it."
"That's for sure. I also recorded the scene of you making candied fruit today and put it in the video together." Cheng Xiaolin said.
She was sitting there today, not doing anything.
Moreover, Cheng Xiaolin is still thinking about taking a drone there tomorrow, taking more video clips from high altitude, and editing them together. The scene of people rushing to get preserved fruits at the scene is shocking enough.
While chatting, sleepiness came over them and they both fell asleep.
But Cao Shujie and his wife did not know that someone had recorded and uploaded the video of what happened this afternoon to the Internet that night.
That scene was so shocking to them. They never thought there would be so many people rushing to get snacks.
And the snacks are quite delicious.
This is beyond the expectations of many people.
However, after the video was uploaded to the platform, there was not much feedback at the time.
Think about it, it's not a famous person, ordinary people upload videos and want to become popular, the right time, the right place and the right people are indispensable.
Some people also go to Taobao to search for Xuemeng Fruit Store as soon as they return home, ready to place an order.
But then I realized that there were no products in Xuemeng’s fruit shop, only the words ‘Stay tuned’ in big words.
Apples and kiwis that were previously on the shelves were also shown to be out of stock.
However, the comment area under Xuemeng Fruit Shop seems very lively. Many people are asking when will the preserved fruit be put on sale?
Obviously, these people came to pick strawberries in the orchard today, or came to play.
On the morning of the second day, Cao Shujie got up early. After walking the dog, he had breakfast at home and went directly to the farm restaurant to wait.
We won’t go to town today. Cao Shuju and Cao Shulin will bring the candied fruits loaded into the truck later.
In addition to a few of them, Cao Shujie also called Cao Jianlong today and asked the village to find a few smart people to help with the work and distribute preserved fruits.
Unlike Cao Shulin, Cao Shuju and others, those who helped Cao Shujie were paid.
As for Cao Shulin and others, they all receive wages and bonuses.
…
A truck came from the north and stopped at the entrance of the farm restaurant. The truck was filled with cardboard boxes. When I saw Cao Shujie on the roadside, tables and chairs had been set up, the truck stopped, and Cao Shulin and Cao Shuju got out of the truck.
In addition to them, there was a van behind, and five people also got out.
"Boss, if these are not enough, we will go back and bring a cart later." Cao Shuju said to Cao Shujie.
Cao Shuju didn't understand what Cao Shujie meant yesterday, but when eating last night, Cao Shuju suddenly realized that the boss Cao Shujie gave away the preserved fruit for free for people to taste, wasn't it just an advertisement in advance?
She was a little ashamed of her stupidity.
But she also understood that she really had no idea of the overall situation, let alone big abilities. After much thought, she could only do her current job well and live up to her boss's trust.
For example, she is now the warehouse supervisor of Xuemeng Food Factory.
"Okay, we will continue to give away free goods as we did yesterday. If it is not enough, we will not worry about it." Cao Shujie said.
"Yeah!" Several people nodded and got busy.
People from the village were hired to do the transporting work.
After Cao Shujie and the others were busy here, the Xuemeng Food Factory in the town was also busy.
The person in charge of online sales is called Chen Hong. She took the initiative to apply for the job. She had previously worked for other brands in Taobao operation and online sales.
I received a call from my boss yesterday afternoon. From today on, I will hang the preserved fruits in Xuemeng Fruit Shop’s Taobao store, and they will be officially put on sale at the weekend.
After coming over this morning, Chen Honggang turned on the computer and sorted the preserved fruits into two categories and put them on the shelves.
One type is priced at 10 yuan per bag and weighs 100 grams per bag.
The other kind is the same as the one I took out to try yesterday, both in small packages, 5.5 yuan per bag, 50 grams per bag.
After calculation, it is equivalent to 50 yuan per pound of preserved fruit. According to their ingredients, it is definitely a reasonable price.
In addition, they are made from real apple pulp, not just apple peels or dried apples.
After all, the preserved apples made by Cao Shujie and the others require almost 4 kilograms of apples to produce 1 kilogram of preserved apples. According to Cao Shujie’s cost of purchasing apples, the purchase cost of one kilogram of apples is 6.6 yuan. If 2 kilograms of fresh apples produce 1 kilogram of preserved apples, pure apples
The cost is 13.2 yuan.
This does not include labor, storage, factory operations, advertising, packaging expenses, etc. costs.
Chen Hong thought that this price might not be easy to sell, but who knew that just after she set the product and the unit price, Aliwangwang's notification tone sounded again and again, and Chen Hong was stunned.
Looking at the background statistics again, there have been 47 orders in this moment, and the number of purchased bags for each order is different.
When she was doing Taobao operation and promotion in the past, unless it was a fake order or a product that was a very successful online brand, it was generally not that popular.
But this time it broke her cognition.
Chen Hong was thinking, is this food really so delicious?
But that’s not right. Considering the cost of shipping, they implement a free shipping policy for orders over 29 yuan. Basically, if you buy 3 bags of large packages, shipping will be free.
If the order is less than 29 yuan, an additional shipping fee of 4 yuan will be added.
Xuemeng Food Factory has signed a strategic cooperation with three express delivery companies, YTO, SF Express, and Postal Service. In fact, the real freight cost is much cheaper than the listed 4 yuan. In a sense, they can also earn from the freight.
a price difference.
But this cannot be told externally.
Just when Chen Hong was distracted, the order data in the background was still rising, as if the money in these people's hands was not money.
Some people buy 10 bags and ask customer service if they can give her a discount.
The employee came to Chen Hong again and asked how much discount he could give.
Chen Hong realized that there were still some omissions in their work, and immediately called Cao Shujie for instructions.
Cao Shujie never expected that he would have such an awesome customer who would buy so much.
He told Chen Hong that she would get 5 yuan off when she spent 100 yuan or more.
After Chen Hong received the order, she immediately sent out the new preferential plan.
Suddenly, the online sales department she managed became busy.
Cao Shujie, who is in Caojiazhuang, did not expect that the online sales orders on the first day today would be pretty good.
While distributing preserved fruits to tourists, I was thinking about my next move.
Distributing free preserved fruits for advertising is just a step at the moment. In the long run, we still have to open up the market.
This market is not just online sales, but also includes supermarkets, snack retail stores, etc.
Cao Shujie thought that he had to quickly arrange people to expand the market.
The top priority is to find ways to make their products famous. If the products are not famous, they cannot be sold at a high price. In other words, there is no so-called brand premium.
"There is still a long way to go," Cao Shujie said with emotion.
"Shujie, what's wrong?" Cheng Xiaolin saw her husband sighing and thought something had happened again.
After Cao Shujie finished telling her, Cheng Xiaolin understood what was going on. She smiled and said, "This is a good thing."
