"Another movie that makes a big impact out of small things!"
Such a low-budget movie can achieve such a high box office and make more money than many big productions, so no one is paying attention to it.
Many people from the production company are studying this movie privately: studying its story, shooting techniques, publicity and distribution work, etc.
Any success is accidental and difficult to replicate.
"In the final analysis, it's still money and connections."
This is the conclusion that everyone has summarized and summarized.
The movie is good, there is no doubt about it, but there are many good movies in the movie market, and "Old Street" is not good enough to stand out among them.
The story of "Old Street" is very flat, without a particularly eye-catching core. It is like a down jacket: exquisitely made, warm, and manufactured well, but it is not a big brand and cannot make you turn heads when walking on the streets in winter.
Blind the eyes of passers-by.
This is the flaw of "Old Street", it lacks a particularly eye-catching and eye-catching gimmick.
If it were an ordinary person or an ordinary company, it would be hard to say whether this movie would be released.
But Yun Qiao used her money and connections to make up for this gimmick. She transformed an ordinary down jacket into a dazzling winter fashion, while also taking into account the warmth effect, which naturally attracted everyone's attention.
Winning the Golden Film Award for "Best Supporting Actress" was the first change to the movie, which gave the movie new highlights beyond its content.
The theater chain released it based on this.
Second, Yunqiao spent a lot of money on publicity and distribution.
Her publicity expenses almost caught up with the production expenses.
Such publicity and distribution expenses are not inferior to those of a large-scale movie with an investment of 400 to 500 million yuan.
"We simply cannot define "Old Street" by a low-cost counterattack. Its shooting techniques and content are worth learning from.
But its box office success is something that ordinary production companies cannot imitate."
Publicity and distribution expenses have to be considered in terms of cost, and they will not be given casually like Yun Qiao, who can take as much as they want; and the threshold for the Golden Film Award is even higher.
In this way, "Old Street" has entered the attention of everyone in the film and television industry, and has become a frequently discussed topic among filmmakers recently.
Coupled with the collective misfire at the May Day box office and the failure of several major productions, the success of "Old Street" was further compared.
The film industry does not look at total box office, only net income.
Undoubtedly, "Old Street" is the most profitable movie after the Spring Festival and before the summer vacation.
Director Cui Yi has also come into the spotlight of his peers.
He has received countless projects recently, and he is dazzled by the choices; other actors have also received job opportunities one after another.
There is no need to mention Wen Luyao.
Many movie scripts were handed to her, and instead of inviting her to audition, she was directly invited to be the heroine.
She has completely escaped the fate of being "chosen by others" and has her own place in the film industry.
After the movie was released, Yun Qiao held a small celebration party.
She invited the creative team, and in addition to celebrating, she used part of the money to give bonuses to everyone.
As for director Cui Yi, Yun Qiao gave him 10% of the box office share in advance, which is more than 20 million.
"I know you definitely need money, so I'll give it to you first.
The theater chain still needs to settle the bill, and the money is not available for the time being, so I will calculate it for you in advance."
Yun Qiao said.
She asked Cui Yi to give her the account number.
When Cui Yi gave it, his emotions were always complicated and his hands were shaking slightly.
Before the celebration party was over, Yun Qiao's assistant transferred the bonus and Cui Yi's box office share to everyone's cards.
Everyone cheered.
"Let's make money together."
Yun Qiao said.
Cui Yi said to Yun Qiao in front of everyone: "Miss Yun, I want to thank you first. You know that I have been..."
As I talked, I burst into tears.
Yun Qiao gave the two actors who starred in the roles of mother and brother a bonus of two million.
These two are drama actors and they are also very poor. They were very excited after receiving the money.
When they saw the director crying, they cried too.
Hearing that Lu Yao's tears never stopped.
Everyone in the crew, including Wen Luyao, was very depressed at the time.
When they were filming, they never thought that there would be a celebration party like today!
At that time, the actor who starred in Brother asked Yun Qiao: "Will our movie be released?"
Their only hope is that the movie can appear on the big screen.
If you can make money and win prizes, then you don’t dare to hope too much.
Yun Qiao told them that she would take their contributions seriously.