With the scale and strength of Lanxiang Company, to be honest, it may be possible to get a share of the advertising industry in Qianhu City, but it is really not enough to see it in a larger city.
Chu Nan is like a bug. With him in Lanxiang Company, he may be able to turn the tide and help the company unexpectedly win one large advertising tender after another. But that is because he has a super Baidu system.
He can't be regarded as an ordinary person! Now that he has resigned, Lanxiang Company has returned to its original level of strength. If he still wants to take on any big projects and spend all his energy on orders that he can't afford, look at it.
When the news came out, Su Yun was forced to go to Liangshan. There was really no other way! Precisely because of the lack of Chu Nan, a capable person, Lanxiang Company was forced into disgrace by Kaisheng Culture step by step, and its continuous failures also made it miserable.
Su Yun finally chose the all-or-nothing method, which was to use an extra-large project as a final crazy gamble! After winning this project, Lanxiang Company will have no worries this year and will achieve fruitful results.
Unable to win this project, all of Lanxiang's previous efforts were in vain, its performance declined, and it embarked on the old path of obscurity and resignation.
"This Su Yun really wants to save face and suffer. She was forced to the edge of the cliff and refused to let herself down to help.
Doesn’t she know that devoting all her energy to big projects is basically a recipe for disaster?”
After Chu Nan figured out what was going on, he couldn't help complaining.
"Chun Nan, don't blame Manager Su, there's nothing she can do about it.
Although she has become a lot haggard recently, she still maintains a firm look and is always comforting us."
Xiaoli said with some embarrassment, "Manager Su doesn't want to lose. She doesn't want Lanxiang Company, which has finally recovered, to collapse again."
"I understand the truth, but she is still too risky."
Chu Nan sighed and continued to ask, "What kind of advertising bidding case did she ask everyone in the company to prepare for?
What kind of corporate advertisement can she win that can directly turn things around?"
"It's a foreign automobile company, headquartered in Beihai City. It wants to replace its advertising. The initial value of the bidding contract is 50 million..." Fifty million! Chu Nan was shocked by the amount. Fifty million
When it comes to advertising investment, you almost don’t need to ask about the size of this company to know that it must be too big.
But think about it, how can a company that manufactures and sells cars spend less on advertising?
Su Yun is undoubtedly a talented and courageous artist, and the project she chooses can indeed help Lanxiang Company break out of the tight encirclement and win success all over the world with one move.
But the problem is that for such a big-name automobile company, the creativity it needs to use must be extremely demanding. Can the advertising creative staff of the small Lanxiang Company be able to do it?
Everyone probably knows the answer, but Su Yun is already ready to take action, so she doesn't care about that much anymore, right?
"Okay, I understand. I would like to ask, when will the advertising bidding for that car company start?"
Chu Nan asked casually.
"Five days later, on the last day of this month, the bidding will be held in Beihai City."
Xiaoli was a little confused and said, "Chun Nan, why are you asking these questions?"
"It's nothing, that's it... Xiaoli, I have something else to do, so I'll hang up first."
Chu Nan hung up the phone, thought for a while, and then quickly walked to the computer in the study room and searched for automobile companies that had recently advertised for tenders in Beihai City.
Soon, the news of a foreign car company's bidding advertisement came into his eyes. Chu Nan carefully looked at the advertisement requirements and the address where the bidding was held, and a look of determination gradually appeared in his eyes... "You will never pay that kind of sadness for you.
Understand, why should I force myself to fall in love with everything about you, and you force me to get rid of my guard, quietly close the door and count my tears..." A sad female voice sang "Absolute Infatuation" played on the speaker
, Su Yun was wearing a professional formal attire, her hair was tied up, and she was standing in a 22-story room of a hotel in Beihai City, looking at the distant river through the glass.
At this time, her beautiful eyes revealed infinite tenderness, with a bit of bleak sadness, and she stood there quietly, undisturbed by any disturbance in the world.
A figure gradually emerged in my mind, familiar yet unfamiliar. I felt an inexplicable pain in my heart, and my eye circles were faintly red.
"Dong dong dong!"
The knock on the door broke her thoughts, and she managed to regain her mood. After taking a deep breath, she tried hard to maintain a calm smile, turned her head and said, "Please come in."
The person who walked in was the new vice president of Lanxiang Company. After he opened the door and walked into the bedroom, he said respectfully in a low voice, "Manager Su, my colleagues are all ready and ready to go."
"okay, I get it.
Lao Ye, are the plans ready?"
Su Yun nodded towards him and said seriously, "Don't make any mistakes."
"Don't worry, Manager Su, I checked a few times last night to make sure there is no problem.
It's just..." The vice president named Lao Ye hesitated for a while before gritting his teeth and said, "To be honest, I have no confidence in such a planning project."
"Whether you have confidence or not, this is the last chance for Lanxiang Company.
Only success is allowed, no failure is allowed!”
Su Yun put on a serious face and said, "You must not doubt your company's plans, especially if you don't let your subordinates feel cold, do you understand?"
"Yes, Manager Su."
Lao Ye glanced at Su Yun, sighed softly and said nothing.
Su Yun stepped on her high heels and walked to the laptop next to her desk. After picking up her handbag, she said softly, "Let's go to the bidding venue!"
For this bidding meeting, Lanxiang Company sent a small team of eight people to Beihai City. After getting into two welcome cars sent by the car company from the hotel, they drove straight to the advertising bidding venue.
In the car, Su Yun looked at the documents one after another, turned to Xiaoli, the female employee next to her, and said, "Xiaoli, how is the matter you were asked to investigate?"
Xiaoli said hurriedly and nervously, "Back to Manager Su, I have checked everything you asked me to check. The name of Kaisheng Culture is indeed included in the list of this bidding meeting, and there are also names of several advertising giants in Beihai City.
Company Shadow, if we want to win... it’s really difficult.”
Hearing the name of the company Triumph Culture, Su Yun's expression turned ugly, and she sneered helplessly, "It's true that flies don't bite their eggs, they are everywhere.
This time, is Su Weixiang leading the team?"
"Yes, it is their President Su."
Xiaoli looked helpless and said, "Manager Su, can we... win?"
Su Yun did not reply, but turned to look outside the car.
For the first time, she felt a deep sense of powerlessness.
"Do your best and obey fate..." Seeing Su Yun's helpless expression, Xiaoli opened her mouth as if she wanted to say something, but in the end she didn't say anything.
The automobile company's welcome car was high-end and comfortable, and took everyone to the parking lot near the magnificent semicircular building in the science and technology park on the outskirts of Beihai City.
After the group got off the car, under the guidance of specialized personnel, they walked into the luxurious office building built by the automobile company with huge investment.
On the top of the office building, two big characters clearly hang under the big car logo, Qingtian! Qingtian is a foreign car manufacturer that has entered the Chinese market for nearly 20 years. Because its cars are fuel-efficient, comfortable and have few problems
, has gained widespread sales, and is now the third largest automobile supplier in China.
However, Qingtian Motors is not without its crises. Since it is a car company of the neighboring Japanese country, which has a lot of grievances with China, whenever there is a dispute between the two countries, sales will often fall sharply.
No, not long ago, Japan and China clashed with each other over the border island issue, so the sales of Qingtian cars were greatly affected.
It is precisely because of this that Qingtian Company has to adopt media marketing methods to continue to be recognized by the Chinese people.
That's why this company decided to put out new ads to attract attention.
Such a large multinational automobile company naturally has deep pockets, so you can imagine how fierce the competition will be in advertising bidding.
Su Yun's first step into the door of the company building means that her war has begun!