She has always wanted to make her collectibles trading and auction business bigger and stronger, but she has never found a suitable breakthrough point.
It is precisely because she attaches great importance to this business that she immediately became friends with Ye Chen after she saw with her own eyes that Ye Chen could use the lost cultural relic restoration technology to restore his own antiques at Ji Qingtang.
She originally hoped to recruit Ye Chen to Ji Qingtang to work for the Song family, but she never expected that Ye Chen, who was just a divorced son-in-law at the time, turned out to be the young master of the Ye family in Yanjing, and
His own strength is even more powerful.
Therefore, Song Wanting's original wish to revitalize Ji Qingtang through Ye Chen has long since come to nothing.
Since then, Jiqingtang has not been able to find a better development opportunity.
Although the collectibles industry seems to be too far away from ordinary people, and there are few big moves, this industry is an out-and-out profiteering industry, and the market size is huge.
The turnover of an auction in a major auction house may be in the tens to tens of billions. If there is a super hit item, the turnover may be even higher.
Sometimes, just one painting can bring hundreds of millions of dollars in sales to the auction house.
The profits of auctions are also very generous, and its profit methods are generally divided into self-operation or commission.
Self-employment is nothing more than buying low and selling high, mainly based on the traditional antique market pickup model;
Commission is the most important revenue channel for auctions.
Generally speaking, auction companies will charge commissions ranging from 5% to 15% for the auction items. The more famous the auction company is, the higher the commission rate will be.
Under normal circumstances, if a famous painting is sold for 100 million US dollars, the auction will get 15 million US dollars just from the commission.
Converted into RMB, it is almost 100 million yuan.
Therefore, the larger the auction house, the more its ability to make money increases exponentially.
An auction can sell for tens of billions, and the commission alone can generate more than a billion in cash income.
If such auctions are held twice a year, billions of net profits will be made.
Moreover, once the auction becomes bigger and stronger, the profits it can bring are far more than just commissions, but the overall improvement of the entire industry chain.
Generally speaking, a large auction house will have multiple collectibles stores. Because the auction house is famous enough, these stores have very large customer traffic.
This kind of collectibles shop not only sells ordinary collectibles, but also provides paid appraisal services and paid in-store consignment to individual sellers and collectors.
Many collectibles that are not qualified for auction but have a certain value are mostly sold privately in such shops.
Since the shop is open all year round, the turnover accumulated in a year is huge, and the commission profit is no less than that of the auction.
However, this kind of strong ability to attract money is limited to the top few large companies in the industry. As for Song Wanting's Ji Qingtang, the net profit throughout the year is not even one or two billion.
The reason why Ji Qingtang couldn't do it was not that Song Wanting didn't work hard enough, but that Ji Qingtang couldn't get anything truly good.
If there are not enough good things, there will be no capital to compare with those top auction houses.
When the top auction houses are auctioning off famous paintings by the world's top masters such as Van Gogh, Picasso, Paul Gauguin, Qi Baishi, and Zhang Daqian, Ji Qingtang cannot even offer a single painting with a transaction price of over 10 million.
The reason is that it is not well-known enough, and it is impossible for those big collectors to sell things to Ji Qingtang on their behalf.