Chapter 203: A Marketing Journey With Overwhelming Word of Mouth
Chapter 203 A marketing journey with huge reputation
Author: Box and Orange
Chapter 203 A marketing journey with huge reputation
Zhou Yang sat down in the CINITY cinema and looked at the people around him. Only half of the more than 100 people in the cinema were occupied, and the producer did not invite many people.
Because it was a test screening, there weren’t that many bells and whistles. As the film director, Zhang Hao only showed up and left in a hurry.
"Hello, which media do you belong to?" A beautiful woman next to her greeted Zhou Yang.
"Hello, my name is Zhou Yang, I work in self-media, Adou is back, my online account." Zhou Yang replied.
The beauty instantly remembered: "I know you, and I have watched your explanation video. My name is Liu Xiran."
After getting to know each other, the two started chatting.
"The first movie I fell in love with Zhang Hao was "The Genius Gunman" starring Da Mi Mi. At that time, I thought to myself, how could there be a director with such an amazing technique in making movies."
"I followed director Zhang when he made his first film. I was working as a film critic part-time at that time. Later, it was his films that turned me into film commentary."
Both of them are fans of Zhang Hao and have many topics to talk about.
In almost ten minutes, the film officially started. Although it was a trial version, the film was already a complete version, and it passed the review and received the leading label.
Zhou Yang and Liu Xiran ended the conversation and focused on watching the video.
After flashing past the faucet logo and various producers, a female voice sang, and then a line of subtitles appeared: In space 600 kilometers away from the earth, the temperature changes suddenly between 125.5 degrees Celsius and minus 53.3 degrees Celsius.
Sound cannot travel, there is no air pressure, and there is no oxygen, there is no life in space.
As an electronic noise-like soundtrack sounded, the four characters "Gravity" appeared, raising the emotional level of the expectant audience to the highest level, and then disconnected.
A beautiful earth appeared on the screen, occupying most of the screen. It was extremely beautiful. But there was no sound. The theater was so quiet that Zhou Yang could hear his own breathing.
"What's going on? The theater speakers are broken?" Liu Xiran asked in a low voice.
Not only she, Zhou Yang, but also more than 40 other media reporters and self-media film critics had doubts and thought that the theater speakers were broken.
But before they could tell the staff, the sound of a phone call came from far and near.
It turned out that it was not the theater's speakers that were broken, but Zhang Hao's movie magic, which he had used some tricks. Zhou Yang noticed that in the opening subtitles of the film, there was information that sound cannot be transmitted in space, but he did not expect to do this trick right from the beginning.
Zhang Hao's directing techniques are becoming more and more proficient and he is already a master.
Next, there is a shocking long shot. How to describe this long shot is that it is extremely beautiful. It is so beautiful that Zhou Yang believes that this movie will leave a mark in film history.
As the earth rotates, spacecraft and satellites gradually enter the picture, and the astronauts' voices are clearly visible.
There was no news at all before the test screening. Except for Da Mi Mi, no one knew who the actors were. Until the scene of Andy Lau appeared, there was a lot of exclamation in the theater.
Zhou Yang even heard Wu Jing's voice, but not long after, Wu Jing died without even showing his face.
Then came a series of thrilling space escapes. Not long after Andy's cameo appearance, he was also drifting in the vast space. The earth is so close, but he is getting farther and farther away from the earth.
Next, it is the astronaut played by Da Mi Mi who embarks on a journey of survival alone.
Zhou Yang has seen a lot of 3D effects in domestic films, and it’s hard to describe them in words. The pictures are dark, the tones are unclear, and it makes people feel dizzy.
However, the 3D effects of "Gravity" have completely reached the world's first-class level, bringing the audience a better viewing experience.
There was not even a sound in the theater discussing the plot of the film. Everyone was shocked by this space science fiction movie.
I had made predictions before about what a science fiction film directed by Zhang Hao would be like, but I never expected that it would give everyone such a huge shock.
In the second half of the film, the astronaut played by Da Mi Mi returns to the earth from space and rubs in the atmosphere, coupled with the exciting music, it is so shocking.
The great power swimming out of the sea is like life moving from the ocean to the land, full of philosophical charm.
At the end of the film, although none of the main creators were present, everyone present couldn't help but stand up and give their warm applause to this epoch-making film in Chinese cinema.
It was so wonderful and unexpected.
When they were leaving, Zhou Yang and Liu Xiran looked at each other and saw the disbelief in each other's eyes.
"I knew Director Zhang was good at making movies, but I didn't expect him to be at this level. It's really amazing."
"Director Zhang is already recognized as a film master. I think he has surpassed the national director and can be called the first Chinese film director."
"I'm afraid others won't agree with what you said." Liu Xiran smiled.
"It doesn't matter, I think my opinion is correct. I think this movie can create miracles, not only here, but also around the world." Zhou Yang said.
"I think so..." Liu Xiran agreed.
After returning home, Zhou Yang immediately recorded the film review after the preview, and commented on "Gravity" in conjunction with the trailer.
"Hello everyone, my name is Adou. I was invited by the producer this time and I had the honor to watch "Gravity".
Let me start with a conclusion: This is an epoch-making film for Chinese-language films. Please note that I am not exaggerating. You will understand when you go to the cinema and watch this film."
"I was also fortunate enough to meet Director Zhang Hao, but he didn't watch it with us and just said hello. Next, I will talk about my feelings about this film."
"I think "Gravity" is the best space movie so far. Even if it is placed in Hollywood, it is also the most top-notch space movie.
I grew up watching space movies, that's my big love.
I am a fan of "Star Wars", "Star Trek" and other series of movies, and I have always been.
I really long to go to outer space, and after watching "Gravity", I feel like my wish has come true.
The 3D effect is unexpectedly good, and the excellent effects of CINITY Cinema made me want to stop. Every frame of the movie can be used as wallpaper, which is the ultimate aesthetic enjoyment.
It is recommended that when the movie is released, everyone must go to the movie to watch the IMAX 3D version. You will feel that the trip is worthwhile. If you have the opportunity, CINITY Cinema is the best choice."
Zhou Yang started bragging about "Gravity" so feverishly that everyone thought he had received money.
"If it weren't for Zhang Hao's film, I would have thought that Adou was out of money again."
"Zhang Hao's films are equally profitable, there is no difference."
"The product produced by Zhang Hao must be a high-quality product, I choose to believe it."
"I'm already looking forward to it. When will the film be released?"
"It has been scheduled for April 30th."
After Liu Xiran returned, he also wrote an article praising "Gravity":
"The most successful thing that Director Zhang Hao has done is to truly express the state of weightlessness. He will take you into outer space. You will feel the magnificence of space and see the beauty of the earth.
The feeling of floating in space without gravity, the loneliness, fear, and beauty. I feel like I have been to outer space.
If you watch this movie, it's hard not to feel the same reality that I did."
Not only that, as Zhang Hao’s number one media outlet, Six Princess’s “Film Weekly” also wrote a review:
“What I really like about this film is that it takes film shooting technology to a new level.
I knew it would be difficult to film when the actors were in constant action, but they did it and did a great job.
I know they use a lot of robots and the latest lighting equipment. These are all new attempts and the results are very good.
This is not like the people you used to see flying with wires hanging on them, this video is more realistic, you will feel the weightlessness, and the astronauts have received good physical training, you will feel the same."
"Sina.com" focused more on Zhang Hao himself: "Zhang Hao explored too many cutting-edge technologies for Chinese-language films in this movie.
How to try to industrialize films and how to carry out technological innovation, Zhang Hao tells everyone in a unique way.
It’s not that we can’t do it, it just depends on your attitude and whether you are willing to do it.”
The media unanimously praised it. Ning Hao, who had been to the set of "Gravity" and was invited by Zhang Hao to watch the film's premiere, also accepted interviews with the media.
He said: "The 3D effect of this movie is simply unparalleled. I have been to the set and saw the Titan robotic arm, light boxes and other technologies.
These technologies are not even used in Hollywood, but Zhang Hao did it.
In addition, Mi Mi's own performance cannot be ignored. It is precisely because of her wonderful performance that this movie is destined to remain famous in film history.
She deserves a few Best Actress trophies during awards season..."
Ning Hao has already taken action. How could he not be a senior like the National Master? He also accepted Zhang Hao's invitation to watch the premiere. After coming out, he told the media: "The imagination of this generation of young directors has reached the sky. Zhang Hao has done a great job."
Great.
I now think that Zhang Hao is already a leading figure in Chinese-language films."
The National Master himself took the initiative to show humility, and Zhang Hao's reputation as the number one Chinese film director was firmly established and unshakable.
The unanimous praise made the audience who had not seen it feel itchy. Everyone wanted to take a look and see what this movie destined to leave a mark in film history was like.
But the film won't be released until April 30th, so there's still a long time.
Therefore, the audience watches the trailer over and over again, guessing various details and specific content of the film.
Until now, the guest appearances of Andy Lau and Wu Jing have not been revealed.
Today's audience has obviously not been baptized by bad movies to become tenacious, nor have they distrusted the film's various false word-of-mouth marketing.
Everyone said it was good, and most viewers believed the film was good.
The movie "Gravity" has raised the audience's expectations to the highest level. No one can predict what kind of energy it will explode in theaters.
However, before it was officially released, Zhang Hao first went to see the new film "Source Code" produced by him and directed by Guo Fan.
"Source Code" has also been scheduled to be released in June.