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1597, the disappearing shadow

In a secret courtyard.

After the Internet celebrity boss vented his anger, he picked up the only goblet and took a few sips on his own.

It feels like drinking a glass of home-brew wine in this elegant courtyard should be the last dignity of your own unique style.

In the empty yard, a little orange cat walked in and "meowed" at a few people, seeming quite disappointed with tonight's situation.

Lu Weiwei glanced at the orange cat on the ground and asked curiously: "Did you raise this little orange cat?"

"No." The Internet celebrity boss also noticed the orange cat and quickly explained: "This should be an orange cat raised by nearby villagers. Usually when it's meal time, it will come to my place to eat."

"I am also happy to leave the leftovers from the diners to it, especially the fish head soup, which is its favorite, but tonight... I think it will be disappointed."

"Meow, come here." Lu Weiwei waved to the kitten.

The little orange cat was wary of this beautiful stranger, and then glanced at the Internet celebrity boss. Seeing that the boss was sitting with everyone, the little orange cat immediately relaxed its vigilance and slowly walked to Lu Weiwei's feet.

Lu Weiwei tapped the little orange cat's head lightly with her right index finger a few times. Seeing that it didn't resist, she started to hold the cat in her arms and pet it happily.

And casually reminded the boss: "Look, if you don't open the business, the kittens will go hungry. In my opinion, you should not care about those rumors."

"As a senior diner, let me give you my opinion."

Seeing that Lu Weiwei was very knowledgeable about food, the Internet celebrity boss raised his eyebrows and politely extended his hand and said: "I would like to hear the details."

Lu Weiwei picked up the orange cat and walked back and forth in the courtyard, observing and talking about her feelings:

"If a new store is opening, the most difficult thing is the quality control of the dishes. This is also a common problem in many new stores."

"A new store is no better than an old store. There is no fixed chef and no standard menu. You just develop dishes according to your own ideas, strive to create a different taste from others, and maintain your own unique dish characteristics."

"That's right." Seeing Lu Weiwei say that it was in her heart, the internet celebrity boss also nodded repeatedly:

"The dishes on the market now are basically printed from the same mold. They are too traditional and not creative."

"As a food expert who once appeared on a TV variety show in Jiangsu Province, and also exchanged my creative ideas with celebrity judges, for me, I have very strict requirements on myself."

"I have my own strict rules for controlling the heat and the number of times the fish soup should be boiled."

"As a boss, even if I hire a chef, I will share these production methods and processes with them without hesitation."

"As long as any of these chefs listens and cooks according to my standards, there will be no overturning."

Sighing heavily, the internet celebrity boss also said angrily: "To the point where once a customer criticizes the taste of a dish, I will explain to them that our chef did not make it according to my requirements and give the customer a free order."

"Over time, in these 10 days or so, I fired five chefs, and even the entire secret courtyard didn't make any money."

"You set the price so low, the per capita consumption is 35 yuan, and the ingredients are all the best, and you only make 5 to 8 yuan per dish, how much profit can you make in a day?"

In fact, after listening to the Internet celebrity boss’s previous explanation, Officer Wang didn’t understand. Is this guy just playing tricks or doing serious business?

When doing business, everyone is pursuing profit, but this guy is so good that if the customer is dissatisfied, he will directly refund all meal charges in full, and even fire the chef immediately.

Even if you strive for excellence in this way, you will still encounter various pressures from your peers.

It can be seen that this internet celebrity boss still has some pursuits of his own.

When the Internet celebrity boss heard Officer Wang's words, he also gave a wry smile, shook his head and said, "I decorated this courtyard. I never thought about opening a restaurant. I just wanted to create a place for self-cultivation."

"But suddenly I couldn't help but want to open a restaurant. You must know that I once opened a restaurant near the Jiangsu Province TV Station."

"At that time, the business was too successful, but the scale was too large and I was too trusting of others. It was also because of the chef that it was difficult for the dishes to meet my requirements."

"Diners feel that the taste is average and the consumption is high, so the business is gradually declining."

Taking a deep breath, the Internet celebrity boss also laughed at himself with a wry smile: "At that time, I lost all my money and only had 5,000 yuan left. The high investment made me overwhelmed, and this was only one of the 31 times I started a business."

"So you want to do something different this time?" Gu Chen said.

The Internet celebrity boss nodded silently: "Yes, because the experience of opening a restaurant last time has taught me that if you pursue a wide variety of dishes too much, your kitchen team will not be able to control the situation once the business is busy.

If this is the case, then this business will not do well.”

"So this time, I, Zhang Dapao, am going to do something different. I am open for business and only cook three dishes. I want to take the initiative with the diners."

“In this way, we can avoid diners’ various ordering requirements and screen diners.”

"Guests who are willing to accept my three courses can stay and dine."

"And by not accepting children, I can avoid the noisy situation of ordinary restaurants and reduce the noise impact on the surrounding residents."

"In addition, each table can accommodate up to 4 guests. I have 6 tables here, and the maximum number of customers will not exceed 24. This can effectively control the size of the diners."

Taking a deep breath, the Internet celebrity boss added: "Also, in my restaurant, diners need to serve their own meals. This can reduce the burden on the store employees. If you are willing to accept these rules, you are a qualified customer of our restaurant."

"Haha." Listening to the Internet celebrity boss's various whimsical ideas, Yuan Shasha couldn't help laughing: "You are quite smart, and your ideas are indeed unique. In today's catering industry that pursues industrial processes,

, your ideas are indeed unique."

This chapter is not over, please click on the next page to continue reading! "In this way, you can save a lot of processes, you don't even need to take care of the customer's taste, and you only cook three dishes, so you can also save a lot of time in preparing dishes.

"

Thumbs up, Yuan Shasha couldn't help but admire: "I have to say, you have a very business acumen."

"Haha, what kind of business acumen? It's all learned through repeated failures." Faced with Yuan Shasha's praise, the Internet celebrity boss still seemed very calm and continued to explain to everyone:

"For now, I opened this restaurant on a whim. I can only use two words: interesting."

"I hope that my secret courtyard will be the most interesting restaurant in the entire Jiangnan City. Although the current business is not profitable, what should I say? Let's accumulate reputation first. Reputation is actually more important than my restaurant."

"When all the staff are fixed and the processes are coordinated, I think we can still make some money, right?"

"No way?" Listening to the Internet celebrity boss's self-analysis, Lu Weiwei exclaimed in disbelief: "You have been in business for so long and you haven't figured out how to make a profit?"

"Then you've been lonely for the past ten days?"

"Uh... I guess so." The internet celebrity boss was unable to refute and just shrugged, saying there was nothing wrong with him.

Officer Wang slapped his forehead and complained: "You are the weirdest restaurant owner I have ever seen. People want to survive, but you are just playing for fun, pursuing that kind of poetry and distance."

"

"Snapped!"

After hearing what Officer Wang said, the Internet celebrity boss also slapped his thigh: "You are right, what I pursue is the kind of poetry and distance. As for how to make a profit, I really haven't figured out any way."

"Anyway, let's just do it first and then talk about it later. The profit-making matters will be left for later."

"But this won't work." After all, Gu Chen's family is also in business. When the internet celebrity boss heard about this business, he directly pointed out his problem:

"Your concept of opening a store like this may be right. Each table only serves three dishes. This is also true. It can indeed greatly reduce many tedious processes."

"But have you ever thought about it? Once the diners get tired of these three dishes, or if they don't want to come back after eating them once, it will be very difficult for you to do repeat customer business."

"In business now, repeat customers are also a major part of the customer base. Have you ever considered this issue?"

The scene was silent for a few seconds.

The Internet celebrity boss looked at Gu Chen blankly, his expression also stiff.

Seeing this, Lu Weiwei reminded her: "You must have never considered this issue, right?"

"puff!"

As soon as Lu Weiwei finished speaking, the Internet celebrity boss suppressed laughter and then laughed until he fell on the table.

Lu Weiwei's expression was stunned. Did she feel that the Internet celebrity boss was losing her mind again? She also asked him out of curiosity: "Why are you laughing? Have you ever considered these issues?"

"Haha, of course I have considered it. I have considered your idea before opening the store." The internet celebrity boss is also a real person.

Since everyone is giving them ideas and thinking of ways, there is no need for me to hide my ideas. I also directly explain to everyone:

"Three courses are allowed for these diners to eat once, if conditions permit. Maybe some diners have come once, and next time they will come a second time in order to pursue the environment and quality of the dishes."

"And some of it is just a herd mentality. Because all the network traffic comes from my place, I just come over and join in the fun."

"If you want to say that they approve of this kind of consumption, that's not necessarily true. They are just checking in for a fresh idea. On the contrary, they have the most customers."

"So, in my opinion, the three dishes in your restaurant can only last for about a month." After all, Officer Wang is also a frequent restaurant user, and he knows that what customers hate most is the lack of new ideas.

But the Internet celebrity boss didn't care. He waved his hand and explained: "Of course customers will be bored. Even if I only cook these three dishes every day, I will be bored."

"What should we do?" Gu Chen asked him.

The Internet celebrity boss grinned, snapped his fingers and said: "I think so, I use my personality charm, that is, my Internet traffic, to share interesting daily life in the small courtyard every day, so that diners can come here with curiosity.

."

"Because the reception is limited, even if these curious diners come once a month, my place can still operate normally."

"And a month later, I will launch new dishes developed by myself. In this way, I will launch different dishes every month, which not only satisfies everyone's curiosity, but also continues to whet everyone's appetite."

"In this way, we can attract diners continuously. Not only that, I can also provide services similar to 'Haidilao'."

"For example, while you are dining, can I perform a little magic for you? Can I sing you a song? Can I give you an inscription?"

Patting his chest, the internet celebrity boss said with a smile: "Don't underestimate me, I'm very versatile."

"Every brick and tile in this courtyard, including the decoration and layout, as well as the calligraphy on the lanterns, are all made by me."

"Not only that, I am also a poet. My favorite thing on weekdays is to recite poetry with others and discuss poetry culture."

"And have any of you ever seen someone driving a sports car to the market to buy groceries every day?"

Seeing everyone's confused looks, the internet celebrity boss pointed at himself: "Me."

"So the convertible sports car at the door belongs to you?" Officer Wang then remembered the fact that there was a convertible sports car parked around the courtyard.

The Internet celebrity boss nodded silently: "In these years, I have earned a sports car because I like it, including opening this restaurant in a secret courtyard, also because I like it."

"Just do it if you like it, and you won't regret it even if you fail. This is my Zhang Dapao style of doing things."

"It is precisely because of my style of doing things that I have attracted the attention of many people and made me an Internet celebrity with millions of fans."

"But it is precisely because of this that I have become a public enemy in the industry. My peers regard me as an outlier. They feel that I am a troublemaker in the catering industry. Not only do I gain fame for myself, but I also make them look mediocre."

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "So these days, there are suddenly many more diners visiting the store. They seize on the various shortcomings of my secret courtyard, and they may try to gain traffic and discredit me.

."

Taking a deep breath, the Internet celebrity boss also said helplessly: "I admit that because it is a new store opening, many aspects of quality control are indeed poorly grasped, but they have seized on some shortcomings and generalized what I said here.

Useless."

"Even buying traffic may actually amplify the problem, and hire a large number of trolls to say that I am here to deceive people. If I come here once, I don't want to come again."

"I know that I have a lot of popularity. After all, this is my 31st time to start a business, but I still have to survive. The per capita consumption is 35 yuan, and I don't even make money with ingredients. They say that I lied to everyone, and they make all kinds of cynicism.

."

At the end of the sentence, the Internet celebrity boss himself laughed. He couldn't help but pick up the wine glass again and drank the remaining wine in the goblet.

Seeing the internet celebrity boss feeling so aggrieved, everyone actually sympathized with him.

After all, this boss shares his business methods almost without reservation. In the daily videos he shoots every day, he even talks about how he does business.

It can be said that almost all the secrets of how to run this secret courtyard are shared for free.

But even so, he encountered all kinds of pressure from his peers, and even started to strangle him in turns.

The first is the visit to the store. It can be seen that the damage to the hidden yard is indeed great.

And Gu Chen also discovered through chatting with this internet celebrity boss that he was a boss with his own dignity and temper.

Especially since he is a poet and a scholar, how can he be humiliated by others at will?

Perhaps it is precisely because of this temper that Internet celebrity bosses attach great importance to their own reputation and make various comments about non-professionals for squandering traffic.

On the surface, the internet celebrity boss would laugh it off.

But as soon as the diners complained that the food tasted bad, the internet celebrity boss refunded the money to the customers in person and fired the chef.

Even in the video comments, the internet celebrity boss is very concerned about the negative comments from customers. Basically, if he is dissatisfied with the secret courtyard, the internet celebrity boss will refund the full meal fee.

Such a business approach of excellence is indeed difficult for ordinary restaurant owners to achieve.

While everyone was discussing the secret courtyard, the little orange cat began to meow from hunger.

Lu Weiwei said with a distressed look on her face: "This stupid cat doesn't go home to eat when it's dinner time, and comes here to eat. Now there is no food here, and it doesn't know how to go home?"

"Perhaps its owner knows that I can help him raise cats, so he lets this little orange cat come here to eat every meal time."

Smiling, the Internet celebrity boss added: "Maybe it's because of this mentality that I didn't prepare dinner for this little orange cat."

After reaching out and touching the little orange cat's head twice, the internet celebrity boss said helplessly: "It's a pity, I didn't make dinner either."

"Meow!" The little orange cat seemed to understand the meaning of the Internet celebrity boss, meowed, jumped out of Lu Weiwei's arms, and walked directly to the door of the yard.

"Why are you leaving?" Seeing this, Lu Weiwei was a little helpless.

The Internet celebrity boss said indifferently: "Cats are cold-blooded by nature and have no feelings for people. Unlike dogs, they are the most loyal friends of mankind. Just leave. When I have food here, it will come back."

."

"It's true." Lu Weiwei also knows the habits of cats very well, and feels that what she said is correct.

But just as the little orange cat gradually disappeared into the dark night, Lu Weiwei suddenly discovered that in the corner of the dark night, a tall and thin black figure was standing there.

Due to the lack of light, Lu Weiwei couldn't see the face of the person coming, so she just said warily: "There seems to be a person standing there."

"Where?" Yuan Shasha looked back, but she didn't see the dark figure Lu Weiwei was talking about.

Lu Weiwei narrowed her eyes and checked again. The black shadow that appeared in the dark corner just now disappeared.

Scratching the back of her head, Lu Weiwei also looked confused: "Why is it gone again? I saw someone standing there just now, as if he had been standing there for a long time, why is it gone now?"

"Are you dazzled, Lu Weiwei?" Officer Wang followed Lu Weiwei's gaze and glanced casually, but did not see the dark shadow Lu Weiwei was talking about.

Lu Weiwei was not convinced and asked Gu Chen again: "Junior brother Gu, did you notice just now that there was a black shadow standing there in the corner over there."

"Just now?" Gu Chen frowned and turned to look.

Since Gu Chen's attention was focused on communicating with the internet celebrity boss just now, he didn't pay attention to the black shadow Lu Weiwei mentioned.

Moreover, according to what Lu Weiwei said, the black shadow appeared behind him. After all, Gu Chen didn't have eyes on the back of his head, so it was not clear whether what Lu Weiwei said was true.

"It's weird." Lu Weiwei was confused for a moment, and she also joked to herself: "Is it because I'm blind? Maybe?"

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