Xue Ling asked funnyly: "What's wrong? Is it possible that you are not the one who takes the golden mean?"
"No." Xue Yang muttered: "I...I agree with treating sportswear as a big brand. People's living standards are getting higher and higher now, and there are many young people who love sports. Nowadays, eating out is a big brand.
Meals cost dozens of dollars, and restaurants cost at least two to three hundred. A set of sportswear costing several hundred is not expensive, right? Only with good quality and good design can the brand be promoted widely."
Cheng Huanran asked curiously: "In that case, what are you worried about? Aren't you three partners? If it's two to one, doesn't the other one lose?"
"The decision has not yet been decided." Xue Yang smiled bitterly: "We have been arguing for the past few days. Everyone has their own opinions and they are arguing back and forth. There is no conclusion yet, and we are stuck in the middle."
Cheng Huanchong closed the lunch box and wiped the corners of his mouth.
"Second brother, you still have to think carefully! Don't think that just because you have a large group of athlete friends to help you promote it, you will definitely become a high-end brand. Let's be honest, sportswear that costs several hundred yuan is still too expensive. There are not many professional athletes.
, what you sell is sportswear for the general public, not just for athletes."
Xue Yang raised his eyebrows and asked: "Don't you sometimes buy clothes worth more than a few hundred yuan? Good sportswear is very durable -"
"But sportswear doesn't have to be worn every day!" Cheng Huanran interrupted his younger brother, "Just like me, except for occasionally having time to exercise for a short time on weekends, sometimes I am too lazy to change into sportswear because I am too lazy to wash it. Sportswear is very durable.
So frugal people can only buy one set every few years. If everyone is like this, it will be difficult to increase the sales of sportswear."
Xue Yang hesitated and felt aggrieved: "Is it really necessary to become a street stall? In fact, there are a lot of online free shipping services like 69 and 99 free shipping. They are everywhere. We worked so hard to register.
Is it possible that the high-end fashion designers hired by the company are really good at it?"
Thinking of this, Xue Yang couldn't help but laugh bitterly, and looked to his mother for help.
"Mom, what do you think? Don't be silent! I'm waiting for your help! I was so excited before that I didn't expect that starting a business would be so difficult! I have to learn everything and do everything - I'm so exhausted!"
Xue Ling smiled slightly and asked: "It's just the beginning, are we going to give up?"
"Of course not!" Xue Yang patted his chest: "If you want to do it, then do it well. Unless everything is exhausted, I will never give up. How can a man give up when he sees difficulties? Never!"
Xue Ling nodded happily and said: "Let me give you some suggestions. First of all, you all have different ideas, which is not to say that they are all undesirable. Nowadays, the Internet really needs to rely on traffic, otherwise it will not sell. But online purchases
We are not all fools. If you buy a suit and it doesn’t feel good when you put it on, you will definitely not patronize it next time. Let’s do business. The most important thing is reputation and reputation. You must not ruin your own brand. In addition, don’t
If you are blindly partial to this or that, you can try the price range of more than 100 or 200 first. Use the remaining money for early publicity and advertising expenses to build traffic first. Public relations also requires a very large cost, followed by
to the quality of your products.”
"At this price... will the quality be average?" Xue Yang couldn't help but worry: "We have asked, good fabrics are more expensive, I am afraid that at this price, we have no profit margin."
Xue Lingdao: "Don't pursue any profit margins in the early stage. Let's increase the volume first. In the early six months or even a year, try to reduce costs as much as possible and strive for small profits but quick turnover. It doesn't matter if the profit is small. Don't rush to make money first, focus on volume.
Let’s talk about fame. As long as you open up the market and gain fame and traffic, you don’t have to worry about not making money in the future.”
Xue Yang nodded slowly and asked: "Mom, is there anything you can do to reduce costs?"
"Of course." Xue Ling replied: "You should have good dealings with the clothing company and try to negotiate a lower price. The clothing company has experience in purchasing fabrics, and you can rely on them to buy fabrics that you like. If you have the ability, you can buy them cheaper yourself.
The material of the clothes is another matter."
Xue Yang pouted and muttered: "I haven't been able to find a suitable clothing company for the time being. If it's high or low, I'll have to settle for a low one. If you can take over a factory with good quality, the price will naturally not be low."
"I can help you introduce it."
"Really?!" Xue Yang asked in surprise: "Mom, do you know someone who runs a clothing store?"
Xue Ling asked funnyly: "Have you forgotten? What is your grandfather's background? Your mother and I started out as a clothing factory, and later switched to other industries. The carton company address of the current branch used to be a clothing factory branch.
By the way, Duoduo's father and I used to run a sweater factory together for several years. Many of the sweaters you wore when you were young were knitted in the factory."
"Yes!" Xue Yang laughed loudly: "How could I forget! This is my mother and grandpa's specialty!"
Cheng Huanran laughed and scolded: "You are so stupid!"
"Too much swimming!" Cheng Huanchong made a last-ditch attack: "There's water in my head."
Xue Yang was busy looking for experience from his mother, so he "swept" them both away.
"Mom, you know your peers, right? Not your former competitors!"
Xue Ling chuckled: "We were peers in the past, how could we not be competitors. However, opponents may not always be opponents. When the interests are consistent, we are companions. This factory is in the old district in the south of the city. The director used to be my grandfather's friend. Later,
After I retired, my son took care of the factory. His son is younger than me and is probably in his forties now. When the factory renovated the machinery and replaced it with new ones more than ten years ago, we ran into financial difficulties. The father and son asked your grandpa for help. Your grandpa
Grandma happened to be taking you on a trip, so I received them. After your grandpa answered the phone, he immediately agreed. I took out one million and lent it to them. Prices at that time were not as high as they are now, and one million was definitely a bargain.
It’s a big sum. The father and son are so grateful that they come to Xinyuan to visit grandpa from time to time. They even came during the Chinese New Year this year, but you don’t recognize him.”
"Old acquaintance!" Xue Yang was very excited: "Mom, please introduce me to me quickly!"
Xue Ling nodded: "No problem. I can help you make an introduction, but you have to handle the specific handover yourself."
"That's enough, that's enough." Xue Yang hugged her gratefully and said coquettishly, "Mom, you are the best~~"
Xue Ling couldn't stand the tall and majestic son's coquettish behavior and pushed him away.
"Okay, okay, let's go back and lower the cost, and then focus on high-quality middle prices that are close to the people. As for advertising, you can ask Duoduo. In the past two years, the group has done a great job in all kinds of advertising, including online advertising.
It’s successful, and the cost is not high. You can learn from him, the storage effect is good, and the cost can be kept to a minimum.”
"Okay, okay!" Xue Yang smiled happily: "Thank you, Mom! Mom, you are the best!"
At this moment, a voice that was neither salty nor bland came from the other side of the hospital bed: "The hanging bottle is empty. Quickly ask the nurse to replace it."