Lin Chuan took a quick look at the nine-point pants and found that they were not produced in a factory at all.
Not only is the fabric inferior, but the workmanship is also poor.
The trademark on the waistband also reads "Mengying" very eye-catchingly.
"Where did you get it?" Lin Chuan put down his pants and asked calmly.
“Wholesale Market!”
Yu Meiling said angrily: "A wholesaler told me today that there are cheap nine-point pants for sale in the wholesale market, and these pants only cost 6 yuan.
And there are still many people rushing to buy them. They are clearly imitating our cropped pants and using our publicity to make money, which is simply abominable!”
Lin Chuan was very calm.
Because this is normal.
A product like trousers can be made by just a few glances by a tailor.
Moreover, although the workmanship and fabrics of their cropped pants are very good, they retail for 15 yuan a piece, which is considered a luxury item for ordinary workers.
Compared with counterfeit products with the same style, the price is cheaper.
It doesn’t matter whether the quality is good or bad, as long as it can be worn on your body.
The cropped pants he designed are already selling very well, and there will definitely be people who are jealous of him.
These are all acceptable.
But what is unacceptable is that they even try to counterfeit their trademarks.
That's just making money from him and smearing his face. This is absolutely unforgivable.
Thinking of this, Lin Chuan asked coldly: "Do you know where this fake factory is?"
Yu Meiling took a sip of water and said: "I went to ask, and they said they were a man and a woman. They carried the goods to the wholesale market in the morning, and then wholesaled it to them for 4 yuan a piece, and the two people left.
I don’t even know who they are, but what is certain is that they will still go to the wholesale market!”
Lin Chuan immediately had an idea.
He immediately called Xi Xiaolei to the office and said with a calm smile: "Xiaolei, you go to the TV station. We are going to make an advertisement, but the content of the advertisement is up to us.
Just ask them to come with the camera, and leave the rest to us!"
Xi Xiaolei blinked her cute big eyes and nodded: "I know people on the TV station, just give them a call!"
At that time, the concept of so-called creative advertising had not yet appeared.
Advertisements on TV usually consist of text and pictures.
There are few distinctive advertising ideas.
The most popular thing of that era was the character creative advertisement for Yanwu recorder.
It can be said that it is popular all over the country.
At that time, watching advertisements was a kind of entertainment, and after each advertisement, there was always a comment.
Television commercials in places like Hui City are not that high-end.
Therefore, Lin Chuan wants to create a more high-end and more popular advertisement.
We also took this opportunity to officially build the Mengying fashion brand into a real luxury brand and a well-known brand.
Soon, people from the TV station arrived.
Xi Xiaolei's reputation is still good, even the manager Tong Miaoxuan from the advertising department of the TV station came in person.
After introducing each other, Lin Chuan learned that Tong Miaoxuan and Xi Xiaolei were old classmates and good friends.
Tong Miaoxuan is a straight-tempered and enthusiastic woman. After saying hello, she laughed loudly and said: "Xiaolei asked me to come, so I will definitely come. We are not outsiders!"
Lin Chuan laughed and said: "Then let's talk about advertising first. This time I want to shoot a video to promote the advertisement. I have already thought of the content. I will let Xi Xiaolei be the actor in the advertisement!"
This made Xi Xiaolei a little flattered, and her heart skipped a beat.
In this era, everyone wants to be on TV, but not everyone can be on TV.
Tong Miaoxuan said with a hearty smile: "Hey, are you trying to make my Xiaolei a star? Xiaolei, sign your name for me now!"
Xi Xiaolei blushed and said with heartbeat: "You should get into shape soon and tell your advertisement well!"
She also wanted to know Lin Chuan's advertising ideas.
Because the things in Lin Chuan's mind are always very novel, very strange, and very advanced.
Lin Chuan did not disappoint her. He immediately took out the straw paper and said while drawing: "The content of the advertisement is that Xi Xiaolei first wears the work clothes we made and works hard in the office.
The image of the hard-working and busy figure should not be too bright, but slightly darker, so as to make the audience feel depressed. Then the scene changes to the beach at the seaside.
Xi Xiaolei is wearing the cropped trousers we made, walking barefoot on the beach, her eyes should be gentle but firm, and there is a commercial voiceover before and after,
I have been working hard to redeem my past gloomy self, and through thousands of light and shadows, love will never end!"
After the words fell, the office fell into silence.
Everyone seemed to be immersed in the wonderful picture, especially the artistic conception of the advertisement.
Xi Xiaolei seemed to see the real Lin Chuan from this advertisement.
Doesn’t this sentence reflect his own state of mind?
And Tong Miaoxuan even applauded Lin Chuan.
He even said with great appreciation: "Boss Lin, you are really talented. This advertisement is like poetry, and no one has ever tried such an advertisement theme before.
After the filming is completed, it will be broadcast all over the country!"
Lin Chuan said thank you, but he was still very indifferent to such praise.
"After the advertisement, add a close-up of our trademark, as well as the phone number and address of our factory. The advertisement is broadcast five times a day, and once before the six o'clock program preview.
It will be played once before seven o'clock, once before the two episodes of the TV series, and once after the TV series. I will buy out these advertising periods for two years, what do you think?"
Tong Miaoxuan was a little surprised.
After she graduated, she joined the advertising department of a TV station. In the past few years, she had been running advertising business and could not make much money at all.
I never thought that commercials could be broadcast like this.
These periods that Lin Chuan mentioned are basically the periods when all eyes are focused on them.
Of course, Lin Chuan also thought about inserting advertisements in the middle of TV series, but in this era, this is not allowed.
After all, the current advertising time is very sufficient, so there is no need to do that.
Tong Miaoxuan immediately called Taili to ask for the price.
At that time, the advertising price was also calculated by the second, and a 5-second advertisement was 50 yuan.
Lin Chuan's advertisement is 30 seconds long and costs 300 yuan. It is played 5 times a day, which is 1,500 yuan, which is 547,500 yuan a year.
This price can be said to be extremely expensive, and no one has ever advertised it like this.
Since he is Tong Miaoxuan's friend, he decided to give Lin Chuan a discount of 300,000 yuan a year and give him all the advertising time.
Without saying anything, Lin Chuan immediately wrote a check for 320,000 yuan.
300,000 is used to purchase time slots, and 20,000 is used to shoot and produce advertisements.
After the contract was signed, Lin Chuan said with satisfaction: "Miaoxuan, I have another favor that I would like you to help me with. Do you know anyone from the Information Department?"