Chapter 623 Want to bring goods live? (1.02 million) Good night
Chapter 623 Want to bring goods live? (10,200) Good night
Many people in the crowd under the stage had been discussing this issue just now. Now that they heard Cao Jianlong take the initiative to mention building a venue, they were a little unable to adapt.
Cao Shujie was a little confused when he heard Cao Jianlong talking about building a stadium.
I didn't tell him this matter in advance, and I kept it secret.
He was just thinking that Cao Jianlong looked at him a little strangely, so that was what he meant.
As for why they didn't tell him in advance, Cao Shujie suspected that they were sure that he would not agree to this plan?
But now and then, the village committee had no money last year, so I would definitely not agree.
But the village committee will have money this year, so I won’t object.
In the crowd, Cao Zhenghu, Cao Jianguo, Cao Jianlin, Wang Yuelan, and Cheng Xiaolin heard Cao Jianlong say that he wanted to build a large venue, which would be used as a sports training ground and a large conference room with air conditioning. They felt a little proud.
Someone nearby was still telling Cao Zhenghu how awesome Cao Shujie was.
"Uncle Tiger, your Shujie is still the best." Cao Jianhe said with a thumbs up.
Cao Zhenghu has heard these compliments so many times that he is a little immune: "Jianhe, don't praise him again. If you praise him again, he will be proud."
"Uncle Hu, are you kidding? Shujie has done really well. Thanks to Shujie for leading our village to develop in the past two years, otherwise we wouldn't have the good days we have today." Cao Jianhe wanted to say a few words for Cao Shujie.
…
Unknowingly, the Caojiazhuang villagers' meeting ended.
When leaving the Caojiazhuang Village Committee compound and walking home, many people were discussing the new standards for welfare benefits that Cao Jianlong just mentioned.
The standard for slaughtering three cows is generally about 1,400 kilograms, and each cow produces more than 600 kilograms of meat.
The total weight of three cows is about 1,900 kilograms. After several years of reproduction and development in Caojiazhuang, coupled with the addition of household registration and so on, the actual number of households has almost exceeded 400.
But even so, each family can get nearly 5 kilograms of beef. According to the market price, this piece of beef costs more than 150 yuan, plus the welfare standard is increased to 500 yuan.
This is more than double the standard of 300 yuan in previous years.
This is not the most important thing. For all the elderly and veterans in Caojiazhuang, the subsidy of 1,000 yuan is not a small amount of money.
The amount of money given out is not much, but because of the existence of these benefits, the people of Caojiazhuang can truly see the fundamental difference between Caojiazhuang and other surrounding villages.
It also allowed them to see that Caojiazhuang and some of the wealthy villages reported in the news are gradually integrating in terms of development concepts.
These common people truly saw that Caojiazhuang might develop into a village like those mentioned in the news in the future, which filled their hearts with daydreams about a better future.
The all-villagers meeting just concluded in Caojiazhuang, and the content of the meeting quickly spread around Caojiazhuang.
Within a few hours, the party secretaries of other villages called Cao Jianlong and scolded them for why there were so many things going on in their villages.
If you have money, just spend it slowly. Why do you have to show it off?
This made the villagers in their village jealous, and some bold ones even made irresponsible remarks in the group, insinuating that they, the village cadres, did not act.
These people told Cao Jianlong that it was difficult for them to do what they wanted to do, and they wanted to give Cao Jianlong a message and ask them to restrain themselves from the Caojiazhuang Village Committee.
But who knew that Cao Jianlong didn't pay attention to them at all. Some people became impatient, and Cao Jianlong directly said to them: "This matter is not my business. You guys go to Director Cao Shujie."
Upon hearing Director Cao's name, no one immediately spoke.
They all count on Cao Shujie to help them make money, so how can they dare to cause trouble to Cao Shujie and make him unhappy?
The matter eventually came to nothing.
However, there are more and more rumors that people are secretly thinking about whether Caojiazhuang will still accept people.
There is no other way, apart from anything else, Caojiazhuang provides real money and silver to people in their village who meet the standards for the welfare benefits, and they don't use fake money.
In addition, Cao Shujie is from the village of Caojiazhuang. If the director has any money-making projects, he will definitely be the first to think about Caojiazhuang. With such convenient conditions, who doesn’t want to become a member of Caojiazhuang?
But Cao Shujie, who was envied by other villagers, was busy with his own affairs at the moment.
He had not been to the factory for several days. After the village meeting, Cao Shujie went to the factory first, and the factory was operating as usual.
The Phase 2 and Phase 3 projects are also progressing relatively smoothly, which is of extraordinary significance to Xuemeng Food Factory.
In addition, we have been working hard on contact advertising.
Xuemeng Food Factory is considering finding a popular variety show to advertise.
But after searching around, I found that the advertisements for some of the more popular variety shows this year were already set last year.
Not to mention that they can't get a spot with money, even if they really want to do so, the hundreds of millions of advertising fees will make Xuemeng Food Factory prohibitive.
Xuemeng Food Factory is very reluctant to look for those variety shows that are not very popular.
Few people watch these programs, so the ratings are naturally low, and the advertising effect is unsatisfactory.
Cao Shujie also asked someone to find out about CCTV's advertising costs. The prime time advertising cost in the evening is 370,000 per time. In other non-prime time periods, the cheapest advertising cost is 180,000 per time.
According to this calculation, if Cao Shujie only chooses one of the time periods and advertises it once at a time, based on the highest price, he will need to invest 135 million in advertising fees this year.
Even the cheapest advertising fee is more than 70 million.
With the current amount of funds Xuemeng Food Factory has, it simply cannot afford it.
Cao Shujie wanted to give him a loan for advertising, but the problem was that Xuemeng Food Factory now had more than 60 million in debt.
Whether the bank will approve it or not is a matter of debate. Even if the bank approves it, is CCTV’s advertising effect really good now?
Moreover, the company has made comprehensive considerations to place advertisements on multiple Internet social platforms. This has been done. More than 8 million yuan has been invested in this area, and subsequent investments will continue. This is also
It means that the funds in the factory are very tight.
In addition, the kiwi fruit harvest season is about to begin, and considering that the factory will make preserved kiwi fruit next, Cao Shujie will definitely go all out and harvest as much as he can.
This is all money, money that needs to be spent.
Under such circumstances, Cao Shujie was thinking about adjusting his sales plan, and adjusting online sales and retail and wholesale that did not require payment as the next top priority.
Back in the office, Cao Shujie was still thinking about advertising.
This year's relatively popular variety show has no commercials lined up.
The advertising costs on CCTV are also too high. Cao Shujie thought that buying an advertising space during non-prime time would cost 70 to 80 million. Is it worth the investment?
It is better to invest the money in another way to achieve the best advertising effect at the lowest cost.
Thinking of this, Cao Shujie called his wife.
Cheng Xiaolin was still puzzled, so she answered the phone and asked her husband what was wrong.
"Honey, what do you think about what I told you last time?" Cao Shujie asked her.
Cheng Xiaolin was a little confused: "Shujie, what are you talking about?"
"It's just about you shooting an online video." Cao Shujie said.
When he said this, Cheng Xiaolin understood.
"I'm just thinking about it, why do you ask?" Cheng Xiaolin was a little confused.
Cao Shujie told his wife that their factory needed advertising resources.
After finishing speaking, Cheng Xiaolin immediately understood: "Shujie, do you want me to advertise your factory?"
"Ah, can't it?" Cao Shujie asked her.
Cheng Xiaolin nodded repeatedly: "I have no problem, but you can guarantee that the video I shot will be very popular, and will you also bring the products from your factory?"
Cao Shujie opened his mouth, but he couldn't guarantee it.
But this is currently the most cost-effective method.
"Let me try." Cheng Xiaolin said.
…
As time goes by, Xuemeng Food Factory’s Aimeng Preserved Fruit appears more and more frequently on the market. As Jiajiayue Supermarket and Wal-Mart Supermarket distribute the goods in more and more of their stores, Aimeng Preserved Fruit itself
It brought a certain amount of heat.
But they found that this kind of preserved fruit has not yet fully opened up the market, and it is not on the shelves in many local supermarkets, so they can only find channels online.
As a result, developing more new markets and improving online sales channels has become one of the most important tasks of Xuemeng Food Factory.
…
After determining the new development direction, even the sales department and online sales have readjusted their work priorities.
Retail and wholesale customers who can settle accounts in cash have become the focus of the sales department to target customers when developing the market in the future.
Chen Hong is responsible for the online sales. In addition to opening several other online stores with different names on Taobao, they also opened their own online store on JD.com.
But there is no need to consider the sales volume on JD.com for the time being.
As for pure online sales, for now, Taobao is still the focus.
In addition, this year’s Momo live broadcast is also very popular. Cao Shujie is thinking about using Momo live broadcast to replicate the online sales live broadcast in a few years. Will there be a miracle?
Regarding this point, Cao Shujie can't say yet.
As for Momo, in addition to being an artifact for men and women to date each other, Momo has also started live broadcasting on the Internet.
Like talent anchors, game anchors, and all kinds of weird anchors.
But at this time, the only thing that hasn’t been involved is live streaming.
Cao Shujie was wondering if he could copy this model in advance?
Don’t underestimate live streaming.
In another 10 years, there will be a grand phenomenon of nationwide live broadcast or live broadcast to bring goods in China.
It can endure for a long time, and its market share and product categories are increasing. Even some big brands finally compromised and joined the ranks, which also means its importance.
"Cultivate your own anchor and increase her popularity in a short period of time. The subsequent problems will not be a big problem." Cao Shujie thought in his heart.
