Chapter 672 The leader in the segment (510.01 million) will be discharged from hospital today
"By the way, one more thing, find the media to publicize this matter."
Cao Shujie said: "Be low-key when you should be low-key, but you must also be high-profile when you should be high-profile!"
"Our products sell better than other products. This proves that our products are delicious and have been recognized by the market. We must strive for this!"
Guan Boyong and Chen Hong looked at each other, but on this matter, they also felt that what their boss said made sense.
"yes."
The two of them responded almost at the same time, ready to follow the boss's instructions.
The two of them also knew that publicizing this matter would only bring benefits to Xuemeng Food Factory, but no harm.
As for fighting?
Where is the struggle?
The strong go up and the weak go down, that's how this society is.
They just really didn’t expect happiness to come so quickly!
As a new company that officially went into production in March this year, although this great gift is only the first place in the 'snacks' category in the food segment, it also makes them feel that this honor is so important.
Whether it is Guan Boyong or Chen Hong, they both believe that in the coming time, the Taobao platform will definitely give them a boost in traffic. There is no doubt about this.
From this point of view, whether it is finding a network operation studio or further promoting sales, these efforts are undoubtedly worth it at this time.
There are 17 people in the online sales department who have been working hard since the day yesterday. Even though there are shifts in between, the work can last for more than 30 hours, which still makes them physically and mentally exhausted.
But now I heard that their company's product sales ranked first in the segment, and the 17 people working on it were very happy.
The originally tired spirit seemed to be injected with new vitality in an instant, and it immediately became energetic.
I don’t know who shouted: “After we finish today, we must find a place to celebrate.”
I was so excited that when I shouted, I forgot that the boss was still in their office area.
I didn't think about it until I shouted it out, and I immediately regretted it.
He is afraid that his boss will say that he is not stable or will cause trouble for him.
Unexpectedly, the boss Cao Shujie said: "Xiao An is right, this is a good suggestion. I will invite you after the work is done. You can discuss what you want to eat and where you want to play. Let's celebrate together."
An Xingwei was stunned. He didn't expect that his boss knew about him.
Moreover, the boss agreed with his suggestions and even offered to treat them to dinner and play.
For a moment, An Xingwei was extremely grateful, and an idea came to his mind that he must work hard in the company and never let down the importance that his boss and the company placed on him.
Guan Boyong and Chen Hong looked at each other. According to their understanding of the boss, even if no one reminded the boss about the celebration, the boss would definitely let them make arrangements.
The overall situation has been decided. Even if they are knocked back to second place later, Cao Shujie feels that it doesn't matter. They once stood at the top of Bestore and won first place.
The rest of the time, he didn't continue to hold on here.
Instead, go back to your office first.
Guan Boyong also asked Cao Shujie to go home. After the results came out at 12 o'clock in the evening, Guan Boyong sent him a message.
"No, I'll be waiting for your good news in the office." Cao Shujie said.
Back in the office, Cao Shujie looked at the time and saw that it was only after 7 o'clock. His wife must not have slept at this time. Cao Shujie was also very excited and wanted to share the good news with his wife.
Thinking in his heart, Cao Shujie's hand had already dialed the phone uncontrollably.
Not long after, Cheng Xiaolin answered the phone and asked him: "Shujie, are you not busy anymore?"
"The busiest period has passed. Besides, the trend has been decided. Xuemeng Fruit Store is now the No. 1 sales volume in the food 'snacks' segment. There is no point in looking at it later. I am taking a break in the office now."
Cao Shujie told his wife everything about the situation here.
Cheng Xiaolin laughed after hearing this. She said: "I have seen it all. There is a lot of news related to our factory on the Internet."
Cao Shujie didn't know about this incident. He was stunned for a moment and asked his wife what the news was.
Cheng Xiaolin told Cao Shujie the content of the news.
For example, Xuemeng Fruit Store doubled the preferential policy of full discounts on the platform. Xuemeng Fruit Store arranged for people to take the initiative to call those old customers who had already placed orders and send them messages to tell them about the refund of the discount price difference.
Also, there is no price increase for Xuemeng Fruit Store’s products before the Double 11 event.
At this point, Cheng Xiaolin couldn't hide her smug laughter: "Shujie, you know, online comments say that you emerge from the mire but are not stained, and you are clean but not evil. They say that you are the only clean stream on the Taobao platform."
"A lot of people are writing posts on the Internet. I see that a lot of people have read that post. You guys are very popular." Cheng Xiaolin laughed.
She couldn't help but feel proud, those people were praising her husband and their factory.
Cao Shujie was stunned after hearing what his wife said, and then asked his wife about when she saw the news.
Cheng Xiaolin said: "It was the time when Mengmeng came back from school, it should be after 4:30, I can't remember the specifics."
"I was editing a video on my computer, and Mengmeng wanted to watch it, so I told her. Who knew that Mengmeng was sharp-tongued and refuted me. I wanted to turn off the computer. Tencent News happened to push me this article about you.
Relevant news."
When Cao Shujie heard about this time period, he asked his wife if she only pushed this piece of news.
Then I heard from his wife that she found dozens of related news on the Internet, available on various platforms.
"There are also people on Weibo, Zhihu, and Tianya Forum. The posts are quite scattered. They should be posted spontaneously by many people." Cheng Xiaolin said.
Cao Shujie did not expect that their act of giving back to old customers would attract so many people and even post online to praise them.
At this time, Cao Shujie suddenly realized something based on the time mentioned by his wife. It is no wonder that Xuemeng Fruit Store's transaction volume surged again after 6 o'clock. It must be the people attracted by these posts.
"Joining in the fun?" This thought suddenly flashed through Cao Shujie's head.
And he thinks it's very possible.
"Wife, I won't tell you anymore. I will check the information online and wait until I get back in the evening." Cao Shujie said to his wife.
But Cheng Xiaolin said that if she came back late at night, she should not go back to the bedroom and sleep in the next room.
She can't sleep now if there is even the slightest movement.
"Okay, I won't go back tonight. I'll go back tomorrow." Cao Shujie said.
His wise sayings and motto are that nothing can be divided between the sheets.
Cheng Xiaolin seemed to know what her husband was thinking, so she didn't bother to answer him and hung up the phone.
Cao Shujie put his cell phone aside, turned on his computer, and followed the instructions given by his wife to search the Internet.
Not to mention, he really found a lot of news.
Some are on Weibo, some are on Zhihu, some are on Tianya Forum, and some are on Tencent News and Baidu News. They are widely scattered.
Not many people actually view most of the content.
However, there are several titles that are very eye-catching and very eye-catching. In addition, platforms such as Weibo, Tianya Forum, Tencent News, etc. have very high traffic. These posts with UC Shocking titles also have the same number of views.
Very high.
Especially the comment areas under those media social platforms are particularly lively.
Cao Shujie also saw that in just a few hours, some posts had hundreds of reposts. At this time, he could only lament that the Internet world could break all the asymmetries in distance and time.
Make everything that seems unreasonable become more reasonable.
For the rest of the time, Cao Shujie kept waiting in the office. He did not go to the west office area on the second floor.
At this time, Cao Shujie chose to believe in Guan Boyong and Chen Hong. He felt that they would not let him down.
From yesterday's day to now, not to mention the 17 people in the online sales department, Cao Shujie also didn't have a good rest either.
During this period, Cao Shujie only slept in his chair for more than three hours, and his sleep was extremely uncomfortable.
Now he returned to the office and sat down on the chair. Not long after, Cao Shujie felt that his eyelids were heavy.
After a while, Cao Shujie felt that his head was dizzy and his thinking was moving very slowly.
Unknowingly, Cao Shujie fell asleep.
…
In the west office area on the second floor, everyone in the online sales department is busy doing the final finishing work.
After 6 o'clock in the evening, the rejuvenated order volume continued for a period of time before falling into a state of slow growth again.
But at this time, the total order volume has exceeded 130,000 orders.
Both Guan Boyong and Chen Hong breathed a sigh of relief.
The two of them also kept taking out their mobile phones and observing the rankings in the snack food and snacks segment on Taobao.
Since ascending to the throne, it has been suppressing BESTORE, which was originally ranked No. 1, and has not moved any further.
Guan Boyong and Chen Hong were also thinking about how to promote it.
It's just a pity that their factory can only be ranked in the "snacks" segment. Once it is placed in the general category of food, it will not be ranked.
But even so, they did not underestimate themselves.
As a new factory, it is the first time to participate in the Taobao Double 11 event. It is not easy to achieve such results, and they have not continued to be demanding on themselves.
But they also believe that if they participate again next year, they will definitely do better than now.
Guan Boyong said: "Director Chen, I'm going to find someone to talk about publicity."
"Let me know when the results come out later."
Chen Hong nodded and continued busy.
Unknowingly, the time came to 12 o'clock in the evening.
As the last second passed, the Double 11 promotion on Taobao platform ended.
The total order volume of Xuemeng Food Factory has exceeded the integer of 140,000, but it has not been able to break higher.
The change in the number of orders placed later is visible to the naked eye.
At this time, Chen Hong and the others no longer expect the number of orders to exceed 150,000.
When the last second ended and the total number of orders was fixed at 142,357, everyone in the entire online sales department, including Chen Hong, let out a sigh of relief.
This data also means that excluding the 20,000 orders placed by the network operations studio, the actual orders placed by their online sales department today were 122,357 orders.
Calculated based on their previous average of 10,000 orders per day, this is the total volume in 12 days.
Based on this data, they feel that they have delivered a perfect answer today.
All the hard work and exhaustion are worth it.
"Director, why don't you tell your boss and Manager Guan?" Luo Jingjing, who is more lively by nature, reminded her.
Chen Hong came to her senses. She had been so excited that she had forgotten about it.
"You guys handle the order first, and I'll go talk to Manager Guan and the boss."
But she didn't need to say anything, Guan Boyong had already come out of the office.
"Director Chen, how are you doing?" Guan Boyong asked.
Chen Hong said directly without thinking: "Excluding the 20,000 operating orders, the actual orders total 122,357."
"There are so many?" Guan Boyong didn't expect it either.
This number far exceeded their initial predictions.
He and Chen Hong also discussed that they felt that with the help of Taobao's Double 11 promotions and the platform's discounts, it would be good if they could complete orders of 30,000 to 40,000.
However, they did not expect that the actual result was three or four times what they expected. This unexpected result also made Guan Boyong and Chen Hong unable to calm down for a long time.
Chen Hong also reminded Guan Boyong: "Manager Guan, why don't you go tell the boss about the result."
"122357 is correct, right?" Guan Boyong was afraid that he remembered the wrong number, so he repeated it again.
Chen Hong nodded heavily and told him that he was right.
"Okay, I'll go tell the boss." Guan Boyong turned around and walked upstairs.
At this time, in Cao Shujie's office, Cao Shujie was not awake yet.
He was so tired that even though it was uncomfortable to sleep in a chair, he didn't wake up even after closing his eyes.
It wasn't until Guan Boyong came over to call him that Cao Shujie opened his eyes in a daze.
Seeing Guan Boyong standing in his office, Cao Shujie rubbed his eyes and then reacted: "Manager Guan, is it over?"
After finishing speaking, Cao Shujie looked at the time. It was already 13 minutes past midnight.
Guan Boyong nodded: "Boss, excluding the operational orders, the total is 122,357 orders."
"That means our total orders are 142,357, right?" Cao Shujie asked him.
Seeing Guan Boyong nodding, Cao Shujie also nodded: "Okay, very good."
"More than 140,000 orders. If you put it this way, it's basically close to 150,000 orders. Let me just say, Manager Guan and Director Chen are still great. I know you can do this well, so I didn't give it in advance.
You are under pressure.”
"Sure enough, you didn't disappoint me."
Hearing his boss praising them so much, Guan Boyong's thinking fell into a sluggish state.
He thought to himself, how could the data of 142,357 orders be so close to 150,000 orders?
Shouldn't it be close to 140,000 orders?
Guan Boyong is a bit incapable of settling accounts.
But Cao Shujie was still talking about telling Guan Boyong to use 150,000 orders for promotion.
Xuemeng Food Factory has never approached an online operation studio to place orders.
"For an upright company like ours, netizens say that we are a breath of fresh air on the Taobao platform."
"Netizens also described us as rising out of the mud but not stained, and cleaning up the ripples without being evil. We can't let down the netizens who support us so much."
Guan Boyong didn't know about this at all. When his boss said it, he asked: "Boss, when did the netizens comment?"
Cao Shujie told him the key.
After listening, Guan Boyong knew why the orders surged again yesterday afternoon. He was thinking at the time that the increase in orders was abnormal.
Sure enough, there is no pie in the sky, and accidents are everywhere.
Unexpectedly, netizens spontaneously helped them in the end.
But this also corresponds to the saying, those who win the hearts and minds of the people win the market.
Xuemeng Food Factory treats people with sincerity, and netizens also treat it with sincerity.
"That's great!" Guan Boyong praised.
Cao Shujie stood up and stretched. Listening to Guan Boyong's praise, he specifically said: "No, this year's netizens are very powerful. Manager Guan, we must also do a good job in after-sales work. The money that should be refunded will be quite a lot."
return to."
"With more than 120,000 orders, even after deducting operating fees and discount fees, we still make a lot of money." Cao Shujie knew it well.
Guan Boyong did not continue to discuss this matter with his boss.
The Double 11 event is indeed over, but there is still a lot of work to keep up with.
Including the 20,000 fake orders, there are a total of 142,357 orders, all of which need to be shipped.
In the coming time, Xuemeng Food Factory still has a lot of work to do.
Guan Boyong didn't even want to sleep now. He came out of Cao Shujie's office and went to work again.
The warehouse also operates shifts.
Even YTO Express, SF Express, and Postal Express have arranged for people to come and help them pack and ship.
At this time, Guan Peng, the person in charge of YTO Express in Qingshi Town, was very happy.
With such a big order, he can earn a lot of money.
Because of this, Guan Peng deeply knows that if he serves Xuemeng Food Factory well, he will have everything.
You must know that the two wolves, SF Express and Postal Express, are always watching. As long as he relaxes, these two wolves will swarm him at any time and snatch his food.
In fact, this is indeed the case.
Although the three of them now deliver these express packages together, as YTO Express was the first to establish a cooperative relationship with Xuemeng Food Factory, he will get a larger share of the shipments.
But SF Express and Postal Express can't say anything. Who made them blind at first? They didn't take a look at Cao Shujie, who was just starting out at that time. They thought Cao Shujie was just like that and wouldn't have any big orders.
At that time, they were proud of being the two largest express delivery companies in the logistics industry.
But who knew that things would turn out to be so funny.
Cao Shujie and the Xuemeng Food Factory he founded developed at an inhuman speed.
By the time the two express delivery companies regretted it, it was already too late.
Even if they take the initiative to seek cooperation with Xuemeng Food Factory, and even set the strategic price very low, they are still not as good as YTO Express in terms of order share distribution.
This is because you didn’t lay a good foundation innately, and now it’s too late to regret it!
But it's no use.
Until the morning of the second day, Cao Shujie convened a meeting with all management personnel above the supervisory level of Xuemeng Food Factory. At the meeting, Cao Shujie focused on praising the online sales department and also shared with everyone the details of the factory’s performance during the Taobao Double 11 Promotion Festival.
The impressive results achieved.
There were 150,000 orders placed in just one day. This achievement surprised everyone present.
They really didn't expect the company to be so powerful.
The colleagues in the online sales department are so awesome!
Even after hearing Cao Shujie say that his company's sales at the Taobao Double 11 Shopping Festival surpassed the predecessors in the field of snacks such as Bestore and Three Squirrels, everyone present couldn't help cheering.
