Although it's January, it's still not too cold in Los Angeles, located on the warm coast of California. At Fox Studios, "Batman Begins" ended its last shooting day.
Out of the importance attached to this project, Warner Pictures even held a special closing reception to announce to the media and the public that the film had entered the promotion process.
At the entrance of the banquet hall where the wedding reception was held, Zhang Hao and starring Christian Bale accepted interviews from North American media.
"Bell, this is your second time working with a Chinese director. How do you feel about it?"
"This is a very novel experience. I know that Chris Zhang and Director Zhang are both excellent Chinese directors. Their styles are different, but they are equally great."
Zhang Hao on the side sounded a little ashamed. He had already been called great even before he had done anything.
Based on the current performance of the national master, he may be called great, but Zhang Hao thinks that he is still a little far away.
The question was quickly thrown to Zhang Hao: "Director Zhang, the public is generally not optimistic about you directing the Batman movie. How much loss do you think the film will ultimately lose?"
Good guy, I didn’t even think I could make money, so I immediately slapped Zhang Hao with the label of losing money. It seems that labeling him is not exclusive to the Chinese.
Zhang Hao's eyes dazzled the reporter, but he replied with a smile: "It's too early to draw a conclusion before the film is released.
We look forward to the summer season, which will bring Bruce Wayne back to life."
Although the media still had many questions to ask and wanted to make things difficult for Zhang Hao, under the cover of the press officer of Warner Pictures, Zhang Hao and Christian Bale simply answered two questions and went in.
The banquet was filled with melodious jazz music, and people were drinking and drinking in the hall, changing glasses and chatting with each other.
In fact, at such a cocktail party, everyone who comes to the banquet behaves in a dignified manner, just like the nobles of the upper class. This is called the image displayed to the public.
As for the real closing reception, it had already been held the day before yesterday.
Charles Rowan specially booked a bar. About 600 people from the entire crew went there, and more than 1,000 people didn't go with them. They went to find another place to relieve their stress.
Like most Hollywood film crews, alcohol, sex and other items are essential. When interest arises, the man or woman who likes each other, or a man or a woman, holds hands and kisses passionately, and then goes to book a hotel nearby. normal.
But for the crew members from China, this was the first time they had witnessed such a scene.
For relatively conservative Chinese people, this is somewhat difficult to accept.
Zhang Hao did not restrain the crew members, but only reminded his team not to touch things that should not be touched. Individual freedom is respected here, and no one will force you if you don't want to.
Reminder, if something happens, it's none of his business.
Fortunately, the Chinese team is very well-behaved. If you want to go back and play, the place is too colorful and it’s an eye-opener, so you don’t dare to play along.
After getting to know a group of people, Jeff Robinov and Zhang Hao found a place to sit down.
Jeff Robinoff said: "'Man of Steel' has been scheduled to be released on June 14th. Think about it and decide which timetable is more appropriate for 'Batman Begins' to be released."
"Do other companies have release schedules?" Zhang Hao asked.
Jeff Robinoff took out a form from his briefcase and handed it to Zhang Hao: "It's all here. This is the preliminary release schedule."
Zhang Hao looked at it and saw that it was written in great detail, starting from the summer season in May, when various film companies would release it in North America.
However, the timetable is confirmed, but it does not necessarily mean it is correct. After all, anything can happen during the summer season.
Thanks to Zhang Hao, several films released by Warner Pictures in the summer have been confirmed to be introduced to mainland theaters after passing the big scissors, including "Man of Steel" and "Batman Begins."
What Zhang Hao is most concerned about is the Marvel movie next door. The one that will be released in the summer is "Iron Man 3", which is expected to be released in theaters on May 3rd.
Perhaps in order to win over the mainland market, mainland audiences will be able to see this superhero movie on May 1st.
If possible, Zhang Hao would actually like to try "Iron Man 3" during this period. With his popularity in the country, the two sides can compete.
But Warner Pictures definitely doesn’t want to encounter a film from its archrival Marvel in the summer. After all, it has already accumulated market and reputation, and it is very likely that it will be beaten dizzy.
After looking through the release schedule, Zhang Hao discovered a very strange phenomenon. Except for "Iron Man 3" which was competitive in May, almost all competitive films had been moved to June and July.
So Zhang Hao asked Jeff Robinoff: "I think except for "Iron Man 3", all other blockbusters are released in June and July. Why is this? I don't want to say that because I am afraid of "Iron Man"
3》Let’s go!”
Jeff Robinoff explained: "This is mainly because the competition for summer movies in previous years has been fierce since May, so generally when movie companies release films, they will announce a release date in June. When May is approaching, they suddenly announce that the release date will be moved to May.
months to achieve unexpected effects.”
Zhang Hao expressed his understanding: "It turns out that there are so many things to pay attention to in the release date. I learned from it."
"So, you think we can do one too?" Jeff Robinoff asked.
"Jeff, you also know that I have no decision-making power about the release date, it's all in your hands. But according to my suggestion, it will be released in May, and it will be the day after the first week of "Iron Man 3"
It will be released on the weekend." Zhang Hao put forward his own suggestion.
"Why? I want to hear your reasons." Jeff Robinov asked the waiter for two glasses of orange juice, and explained to Zhang Hao: "My wife and daughter don't let me drink, so I have to make you come with me."
Drinking juice."
"It doesn't matter," Zhang Hao held up the juice and had a small toast with Jeff Robinov, and then explained:
"Now the audience has a very deep impression of Iron Man. He is a talkative, gag-making, playboy-style superhero."
"Yes, the superhero version of Howard Hughes." Jeff Robinoff agreed.
Zhang Hao went on to explain his reasons: "Although Bruce Wayne and Tony Stark both relied on high-tech equipment to become superheroes and are also rich, their personalities are fundamentally different.
Think about it, just last week I saw an Iron Man showing off his tricks, and this week I saw a serious Batman, how big of a difference it would make..."
Zhang Hao's meaning is obvious, which is bundled marketing.
Not many North American audiences remember what Batman is exactly like, but Iron Man is very popular. Therefore, through bundled marketing, the audience will pay attention to the long-forgotten Batman.
This is the method used by domestic Internet celebrities to gain popularity. Unless the Internet is disconnected, this method can be used anywhere in the world.
Zhang Hao has enough confidence in the quality of the films he produces, so he hopes to create a space for Batman through a differentiated creation.
but……
"Will Disney be dissatisfied with this? After all, we have to compete directly with them." Jeff Robinov worried.
"The summer season is inherently a highly competitive period, with new movies released every weekend. It's time to let Disney and Marvel remember that DC has such a competitor through "Batman Begins"," Zhang Hao laughed.
road.
Jeff Robinoff raised his juice cup and said to Zhang Hao: "You're right, Hollywood is not Disney's Hollywood, and the summer season is not Disney's world.
We at Warner Pictures will not be afraid of Disney anymore, cheers..."
"cheers……"
As a major Hollywood film company, Warner Pictures itself has no fear of competition. The reason why it is worried is simply that "Batman Begins" itself is a reboot and will not have the box office appeal of other sequels.
Zhang Hao is also a newcomer, and the leading actor, Christian Bale, is not as popular as Robert Downey Jr., so Warner Pictures is worried about not being able to compete.
But even without "Iron Man 3", the above problems still exist, and they cannot be overcome as long as the film is intended to be released.
So there is no point in worrying. The best choice is to not be afraid of competition and forge ahead bravely.
My back aches and I watch couples go to have fun and have to code words for you when they come back. It’s so painful~