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Chapter 42 Trademarks and Brands

Lin Chuan thought these old ladies were fighting over something, but it turned out that they were rushing to try on those cropped pants.

All the noise was caused by my love for those cropped pants.

Especially for those with better figures, wearing cropped pants is indeed very spiritual, especially because it can show off the beautiful curves of the legs to the fullest.

Paired with a pair of high heels, Weilu's sexy heels were, in the words of that era, very fashionable.

Lin Chuan's eyes particularly focused on Yu Meiling.

Yu Meiling was born with a model figure. With her nine-point pants on her body, she looks perfect.

In the era when bell-bottoms were the rule, women's beautiful bodies were covered up very tightly.

Therefore, Lin Chuan added many future popular elements into the design.

For example, the trouser legs adopt a close-fitting leg design.

Women naturally love beauty, but according to the tradition of the era, they must not reveal too much, otherwise it would be immoral.

But a woman's pursuit of beauty and the display of her figure are still a new topic, but Lin Chuan has begun to be at the forefront of the trend.

When everyone realized that Lin Chuan was standing behind them, the scene instantly became quiet.

After all, Lin Chuan is the boss, and they are afraid of being scolded if they don't work properly during working hours and grab pants to wear here.

However, Lin Chuan didn't care about this at all.

Instead, he smiled calmly and said, "Don't be nervous, just wear it. Everyone can wear one, either to work or home, and it's free!"

When everyone heard it, they went crazy instantly.

"Boss, you are so kind. I like these pants!"

"Boss, you are my idol!"

"Why do these pants look so good?"

When they all went to the warehouse to choose sizes, Yu Meiling was particularly dissatisfied and said: "Linchuan, you are crazy, why are you dressing them? It costs nothing?"

How could she possibly know what Lin Chuan was thinking.

The cost of a pair of pants is at most ten yuan, but the advertising effect is multiplied.

People in that era did not have the concept of advertising, let alone the concept of branding.

Everything is based on practicality.

When so many women wear their pants and walk around, it's an advertisement.

Lin Chuan didn't explain that much to Yu Meiling. This concept couldn't be explained clearly in one or two sentences.

So, he just smiled and said: "Just take care of your own stall and don't worry about anything else. Have you seen Qin Mengying?"

Yu Meiling curled her lips and said unconvinced: "I'm doing this for your own good. Qin Mengying is practicing abacus upstairs!"

Lin Chuan smiled helplessly and went to find Qin Mengying. Then the two of them went to the Business Management Department to apply for trademark registration.

Qin Mengying didn't understand this at all, and asked curiously: "Do you need a trademark to make clothes?"

Lin Chuan smiled and explained: "Of course, the trademark is the face of the product. Without a trademark, who knows who made it? And clothing, some people can make it just by looking at it.

With trademarks, ordinary people will know which one is the best and which one is not good. I brought you here just to learn these things, so that you can do it yourself in the future!"

Although Lin Chuan explained clearly, Qin Mengying was still confused and still did not understand this concept.

However, she learned the entire trademark application process very quickly.

Lin Chuan took the registered trademark copyright and explained to Qin Mengying: "You see, no matter what we produce in the future, it will be the Mengying brand, and this brand will soon become a world-famous brand!"

Qin Mengying's thoughts were not that big, she just felt happy that Lin Chuan named the brand after her.

The two of them were about to leave the management department. The middle-aged woman who registered Lin Chuan came over and asked: "Sister, where did you buy these pants you are wearing?"

Lin Chuan laughed.

Although Qin Mengying's figure is not as hot as Yu Meiling's, her petite and beautiful figure with perfect proportions shows the beauty of black nine-point pants even more perfectly.

So as soon as she walked into the management department, she instantly became the focus of those women.

Qin Mengying didn't know how to answer.

Lin Chuan smiled and said: "These are Mengying brand nine-point pants designed and produced by our factory. They are retailed in the clothing wholesale market!"

The woman looked at it back and forth for a long time, and the more she looked at it, the more she liked it.

"Okay, let's go shopping together tomorrow. These pants are so good-looking!"

Qin Mengying's face turned red when she saw it.

He hurriedly took Lin Chuan's arm and walked out of the management department with his head lowered.

Lin Chuan smiled very happily: "Daughter-in-law, don't be afraid, you will be my exclusive model from now on. No matter what I design, you will be the first to wear it!"

Qin Mengying's beautiful eyes were full of happiness.

At this moment, she was willing to do anything for Lin Chuan.

As long as he can keep working hard like this forever.

Back at the factory, it was almost time to get off work. Lin Chuan went to the warehouse to take a look first.

In one day, I have not made a hundred pairs of pants.

This productivity is still a bit slow.

Once this product is launched into the market, it will quickly create a sensation, and by then this production speed will not be enough.

Lin Chuan then walked around the factory for a while.

To the left of the factory is a food factory, to the right is a large area of ​​bungalows, and behind the factory is a wasteland with an area of ​​about 40,000 square meters.

Lin Chuan immediately took a fancy to this piece of land.

This land of nearly 60 acres is not agricultural land, but industrial land developed by the city.

The actual confirmation of ownership rights and the transfer of land to private use will only begin in a few years.

Now the annual cost per mu of land is only 170 yuan, and it is very easy to get approval from the management department.

After all, at that time, there was no concept of real estate or large-scale commercial development zones.

Those are concepts that will only come into existence more than ten years later.

Therefore, if you get these lands now, you can earn gold from them later.

After Lin Chuan formulated a development plan, he immediately went to the management department to apply.

It can be said that the application was extremely smooth.

After the staff confirmed Lin Chuan's identity, factory and other information, they immediately marked the area of ​​the land on the drawing.

After calculation, the entire land is close to more than 400 acres.

Gao Yang, a staff member of the management department, smiled and said: "Boss Lin, just use all 400 acres. No matter how you develop, our management department will definitely support you!"

Lin Chuan also wanted to invest 400 acres, but he didn't have enough funds.

Now he has less than 40,000 yuan on hand.

It’s already good to have 60 acres.

He also understands the mood of the staff. They don't know that the land in the future will be so valuable.

The current idea is to just throw it away, hoping that someone will do something on it so that they can make some profits.

But Lin Chuan still smiled and said: "It's only 400 acres, okay, I'll cover it all!"


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