Chapter 27 On the first day, the reversal begins~)
Chapter 27 The first day, the reversal begins (please recommend, please collect~)
Author: Box and Orange
Chapter 27 The first day, the reversal begins (please recommend, please collect~)
There are signs of a reversal in public opinion. More and more people have watched the screenings, participated in road shows, and turned into tap water to recommend this film online.
The same goes for the media. Many media originally went to watch it with the intention of reporting on a bad movie, but in the end, the quality of the movie was beyond imagination.
In addition, the red envelopes from China Film and Bona Pictures were very generous, and media reporters were too embarrassed to say bad things, so they all gave positive reports.
It was pretty much what Zhang Hao had expected, because the quality of the film exceeded expectations and the positive feedback it brought was very positive.
How can I describe this feeling? It's like going to find a hot girl. When you first walk in, you will see that they are all uninteresting.
But when it was time to make arrangements, I discovered that a hot girl with looks comparable to a fairy sister and a figure comparable to Liu Yan came.
That surprise, that feeling, not to mention how refreshing it is.
However, the current public opinion on the Internet still has an attitude towards the film "Manslaughter", which is suspected to be a bad film. However, the curiosity of netizens has been completely aroused, and they plan to wait for the film to be released and go to the cinema to see what happens.
Amidst the rounds of road shows and the bombardment of media publicity, the May Day period, which is not yet called the May Day period, has officially begun.
The first movie to be released is on April 30th, directed by Wang Jing, starring Tony Leung Ka-fai, Huang Mousheng, Ethan Chen and other famous Hong Kong stars.
This film performed well on Hong Kong Island. It was released a week earlier than the mainland and grossed more than 9 million Hong Kong dollars at the box office. Now that the film market in Hong Kong Island is sluggish, this result is already very good.
That's why many Hong Kong films are targeting the mainland market. However, "Empire of Money" is a little acclimated to the mainland market. It only took in a box office of 4.27 million RMB on its first day of release, which was far lower than the expectations of the producers and distributors.
But there is no way, the movie market is like this. If the audience doesn’t like to watch it, they just don’t like to watch it. No one can force it.
Of course, if you are a bit more evil, you can steal the box office of the movie next door to make your own movie's box office data look better.
But Wang Jing obviously has no intention of doing this. Although he is known as the king of bad movies, he does not have the ability and ability to control the theaters.
Because of the poor performance of "Empire of Money", "China Film Weekly" is not optimistic about the prospects of newly released films, including the two new films released on May 1st, one is "The Naughty Horse" and the other is Chapter.
"Manslaughter" directed by Hao.
"Manslaughter" did not have a midnight screening, so it was officially released in theaters on May 1st when cinemas opened.
Because of the May Day holiday, most people were already on vacation. Maybe they wanted to sleep a little longer, so there were not many people in the cinema in the morning.
In the afternoon, more and more people went to the shopping mall to eat, and the entrance to the cinema began to become increasingly crowded.
It seemed to be a normal thing for everyone to have a meal together and then watch a movie. But in this era, except for the first-tier cities, most other second- and third-tier cities have not developed the habit of watching movies.
During the May Day holiday, everyone is more accustomed to traveling instead of going to the cinema to watch movies.
However, given the population base, there will always be people who go to movie theaters to watch movies, so many movie theaters in luxury areas of cities do not lack audiences.
Among them, "Manslaughter" is a movie that has attracted more attention.
What is the reason? Naturally, it is the large-scale negative comments that occurred on the Internet before, and the reversal of public opinion since entering the road show and screening stage.
As night falls, at around 7pm, people are coming and going in a cinema in Beijing. This cinema is located in Wukesong, where the basketball event of last year's Olympic Games was held.
There are many large shopping malls and luxury restaurants nearby, and of course there are also movie theaters.
A young couple stood at the entrance of the cinema, looking at posters of recently released movies. The girl asked the boy: "Which movie should we watch?"
The boy's eyes scanned through "Empire of Money", "The Naughty Little Horse", "Super Female Agent" and other films, and finally locked on "Manslaughter".
"Let's watch Manslaughter," the boy said.
""Manslaughter"?" The girl frowned and said hesitantly: "Didn't the Internet say that this movie is terrible? Are we still going to watch it?"
"No, I see that the reviews have changed recently. Many of them are praising this movie. I'm quite curious as to what kind of movie it is." The boy said.
"Okay, hurry up and buy a ticket." The girl agreed.
The boy hurriedly went to the counter to buy tickets, bought popcorn and a Coke drink, and waited for the movie to start. He was surprised to find that there were many people who had the same idea as him.
Many people are curious to see what the much-reviled "Manslaughter" and Zhang Hao are like.
There is no online ticket purchasing system yet. If you want to buy movie tickets, you have to either call the cinema to make a reservation or go to the cinema to buy them. It is not very convenient.
It has to be said that the emergence of online ticket purchasing systems has also been a major boost to box office growth.
When the movie started, the boy and girl entered the theater. They were surprised to find that the attendance rate for this so-called bad movie was not low. There were more than 80 seats in this ordinary theater, and two-thirds of them were occupied.
The girl doesn't care what the movie is, her boyfriend just wants to watch it and she just goes with him.
It's a pity that no romance or comedy movies have been released recently, otherwise she would never come to see this movie.
The two chatted while eating popcorn, talking about interesting things that happened in their lives. When the movie started and the faucet logo appeared, they regained their attention a little.
And this attention can no longer be taken away from the big screen. The film firmly attracted the attention of most people with an extremely exciting prison escape sequence.
"This movie is really not bad..." This was a thought that flashed through the boy's mind.
As the movie continued to unfold, the boy was completely addicted. He liked the style of the film and it felt so special!
The girl pouted while watching the movie. She was not an audience for crime suspense movies, but even she felt that this movie was not as bad as what was said on the Internet.
Is this a good movie?
This is not only a question for boys and girls, but also a question for most of the audience in the theater.
How deep my doubts about this movie were at the beginning, and how strong the contrast is now. The movie is really good!
The same idea is not only in this cinema, but also in other cinemas and in other cities. Many people think so.
Zhang Hao's excellent online marketing brought huge surprises to the audiences who walked into the cinema.
I originally came with the intention of watching a bad movie, but it turned out to be a pretty wonderful movie, not to mention the feeling of unexpected surprise in my heart.
On the first day of the film's premiere, Zhang Hao and the crew ran two road shows in Shanghai.
The roadshow scene has become more and more lively in the past few days, and the results achieved are also very good, and many media have given positive reports.
It's such a mixed bag of good and bad, coupled with the continued hype of topics such as being kept by a rich woman and the pretty boy, many viewers were driven into the cinema on the first day.
When it came time for the premiere, Zhang Hao changed his publicity strategy again, communicated with Navy Studio, and began to promote a positive rhythm for the film.
So the navy was dispatched and started wildly bragging about "Manslaughter" on major forums and posts.
"I watched "Manslaughter" in the cinema. It was really good and exciting. It was not a bad movie at all, as some people said before." Qingfeng Fuliu.
"It's so exciting, I didn't even blink. Was this film really made by a 22-year-old director?" I'm a passerby.
If anyone pays attention, they will find that the statements made by these two IDs are all against "Manslaughter" and Zhang Hao.
But the two IDs have now transformed into movie fans and loyal viewers who have gone to the cinema to watch movies.
There are many such troll IDs. Netizens who have not experienced large-scale troll IDs have not noticed this problem. They only know that "Manslaughter", which was criticized as a bad movie for nearly a month, suddenly became good-looking.
What is the magical change that causes the contrast between before and after? Netizens are very curious and will go into the cinema to find out.
As long as you go to the cinema and watch it patiently, most people will be impressed by the super high quality of the movie.
And the audience brought by these public opinion feedback will eventually be fed back at the box office.