Chapter 570: Meeting a noble person when going out (620.01 million)
"Don't worry, Director Guan, we will fully cooperate with the work of the Propaganda Department." Xia Zonghai said.
"Well, I don't care about what's going on between you. In short, we all act according to orders and work according to arrangements, and we must not hold back the leader." Guan Guotai had a serious expression on his face.
"Yes, yes, yes." Xia Zonghai didn't dare to be vague.
His establishment is not low, and because of this, he has heard some of the latest internal trends, such as the next step for the TV station to be merged into the Propaganda Department.
By that time, the Propaganda Department had become his superior unit.
As for the people around Guan Guotai, the leader, Xia Zonghai did not dare to be vague.
It's just that Xia Zonghai couldn't imagine why Cathay Pacific paid so much attention to this young man Cao Shujie.
"Is it possible that they are related?" Xia Zonghai couldn't help but think a little more.
Otherwise, why would a high-ranking person like Guan Guotai pay attention to an entrepreneur in a rural town like Cao Shujie?
Some things cannot be explained.
But Guan Guotai had no intention of explaining to Xia Zonghai.
The two of them were chatting and drinking tea in Xia Zonghai's office, waiting for the results from Cao Shujie and Tian Jinghe.
At this time, Cao Shujie followed Tian Jinghe to another large office.
Here, Tian Jinghe found Huang Baoxiang, the person in charge of advertising business.
Explain to him about Cao Shujie's advertisement, and name him as the station director's focus and the provincial township economic policy's key support target, so as to save the people below from messing up the matter again.
After all, it is not Tian Jinghe who does things that are directly related to business. He is the one who conveys orders and thoughts. The specific work is done by people like Huang Baoxiang.
From Tian Jinghe's words, Huang Baoxiang got the following feedback.
Cao Shujie is related. Deputy Director Tian did not tell him who this connection was, which means that Cao Shujie's connection is very big.
Deputy Director Tian directly said that Cao Shujie's advertisement was related to the province's policy support, and giving it a discount meant that the discount must be strong, otherwise how could it reflect the importance of key policy support.
Thinking of this, Huang Baoxiang made a list of information for himself. He would first talk to Cao Shujie about advertising-related matters, and then see how to arrange it.
After some discussion, Huang Baoxiang's suggestion to Cao Shujie was to place his advertisement behind Dongshan Provincial News. During the 5-minute period in front of CCTV News, the ratings were not low.
As for the advertising price at this position, according to the delivery specifications, Cao Shujie plans to deliver a 30-second ad.
After Huang Baoxiang consulted Tian Jinghe, deputy director of the station, he settled at a price of 15,000 yuan per 30 seconds.
Give away a replay ad between 12:05 and 10 minutes during the day.
For just one advertisement, the total for the whole year was 5.475 million yuan. At this price, it was already the price after the TV station gave him the discount.
Cao Shujie's heart bleeds when he hears this advertising fee. It's so expensive!
It’s no wonder that some products may look inconspicuous but are so expensive, with advertising and promotion fees alone accounting for a large part of the cost.
Finally, Cao Shujie signed an advertising contract with the advertising department of the provincial TV station
He knew clearly in his heart that today, thanks to Guan Guotai and the township economic development support policy that he didn't know whether it existed, he had saved a lot of money in terms of advertising expenses alone.
Cao Shujie directly called Hu Youcai, the company's financial manager, and transferred the money to the provincial TV station.
When talking about specific advertising, Cao Shujie called his wife and asked her to send the advertising video uploaded to Youku to Huang Baoxiang in a compressed package.
This transmission took a while. After waiting for everything to be received and opened, Huang Baoxiang saw the video and praised it repeatedly. The video was shot and edited very professionally.
However, the video is too long and there is no way to put it all in. I can only choose to compress the key points into 30-second advertisements. Huang Baoxiang is professional in this area.
After he asked Cao Shujie about the key points of the advertisement, he started working on it.
On the other side, Tian Jinghe took Cao Shujie to the station director Xia Zonghai's office. Guan Guotai had not left yet and was drinking tea with Xia Zonghai.
Seeing Cao Shujie and Tian Jinghe come in, Xia Zonghai asked them if they had finished processing?
Tian Jinghe briefly explained the situation, and Cao Shujie also expressed his sincere gratitude to Guan Guotai and Xia Zonghai.
"Mr. Cao, sit down first and tell us your story." Guan Guotai said with a smile.
One sentence confused Cao Shujie, what is his story?
Guan Guotai reminded him: "Let's talk about how you led your village to become rich, and how you opened factories and led your town to invigorate the economic development."
Guan Guotai had heard Cao Shujie tell these stories last time, but he was still very interested now.
On the contrary, it made Cao Shujie a little embarrassed.
Unknowingly, it was lunch time. Cao Shujie thought that it would be better to invite them to have a meal together to express his gratitude.
This time neither Guan Guotai nor Xia Zonghai refused, and Deputy Director Tian Jinghe also followed. However, they hardly drank during lunch, and everyone only tasted it.
Guan Guotai said that he would have something to do there at any time, and Xia Zonghai and Tian Jinghe did not give much advice.
But this meal taught Cao Shujie a lot, and it also made him realize that Guan Guotai's identity might be more complicated than he imagined.
But he was wondering why Guan Guotai attended the Yiling City's Top Ten Outstanding Young Pioneers for Rural Revitalization award last year?
Guan Guotai didn't mention it, and Cao Shujie didn't ask.
…
Caojiazhuang, Cao Shujie’s home.
Cheng Xiaolin was particularly puzzled at the moment, thinking about her husband asking her to send a video in the morning, and she was wondering if her husband had already negotiated the advertisement?
But that shouldn't be the case. I just went there this morning, and I guess I just made contact with the TV station at this time.
It’s unclear whether we can find the right person, let alone negotiate good advertising placement.
"What happened?" Cheng Xiaolin was puzzled.
She thought about calling her husband and asking, but no one answered the call, which made Cheng Xiaolin even more worried.
Fortunately, around 2 p.m., Cao Shujie called her back.
As soon as he opened his mouth, Cao Shujie told his wife with a smile: "Wife, what a coincidence, I met a noble person today."
"Noble person? What noble person?" Cheng Xiaolin was a little confused.
Cao Shujie told his wife about his encounter with Guan Guotai, and at the same time, he also told his wife clearly about his first encounter with Guan Guotai.
"Is there such a thing? According to your statement, Guan Guotai should be a very big leader?" Cheng Xiaolin muttered.
Cao Shujie also nodded: "I think so, but they didn't say it, so I don't know what his role is."
Cao Shujie drank a little less at noon. Although it wasn't much, he couldn't continue driving back in the afternoon.
He told his wife: "There will be a delivery ceremony at the company tomorrow. You go over there early tomorrow morning to watch. If I come back late, you can step in for me."
"If I go back early, I will go and say a few words then."
"Okay, has the advertising matter been settled?" Cheng Xiaolin asked him.
Cao Shujie nodded and told his wife the time, duration and price of the advertisement.
"You don't have to worry about this matter. I've taken care of it. If nothing else happens, it will be broadcast on the station in two days." Cao Shujie said.
This is what makes it easy for someone to do things.
Cao Shujie also had to lament how lucky he was to be able to find such a relationship with Guan Guotai.
"Then find a place to have a good rest in the afternoon." Cheng Xiaolin advised him.
If you can't drive after drinking, why not stop wandering around and find a hotel to have a good sleep.
After hanging up the phone, Cheng Xiaolin thought about what her husband had just said on the phone and felt incredible.
How could there be such a coincidence?
She really couldn't think of it, so she simply stopped thinking about it. Her efforts to attribute all of this to her husband finally paid off.
If her husband had not worked hard, he would not have been selected as one of the ten outstanding young pioneers for rural revitalization in Yiling City, let alone know Guan Guotai.
If I hadn't known Guan Guotai, things wouldn't be happening today.
Thinking about what her husband had just asked her to go to the company to attend the delivery ceremony tomorrow on the phone, Cheng Xiaolin was quite looking forward to it.
…
On the other hand, Cao Shujie found a hotel nearby to stay. After completing the formalities, he first called Xu Jiao and told him about the shipment tomorrow. At the same time, he told Xu Jiao that he had just signed an advertising contract with the provincial TV station.
"Mr. Cao, when did you discuss advertising?" Xu Jiao was puzzled.
Even though many of the programs on Dongshan Provincial TV Station are very traditional, it is still a provincial TV station, and many of the station's advertisements are scheduled at the beginning of the year.
Xu Jiao knew very well how difficult it was to insert advertisements halfway, so knowing that Cao Shujie was a new factory, he did not ask Cao Shujie about their company's next advertising placement.
But I didn't expect that Cao Shujie had completed this matter quietly by himself, and it was also broadcast during prime time news on the provincial TV station.
In this case, Xu Jiao will also have to readjust the supermarket range for the first wave of distribution.
In line with the effect of this advertising, it is best to focus on prefecture-level cities in the province in the first wave, and one or two places from outside the province can be given a try.
After making up his mind, Xu Jiao directly told Cao Shujie his plan to put the goods on the shelves.
And this was the ultimate purpose of Cao Shujie's special call to him about advertising.
Otherwise, Cao Shujie would have been really blinded when he had already negotiated the advertising placement on the provincial TV station but refused to say anything. In the end, Jiajiayue Supermarket allocated 10 supermarket distribution quotas to the whole country.
Back to just now, Cao Shujie said to Xu Jiao: "Manager Xu, I just came over today to negotiate with the TV station."
The result was beyond Xu Jiao's expectation. He asked: "Don't you have to queue up?"
"I happened to meet someone who introduced me to the director of the provincial TV station. It also happened to catch up with the province's support policy for township enterprises, which saved me a lot of time." Cao Shujie said with emotion.
