When Xia Zonghai, the director of Dongshan Provincial Television Station, heard Cao Shujie talking about advertising, he seemed to casually say that he could help Cao Shujie with this.
Upon hearing Xia Zonghai's statement, Cao Shujie was stunned.
Then asked what can be done?
Xia Zonghai said that he was very familiar with the directors of Zhejiang TV Station and Jiangsu TV Station. If Cao Shujie really wanted to advertise on the variety shows of these two stations, he could give him a word.
Xia Zonghai's statement made Cao Shujie overjoyed.
This is really a place where there is no way out of doubt, but there is another village where there is a bright future and a bright future.
Cao Shujie had been thinking about this advertisement, but he didn't expect it to be solved by Xia Zonghai.
Xia Zonghai called the director of Zhejiang TV Station and the director of Suzhou TV Station in front of Cao Shujie.
Xia Zonghai said on the phone that he had a nephew who wanted to advertise.
Cao Shujie thought it was a difficult task, but who knew that Xia Zonghai could do it with just one phone call.
It's just that the title advertisements for the finale variety shows of Zhejiang TV Station and Suzhou TV Station have already been sold, or the finale variety shows have already been broadcast.
At this time, even calling Xia Zonghai would not work.
But the other party came up with a roundabout strategy for Xia Zonghai.
Cao Shujie can appear on the show as a sponsor.
The hosts will also have several opportunities to mention their products during the show.
Artists participating in the reality show will also mention the name of the product when they eat their products in the show. In addition, they will also appear in the show in other forms. Although there are not many scenes each time, they are
The entire program adds up to a lot.
In addition, when their programs are broadcast online, sponsored products will also appear.
This is equivalent to sponsoring once, and there will be countless advertising opportunities in the future.
In addition to these, the other party also mentioned that the advertising fee still has to be paid, but it is much cheaper than the naming advertising fee.
Because of Xia Zonghai's relationship, Cao Shujie decisively chose Zhejiang TV Station's "The Voice of China".
It’s not that I don’t want to choose other programs, it’s mainly because the broadcast time is wrong.
Otherwise, Cao Shujie would definitely continue to choose Suzhou's "If You Are the One" and "The Most Powerful Brain".
That's it. The program "The Voice of China" has already started broadcasting in early July. Cao Shujie is now joining the program halfway. Judging from the broadcast time, he can still enjoy the advertising effect for more than two months.
Even so, as a show that has been popular for two seasons, Cao Shujie also paid 6 million yuan in sponsorship fees and sponsored all the products of the Aimeng Preserved Fruit series for free.
But what Cao Shujie didn't expect was that when Xia Zonghai called the director of the Zhejiang Provincial Television Station, he would get an unexpected bonus.
According to Xia Zonghai's call from the director of Zhejiang TV Station, they have a new program "Running Brothers" scheduled to be released in October, and it is still in the advertising and investment stage.
Because this is the first season, the effect is not clear.
But this program is a modified version of a very popular variety show imported from abroad by Zhejiang TV Station. It requires a high copyright fee, so their initial advertising pricing was not low.
Just the sponsorship advertising alone is worth hundreds of millions.
Cao Shujie originally wanted to borrow money, but the other party said that the title advertiser had been sold and the contract had been signed, so there could be no midway change.
There was no other way, so they took a roundabout measure and asked him to be a sponsor. Since it was the first issue, the effect was unknown, so the sponsor's advertising fee was 8 million.
This actually saved Cao Shujie a lot of money in advertising.
Cao Shujie knows how popular this show has become, and he can be said to be very successful in variety shows.
Not only is it good in terms of ratings, but its market share in online broadcasting is also very good.
He spent 8 million to be the opponent's sponsor, which can only be said to be worth it.
It's money well spent.
In addition, according to the other party, this program will be released in October, which will coincide with the just-concluded "The Voice of China".
Perfect!
After finishing this matter, Cao Shujie thanked Xia Zonghai profusely.
But Xia Zonghai said he wanted to support the development of rural revitalization enterprises in Dongshan Province.
Cao Shujie instantly understood that the reason why Xia Zonghai helped him was because of Guan Guotai's face.
This also made Cao Shujie even more grateful to Guan Guotai.
He kept this feeling in his heart and never stopped contacting her. If he could help in the future, he would definitely help.
…
Xia Zonghai personally came forward to help, and the efficiency was really fast.
In the 4th issue of "The Voice of China" on August 8, an advertisement for cute preserved fruit appeared.
However, this time the product did not appear in the camera. The host Hua Shao mentioned it in passing when hosting the show: "This show is strongly supported by Aimeng Preserved Fruit."
"Enjoy every taste of life, love cute preserved fruits, let your life have more flavor."
"I'm convinced by the taste, but I still love cute preserved fruits."
Cao Shujie didn't even notice this. He only found out through his wife that their company's advertisement appeared in this issue, but the effect was still much worse without seeing the product.
The sales volume in the following week also proved Cao Shujie's guess.
However, the problem that Cao Shujie was worried about did not last long. During the 5th blind audition on August 15, the Aimeng preserved fruit produced by their company appeared on camera.
First of all, Hua Shao hosted the show. When it started, he held a piece of preserved apple in his hand. After he read a bunch of names of sponsors with his quick mouth, he specifically raised the Aimeng preserved fruit in his hand and said: "Aimeng preserved fruit,
Eat to put you in a good mood.”
After eating, he had a bright smile on his face, and the camera gave a close-up.
The camera turned to the students backstage. The 24 students were waiting nervously and expectantly for the show to officially start. They didn't know who would be selected and who would be eliminated.
At this time, student Zhang Zhuohanwei shouted in surprise. He picked up the Aimeng preserved fruit placed on the small table between them and asked the guys what it was.
Another student Liu Shuangshuang said: "I heard that Aimeng Preserved Fruit is a kind of health food. I just tried it and it is really delicious."
The conversation between the two attracted the attention of other students, who all looked at the Aimeng preserved fruit on the small table.
This time, the camera finally showed the cute preserved fruit from the front.
I saw Zhang Zhuohanwei tearing open the packaging bag of Aimeng preserved fruit and taking out a piece of crystal clear preserved fruit. The surface was not covered with sugar or other condiments like other preserved fruits, but it looked very clean and refreshing.
It looks very appetizing.
Zhang Zhuohanwei put this piece of apple preserves into his mouth, with an unconcerned expression at first, but after chewing a few mouthfuls, the expression on his face suddenly became exciting.
After finishing the first piece in a few mouthfuls, Zhang Zhuohanwei took out the remaining two pieces from the packaging bag and stuffed them into his mouth one by one.
The expressions on his face are getting richer and richer.
Needless to say, this rich facial expression already shows that Aimeng preserved fruit is indeed delicious.
Following closely, other students also reached out and picked up a pack of Aimeng preserved fruits from the plate on the small table, opened it, and ate it with relish.
The next moment, the camera turned to the front desk again, and the show officially started.
Cao Shujie's rebirth does not seem to have affected the content of this show.
Cao Shujie didn't remember any of the students inside, and he also didn't know who would advance in this episode of the show, but this didn't prevent his cute preserved fruit from suddenly becoming popular on the show.
Even this Aimeng preserved fruit with simple and exquisite packaging appeared in the audience, and many viewers were chewing Aimeng preserved fruit in their mouths while watching the show.
Even Teacher Qi at the tutor's table was chewing, with a satisfied look on his face.
This casual action attracted the audience in front of the TV.
Everyone wants to know what the food is that the students, instructors, and the attendants in the audience are all eating.
Every time Hua Shao introduces a program, he will mention the name of the sponsor.
Among them, the name Aimeng Preserved Fruit is remembered by many people.
Because everyone saw Hua Shao holding up the Aimeng preserved fruit in his hand many times and eating it while talking. After this scene appeared more times, it gave people a hint that Hua Shao likes to eat this product. He seems to be very fond of it.
Addicted.
In addition, the TV ratings and online broadcast market share of "The Voice of China" at this time are definitely among the top two. Even if Cao Shujie only chose to sponsor, Aimeng Preserved Fruit has entered the hearts of many viewers starting from the 5th episode.
Vision.
Coupled with online publicity, Aimeng Preserved Fruit suddenly became popular online.
Many young people have paid attention to this snack that students, instructors, hosts and the audience love to eat.
Also because of this wave of publicity, the sales of Jiajiayue Supermarket and Wal-Mart Supermarket increased significantly.
Jiajiayue Supermarket originally shipped five trucks of goods in three days, but who knew that Jiajiayue Supermarket suddenly called and changed the delivery to seven trucks in three days.
Don't look at it, it's just two more cars, but this is an increase based on the original sales of Jiajiayue Supermarket.
The sales at Wal-Mart supermarkets are even more obvious.
Originally, 6 trucks were shipped in three days, but the number increased to 10 trucks. This also means that based on the value of each truck of 320,000 yuan, the daily sales volume of the product is one million yuan.
This is just for Walmart supermarkets.
In addition to these two supermarkets, Aimeng Preserved Fruit has gradually become known to more audiences with its spotlight-stealing performance in the variety show "The Voice of China".
This also led to the formation of such a strange phenomenon.
Later, there were no salesmen from Xuemeng Food Factory to open up the market. There were retailers driving over in their cars with cash to sell goods.
When they were given the special treatment of one-hand payment and one-hand delivery, many salesmen at Xuemeng Food Factory jumped up with excitement on the spot.
Even Cao Shujie clenched his fists after hearing this situation, unable to suppress the joy in his heart.
But this was just the beginning, and Cao Shujie realized that just an advertisement from a sponsor of a popular variety show could achieve such an effect. What if it was a title advertisement for a popular variety show?
But in his impression, there is really nothing particularly outstanding in the following variety shows this year.
As a result, Cao Shujie decided to work on "The Strongest Brain" and "If You Are the One" to be aired in January next year.
These two programs are from Jiangsu Province TV Station, and Xia Zonghai also called their station directors, but since these two programs have already been broadcast, it is useless even if Cao Shujie intends to sponsor them with any advertising money.
He is now thinking about how he can get the naming and advertising rights for next year.
"Spend money?"
After seeing the effects of sponsored advertising, Cao Shujie didn't care about advertising fees at all at this time.
He even thought that it made sense for advertising to be so expensive.
The worst case scenario is to continue borrowing money. The advertising effect in the market will be fully reflected. The company will sell more and get more money back, so there is no shortage of money at all.
