Chapter 101 Other People’s Children (Please subscribe)
Author: Box and Orange
Chapter 101 Other People’s Children (Please subscribe)
As the story goes on, the rabbit brags in front of his companions that he has taken photos of foxes, panthers, eagles and other ferocious animals.
The advertisement fully demonstrates the camera function of OPPO's new mobile phone. The entire advertisement is full of fun and makes people not feel bored after watching it.
What's more interesting is that a plan from Zhang Yu's advertising company proposed that a dialect version of the dubbing could be produced, and it was successfully adopted.
Therefore, it is not only the Mandarin version, but also the versions in various dialects, which are more popular among netizens.
Major video platforms, OPPO Mobile's own official WeChat account, Haotian Studio's official WeChat account, and even Tiangong Yicai Studio's official WeChat account have received a lot of traffic and comments.
"OPPO mobile phone? OPPO Pictures!"
"Indeed, Zhang Hao does make movies, so there's no problem with that."
"This is excellent advertising and marketing, and money well spent."
"It's a multi-million-dollar production, but you can't do it well."
"The dialect version is good, I like the Chongqing version best."
"Let's have a Shaanxi dialect version. Let's make one officially."
"Director Zhang will just shoot commercials from now on. I am willing to watch them every day."
"What kind of commercials are we shooting? Our director Zhang is a great director and a movie maker."
"I'm asking Zhang to direct a new movie..."
"I'm asking Zhang to direct a new movie..."
Two outstanding commercial performances have made more brands take aim at Zhang Hao, and some even come to him directly.
"Director Zhang, we are very sincere and hope you can take over the production of this commercial." Mengniu's high-end dairy brand Deluxe approached Zhang Hao, hoping that he could direct Deluxe's latest commercial.
Zhang Hao refused directly: "I'm sorry, I'm busy with the preparations for a new film recently, I'm afraid I don't have much time."
"It doesn't matter, we can wait, whenever you have time to take pictures, the price can be discussed." The visitor strongly invited Zhang Hao.
But Zhang Hao's attitude was very firm: "I really don't have the time or interest. The last time I made a commercial, it was for my mother's advertising company."
The person in charge of Deluxe understood immediately that he had found the wrong person.
So after saying goodbye, he went to find Zhang Hao's mother's advertising agency.
Deluxe's order was large and the budget was sufficient. Zhang Yu was very excited and naturally accepted it. Through a roundabout route, the production of this advertisement was returned to Zhang Hao.
Zhang Hao was speechless as he listened to his mother's request at the dinner table. Is this okay?
After all, he had the title of consultant, so he couldn't get the money in vain, so Zhang Hao spent half a day writing an advertising plan for Deluxe.
Although he told Zhang Yu that he didn't know how to do advertising or planning, he was just talking about it. After all, he had been an advertising director for more than ten years in his previous life, so how could he not know how to do advertising planning.
Deluxe received Zhang Hao's advertising plan and felt like it was a treasure.
In general, Zhang Hao’s advertising strategy is to create the impression of Deluxe as a high-end dairy product brand. The entire advertising content is to highlight the high-end atmosphere and class.
Some people may say that it is so divorced from the lives of ordinary people. After all, most lives are not that high-quality.
But it doesn’t matter, after all, everyone yearns for a quality life. People who can’t drink Deluxe every day will not buy it no matter how good the advertisement is.
People who can drink Deluxe every day and drink it as a drink will like it even more when they see this high-end and classy advertisement and develop a sense of superiority.
To put it bluntly, Zhang Hao accurately grasps the psychology of the Deluxe audience and places advertisements accurately.
The people in Deluxe liked this advertising project very much and were very happy to pay for it. They even signed a five-year advertising contract with Zhang Yu's advertising company.
Zhang Hao made great contributions to his mother Zhang Yu's advertising empire. Zhang Yu was so happy that he directly gave Zhang Hao 20% of the shares of the advertising company.
Originally, this share was given to Zhang Hao when he would take over the advertising company in the future, but who knew that his son had gone off to make a movie.
It doesn't matter. Once you become a shareholder, you will naturally want to contribute ideas to your own advertising company.
Even though he didn't become a shareholder, Zhang Hao was still very attentive.
By the way, after the recent rapid expansion of business, the market value of Zhangyu Advertising Company has risen rapidly, from the original level of tens of millions to fifty million.
Zhang Yu has become a rising star in the business and advertising circles, and has also received interviews from many financial media and newspapers.
When a reporter asked Zhang Yu the secret of his success, the middle-aged beautiful woman teased her son: "It's simple, because I have supported a talented young director."
The reporter was stunned, could this be said in public?
Then the reporter hurriedly asked: "Which young handsome man can Mr. Zhang like?"
Zhang Yu laughed: "That's my son Zhang Hao. There were rumors that he was being taken care of by a rich woman in the past two years. I am the rich woman who takes care of him."
The reporter smiled and was quite speechless at the same time.
I thought it was big news, but the news about Zhang Hao being kept by a rich woman spread a lot in the past two years, and it has even been mentioned frequently recently.
Some people also broke the news that Zhang Hao and Da Mi Mi made their relationship public in order to conceal the identity of the rich woman who supports him.
But Zhang Yu is Zhang Hao's mother, and a mother raising her son cannot be called a foster parent!
All in all, I am speechless.
Although this method of making an advertising company bigger by hugging his son's lap seems to others to have little technical content.
However, after a good son was born, the bosses of various companies looked at their children who were living and drinking, and they immediately hated the iron.
So, on the night when Zhang Yu revealed the secret of his success, the children of the richest men in the capital were inexplicably scolded by their own parents, and Zhang Hao became the legendary child of someone else's family.
For example, the rich second generation driving a Maserati that I met at the traffic light that day was scolded by his real estate tycoon father when he came home after hanging out with a girl from the acting department of a film school.
"Look at how old you are, and you are still fooling around among women. Look at Zhang Hao, who is two years younger than you. Not only is he a great director, but he also helped his mother develop her advertising career." The real estate tycoon father was furious.
of.
This rich second-generation Maserati was very depressed: "Dad, people are different from each other. Besides, who is Zhang Hao? I don't even know him."
The real estate tycoon father threw a copy of Film Weekly magazine directly into the face of the rich second generation of Maserati: "See for yourself and get to know each other."
The rich second-generation Maserati took the magazine off his face and took a look. On the cover, Zhang Hao was lying on the grass with a bright smile, and there was a big orange cat taking a nap next to him.
"Zhang Hao: I love movies and I love my career."
This is the inscription on the cover, and combined with Zhang Hao's handsome face, it will surely attract many good-looking people to buy the magazine and take a look.
The rich second-generation Maserati looked at the handsome face on the cover and felt inexplicably familiar, as if he had seen it before, but he couldn't remember where he had seen it before.
However, because of this, the second generation Maserati rich man who was not very interested in film directors and only knew celebrities suddenly became interested in Zhang Hao's works and planned to see what this young director was capable of.
If Zhang Hao knew the thoughts of the rich second generation of Maserati, he would probably complain: It's so dangerous. He is only interested in my works. If he is interested in me, that's the end of it.
The advertisement is just an interlude. It helps my mother's career advance, and it also helps my own career advance.
But Zhang Hao's most important job is his directing career. Once this is done well, everything will be easy to talk about.