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Chapter 8 Admiration

"You...what did you say?"

Su Yun was stunned, and when she realized what she was doing, her pretty face turned a little crimson, and she was about to get angry from embarrassment.

Indeed, as a high-ranking female manager, when did you think that you would be molested like this by a lower-level employee?

Chu Nan felt that he was too impulsive and reckless when he finished speaking, and explained hurriedly and awkwardly, "What, I just said it casually, don't take it seriously..." "Take it seriously, do you think I don't dare?"

Unexpectedly, Su Yun, who had a stubborn personality, suppressed her anger and actually gritted her teeth and said, "I, Su Yun, am the manager of the company. Of course, I speak with integrity and integrity! If you can really do it, create something for the company."

Huge profits, why not give you a kiss?

But having said that, if you are going to fail, please leave Lanxiang Advertising Company immediately, and this month’s salary will be used as compensation for the company’s reputation. Do you dare?”

"What am I afraid of? A gentleman's words are hard to follow!"

Chu Nan looked at Su Yun's beautiful face and suddenly felt that it would be quite fun to fight with such a charming female manager. Especially when he thought about Su Yun's reaction and expression if he really won the contract, he was even more secretive.

So cool.

It's numerous fun to fight the destiny.

Fighting with the ground is endless fun.

Fighting with others is endless fun.

Fighting with a beautiful boss is even more fun... Chu Nan, who was in a happy mood, confidently looked past everyone's eyes and walked to the rostrum without any stage fright! "This guy is so confident, has he really thought of something good?"

Has it been planned?"

Seeing Chu Nan's back, Su Yun felt panicked for no reason. If he really got this big contract, then... no, it's impossible, absolutely impossible! Su Yun's eyes gradually became firm again, and she asked herself

What a top student who graduated from a famous foreign university could not do, how could a mere domestic college graduate do it! At this moment, Zhou Yunshan ran over with a livid face and said to Su Yun, "Manager Su,

What's going on?

What did you say?

Why don't you stop that boy who doesn't know how high the sky is?

He really thinks that he is the savior and can turn the tide! This is nonsense! If he comes to power like this, it will only make the company lose face and make things worse! He..." "Enough!"

Su Yun glared at him coldly and interrupted with a low voice, "Director Zhou, don't you think our Lanxiang Advertising Company is not embarrassed enough?

Now that I have lost my face, I am not afraid of losing my face again.

Chu Nan is an employee of our company. If he rashly recommends himself and loses, he will naturally be punished, but at this time, I can agree to let him give it a try."

Zhou Yunshan opened his mouth, but couldn't say anything. He could only helplessly stare at Chu Nan's figure on the stage and stamp his feet angrily.

After Chu Nan took the stage, he was not in a hurry to give a speech. Instead, he inserted the USB flash drive into the laptop next to the projector and opened the slides he carefully made. When a large toothpaste pattern was displayed on the big screen,

Make a sound.

"As we all know, toothpaste is an indispensable daily necessity in life. In today's toothpaste market, competition is extremely fierce and there are many brands. So how can we attract customers' attention and buy the toothpaste produced by Yuntian Toothpaste Factory?

I think that in addition to focusing on the quality of the toothpaste itself, we also need to rely more on marketing to win the favor of customers."

"Of course, marketing is not just a simple word. Every toothpaste manufacturer wants to market, but how can it hit the hearts of the public and make people completely accept such marketing promotion? This requires the influence brought by advertising.

What a creative idea.

Before I explain my creativity, please allow me to analyze two advertising cases that the previous manufacturer leaders thought were good."

"One is to use environmental protection as the theme to attract customers. Then I would like to ask, in China, in addition to the elites who value environmental protection, how many people among the vast majority of the people have the concept of environmental protection and are familiar with environmental protection themes?

Very cold?

What the common people value most are the small things that are closely related to ordinary people’s lives, such as food, clothing, housing and transportation, rather than the lofty things like environmental protection!”

When I heard Chu Nan on the stage criticizing the environmental protection ideas proposed by his fellow advertising companies, there was a lot of discussion below, and many people even made dissatisfied protests.

The old factory director on the stage had no choice but to pat the table and said, "Everyone, please be quiet. It's not too late to let the planner finish his words before discussing."

As soon as the old factory director spoke his words, the audience finally became quiet.

Looking around the audience, Chu Nan spoke confidently again, "In addition to environmentally friendly advertising ideas, there is also an advertising idea focusing on health care. I won't talk about the others. In recent years, health care products have become

The reason for TV shopping has long been deeply hated by the common people, and the market has shrunk extremely sharply. Do you think this idea is still being brought up at this time, do you think the future is optimistic?"

Chu Nan's words hit the mark, and what he said this time even made many people in the audience feel as if they suddenly understood.

It is true that the environmental protection theme is high and not mainstream, and the health care theme has made people not cold because of the bad reputation of health care products. After analyzing and looking at these two planning ideas, they are not really good ideas.

"This guy... I didn't expect that he really has two brushes?"

An employee at Lanxiang Advertising Company said in surprise, "What he said seems to make sense. Why didn't I think of it before?"

"You know what the heck! No matter how good his rebuttal is, it's still useless if he doesn't have any good ideas?"

Zhou Kai, who was standing next to him, glared and said, "I'll see what tricks that guy can do!"

Director Zhou Yunshan's face turned serious at this time, while Su Yunmei, who was standing next to her, had a hint of surprise in her eyes.

That's right, Chu Nan, who is standing on the podium and chatting freely, looking high-spirited and high-spirited, doesn't look like a timid company worm who just hangs around all day long?

“In my eyes, if toothpaste wants to sell well, it must be down-to-earth, and advertising and promotion must be easy to understand, clear at a glance, and penetrate people’s hearts! Therefore, the creativity I planned for Yuntian Toothpaste Factory is to make people

They have a deep understanding of the functions and effects of this toothpaste, so they are willing to spend money to buy it!”

When Chu Nan said this, he pressed the computer button with his finger, and soon four big words appeared on the big screen, hot, cold, sour and sweet! "Everyone knows, what are people's teeth most afraid of?

The most feared are these four reactions. Food that is too cold, food that is too hot, food that is too sour, and food that is too sweet will cause excessive stimulation of teeth, thereby damaging people's dental health. This is what toothpaste should protect.

Maximum effect! Therefore, I used the four extreme environments of hot, cold, sour and sweet to create a simple, clear and theme-appropriate advertising slogan.

That is, Lengsuanling toothpaste, hot, cold, sour and sweet, you can eat it whenever you want!"

"Hot, cold, sour, sweet, you can eat whatever you want?"

When the old factory manager heard this, his eyes lit up, he patted the table and said, "Wonderful, so wonderful! In one simple and catchy sentence, the function of toothpaste in protecting teeth is clearly explained, so that ordinary people can know how to use it at once.

The toothpaste produced by our factory is not afraid of the four extreme foods, hot, cold, sour and sweet, damaging the teeth. What a great idea!"


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