Chapter 804 I just want to be first (400.01 million)
Cheng Yunping held his son's hand. He thought he would follow the nurse in front of him upstairs.
But they didn't expect that the nurse in front would lead them directly outside the outpatient clinic building.
Although Cheng Yunping was puzzled, he didn't ask any more questions and followed behind.
The three people left the clinic building and walked north, then came to a small building on the east side. It seemed particularly quiet here.
The female nurse in front took the father and son directly into the small building and arrived in front of Liang Shihong's office.
After knocking on the door and hearing voices coming from inside, the female nurse said: "Dean Liang, I brought Cheng Yunping and his son over."
"Please come in." Liang Shihong's gentle voice came.
After Cheng Yunping and his son followed the female nurse in, the first time they saw Liang Shihong, Cheng Yunping silently looked at her.
It looked like he was over 50 years old, but he took good care of himself and his skin didn't have many wrinkles. Cheng Yunping was not sure whether the age he saw on the surface was true or false.
When he saw them coming in, Liang Shihong stood up with a smile, walked towards the father and son, and greeted them.
Then he said to the nurse who brought Cheng Yunping and his son over: "Xiao Liu, you go and do your work first."
The female nurse nodded: "Dean Liang, please call me if you need anything."
After she went out, Liang Shihong asked Cheng Yunping and his son to sit down and asked them if they wanted to drink tea.
Then he looked at Cheng Tiandong, looked at his weight and mental state, and asked about some of his basic conditions.
For example, how do you usually behave?
"He has grown so tall at the age of 8. He has grown much earlier than other children of the same age. You usually give him a lot of food, right?" Liang Shihong said in a gentle tone.
Cheng Yunping is not Cao Shujie, and he cannot understand the meaning of Liang Shihong's words.
I thought Liang Shihong was praising the couple, so he said: "Dean Liang, his mother and I worked outside earlier, and we left him at home to live with my parents. After we came back, we felt we owed Dongdong a lot.
There's quite a lot, he usually likes to eat, and we don't prohibit it..."
"Haha!" Liang Shihong laughed.
He understood that Cheng Yunping was the kind of person who was short-sighted, and that he and his brother-in-law Cao Shujie were completely opposite.
Liang Shihong felt Cheng Yunping's sincerity and did not go around in circles anymore. He said in straightforward words: "Xiao Cheng, I personally suggest that children should not eat like this. Eating too much is not good for the body's digestive system, and there are a lot of those things nowadays.
It’s not good for physical development.”
"Your son's current problems, let's not discuss his mental problems for now." Liang Shihong pondered for a moment, then said: "Let's just say that he is 8 years old and at this weight. My suggestion is that you take time to take him to run more.
Exercise, otherwise if he continues like this, it will be a huge burden on his body."
"Besides, at his age and being so fat, if there are other children in the school gossiping, it will create a certain inferiority complex for him."
Cheng Yunping kept nodding his head frequently when Liang Shihong was talking.
He also knew that being too fat was bad for his son's health, but seeing that his son was silent every day, he could not make up his mind to ask his son to exercise, and continued to let it go. As a result, his son became more and more fat and silent.
, instead forming a vicious cycle.
Liang Shihong also asked Cheng Tiandong to come to him and stretch out his hand to feel the little fat man's pulse.
Cheng Yunping was stunned for a moment by this hand.
Cheng Yunping was not sure whether Chinese medicine was really that miraculous, but the person in front of him was the vice president of a tertiary hospital in Yiling City, or an expert specially introduced by his brother-in-law. Cheng Yunping chose to believe in the local conditions!
After taking Cheng Tiandong's pulse, Liang Shihong also asked about some of his usual habits. After careful consideration, he opened a Chinese medicine dispensary for Cheng Tiandong.
He also told Cheng Yunping that these traditional Chinese medicines were not worth much and were mainly used for his son Cheng Tiandong's health care.
"From the perspective of traditional Chinese medicine, if your son's body is adjusted well and the yin and yang are harmonious, his mental state will also become different." Liang Shihong gave Cheng Yunping an example.
"You can take him running, first run a few kilometers, and gradually increase the distance. If one day you can take him to run a 21-kilometer half-marathon, or even a 42-kilometer full marathon, what do you think he will do?"
Cheng Yunping was stunned by these words, he couldn't imagine it.
But Liang Shihong said: "I can tell you with certainty that when he finds that he can run a half marathon or even a full marathon, but if those children in the class say that he cannot do it, he will become more and more
He is so confident that he can adjust his mental condition by himself without even seeing a psychological doctor," Liang Shihong said.
He teaches by words and deeds!
Cheng Yunping had never thought about these things before, but today when Liang Shihong pointed them out, he suddenly realized something.
"Dean Liang, I understand. I will take his time with him after I go back." Cheng Yunping was determined to bring his son to change.
Liang Shihong is not a stubborn person. Although from the perspective of conservative treatment, his method can also cure Cheng Tiandong, but their hospital also has a specialized psychiatric department to treat patients like Cheng Tiandong.
He still made a phone call and went out. After he was done, he told Cheng Yunping who to look for on which floor.
As he talked, Liang Shihong always felt that Cheng Yunping had just arrived and was not familiar with this place, so he might be confused.
He called the nurse Liu again and asked her to take Cheng Yunping and his son to the psychiatric department.
…
Cao Shujie received a call from his brother-in-law Cheng Yunping at around 2 p.m. Cheng Yunping told Cao Shujie on the phone that he had brought his son out of the hospital and was preparing to take the car back to Chengjiapo.
He also told Cao Shujie that Dean Liang Shihong had given him a conservative treatment method. He also took his son Cheng Tiandong to the psychiatry department for some psychological counseling and various examinations, and then asked the psychiatrist from the side.
Mainly because after the chief psychiatrist examined Cheng Tiandong, he found that the little fat man's psychological problems were not serious and had not yet reached the level of mental illness. He could infer his own treatment through external changes.
The main purpose of Cheng Yunping's call to Cao Shujie was to thank him.
"Brother-in-law, thank you for this matter. I will take Dongdong to Caojiazhuang to see you another day." Cheng Yunping said.
This time when I met my brother-in-law, Cao Shujie taught him many principles.
Cheng Yunping didn't understand it before, but after experiencing a series of things and receiving lessons from setbacks, he understood it!
"Okay, I'm still busy here. If you need anything, call me." Cao Shujie finally said to his brother-in-law.
After hanging up the phone, Cao Shujie looked out the window. The sun shone on his body through the glass window, and he felt warm. In this early winter, it directly dispelled the chill.
In the morning, I held a meeting with managers from all departments of the company and emphasized some things.
In addition, we should mobilize in advance for the Double Eleven Shopping Festival the day after tomorrow.
Compared with previous years, Xuemeng Food Factory is more fully prepared this year in terms of brand publicity, product promotion, and even cargo inventory, logistics and delivery, etc.
Cao Shujie also believes that his company will definitely do better this year.
Last year, it only ranked first in the sales list in the specific category of snacks.
This year, Cao Shujie wants to go one step further and see if he can be among the best in the food sales category.
This year's Taobao Double Eleven Shopping Festival has already begun planning and promotion in advance, and even started various online promotions and publicity half a month in advance. Xuemeng Food Factory is not immune to this, and the 'Xuemeng Fruit Store' Taobao store has also followed suit.
advertise.
Especially regarding the sales price of 'Aimeng Preserved Fruit' this year, after final discussion, Cao Shujie decided to directly discount the price by 15%.
And the same preferential prices are implemented offline at the same time.
As for whether 'Ai Meng Preserved Fruit' will use its final trump card this year like last year, Cao Shujie told Chen Hong to be patient and wait and see what happens.
For last year's Double Eleven Shopping Festival, Xuemeng Food Factory prepared in a hurry in all aspects. They all followed the platform's full discounts.
For example, if you spend 100 yuan or more, you’ll get 10 yuan off, and if you spend 200 yuan or more, you’ll get 20 yuan off. Generally speaking, it’s equivalent to a 10% discount.
But at the last moment, in order for Cao Shujie to become the first in the casual snack segment of "Ai Meng Preserved Fruit", he used all kinds of means, including finding a navy studio to place 20,000 orders, including after 6 p.m.
Taking advantage of a wave of external traffic, we suddenly announced the trump card of doubling the discount.
This is equivalent to a final 20% discount.
But it is precisely because of this trump card that they have surpassed Bestore and Three Squirrels and become the undisputed number one in the "leisure snacks" segment.
Even because of this sales overtake, it later triggered an online scolding war between them and Bestore and the Three Squirrels.
This year, to be honest, Cao Shujie no longer despises the title of No. 1 in this 'subdivided field', and he is not surprised either.
His initial goal is to target the top five sales in the food field, or even higher.
Otherwise, wouldn’t Xuemeng Food Factory’s so much online promotion this year be a waste of money?
When sales manager Guan Boyong came over with Chen Hong, deputy online sales manager, listening to Cao Shujie's thoughts, they both felt a lot of pressure, but they were even more excited.
They are not reconciled to the fact that Aimeng Preserved Fruit can only be number one in the snack segment. If possible, they even want to win the number one sales ranking in the food field!
Although there is no so-called "ranking list" on the platform, everyone knows that if you can get the first place in the category sales rankings, the platform will provide more traffic tilt.
For example, after they won the first place in sales in the segment last year, their platform traffic increased significantly this year.
"Boss, if we want to become the top five in the food sales field, I estimate that the sales cannot be less than 15 million yuan to 20 million yuan, which means doubling last year's sales." Guan Boyong learned about last year's data.
, he still nearly doubled the sales of each segment last year.
After all, more and more customers are using mobile Taobao this year, and the sales of the top brand products are also increasing.
"Well, Manager Guan and Manager Chen, we can't just focus on this turnover this year. We should take a longer-term view. I believe you can do this, and I will fully support you to achieve greater breakthroughs."
." Cao Shujie said.
Guan Boyong and Chen Hong looked at each other and instantly felt huge pressure coming on them.
At this time, they also realized that the boss wanted something bigger!
It’s just that the boss didn’t say it clearly just now!
After being ‘told’ by their boss, after coming out of the boss’s office, Guan Boyong and Chen Hong walked towards the sales department’s large office area on the second floor.
After returning to his car, Guan Boyong called Chen Hong to his office for another chat.
"Manager Chen, you see, although the boss just said that we should be in the top five, he is not satisfied with this result at all and wants to do even higher." Guan Boyong said.
Chen Hong said 'hmm' and said: "This is normal. Manager Guan, to be honest, if it were me, I wouldn't be satisfied with only being in the top five. We have done so much work this year, why is the turnover only?
Double that."
"Let's see the results. I believe you can do it." Guan Boyong did not put more pressure on Chen Hong.
Avoid going too far.
Chen Hong also feels that their online sales team will definitely be able to do it.
Not to mention other things, the staff arrangement of the online sales team this year has more than doubled compared to last year, and the front desk, after-sales, delivery and other aspects have been improved.
The most important point is that the associated account group of the ‘Xuemeng Fruit Shop’ Taobao store has done more.
Last year, there were only 11 associated accounts, but this year there are more than 30. Each one is operated with great care and has a lot of fixed fan groups.
Chen Hong also believes that the number of daily sales orders they use these account groups has reached 20,000. At the critical moment of Double Eleven on the Taobao platform, these account groups will definitely play a greater role and give them a
Impressive results.
Coming out of Guan Boyong's office, Chen Hong gathered everyone in the online marketing team together and held a meeting for them.
Tell them what the company expects.
Of course, Chen Hong did not tell them her boss's "expectations" to reach the top 5. She loudly said to everyone: "I'll tell you again, no matter what difficulties we encounter starting tomorrow night, you all have to find a solution."
Solution, we have only one goal, to win the TOP1 in the food sales rankings. This year, like last year, we can only be the leader in the food category sales field, not just satisfied with the first place in the subdivision field, everyone understands
Yet?"
"I understand!" Everyone responded loudly.
Chen Hong was very satisfied with the morale of her team. She said: "The boss also said that as long as we can complete the task, the boss will give us a big reward."
"Tell me loudly, do you want to get money, get bonuses, get lots of bonuses!"
