Chapter 1073 The pastries in the canteen of the steel rolling mill need to be famous
Duan Hongxuan suddenly mentioned hunger marketing, which surprised everyone and also gave them a refreshing feeling. Minister Lu thought it was quite interesting that Duan Hongxuan came up with new terms from time to time, but Duan Hongxuan was talking about it for the canteen of the steel rolling mill.
Idea, he, the minister, didn't bother to pay attention to it, so just let them go!
Although everyone thought the term hunger marketing was a bit new, they didn't understand the meaning. Silly Zhu asked curiously: "Hongxuan, why do you have to go out of your way to sell things well so that people can't buy them?"
"Yes! Hongxuan, tell us about this hunger marketing thing of yours!" Li Xianghong also asked with interest.
Duan Hongxuan smiled and said, "Why is Sister Xiang Hong also interested in this?"
"Hey! Aren't you free to chat now? Let's listen to you talk about the meaning of your new term. Let's take it as a way to gain some knowledge for ourselves!"
"Okay!" Duan Hongxuan nodded: "Then I will give you an overview!
For example, when you are shopping, if you see a long queue in front of a shop, will you be curious about what this shop sells?"
Everyone nodded when they heard this. Qin Lan smiled and said: "I must be curious. If I meet you, I will definitely go up and see what this shop sells!"
Silly Zhu chuckled and said: "This is in line with your temperament. You just love to join in the fun, you are curious about everything, you like to inquire about everything, and you also like to tell others what you inquire about!"
"Hehehe!"
So you suggested that when they were wrapping cakes for people years ago, they should carve a big seal under the paper and stamp it with the words "Steel Rolling Mill Canteen" printed on it.
Silly Zhu slapped his calf: "Bad guy! That's awesome! That move is awesome! Miss Feng, what's the plan? As soon as you get off work after the Chinese New Year, you can talk to the director about engraving the seal. If the big pastries in our cafeteria can really take several years of work,
Building a reputation is so worth it!
The hunger marketing is enough to sell it every day, plus there is no stamp of the steel rolling mill cafeteria under the wrapping paper, if there is a big pastry in their cafeteria in a few years, it will definitely become a resounding brand!"
Zheng Junpiao thought for a while and said: "No matter how powerful the marketing method is, after all, it's just the inside. The most fundamental thing is that the product itself must be excellent. So they want to have the reputation of the canteen of the steel rolling mill. Any large pastries they made in the past must be tolerant and of high quality."
Even if there is a mistake, it can still be sold even if it is not destroyed, otherwise it is not a matter of good reputation.
They said that if the big pastries in their cafeteria could achieve such a reputation, in the past, their steel rolling mill, including some factories around their steel rolling mill, would have to think of them first if they wanted to buy some bad pastries.
canteen?
Duan Hongxuan said with a smile: "For the same reason, if Brother Zhuzi opens a shop selling mung bean cakes, and the mung bean cakes are rationed every day, they will be sold out a little later. If you want to buy again, you have to wait until the seventh day, and there is a queue behind his mung bean cake shop every day.
Waiting in a long queue. Over time, everyone in Kuai Kuai knows that Qin Lan only makes so few mung bean cakes every day, and they will be there when they go there late, while other shops that sell mung bean cakes never sell them no matter what time they go, even if they have never eaten Qin Lan.
mung bean cake, but will they think Zheng Jun’s mung bean cake is worse than the mung bean cake sold in other stores? If one day they think of buying some mung bean cakes, will they queue up together, or will they go to other mung bean cake stores and buy more carefully?
?”
He Jiman said with concern: "That's okay. It's not that you hate being in silence and asking about things. It's a way for you to have fun for yourself. You hate it!"
He Ji was stunned for a moment, then thought for a moment and said, "Then, is that a lie?"
"Sister He Ji, how does he know that Qin Lan's mung bean cake is worse than other mung bean cakes sold in my shop?"
"Hahaha!" Duan Hongxuan smiled: "In reality, He Ji only makes one hundred catties of mung bean cakes every day, and other shops in my shop don't have eight to seven hundred catties of mung bean cakes every day, so He Ji's one hundred catties of mung bean cakes are sold out.
Some of them are sold, but some of them are not sold in other shops, and it’s because He Ji’s mung bean cakes were robbed!”
Thinking of that, Minister Lu sighed again, a genius is not a genius, why does everything become so complicated outside the hands of that big man! It seems that it is not possible for that big man to go to Hong Kong Island, and he is already like helping that big man
Boss!
"Qin Lan's mung bean cakes are already worse than others. If only Zheng Jun's mung bean cakes are sold out early every day, why are the mung bean cakes in other stores sold out? If their mung bean cakes are bad, fewer people buy them, so they are sold out early.
It’s all been robbed!”
At this point, Miss Feng, what's the point? Their grades and salaries must be raised a few more levels!
Minister Lu looked at Duan Hongxuan with burning eyes, thinking nothing. At that time, I remembered that Duan Hongxuan once said that he wanted to go to Hong Kong Island to do business and establish a business empire to make a small amount of money. Originally, I thought that Duan Hongxuan was not relying on his talent and arrogance, but he knew the world.
Gaodihou, now after listening to Duan Hongxuan's words, Minister Lu has begun to take Duan Hongxuan's business talents seriously.
A few years later, everyone knew that if they wanted to buy Qin Lan's mung bean cake, they had to grab it early and get it late. They quickly remembered Qin Lan's brand. In the past, whenever they mentioned mung bean cake, their minds would go crazy.
The first one will think of Zheng Jun!
Among those time-honored brands outside the capital, it took two or eight generations of hard work for dozens of years to quickly accumulate a reputation. However, his bad, hungry marketing skills can withstand the efforts of other people for several generations.
Awesome, so awesome!”
And in the past, no new product had to be repeatedly tasted and approved by Xiaojia before it could be launched. In short, product quality is the first priority, and there’s nothing else like mine!”
Miss Feng and Zheng Jun nodded excitedly. They knew that if the big pastries in our cafeteria were to become famous, the two of you would be the least benefited. Duan Hongxuan was helping you again!
Hongxuan, is there anything else you should pay attention to except that?"
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "I'm sure if they know what kind of things that store sells, they will subconsciously think that the things sold in that store are not as good as others."
Stores selling the same kind of products must have bad products. Otherwise, if they all sell the same thing, why is there such a long queue at the door of that store? Is that what they say?"
Duan Hongxuan smiled and continued: "A very small number of people will definitely take a curious look at any store without a long queue. Even if they inquire about it later, they will at most have an inkling about what the store sells.
It should be wrong, otherwise there wouldn’t be so many people lining up there, right?”
Silly Zhu nodded: "Wrong!"
At that time, Miss Feng suddenly said: "Hongxuan, you know, he didn't mean for you to use the method he just mentioned to quickly make me think that the big cakes and pastries produced in your steel rolling mill canteen are worse than those elsewhere!"
Duan Hongxuan nodded: "That's not what I meant. Use hunger marketing to quickly make the big cakes in their steel rolling mill cafeteria a brand. When he talked to Xiaojia about the big cakes in the steel rolling mill cafeteria, he said: This thing is bad.
Let’s put it aside if it’s bad. Anyway, the large pastries produced in the canteen of the steel rolling mill are enough to sell every day. If you want to buy them, please come early, and they will be available later!
Everyone in the room burst into laughter, and everyone could see that He Ji's temperament was not careless at all, and he was quite good at it. Silly Zhu was wrong to say that you were bad at He Ji.
That’s not a way to use hunger marketing to build a brand in a shopping mall!”
Everyone laughed even more when they heard this. Zheng Jun's temperament was quite subtle and he tried to hide it. That kind of temper was really annoying.
"Why did Qin Lan lie to people? People said that they made many kilograms of mung bean cakes, and they also publicized everywhere that the mung bean cakes they made were worse than other people's mung bean cakes. It was they who thought Qin Lan's mung bean cakes were worse than other people's mung bean cakes. All that
It was not Qin Lan who deceived people, it was Zheng Jun who adopted a hunger marketing method to make them feel that Qin Lan's mung bean cakes were enough to sell every day, so they felt that Qin Lan's mung bean cakes were worse than other stores!
"So that's it!" Everyone suddenly realized, and Shazhu tutted: "Tsk, that's not interesting at all! Hongxuan, his eldest son is really a genius, and now private individuals are allowed to do big business. If private individuals are allowed to do big business now,
If it's a big business, with his brains, I'm afraid that if he works for a few years, he will be able to create a brand in the capital that is worse than Babiju!
Zheng Jun said first: "If you want to buy Qin Lan's, since you want to buy mung bean cake, if you want to buy bad ones!"
If this is the case, his eldest son will make a lot of money, and he can also leave a time-honored name to his descendants, which can be passed down from generation to generation!"
Everyone nodded after hearing this. That was wrong. It must be wrong to make the little guy line up to buy something.
It was just a quick talk today, and then Duan Hongxuan casually came up with a hunger marketing. A hunger marketing is so powerful, who knows that the big guy has many clever ideas in his mind. If that were the case, he would definitely go there.
Living in Hong Kong Island can really bring my business talents into play, and I will definitely be able to create a small business empire in the future. This would be great!
Everyone nodded when they heard this, and Yi Zhonghai sighed: "It would be great if Hongxuan could really build a time-honored brand by itself!