Chapter 185 Box office rises against the market trend
Author: Box and Orange
Chapter 185 Box office rises against the market trend
Unlike "Iron Man 3", which opened in a huge number of 4,253 theaters, "Batman Begins" opened in only 2,200 theaters on its first day.
In comparison, "The Great Gatsby" starring Leonardo DiCaprio, also released on May 10th, opened in 3,150 theaters.
The huge comparison of the number of theater openings is enough to prove the North American market's distrust of "Batman Begins."
On the mainland, it is also scheduled to be released on May 10th. Due to the time difference, mainland audiences can see the entirety of "Batman Begins" one night earlier than in North America.
On May 8th, Zhang Hao brought "Batman Begins" to the mainland. This was a lesson learned from Marvel, which placed the premiere in the extremely important mainland market.
With Zhang Hao's appeal, this grand premiere is much better than the Chinese premiere of "Iron Man 3".
The most important thing is that many Chinese movie stars and directors came to support Zhang Hao, which gave Zhang Hao a lot of face.
Jeff Robinoff, who is in charge of "Batman Begins", also came to China this time. He had heard about the current situation of "Iron Man 3" premiering in China before, and heard that it was very exaggerated. Chinese movie fans kind.
But after coming there in person, Jeff Robinoff discovered that "Iron Man 3", "Batman Begins", or Zhang Hao are the most appealing.
When Zhang Hao walked on the red carpet with Christian Bale, Amber Heard, Gary Oldman, Morgan Freeman, Liam Neeson and other leading actors, people on both sides of the red carpet Movie fans burst into cheers that echoed throughout the world.
"Just now, "Batman Begins" directed by Chinese director Zhang Hao walked on the red carpet. Fans burst into loud cheers and screams to express their love for this film." A TV station said. A live broadcast channel was set up directly with the online media to broadcast the red carpet event live.
"Director Zhang Hao's girlfriend, the famous actress Da Mi Mi appeared with her friends Liu Shishi, Tang Yan, and Liu Yifei. The four beauties gathered on the red carpet to support this movie..."
"The National Master appeared with his wife and said in an interview with reporters that Zhang Hao has achieved achievements that he has not achieved. In time, Zhang Hao will be the number one director of Chinese films."
"Lao Hu, Deng Chao, Huang Xiaoming, AB, Zhou Xun, Chen Kun, and even the king Andy specially put down the filming of "Wushuang" and came to attend the movie premiere."
"This red carpet event can be said to have brought together half of the entertainment industry, which is rarely seen in previous Hollywood movie premieres."
The media is very lively, and the movie fans are even more lively. Not only can you watch the film, but you can also meet so many celebrity guests. It is very worthwhile.
After working in North America for almost a year, this is the first time Zhang Hao has returned to the mainland and reunited with the big power.
The old couple didn't look very excited, they just had a French kiss in front of the media.
"Are you exhausted over there?" Da Mi Mi was arranging Zhang Hao's hair, which had grown out because he hadn't had his hair cut for a long time.
"Fortunately, the main thing is that the food is a bit unfamiliar. Everyday hamburgers, fried chicken and steaks, and the Chinese food in Chinatown is not authentic." Zhang Hao complained about the bad food in Los Angeles.
"Then after this promotion is over, will you return to North America?" Da Mi Mi asked again.
Zhang Hao shook his head and said: "You also know my situation in North America. The media there is harsh and not very welcoming to me. After the promotion here, the rest of the work will be handed over to Warner and other creatives, so I won't go."
"That's great, just relax and have a good rest." Da Mi Mi said happily for Zhang Hao.
Long-term high-intensity work has made Zhang Hao, who was not fat in the first place, lose a lot of weight, and he felt heartbroken when he saw the power.
Although I wanted to continue talking about my love words quietly, the premiere ceremony soon started, and the first thing to do was to watch the movie.
With such a busy schedule, I can spare so much time to watch a two-hour movie, but I still have to listen to the creators harping on it for more than half an hour.
That is to say, it is a great director like Zhang Hao. If it were any other director, these big-name stars would not come at all.
The movie started soon. Many of the guests present had watched other superhero blockbusters, and they could quickly see the difference between this movie and other superhero blockbusters.
The dark, realistic style, vast and magnificent lens language, and intense and exciting action scenes all demonstrate the quality of "Batman Begins" as an excellent Hollywood movie.
All the celebrity guests who watched the movie couldn't help but wonder: "Is this really a film shot by Zhang Hao?"
No wonder everyone is doubting it, the quality of the film is really too high, it is exactly the quality of an excellent Hollywood movie. A Chinese director actually made such an excellent movie.
Although they are both film directors, Chinese-language films and Hollywood films belong to two different fields. The differences have already been mentioned, but I won’t go into details.
Even the most staunch Zhang Hao fans previously believed that the film only needed to meet the passing standards.
But now it seems that it is more than qualified, this is a very excellent movie.
So when the film ended, Zhang Hao led the creative team to the stage for the curtain call, and received heartfelt applause from the audience.
They not only applauded "Batman Begins", but also applauded Zhang Hao for his achievements.
Everyone is proud of him. This is a powerful step for Chinese film directors to go global.
The leaders of Scissors were still sitting in the audience, and their faces were full of pride at this time, because these were all political achievements, and Zhang Hao only got this opportunity with their support (the leader of Scissors said this in front of their leaders!
).
At the end of the film, the main creators Zhang Hao and Christian Bale had an interactive session with the fans. During this period, Christian Bale also showed off his Chinese.
He has worked with the National Master before, and this is the second time he has collaborated with a Chinese director. Although the memories of working with the National Master are not good, working with Zhang Hao brought him a good experience.
"China, the audience is great, I am Xihuan Jelly." Although the speech was unclear and some sentences were not accurate, it was pretty good for a foreigner with a big tongue.
Gary Oldman also showed off his Chinese. He gave a thumbs up and said: "The Chinese audience...are awesome."
When he said the word "awesome", the audience burst into laughter and applauded. Amber Heard, the funniest one, shared an interesting anecdote on the set.
It turns out that when Zhang Hao was directing Batman, he would say one or two catchphrases from time to time. What impressed Amber Heard was the word "fuck".
"I really can't understand, what does the word "fuck" mean? Can you tell me?" Amber Heard asked the fans,
When the fans finished explaining, Amber Heard was stunned on the spot, and the whole place became a sea of joy.
The film's premiere in Beijing was an unprecedented success. After the premiere, the media gave a large amount of coverage to build momentum for the film on the eve of its release.
The night after the premiere happened to be the midnight screening of "Batman Begins". Real-time statistics from Meituan's Maoyan Professional Edition showed that the box office for the zero-hour screening had reached 14.2 million.
However, Zhang Hao didn't care at all about the box office performance of the zero-hour show. He reunited with Da Mi Mi after a long absence, and naturally made firewood meet the fire, and he explored the physiological structure of the human body.
After Yun Yu took a break, the two of them lay on the bed, Da Mi Mi resting his head on Zhang Hao's shoulder and looking at his side face.
Zhang Hao looked at the hanging chandelier emitting soft light and asked Da Mi Mi: "Mi Mi Mi, how is "Gu Jian Qi Tan" recently?"
"It has been finalized. We are communicating with the TV station, but there is no chance of it being put on the star yet." Da Mi Mi said.
"Did it wrap up so quickly?" Zhang Hao was stunned. He thought the filming cycle would be very long.
After thinking for a while, Zhang Hao added: "That's okay. Now that it's finished, you have to be prepared. Have you been working out recently?"
"Of course," Da Mi Mi's long hair was scattered on Zhang Hao's chest: "Didn't you notice that my physical strength just became stronger? I didn't even sweat much."
"It turns out that's the case. I thought I had become weak." Zhang Hao made a relieved expression.
Da Mi Mi rolled his eyes at Zhang Hao: "I have the nerve to say that I will exercise with me when I get back. Look at you, you used to have some abdominal muscles, but now you can't even see them."
"We'll talk about exercise later. Let me ask you, do you want to escape into space first, or go to Mars to grow potatoes first?" Zhang Hao asked.
Da Mi Mi was confused: "What's the difference between the two?"
"Let me think about it," Zhang Hao recalled: "There is no difference. The key point is to see your acting skills and whether your physical strength can support it. You have to be prepared to endure hardship."
"I'm not afraid of hardship, but this must be a science fiction movie or a Chinese science fiction movie. I'm afraid of losing money." This is what Da Mi Mi is worried about.
"Don't be afraid, I have learned a lesson and come back, and you have to trust our team." Zhang Hao hugged Da Power's head in his arms and continued: "Putting what you have learned into practice, you can't finish learning without trying it!
"
"Okay," Da Mi Mi nodded: "Whether it is planting potatoes on Mars or escaping in space, I will support you. If you lose money, we will go begging together."
"No, no, can I do a loss-making business? I will definitely make it back."
Having said that, Zhang Hao doesn't have much confidence in whether the film can make money. After all, the domestic market is still rising with no end in sight.
So far, there have been three domestic films that have exceeded 1 billion in box office, namely "Journey to Thailand" with a box office of 1.27 billion, "Zodiac" with a box office of 1.014 billion, and "Spring Festival" with a box office of 1.246 billion.
The blockbuster "Journey to the West: Conquering the Demons".
Originally, "Twelve Zodiac Signs" did not exceed one billion in its previous life, but this time, with the enhanced version of Big Power starring, the box office successfully exceeded one billion, breaking the box office record of Brother Cheng Long's films in the Mainland.
Brother Cheng Long also praised Da Mi Mi in various publicity occasions and called her a box office lucky star. Therefore, Da Mi Mi is now very popular among mainland actresses, even more popular than Fan Binbing.
A series of achievements exceeding one billion have continued to stimulate various film companies, but breaking one billion is still an unattainable dream for domestic films.
So, a problem arises.
Taking into account labor costs, Zhang Hao's film can significantly reduce the star's salary, but a science fiction film, especially a domestic science fiction film, cannot be produced without a production cost of 3.5 billion.
However, the market cannot support such a high-production film for the time being, so investment and output have become an acute issue.
If the publicity work can be done well, and with the title of the first domestic science fiction film, the film may exceed one billion.
Whether it can make money depends on what Zhang Hao's "Batman Begins" can bring back to him overseas.
After the premiere, "Batman Begins" officially landed in mainland theaters.
Because of its strong gimmicks and Zhang Hao's appeal, "Batman Begins" ushered in a box-office explosion, with a box office of 137 million in theaters on the first day, once again breaking the first-day box office record of mainland theaters.
Note that all records, including those set by Hollywood movies, were broken by "Batman Begins".
Originally, the film was considered a Hollywood film, so there is no problem in saying so.
While China is deep into the night, "Batman Begins", which has struggled to open in 2,200 theaters in North America, finally meets North American audiences.
However, the results were indeed as expected. It was not great on the first day and only took in a box office of 12.4 million US dollars.
You know, this is a $150 million A-level production. If this trend continues, there will be no need to think about the second film. The film can be declared a failure to restart.
But coincidentally, the film that gave "Batman Begins" a chance was "The Great Gatsby" released by Warner Pictures.
This musical blockbuster costing over 100 million yuan, starring Leonardo DiCaprio, took in a box office of US$21.152 million from 3,150 theaters on its first day.
Although it won the single-day box office championship, the film's reputation was poor, and a large number of negative reviews from the media and audiences cast a shadow over the film's prospects.
According to statistics, the proportion of female viewers of "The Great Gatsby" is as high as 59%. However, the film does not have the tenacious vitality of "Titanic", and the female audience is not enough to support the film's success in the summer season.
In contrast, although "Batman Begins" only grossed US$12.4 million at the box office, it lost to "Iron Man 3" which was released for ten days and ranked third in the single-day box office list.
However, the film has a good reputation. A survey by a professional organization found that the average audience score was A, and the data for "The Great Gatsby" was B+.
What shakes the theater chain the most is that "Batman Begins" has a single theater box office of US$18,067, and serious ticket shortages have begun to occur in various places.
Various factors have come together to increase the number of theaters for "Batman Begins" on May 11 to 3,300.
The number of theaters for "Iron Man 3" was reduced from more than 4,200 to 3,500. Almost all of the number of theaters and screens that were reduced were taken away by "Batman Begins."
"The Great Gatsby" also had some theaters and screens cut due to the film's poor performance.
Warner Pictures is full of pain and joy, and the palms and backs of my hands are full of flesh.
Some people will definitely ask, since we are afraid that "The Great Gatsby" and "Batman Begins" will compete with theaters, why not move one of them to next weekend, or next week?
This is a good question. This is the summer season. There are a lot of new movies released every weekend. Unless they are not released in the summer season, they will not be able to escape the competition.
You know, if "The Great Gatsby" is not released on this schedule, Paramount's "Star Trek Into Darkness" will be released this week, and "Batman Begins" will be even less competitive by then.
It was also because "The Great Gatsby" was released during this period, scaring away Paramount Pictures. It can be said that "The Great Gatsby" covered "Batman Begins" and gave Bruce Wayne a chance to develop.
environment of.
Facts have proved that Bruce Wayne lived up to the cover of "The Great Gatsby". Batman fans in North America finally remembered the Batman who had been forgotten for fifteen years and began to go to the cinema in large numbers.
And young audiences who have never watched Batman naturally want to watch this superhero blockbuster from DC.
The recent successful superhero movies are all from Marvel, but suddenly there is one from DC, which has attracted the attention of movie fans.
Under such circumstances, the box office of "Batman Begins" experienced an increase. On May 11, it grossed US$22.453 million in a single day, successfully becoming the single-day box office champion.
On May 12, according to general movie rules, the movie box office will decline a bit, but the number of theaters for "Batman Begins" increased again, reaching 3,700.
As a result, the box office bucked the trend and rose, earning 26.756 million US dollars in a single day, once again winning the single-day box office championship. Because it was released for three days, it lost to "Iron Man 3" and failed to win the weekly box office championship.
However, the box office of 61.609 million US dollars also made Warner Pictures relieved. As long as the North American box office can exceed 100 million, Warner Pictures can achieve profits through overseas box office revenue and peripheral income, and can also declare the success of the Batman reboot.
Batman, after fifteen years of absence, is finally resurrected.
This is the first time that Zhang Hao has won the single-day box office championship in North America, but it is not the first time for a Chinese-language film director. "Mission: Impossible 2" directed by Wu Baige has won the single-day box office championship and even won the weekly box office championship.
"Crouching Tiger, Hidden Dragon" directed by Ang Lee and the "Rush Hour" series starring Cheng Long have both won these honors in North America.
Before Zhang Hao, there have been so many seniors who have made contributions. Zhang Hao is just the icing on the cake. It depends on whether he can achieve results that surpass those of his seniors.
The North American box office performance is good, which makes Warner Pictures happy. Generally speaking, a film that sells well in North America can have unimpeded distribution around the world.
What surprises Warner Pictures the most is that the box office in mainland China,
In the same three days of release, "Batman Begins" grossed 411 million at the box office in the mainland in its first week, making Warner Pictures laugh out loud.
There are many reasons for the box office explosion, including Zhang Hao's appeal in the mainland, Zhang Hao's gimmick for directing a Hollywood movie for the first time, and Warner Pictures' sufficient publicity.
With such results, fellow competitor Disney is not surprised either.
After all, "Iron Man 3" only came out as a special version for China, and it took in 404 million at the box office in its first week, let alone a Hollywood movie directed by their local director.
At the same time, "Batman Begins" has successively landed in theaters in other countries, bringing the film into an explosive period.
There are at most two chapters left to end the Hollywood plot, so that Zhang Hao can return to the mainland and Da Mi Mi go to Mars to grow potatoes...