Internet celebrities are very cautious when bringing goods in the live broadcast room, fearing that their own image will be ruined due to issues such as counterfeiting and shoddy quality, food safety, etc. Therefore, Zhou Xue chose brand clothing and cooperated directly with manufacturers. Shanshan Clothing is a domestic product.
An old brand with 2,000 offline stores across the country.
It is relatively rational to set a sales target of 30 million, because the highest sales volume for special sales this year was only 20 million. Selling 20 million in four hours is already very impressive. It can be said that any line
In the following activities, no matter how intensive the promotion is, it is impossible to achieve such sales performance in four hours. If Zhou Xue can achieve sales of 30 million, then she will be a super first-line Internet celebrity.
The identification criteria for super first-line Internet celebrities usually include the following points, number of fans, gift income, average popularity, and ability to bring goods.
Zhou Xue’s number of fans, gift income, and average popularity have all reached the top line. However, her ability to deliver goods has not been tested by the market. There are certain doubts. Having many fans and high popularity does not mean that her ability to deliver goods is high. Last year, there were
There was a dismal example of a certain Internet celebrity with more than 40 million fans, who only sold 300,000 yuan during a special sale.
Zhou Xue attaches great importance to her first delivery. The delivery time is at eight o'clock in the evening, and she has already arrived before six o'clock, thinking that she will have a discussion with the manufacturer to strive for more benefits for fans.
"Hi boss."
"Boss, you are here!"
"Master, why did you come here so early and didn't even take a break? I'll come to your office later to help you make tea."
"I also want to make tea for the master, don't try to steal it from me!"
The team's staff and the company's contracted anchors stood up one after another to say hello to Yu Zhouxue, especially the female anchors, who all smiled like flowers, and there was indescribable fawning in their eyes.
"Stop flattering me. If you have the time, why not practice your singing skills and think about the content of the live broadcast!"
Zhou Xue first scolded her with a straight face, and then expressed her position in public: "You are from my company, and you call me master again. Naturally, I will not leave you alone. In the future, you will have the opportunity to attend my live broadcast room, and I will give it to you."
You have a chance to show your face!"
"Thank you, master."
"Master, we just want to honor you."
"That's right, master is the most important in my heart, not even my parents can compare with me!"
A group of beautiful girls were talking all over the place, as if their mouths were covered with honey.
Even Zhou Xue couldn't help being amused by them: "There's really nothing I can do about you. Your ability to flatter me is all top-notch! But I don't have time to listen to your flattery now. I have to go to the conference room to talk to Mr. Zhang tonight.
It’s about bringing the goods!”
"Boss, Mr. Zhang from Summit Apparel hasn't arrived yet. Mr. Zhang said he has a dinner party and needs to be late."
Assistant Liu Lanlan said truthfully.
Zhou Xue frowned slightly when she heard this, feeling a little displeased in her heart. Isn't this because she has no sense of time?
In order to keep her promise, she didn't even eat, but the other party was really eating and drinking! "Li Yang, come to my office!"
Zhou Xue suddenly glanced at Li Yang who was sweeping the floor in the corner.
Li Yang did not dare to neglect and followed her into the office.
Assistant Liu Lanlan looked at the closed door with a warm look on her face. Really, the boss couldn't wait until night. Although Li Yang is a coward, he is indeed blessed! "What's going on with you recently, boss?"
You fell asleep at work. If you work like this, I will deduct your salary."
Zhou Xue held her hands in front of her clothes and said coldly.
"Boss, there's no way I can't stop dozing off. The female apprentices you have hired me to buy this, buy that, and wash this and that all day long. I have to clean the company and on-site sanitation all by myself, and I also have to scout a group of aunts.
It’s been really hard!”
Li Yang stood upright and said aggrievedly.
It makes me angry just to mention it. Zhou Xue's female disciples are all rebellious people. How could they treat their master like this?
"Isn't this possible? My apprentice is very sensible, isn't he?"
Zhou Xue looked surprised.
"You are the boss of the company and a big Internet celebrity. They must be sensible to you, but how can they be polite to a low-level person like me, a handyman? That Zhao Honghong asked me to wash her clothes every day. Yesterday's collar
If it breaks, just throw the clothes on my head and give me a scolding!"
Li Yang complained.
He didn't work hard and didn't dare to resist, but he wanted to help Zhou Xue investigate the character of these disciples.
"If you don't live up to your expectations and make progress, you deserve to be bullied!"
Zhou Xue said indifferently.
But I have already decided in my heart that I will discipline these female apprentices well later. How can I not treat Li Yang as a human being and treat him like an ox and a horse? "You say this, it really chills me. They bully the master, you just
This attitude?”
Li Yang said dissatisfied.
Zhou Xue went crazy: "Former Master!"
Li Yang laughed and said: "My ex is my ex. Who told me that I am now down and out and no longer worthy of you? You are now a popular Internet celebrity and make lots of money all day long. You can't want me anymore!"
"
"Don't be so arrogant with me. Why don't I want you? Don't you have any idea in your heart?"
Zhou Xue glared at him fiercely.
Recently, Li Yang didn't hang around her, and she felt guilty. She asked Li Yang to come over, just to check whether there was a woman outside Li Yang. Although Li Yang had no money, he was handsome and very rich.
Her personality is still very attractive to girls. Now that she knows the reason, she finally feels at ease! Li Yang cheated on her before, but she thought about it again and again, and still felt that she could give Li Yang another chance. No one is a saint, and no one can do anything wrong. In addition,
Nowadays, girls are very proactive and very good at seducing. Li Yang cannot be blamed entirely, but Li Yang must chase her desperately before she can give her a chance. Forgiving so easily, Li Yang will not learn a lesson! "I really didn't do anything.
, that matter is in the past, let’s not mention it anymore, let’s not mention it... Boss, let me massage your shoulders."
Li Yang said with a smile, changing the topic.
"I don't want you to give me a massage if you are a man or a woman or not. Do you think you are qualified to give me a massage in your current status?"
Zhou Xue's tone was condescending. On the surface, it was contempt, but in reality, she was hiding it. "Forget it, I don't want to hurt your self-esteem too much. In a few days, I'll be looking for you to give me a good press. Okay, okay, you go out now."
Bar!"
Damn it, this is so fake! Li Yang shook his head helplessly, turned around and retreated.
"Haha, this little handyman was trained by the master again!"
"He is just a loser. He can't even wash clothes. The collars of the clothes I bought for more than 3,000 yuan were ruined by him!"
"Don't hang around me. The stench will kill me."
The girls said one after another with disgust on their faces.
Li Yang was too lazy to meet them and went directly outside the shopping mall.
On the streets in the evening, neon lights flash, and everything you see is prosperous! "Master, do you need us to support Madam's first sale?"
Huo Dao came over and asked for instructions, "My peerless Xuanmen, 300,000 brothers and your millions of employees, each person can easily help my wife complete 30 million sales per order!"
"Being not."
Li Yang waved his hand and said noncommittally, "I will call you if necessary."
First of all, he felt that it would not be a problem for Zhou Xue to achieve sales of 30 million yuan. Secondly, he also wanted to see how powerful Zhou Xue's charm and influence were, and whether fans would go crazy and buy the goods just because she brought them, and give their full support.
.
It is easy for him to praise an Internet celebrity, but he is even more eager to see Zhou Xue succeed and reach the sky with his own efforts! "I understand!"
Huo Dao bowed and said.
"Brother Huo, don't be so polite."
When Li Yang saw someone looking over here, he immediately reminded him, "By the way, what happened to those clothes? How come they were washed and torn?"
Naturally, he would not wash the clothes for those little girls. After taking the clothes, he would give them all to his subordinates.
"Master, you ordered that you must wash your hands. My subordinates are all male disciples. Let them do boxing. It's hard to wash clothes..." Huo Dao said with a bitter face.
"hehe."
Li Yang couldn't help but laugh when he heard this. Indeed, this matter was a bit difficult for the brothers.
At 7:40, when there were still 20 minutes left before the special delivery, Zhang Weicai, the president of Summit Apparel, arrived.
"Mr. Zhang, why did you come just now?"
Assistant Liu Lanlan said displeasedly, "It's almost over, how can we communicate and get along?"
"Are you lecturing me?"
Zhang Wei's eyes widened and he said angrily: "What qualifications does a little assistant have to talk to me like this!"
"You..." Liu Lanlan was furious and wanted to argue.
Zhou Xue waved her hand to stop her and said: "Mr. Zhang has a dinner party, so he must be unable to escape. I can understand that. But Mr. Zhang, can you lower the price of the goods for tonight's shopping event? Let's reduce the price."
The losses incurred will be deducted from my share, what do you think?"
Manufacturers use the popularity of Internet celebrities to sell products, so they naturally have to pay the Internet celebrities. In the contract signed by the other party, Zhou Xue's own benefit is 20% of the sales! "No."
Zhang Wei said with an expression on his face, he was completely different from the kind attitude he had when he approached Zhou Xue to cooperate with him before.
"Then I don't understand. It seems that doing this will not cause any loss to Mr. Zhang, right?"
Zhou Xue said quite puzzled.
"It is true that there is no loss to me, but after consideration, I have decided to cancel the cooperation with you. Of course, I am the breaching party. According to the contract, I will compensate you one million liquidated damages. Tomorrow I will ask the finance department to pay the liquidated damages to
On your account, I came here to inform you, I have made it very clear, farewell!"
As soon as Zhang Wei finished speaking, he turned around and left.
"Mr. Zhang, aren't you kidding me?"
"That's right, we have been promoting it for half a month, and fans have been waiting for it. Now you tell us that you won't cooperate. What do you want us to do?"
"This matter is not something you can do whatever you want. If you don't sell goods today, don't even think about walking out of here!"
The team members were all angry, and several male technicians even directly blocked Zhang Wei's path.
"Ms. Zhou, do your employees also mean what you mean?
If this is the case, I will call the police!"
Zhang Wei said coldly.
"Let him go!"
Zhou Xue said noncommittally.
"boss!"
"I said let him go, don't you understand?"
The crowd then reluctantly stepped back and made way for the road.
Zhang Wei smiled coldly: "You know what I'm doing! If you mess with me, you won't be able to eat and walk around!"
Seeing his arrogant look, everyone couldn't help but get angry again.
"Boss, how could you let him go? How can we explain to the fans when he leaves?"
"That's right. It was promoted half a month ago. Why can't we tell everyone that it's been cancelled?"
"It is impossible to find other manufacturers temporarily. Time is too tight. If the manufacturers are not prepared, they will not be willing to save us!"
Everyone was talking about it and the place was in chaos.
Live streaming is not just about selling and selling, but involves a complete sales system. The manufacturer needs to make a lot of preliminary preparations, covering product selection, price considerations, inventory, logistics and other details. If the product does not sell well, it will not be accepted.
It affects not only the value of the internet celebrity, but also the brand image! Zhou Xue's face was calm and she said nothing. Until now, she didn't know what to do. The partner's breach of contract was too sudden and caught her off guard.
.
"Don't mess around, I'll contact the brand owner!"
At this time, Li Yang, who had been standing behind, suddenly said something, his voice was not loud, and it resounded throughout the audience!