The business of "BBK" leather shoe store is booming at a speed visible to the naked eye.
In the past, we could only sell a dozen pairs of leather shoes a day, but now, we can sell thirty or forty pairs a day.
First of all, the weather is getting colder and colder, so it is a hard requirement to change to a pair of warm suede shoes.
Secondly, the reputation of the leather shoe store has been slowly growing in the county. Everyone knows that there is such a leather shoe store, which is high-end and classy, and it actually has "three guarantees" to guarantee the quality.
In addition, the soft article written by reporter Yuan also played a role in fueling the flames.
This article is about Xu Erlong’s entrepreneurial story.
An ordinary country boy, because when he was a child, he was wearing straw sandals and his feet were scratched by glass, which left a deep impression on him.
From that time on, in his young mind, he had the idea to let everyone have a pair of good quality leather shoes so that everyone would no longer get hurt by bare feet.
Under the spring breeze of reform, he responded to the call and decided to fulfill his childhood dream and let the working people have leather shoes to wear.
To this end, he traveled around to learn from other people's methods and methods, and even risked his life to go to Shanghai to transport high-end leather shoes to meet the people's growing material and cultural needs.
Not only does he serve the people enthusiastically and thoughtfully, he is never tired of asking questions and asking questions, and he is always as warm as the spring breeze to his customers.
On this basis, he also pioneered the three-guarantee card for leather shoes. For each pair of leather shoes, three guarantees are implemented, including repair, return and replacement, so as to relieve the people of their worries.
For this reason, Xu Erlong relied on his own efforts to grow from a country boy with no shoes to a household worth ten thousand yuan, and received commendations.
The article is such an old-fashioned and upright article.
But it meets the needs of publicity.
The county has just held a commendation meeting for households worth 10,000 yuan. It is best to take advantage of the hot spot and publicize the experience of a wave of households worth 10,000 yuan.
Therefore, this article was placed on the front page.
It even included two photos as a promotional display.
One of the photos shows Xu Erlong holding a banner that reads "Eliminating Harm for the People", specifically marking him as assisting the police and knocking out a group of car thieves and road bullies, and was commended.
The other picture is from when he was selected as a ten thousand-yuan household and was commended by his superiors and shook hands.
This also means using tiger skin as a banner in disguise.
"Xiao Yuan, you did a good job in this interview." The superior praised reporter Yuan: "Keep up with current affairs and dig deep into the shining points of the characters. Not bad."
Reporter Yuan was modest, but thought in his heart, it was thanks to Xu Erlong's reminder.
This is where you gain fame and gain.
If we rely on word of mouth among customers, the repeat customers we win are ordinary working-class people.
So, this soft article written by reporter Yuan is equivalent to making a recommendation to cultural people in enterprises and institutions.
This newspaper is a local newspaper, and all enterprises and institutions in the county have a copy.
Most of these people sit in the office and spend the day with a cup of tea, a cigarette and a newspaper.
And this group of people can maintain harvests despite droughts and floods, and they are also the group of people with the greatest spending power.
As they flipped through the newspapers, they didn't care about the characters in the reports, but they remembered the BBK Leather Shoes Store.
Well, I never get tired of hearing this, and I never tire of asking questions. Everyone is used to seeing reports, so it’s not surprising.
But this is the first time I heard about the three-guaranteed leather shoes, which guarantees repairs, returns and exchanges.
It’s so good, you have to go and see it.
****
Xu Erlong now spends the whole day in the leather shoe store, dealing with the customers who come here to see him. He is a little dizzy with his busy schedule.
"Xu Erlong." A crisp female voice sounded, charming and naive with a hint of willfulness.
Xu Erlong was introducing leather shoes to a customer. When he looked up, he saw Li Yingtong and her two sisters standing nearby.
After all, they can be considered acquaintances.
Xu Erlong signaled Miss Tooth to come over and entertain the customer. He smiled and said to Li Yingtong, "We haven't seen you for a while. The beauty is getting more and more beautiful."
"Hmph, you're so smooth-tongued." Li Yingtong felt pleased after hearing his compliment, but she snorted coldly in her nose: "Sure enough, business people are talkative and coaxing. I'm afraid if you see a lesbian, she will always say that.
Right?"
"No." Xu Erlong coughed lightly: "Look, I didn't say that to your two friends."
"Humph, I guess you are wise." Li Yingtong snorted proudly, and then said: "You are so powerful now, everyone knows that you opened a leather shoe store."
In the minds of this group of girls, "BBK" leather shoe store is a high-end place, and they are proud to buy a pair of leather shoes here.
The age of seventeen or eighteen is the age when you love beauty.
But at this age, many girls have not yet had a job and are unemployed young people who do not have the financial strength to buy leather shoes.
Yuan Na and Yang Lili belong to such girls.
They have always heard how good this leather shoe store is, and they have always wanted to come and broaden their horizons, but they are too embarrassed to come here in vain.
Li Yingtong volunteered to bring them here.
Deep inside, there is also a little bit of vanity inside.
Today, Xu Erlong is wearing a white shirt, with neat short hair, and between his eyebrows, he has the unique heroic spirit of a young man. He can move forward and retreat with a kind of ease that only an adult man can have.
Li Yingtong's heart couldn't help but beat a beat.
Unexpectedly, this man became more and more handsome.
When I first met him, in the summer, he was wearing an I-shaped vest and a fish basket tied around his waist, looking like an authentic country boy.
It’s been a while since I last saw you, so much has changed.
Yuan Na and Yang Lili were also surprised when they looked at Xu Erlong.
Isn't this the country boy they looked down upon back then?
He is actually the owner of this leather shoe store?
"By the way, if you like something, you can try it. If you like something, we are all acquaintances and will give you a suitable discount." Xu Erlong greeted a few people politely, warm and thoughtful but not too abrupt.
After all, when you open a business, you need to be warm and considerate.
He is just the owner of a small leather shoe shop now, and has not yet become a boss. He has a bastard-like attitude, is cool and domineering, and is not suitable for a small businessman.
Yuan Na and Yang Lili looked towards the pairs of leather shoes on the shoe cabinet.
Now in the store, in addition to displaying leather shoes, there are also several photo frames.
Xu Erlong has learned a lot about the methods of making headlines in the self-media era.
He went to the photo studio, enlarged the photo, framed it, and placed it on the right side of the entrance to the store.
You can't see these photos outside, but when you enter the store, you can see them if you glance slightly.
As for the newspaper reports about him, Xu Erlong also thoughtfully cut them out and mounted them in exquisite photo frames.
This is a way of putting money on his face. He is a country boy with no power and no backing. He can only rely on this method to try to make himself look tough.
When customers entering the store see these photos, they will have a stronger sense of identification with the store.
Yuan Na and Yang Lili are no exception at this moment.