The first movie that Wen Luyao participated in was jointly invested by seven or eight large companies, with an initial investment of up to 400 million.
The movie plans to open in 13,000 theaters, and promotion has already begun.
Outdoor advertisements, posters inside the cinema, and various online platforms are all building momentum. At least tens of millions have been invested in the actors' promotional schedules.
Less than three months before its release, the leading actor Hu Xiaochen was arrested for soliciting prostitution.
Around 11 o'clock last night, a marketing account broke the news that Hu Xiaochen was a prostitute.
There was an upsurge of public opinion at that time.
Every time on the eve of a movie's release, the leading actors hold a lot of promotional meetings and their exposure is extremely high. The promotion meetings spend money to promote the popularity of the leading actors.
Therefore, during this period of time, Hu Xiaochen and the other two male and female leading actors frequently participated in various variety shows and interviews as "guests", and then they would be specially intercepted and posted on hot searches.
Even things like "Hu Xiaochen said the rainy season is here" have become hot searches.
However, netizens and fans all understand that this is inevitable during the announcement period.
When the movie is released, these powerful filmmakers will disappear and will not dominate the hot searches for a long time like popular stars.
They may come out for an event once a year or two, and every time there is an event, a movie will be released.
Therefore, everyone is not particularly disgusted and understands that it is just for the sake of food.
It is precisely because of such frequent publicity that Hu Xiaochen has become very popular recently. As soon as the news that he was "caught soliciting prostitution" came out, it immediately attracted a lot of attention.
Soon, this Weibo was deleted.
However, passers-by refused to give up, and then someone anonymously broke the news.
Hu Xiaochen’s fans are not fans at the level of popular idols.
They usually don't make rankings, do data, fight against gangsters, etc. After all, they don't need to.
Once something goes wrong, no fans will come out to criticize.
Hu Xiaochen's management team seems to have no experience in dealing with this kind of thing, and their response is very slow. They only know how to delete posts and have no mature public relations plan.
Passersby watch the fun.
Fans tried their best to clear up their innocence: "Believe me, Lao Hu is not this kind of person!"
"Lao Hu is so handsome, why does he need a whore if he doesn't have a woman?"
"It must be a frame-up!"
"Rumors! Studio, please behave quickly and sue these nonsense marketing accounts!"
There was a lot of excitement all night long.
Yun Qiao was inexplicably awakened by a nightmare at night, but she was immersed in the past and did not look at her phone.
Wen Luyao and Cheng Cheng both saw it. They were scared to death and had no sleep.
Cheng Cheng sent Wen Luyao a WeChat message: "Do you want to call our dad?
What do we do now?"
Wen Luyao: "She is probably asleep.
Besides, we can’t help in this matter.”
"What happened about Hu Xiaochen, is it true or false?"
Cheng Cheng asked again, "How could such a thing happen?"
Hu Xiaochen has been in the industry for more than ten years, has a good reputation and acting skills, and is quite well-connected in the film industry. He got married in his twenties, his wife is beautiful and intelligent, and he has twin sons.
Not long ago, his wife was pregnant again. He mentioned this to the media and said that he wanted to have a daughter.
He already has two sons, and he probably didn't dare to say that this one was a daughter until he checked.
Everything about Hu Xiaochen is developing in a very positive direction.
This person is stable, has a correct style, and has a harmonious family. The film industry and capital are very fond of him.
Unexpectedly, it was him who exploded!
Cheng Cheng: "Lu Yao, Hu Xiaochen has offended the boss, and he must be killed! Otherwise, this matter will not come out at this time."
For a movie with an investment of over 400 million, half of the publicity and distribution expenses have been burned. This movie concerns many people's wallets.
The film's producers, promoters, and investors are all powerful people in the industry, and everyone has connections.
Once the main actor makes a mistake, they will also get the news in advance, press internally, and bring the matter under control.
If it is exposed to the public, many people's money will be wasted, which is intolerable to capital.
Wen Luyao knew who was investing money now, and Hu Xiaochen and his team were in dire straits.
Compared with them, Wen Luyao, a young actor who participated in the film, is not worth mentioning at all.
But hearing Lu Yao still couldn't help but feel uncomfortable.
This is her first movie, and it is a big-budget movie. She is still waiting to use this movie as a stepping stone for her to enter the industry.
As a result, such a big incident happened on the eve of the release.
The film industry hasn't seen such a big mistake in several years. It's estimated that many venture capital directors want to kill people now.
I heard that Lu Yao didn't sleep all night.
She hopes that things can turn around and the rumors can be successfully dispelled.
But it didn't.
At nine o'clock this morning, the district police in Beijing issued a blue-bottom announcement: Hu Moumou was caught soliciting prostitution.