"I understand." She chuckled softly: "They are all things that rich people use when they have enough time to eat."
Xu Erlong looked at Jin Xiu, and for a moment he didn't know whether to praise her for what she said was good or bad.
But to put it bluntly, luxury goods are indeed just that. They are not necessities of life anyway and have nothing to do with ordinary people. They are things that rich people pursue.
After all, in the old society, there were various titles to show one's identity.
In this new society, there are no kings, grandsons, nobles, and no three nobles. Everyone is a citizen. What matters is that everyone is equal. However, some people want to stand out when they get rich. There is no other place to show their identity.
You can only rely on these luxury goods to enhance your status.
"You want to do this?" Jin Xiu asked him.
Xu Erlong nodded.
In his last life, his cultural level was not high, and the industries he was engaged in were relatively low-end industries. Even if he came back this time, he would not be able to do many high-end industries.
For example, if he is asked to make semiconductors or chips now, he does not have the ability.
People can't make money beyond their awareness.
However, he can start from other aspects, such as these fast-moving consumer goods and these luxury goods.
With these things that have little technical content but high enough profits, he has enough confidence to compete with foreign companies.
"Sister Jin, I want to try this. We can't always focus on some low-profit daily products, and then watch foreign companies easily make high profits." Xu Erlong said to him.
idea.
Jin Xiu looked at him with a smile: "But, what does this have to do with me?"
"Sister Jin, we can go hand in hand. You provide the design and production of the products, and I will be responsible for the marketing of the products." Xu Erlong said.
After all, the technical value of luxury goods is not high. Not to mention the need for a master craftsman with more than ten years of experience. If someone like Jin Xiu is involved, is he still not worthy of being called a master craftsman with more than ten years of experience?
For Jin Xiu, sewing a bag with one thread is easy.
In fact, this kind of handicraft is not valuable at all in China. Any craftsman has decades of experience. It is the things produced by machines that are rare.
It was not until the advent of industrial assembly lines that purely handmade products were promoted more by foreign products, and everyone slowly realized the beauty of handwork.
To put it bluntly, this is also the role of propaganda and guidance.
This brand promotion and marketing is the main focus of these luxury goods and can increase the brand premium.
"I'll think about it." Jin Xiu was not very interested.
When others work hard, they all have reasons to work hard.
For example, in order to treat your elderly parents, you need to work hard to earn money.
For example, in order for your children to go to school and not worry about tuition fees, you must work hard to earn money.
For another example, in order to make your lover suffer less, you have to work hard to make money and support her (him).
But it was of no use to Jin Xiu.
She didn't know why she was working so hard.
She is now eager to make this luxury product. Let alone whether it will succeed, even if it succeeds, what benefits will she get?
Xu Erlong did not expect Jin Xiu to answer like this.
Usually when I see Jin Xiu talking and doing things, she is a very capable woman.
But the tone in which she said she would consider it just now was clearly an attitude of polite rejection.
Xu Erlong said to Jin Xiu: "Sister Jin, I have been thinking about this for a long time before coming to discuss it with you. In fact, you are now helping me manage the factory. I am very happy and feel that I have found a treasure. But, I also feel
You have such a good skill, if you don’t put it to good use, your talent will be buried too much.”
Jin Xiu just smiled and was unmoved.
"Sister Jin, don't worry, I won't treat you badly when it comes to profit distribution. You see, I have done a lot of business with many people. So far, we have cooperated happily. You also believe in my character..."
Jin Xiu was still uninterested: "Let's talk about this later, I don't want to be too tired."
"Let's see, Sister Jin, even if you do me a favor, help me make a handbag. It must be unique and I can give it to someone who needs it." Xu Erlong said.
Since we are going to go the luxury route, in terms of quantity, the less the better. If it is unique, it will be more of a publicity gimmick.
Besides, the effect of this luxury brand cannot be achieved in three to five days.
Now let Jin Xiu make a package first, just to occupy the timeline first.
In this way, when telling brand stories in the future, you can also talk about your own brand and how many years it has been around.
Jin Xiu thought about it and decided that it would not be a big problem to make one.
"Okay, I'll give it to you next week. It will take a week anyway," Jin Xiu said.
Xu Erlong rode his motorcycle back, thinking about how to tell a good brand story for this luxury product.
On the desk, there are two more sets of test papers.
Zhang Jinfang smiled and explained that Principal Shi had stopped by before and made a special trip to deliver these two sets of test papers.
It is said that he got two sets of test papers from the city. Xu Erlong has never seen this type of questions and needs to see more.
Xu Erlong was brushing the test papers, and Xiaoling came back carrying her schoolbag.
Seeing Xu Erlong writing test papers, Xiaoling turned around and walked away without disturbing him, carrying her schoolbag.
But Xu Erlong saw him and waved to her: "Xiaoling, come here."
Xiaoling turned around and looked over: "Second brother, do you want some water? I'll get you some tea."
Xu Erlong waved his hand: "I don't drink water. I just want your help in writing a copy."
With such a talented little girl in the family, of course we must give full play to her talents.
"Write copy?"
"It's just like those novels and essays." Xu Erlong explained.
It's just that this copywriting is more commercial and has more of a soft advertising nature.
"Let's put it this way, I'm going to sell something now, but we have to package it better, we have to think of a beautiful historical legend for it, and then we talk about its production process and
Talking about how precious his raw materials are..." When Xu Erlong said this, he suddenly realized that Xiaoling had never seen this thing, so she might not be able to write it.
It's like the emperor's golden pole.
"Let's do this. During this time, I will take you to the leather shoe factory more often. You will learn about the craft process of this leather bag, and then I will take you to the library to look up these information..." Xu Erlong said.
"Second brother, this won't work." Xu Xiaoling refused.
Xu Erlong encouraged her and said: "Xiao Ling, you don't have to worry about this. The second brother will definitely accompany you. I will be there to check it for you. You only need to help polish it. After all, you are the little talented girl in our family.