Zhao Liwen smiled brightly and asked Gu Chen tentatively: "What do you think is our perspective on returning to the garden and living in the countryside?"
"You may have thought about the future from your perspective, because from what you just said, your 'Guiyuan Tianju' brand has surpassed the functions of many B&Bs and has even continuously optimized the functions of B&Bs."
Gu Chen thought briefly for a few seconds and then said: "And when that time comes, I think we should think about the meaning of the existence of Guiyuan Tianju?"
"Our towns solve the problem of material reproduction and are oriented towards productivity, that is, working for life."
"In fact, most people's energy is bound by work, and what the village solves is human reproduction."
"Oriented by vitality, everything we do revolves around life."
"Production is subordinate to life, and everything revolves around people..."
Gu Chen explained his opinions seriously, and Zhao Liwen also listened carefully.
But Lu Weiwei was a little confused. She felt that the things discussed by Gu Chen and Zhao Liwen were too profound and difficult for her to understand.
Especially the relationship between productivity, these alone make me confused.
But Zhao Liwen seemed to be able to understand what Gu Chen was saying, and her eyes were fixed on Gu Chen motionlessly.
After Gu Chen finished speaking, Zhao Liwen clapped her hands and applauded: "Officer Gu, what you said is indeed very insightful, and you also talked about the core issues of our 'Guiyuan Tianju' brand."
"Actually speaking, what is the meaning of Guiyuan Tianju? In fact, it is very clear that it is to make people pay more attention to physical rest and spiritual growth."
"So...so, what exactly is Guiyuan Tianju? Is it a village?" Lu Weiwei asked, a little confused.
Zhao Liwen nodded silently and continued to add: "What is Guiyuan Tianju? It is not only a village, but also a flower god dojo, a dojo that restores vitality."
"Guiyuan Tianju is a product of constant evolution. It was originally a hotel with service as the first priority, and then became a B&B resort with space as the first priority."
"It eventually evolved into the current village, which is based on the energy field."
After a pause, Zhao Liwen also thought about it and said: "Actually, if we look at it from a business perspective, it is better to say that this is a content company than a hotel."
"Content company? Can B&Bs be turned into content companies?" Lu Weiwei didn't know much about the specific operations of the Guiyuan Tianju brand, so she couldn't fully understand what Zhao Liwen said.
This also made Zhao Liwen realize that brand promotion still has a long way to go, but she said indifferently: "Actually, it doesn't matter if you don't understand it now. After all, most people come to us to spend money and relax their minds."
"But actually we need to be very clear about what we are doing? We are a content company."
Seeing the other wedding car drivers at the table dumbfounded, Zhao Liwen also knew that these people could not understand the profound meaning of her brand at all, so she turned to Gu Chen and Lu Weiwei and continued to introduce:
"Like the Guiyuan Tianju B&B village we are building in Jiangnan City, it has more than 90 rooms. In the early stage of the revenue structure, 70% came from guest rooms."
"Now, it has made a big leap, accounting for 433."
"433?" Lu Weiwei frowned and asked curiously: "Is it because the proportion of accommodation dropped to 40%?"
"It can be understood that way." Zhao Liwen smiled slightly and continued to explain: "40% of this comes from guest rooms, 30% is catering, and 30% is activities and other cultural creations."
"Behind all these revenues is our complete set of business logic, with beauty as the core, and we have also planned five beauty-oriented business formats."
Lifting her fingers, Zhao Liwen gestured with Gu Chen and said: "Like delicious food, beautiful power, beautiful things, beautiful accommodation, and beautiful wishes."
"They correspond to catering, courses, cultural creation, accommodation and lifestyle."
"For example, we once hosted a team before, and after one event, the revenue was 370,000 yuan."
"Of which 60,000 are for catering, 110,000 are for event design, material construction, etc., and the other 200,000 are for publicity and promotion, video production."
"So taking this event as an example, everything we do in the pre-production, on-site and post-production has nothing to do with accommodation. This also shows that we are a veritable content company."
"Oh my God, can a B&B be like this?" Lu Weiwei's original understanding of B&Bs was simple country accommodation.
But after communicating with Zhao Liwen, Lu Weiwei suddenly felt that she didn't understand what a B&B was.
The fact that the B&B brand can achieve this level shows that Zhao Liwen is indeed an expert in this field.
Being able to sit together with Zhao Liwen to communicate and learn, I feel like I can broaden my horizons.
But Lu Weiwei feels that it is difficult for her to understand the realm that Zhao Liwen mentioned. Perhaps it is best for her to be a quiet consumer.
But Gu Chen is different. He seems to be able to understand the connotation of Zhao Liwen's B&B brand, and especially can guess what the future target positioning of Zhao Liwen's B&B brand will be.
In my opinion, this does require a high level of vision and understanding.
Gu Chen listened to Zhao Liwen's self-brand introduction and asked her out of curiosity: "For a new cultural and creative brand like yours, catering is the main business. Do you usually use local materials?"
"You mean the ingredients?" Zhao Liwen asked.
Gu Chen nodded silently: "For example, in terms of hosting the team, catering, fruits and vegetables must be different from those in the city."
"That's for sure." Seeing that Gu Chen was the first young man who could reach a profound level in conversation, Zhao Liwen was still willing to share the secret of wealth with him, and couldn't help but explain:
"In addition to our own construction, we will also cooperate with other industries. For example, our breakfast fruits are cooperated with branded fruit merchants."
"In fact, our entire organizational structure of Guiyuan Tianju is different from many hotels and B&Bs. From top to bottom, the content gene is revealed in our bones."
"Making this life richer is our mission and the meaning of this village's existence."
"So we are also looking for similar people, so we created a world called 'Guiyuan Tianju'."
"And our perspective is actually put into thinking 30 years later."
Listening to Zhao Liwen's eloquent narration, Lu Weiwei was stunned. She felt that she was a woman who had done great things, and she couldn't help but admire her.
Seeing that Zhao Liwen had finished speaking, Lu Weiwei immediately picked up the goblet and said respectfully to Zhao Liwen: "Sister Zhao, you are the most thoughtful entrepreneur I have ever seen. I will give you a drink instead of wine."
"Thanks."
Zhao Liwen picked up the goblet, touched it lightly with Lu Weiwei, and the two took a formal sip.
Then Zhao Liwen took out two VIP cards from her bag and handed them to Gu Chen and Lu Weiwei: "This is for you."
"What is this?" Lu Weiwei was confused, but when she saw the letters "VIP", she knew it was a good thing.
Zhao Liwen smiled and said: "This is the VIP diamond gold card of our 'Guiyuan Tianju' B&B village. With this card, you can enjoy the full suite of B&B villages with our 'Guiyuan Tianju' brand throughout the country.
Half price discount on consumption.”
"It's such a good deal? Half price?" When she heard the result, Lu Weiwei was dumbfounded and said: "Then this is too expensive. We accept it. We are embarrassed. After all, we all met by chance, so I accept your gift?"
"Here, sister, I really like chatting with you, especially Officer Gu. I feel like it would be great if you could join our 'Returning to the Garden' joint creation team."
"Sister Zhao thinks highly of me." Seeing Zhao Liwen being so polite, Gu Chen replied with a smile.
Everyone chatted at the dinner table and instantly felt like friends they hadn't seen for many years.
This made Ouyang Jun, who was sitting beside him, envious.
I feel that I have been working at "Guiyuan Tianju" for so long, and even suffered a work-related injury for the company, but now I am not the protagonist who cares about me, so I am inevitably a little disappointed.
Gu Chen and Lu Weiwei had eaten and drank enough at the wedding banquet. After confirming that there was no need to use a car, Gu Chen drove and took Lu Weiwei away from the scene and drove directly to his home.
When I got home, it was already 2:20 pm.
Opening the door with the key, Gu Baichuan and Xiao Xiaofang were sitting on the sofa watching soap operas, and Xiao Xiaofang chuckled from time to time.
Hearing the sound of the door opening, Xiao Xiaofang glanced at it and found out it was Gu Chen and Lu Weiwei. She also smiled lightly and said, "Why did you two go to the banquet? I thought you two were coming over for lunch."
"I'm sorry, auntie, Gu Chen's car was accidentally hit by someone and was dressed up as a wedding car. Then they happened to have a car that broke down and needed repairs, so Gu Chen showed his willingness to help others."
Lu Weiwei changed into her slippers and enthusiastically sat down next to Xiao Xiaofang.
Xiao Xiaofang grinned and said indifferently: "Anyway, it's not bad to have a banquet, but we may have to go out to eat again in the evening."
"Going out to eat at night? Why don't you cook it at home?" Gu Chen changed into his slippers and walked over to ask with a curious look on his face.
Gu Baichuan replied: "That's it. The Chamber of Commerce has invited us to have a dinner at the Fuchun Hotel tonight. Your mother and I must go, and our family members can also be brought there."
"Is it a Chamber of Commerce dinner?" Gu Chen knew that his parents were members of the Chamber of Commerce, and he also knew that there were many social banquets every year.
But Gu Baichuan shook his head: "I'm not sure. I just said that this dinner was hosted by people from the Jiangnan Internet Association and the Municipal Tourism Association."
"I thought to myself, what does this have to do with us? But after all, the Chamber of Commerce has said hello, and it would be disrespectful not to go, so we might as well go to the Fuchun Hotel for dinner together in the evening, so as not to do it at home."
"But." When Lu Weiwei heard this, she put her index fingers on her chest and pointed them at each other, and said a little embarrassedly: "But the Chamber of Commerce said that I am bringing family members, and I am an outsider. It is not good to go there to eat, okay? How about I
Going out to eat with Gu Chen?"
"Harm, it's okay, Weiwei is one of our own in Auntie's heart, what's there to be embarrassed about?"
Xiao Xiaofang did not regard Lu Weiwei as an outsider, and was determined to take Lu Weiwei with her.
Listening to Xiao Xiaofang's words, Lu Weiwei felt happy, but she also pretended to be reluctant: "Well...since auntie said so, then I'd better obey her with respect."
"That's right." Xiao Xiaofang took Lu Weiwei's hands and patted them, and then said: "Anyway, those in the association and chamber of commerce are paying the bill. I guess there are some projects to discuss, so we are invited to come over and discuss it."
"I won't ask you to buy any cultural and tourism products again, right?" Gu Chen poured two cups of hot water next to the water dispenser and handed one of them to Lu Weiwei.
Xiao Xiaofang grinned: "Whatever, if it's cultural and tourism products that need help from our non-staple food supermarket, we'll sell what we can sell. Anyway, our supermarket sells fast, so it's not a problem."
"Don't buy too much, there is still a lot of inventory in the warehouse." Seeing how generous Xiao Xiaofang was, Gu Baichuan quickly reminded him.
Gu Chen sat between the two of them and asked out of curiosity: "What time should we leave?"
"Let's go at 5 o'clock. They said we should be there at 5:30 pm. It doesn't matter if we go later. It's just a formality anyway." Xiao Xiaofang said.
Gu Chen nodded silently to express his understanding.
For the entire afternoon that followed, Gu Chen and Lu Weiwei stayed at home, chatting with Gu Baichuan and Xiao Xiaofang, and watched a few episodes of family soap operas.
Time passed by minute by second, and it soon came to 5 o'clock in the afternoon.
Gu Baichuan glanced at the time on the wall and reminded: "It's already 5 o'clock, we should set off, the drive still takes half an hour."
"It's okay to go later. I'm really tired of socializing. It's boring to go early and have to chat awkwardly with those people."
Xiao Xiaofang and Lu Weiwei still cuddled each other, leaning on the sofa and watching TV.
Gu Baichuan reminded: "It's not good to go late. Everyone will be eating by then. We were brought into the venue by the waiter and had to find seats. We haven't chosen seats yet."
"It's late, and most of the good food has been eaten by others, so isn't it a wasted trip?"
After all, he has considerable experience. Gu Baichuan's principle is to neither arrive early nor leave late.
The time for eating should be just right.
Xiao Xiaofang was a little impatient, but what her husband Gu Baichuan said was right. She immediately glanced at Lu Weiwei who was leaning next to her and asked: "Weiwei, shall we go now?"
"Okay." Lu Weiwei nodded silently.
"Then let's go." Xiao Xiaofang said.
When Lu Weiwei heard this, she immediately stood up from Xiao Xiaofang.
Gu Chen, who was sitting at the other end, also threw the finished apple residue into the trash can and said, "Then I'll go and drive."
…
…
At 5:40 pm, Gu Chen drove Lu Weiwei and Gu Baichuan drove Xiao Xiaofang. The two cars drove into the parking lot of Fuchun Hotel.
Lu Weiwei looked at the many vehicles in the parking lot and curiously asked Gu Chen: "Junior brother Gu, do you often come to such occasions with your uncle and aunt?"
"It's not that often. Most of the time, my uncles and aunts force me to come here." When Gu Chen mentioned this, he couldn't help but sigh.
At first, my parents regarded me as something to show off. Whenever I was at home on vacation, my parents would drag me to such social activities.
But in fact, Gu Chen didn't like this kind of occasion.
But today was different. Lu Weiwei was present today, so Gu Chen felt it didn't matter.
After parking the car, Gu Baichuan and Xiao Xiaofang also walked over from the other end. They immediately met a few acquaintances and started chatting instantly.
Gu Chen and Lu Weiwei stood beside him, quietly listening to the chatter of several people.
"Lao Gu, I heard that today is a bureau organized by the Internet Association and the Tourism Association, and they seem to be discussing projects."
"Talk about projects? When have we not come here to talk about projects? After all, people don't eat for free." Gu Baichuan was already used to this kind of dinner.
A middle-aged aunt said jokingly: "There are quite a lot of people invited this time. Many people from associations and many chambers of commerce have come. It feels like it's quite lively this time."
"Busty? I don't really like the excitement. Quietness is best. When I go in later, I will eat quietly. They say theirs, and I eat mine."
Xiao Xiaofang was quite open-minded. She just came to the banquet and discussed the project. That was their group's business and had nothing to do with her.
A few people stood there and chatted for a while. Since there were many vehicles coming in and out of the parking lot, it was inconvenient for everyone to stay, so they had to walk into the hotel.
Under the guidance of the waitress at the door, we started walking to the banquet hall.
Gu Chen and Lu Weiwei followed closely behind and walked in together.
Arriving at the door of the banquet hall, some men and women with work badges were registering guests and handing out plastic bracelets.
Each bracelet has a different number.
Lu Weiwei had never participated in such a banquet, so she asked curiously: "What is the use of wearing this kind of bracelet?"
"Miss, this is for the convenience of our staff to identify you as a banquet guest."
"After all, when entering and exiting the banquet hall, we only recognize the bracelet and not the person." said a young man in formal attire.
Lu Weiwei said "Oh", which made sense.
But after all, it was not the first time for Gu Chen to come here, so he leaned into Lu Weiwei's ear and whispered: "It's mainly some guests who will go out to use the toilet during the meal."
"It's difficult for the staff to identify the guests, so they will wear plastic bracelets for everyone. This is a common way to attend banquets now, and it also prevents outsiders from sneaking into the venue to cheat on food and drinks."
"In addition, the number of the bracelet can be used to participate in lottery activities. At any banquet like this, there will be several lottery items during the banquet to adjust the atmosphere."
"So that's what it is?" Listening to Gu Chen's serious narration, Lu Weiwei couldn't help but said: "Just having a meal, it feels quite disciplined."
"That's for sure. This meal is not for free. They invited so many people here, they must be here to discuss the project." Gu Chen said with a smile.
In Gu Chen's impression, ever since his parents' careers began to improve, they would often be invited to such venues to participate in some business activities.
The first time I felt it was quite novel, but gradually, I also felt that various commercial projects were emerging one after another.
The reason why I was able to chat with Zhao Liwen, the founder of Guiyuan Tianju, about the project at the wedding banquet at noon was actually largely because of my participation in this kind of business activity.
Therefore, Gu Chen also has a deep understanding of some business aspects.
After all, it is also about giving yourself a long experience.
But when he glanced at Lu Weiwei, who was looking around with a curious expression, Gu Chen instantly felt that this was exactly the same as the first time he attended such a business banquet.
After shaking his head, Gu Chen reminded him, "Senior Sister Lu, stop looking, I'll take you in."
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