Chapter 67 [At the cusp of the storm] (Please vote for me!)
Author: Ren Zhufei
Chapter 67 [At the cusp of the storm] (Please vote for me!)
“Private housing estates are now available for sale, available for living and investment”
Changjiang Real Estate once again bought positive news space in major newspapers as advertising space.
Since he bought a news slot, Lin Zhichan couldn't just write some advertisements. He asked the editor to also write about the booming rental market in Hong Kong, which has created a great prospect for property investment, and analyzed the impact of the mainland situation on Hong Kong's residential prospects. Influence.
Since the stratified and installment real estate projects have almost not been delivered yet, housing for the rich in Hong Kong is still tight, not to mention the poor.
Therefore, currently renting a house still requires an expensive ‘top fee’.
It is expected that starting from the end of the year, the role of "stratified installments" will begin to become prominent. The owners may not be as strong as in the previous life, and the top-up fee for the first floor in the mid-levels may not reach 20,000. However, that has nothing to do with Lin Zhichao.
Zhang Jun from Huixin Real Estate learned the news immediately, with a hint of sarcasm on his face.
"I don't believe it. No matter how good your advertising is, do you still want to sell out all at once?"
It took three or four months for his property to be sold out, so it became a "joke" in the industry, because the competition between Huixin Real Estate and Changjiang Real Estate ended in Huixin Real Estate's complete defeat. Others had a 130-story building in three days Sold out, one of his 75-story buildings was sold out in three months.
His subordinate Sun Liguo also read the newspaper and said to his boss Zhang Jun: "Boss, there is some secret here. This time Yangtze Real Estate's advertisement particularly highlights the word 'investment' and exaggerates the fiery rental market in Hong Kong. This is equivalent to an increase in Lots of new clients – clients investing in properties. Not easy!”
Zhang Jun was stunned for a moment, and then he read the news carefully again, and then he realized what he was thinking - investing in one floor can pay back the investment in five or six years, it is stable and risk-free.
However, he still said: "It is impossible to sell out in a month despite the hype."
Sun Liguo could only agree with his boss: "That's for sure! It's good to be sold out in three months. The market has such strong purchasing power."
Before reading the market, Hu Zhaoxu was training a group of special "sales".
"You remember, after arriving at the site, you will be the guests purchasing the house."
"You need to visit and have a conversation with each other, and the conversation is about the advantages of buying our house."
"For example, the two of you are friends this time and are looking at the house together. You can say that this house is a good investment. It will be delivered next spring. By then, the market price will be ten thousand or twenty thousand per floor. One year The rent is only 4,000, and it will be paid back in five years.”
"For example, if you two are in a father-son relationship and come to see a house together, you can say that this house is really nice, safe and secure, and it also has a garden pavilion."
"Every time you have a conversation, you have to say at the end that you bought it. Such a good investment project would be gone if it was too late."
"Anyway, these words are for other customers. Do you understand?"
While Hu Zhaoxu was training this group of people, he was thinking to himself - the boss's move is really brilliant.
People are often hesitant. At this time, sales have little effect, but these "peers" play a very big role. Customers who originally wanted to buy did not take action immediately when they heard such a conversation around them.
This is already the third wave of his training. There are only about 20 people in each wave. Some of these people are employees of Yangtze River Industries, some of Yangtze Real Estate, and some friends and relatives recruited to make up the number.
People outside pay 8 yuan a day and have to take care of a meal, so everyone asks their relatives and friends to play the role. The treatment is not very good. Of course, at least you have to have decent clothes, and fortunately you can borrow them. improvise.
These are "trusts", a little trick proposed by Lin Zhichao because he was worried about sales problems. The purpose is very simple, to create an atmosphere at the scene, and the psychology of "people following the herd" is eternal.
Friday, July 2nd.
The private housing estate "Telford Garden" located in Ferry Street, Yau Ma Tei, has officially opened for sale.
Beforehand, Cheung Kong Real Estate had been advertising for three days in a row, and wealthy people in Hong Kong went to inspect it. Many wealthy people living on the island included, because their idea was to 'invest'.
In particular, some people who are "landlords" themselves have tasted the sweetness this year - charging high rental fees, so they hope to continue to buy properties for rent.
At this time, the situation in the mainland was already in chaos, and the currency system of the Republic of China, the legal currency, had depreciated extremely. This was related to the credit problem of the Jiang family dynasty, which was no less than losing a battle.
As soon as the gold yuan coupons were released in August, they immediately began to depreciate sharply, which caused the rich people in Magic City to decide to leave one after another (the tiger fight also had an impact). In fact, there was no need to wait for the three major battles to start, and the rich people in Magic City had already lost to the Jiang family. Confidence, seek asylum in Hong Kong.
Based on these forms, properties in Hong Kong are naturally popular.
“So many people came so early!”
Before eight o'clock in the morning, a couple came to the sales office of Telford Garden and immediately sighed.
I saw that there were almost a hundred people in the sales office (two or three people became the trustees), and the crowd was buzzing and it was very lively.
"As for private housing estates, there are only two in Hong Kong, and they are both produced by Cheung Kong Properties." A nearby agent took the opportunity to say.
The couple suddenly became more interested in buying and walked towards the sales office.
At this time, Hu Zhaoxu introduced at the 'sand table': "Hello, ladies and gentlemen, this is our second private housing estate of Cheung Kong Holdings - Telford Garden. What are the benefits of buying our building? Delivery on time, design It’s reasonable. Take Telford Gardens as an example. Each floor is a thousand-square-foot mansion. Whether you live in it yourself or rent it out, it’s definitely very good.”
Whether a house can be sold or not depends on the sales level. There is no doubt that the sales level of Cheung Kong Properties is the highest in Hong Kong. What's more, Lin Zhichao can grasp the psychology of Hong Kong people at this time.
"Is your unit price a bit high? This location is not worth 35 Hong Kong dollars per square foot!" A customer asked directly and rudely.
Hu Zhaoxu immediately smiled and said: "Sir, the location of Yau Ma Tei Ferry Street is not bad, not to mention how much the rent and top-up fee have increased this year, and our unit price is 30 to 35 Hong Kong dollars per square foot. In fact, it was still at the beginning of the year level. Look at our design again. It belongs to a private housing estate, which has invisibly improved the grade. Our company dares to promise that when it is delivered next year, the annual rent will be no less than 4,000 and the top-end fee will be no less than 10,000. It will definitely be the same. It’s a hot commodity. This year, almost half of the funds have been withdrawn. Everyone, where can I find this price?”
"This investment is very good! The house will always be yours, and the rent collected every year will make the whole family live a comfortable life."
"It makes sense. This house is for self-occupation and the quality is very high. There are 24-hour security patrols and sanitation staff."
The 24-hour security patrol is definitely a pioneering initiative of Yangtze Real Estate. People who come to Hong Kong to seek refuge at this time have valuable belongings and who don’t want to live in a safe place.
"I bought it. I bought one floor so that next year my whole family can move into a private housing estate!"
"Okay, sir, please come this way!"
"Did you make a mistake? Let's take another look. There are 100 floors to start in such a hurry!"
"Here, there are almost two hundred people here!"
For a moment, the atmosphere became heated.
On the fifth day, Cheung Kong Real Estate finally announced that it had sold out "Telford Garden". This time it was indeed half as slow as it was, and it was obvious that Hong Kong's purchasing power was insufficient. Other real estate companies would never have been able to achieve such a pioneering feat.
Changjiang Real Estate.
Zhou Fuzhao came to Lin Zhichao's office and said: "Boss, all the down payment has been collected. The total is 1.666 million Hong Kong dollars (half of the house payment)."
Lin Zhichao raised his head and asked immediately: "If I withdraw 1 million, will it affect the company's operation?"
Zhou Fuzhao immediately said: "No impact! Moreover, there will be no impact until the three projects in Magic Street, Happy Valley, and Ferry Street are completed."
Lin Zhichao nodded. After all, he only took away a total of 1.7 million from Yangtze Real Estate. And Yangtze Real Estate's four real estate projects will make a profit of 2.4 million, plus the principal of 750,000, which is a net asset of 3.1 million.
"Okay, I won't use Yangtze River Real Estate's funds for the time being. By the way, prepare 500,000, and we have to pay Sir Ho Tung."
"no problem"
After paying this amount, Ho Tung has withdrawn 1.8 million from the 'Lam Tin Garden' project. A year ago, he could only get 1.3 million Hong Kong dollars. It can be said that the cooperation is completely pleasant, not to mention that there is still a sum of 300,000 Hong Kong dollars. The profit distribution on the left and right will be paid at the end of the year.
As Cheung Kong Real Estate's feat of "sold out 100 floors in five days" was reported in the newspaper, the real estate industry in Hong Kong is paying attention.
Many people in the industry have compared Huixin Real Estate and Yangtze River Real Estate. The results can be imagined. Zhang Jun stumbled and sold out 75 floors in March, while Lin Zhichao sold out 100 floors in five days.
Lin Zhichao once again came to the forefront, with several consecutive real estate projects achieving great success. Although everyone did not know how much money Lin Zhichao earned, they also guessed that the profits were substantial.
For a while, Lin Zhichao felt something unusual and decided to add bodyguards and drivers to protect himself and his family.