In 2019, "IP" has become a very popular concept in China.
When IP was first mentioned, what people thought of was Protocol, which is the Internet protocol and is the IP address that every networked host has.
The IP Wen Ying mentioned is intellectual property, the abbreviation of "intellectual property". The earliest proposal can be traced back to the first industrial revolution, and it is widely used in the fields of economics and law.
Referring to the cultural field, the so-called IP is the essence of culture output after it has accumulated to a certain level. It has a complete world view, values, and its own vitality.
To put it more directly, "Harry Potter" is the world's top IP. JK Rowling first created the "Harry Potter" series of novels, and Hollywood Warner adapted the books into movies. This series of books and the series of movies formed the
A huge IP world, with best-selling books, box office hits for movies, and countless peripheral products. This top IP allowed the original author JK Rowling to enter the "Billionaire Club" in 2010.
"Harry Potter" is the most typical top-level IP incubated with novels. The incubation of IP is not limited to novels and movies, but also animation, games, etc., creating a large industrial circle around IP.
The UK has "Harry Potter", and other famous world-class IPs include Disney, Marvel, Lord of the Rings, World of Warcraft from the US, Hayao Miyazaki from Japan, Makoto Shinkai, etc.
China also has such IPs, the most typical of which are the Four Great Classics!
Not only can novels be used to incubate IP, but Yuan Fenghui's method of first filming a TV series and then releasing a novel of the same name is also a method. However, compared to using popular novels to incubate IP, Yuan Fenghui's method requires more costs.
The risks are also greater.
There is no cost to incubate novels.
Not any novel can be called IP. Before being selected, the novel must be popular enough, and the film and television company only needs to buy the copyright of the novel to adapt it.
The more famous the novel, the more expensive the film and television rights are.
But compared to the overall adaptation cost, the copyright fee is nothing!
Nowadays, you can spend millions to buy the film and television rights of popular works. For "Galaxy and You", Wen Ying alone invested 4 million. The total cost of the entire drama is far more than 30 million and approaches 40 million. It requires a film and television drama.
The cost of incubating IP is so staggering - Yuan Fenghui is not stupid. The purpose of filming "Galaxy and You" was not to reversely manipulate the incubated IP, but to have confidence in the drama itself. It has already been filmed, and now it is just to seek more opportunities.
big benefits.
Abroad, incubating IP is already very mature. Chinese people have just had enough to eat for a few years, and the film and television cultural industry is not developed enough. The concept of incubating IP has not yet been introduced. At most, the film and television companies rush to release sequels of which dramas become popular.
, Yuan Fenghui’s idea is definitely ahead of its time.
Not to mention how shocked Wen Ying was, everyone who attended the meeting, except for a naive person like Li Mengjiao, listened very carefully, including Mrs. Wang, who is now the public relations manager at Tianjiao.
Mrs. Wang doesn’t know what IP is and isn’t, but Mrs. Wang can subdue her husband Wang Jun who runs a mobile phone store on Taisheng South Road. Obviously she herself cannot be an honest person.
Mrs. Wang has her own understanding of what Yuan Fenghui said.
Some people don’t like watching TV series, but what if they like reading novels?
I don’t like TV series or novels, but I might like listening to songs.
The novel of the same name, the film and television series and the music album are like a big net. When you cast a net, you can catch different fish.
Hey, if you think about it another way, Wang’s mobile phone store may not only sell mobile phones!
Mrs. Wang's mind was suddenly opened.
What’s the point of opening several stores at the same time? We should increase the variety!
In addition to mobile phones, there are other digital products. People who can afford mobile phones can also afford computers. Why can’t the Wang family sell computers on Taisheng South Road?
While Mrs. Wang was wandering away, Zou Weijun frowned.
Yuan Fenghui's plan is certainly a good one.
As a TV series aimed at young audiences, "Galaxy and You" does not need to have high aspirations. Compared with the popular Baodao idol dramas, "Galaxy and You" does not have many love scenes, and more young people are involved in it.
The struggle in career and the pursuit of dreams.
As the screenwriter of "Galaxy and You", Wen Ying also has good literary skills, so it was easy to transform "Galaxy and You" from a script into a novel.
Yuan Fenghui's plan will not cost Wen Ying too much energy, and can even expand Wen Ying's popularity and increase Wen Ying's income.
But will it help improve Wen Ying’s creative level?
Zou Weijun thinks it’s not very helpful!
The story of "Galaxy and You" is a bit similar to that of "Teen Idol". It is like the protagonists of "Teen Idol" growing up and entering the fame and fortune fair of the entertainment industry, facing a more adult and realistic world——
If the novel of the same name is really published and has the influence of a TV series, the sales volume will not be bad.
But compared with the Jiuding series that Wen Ying is currently creating, the literary quality is far behind!
The Jiuding series is created based on the integration of Chinese legends and history. According to Wen Ying's plan, a magnificent novel world will be built.
Let’s put it this way, many youth literature writers can write “Galaxy and You”, but not the Jiuding series!
If Wen Ying really wants to leave her name in the Chinese literary world, she must write what others cannot and have her own characteristics.
Zou Weijun thought a lot, but did not refute Yuan Fenghui in public.
Wen Ying will definitely write the novel of the same name for "Galaxy and You". Zou Weijun cannot interfere with Wen Ying's decision with his own ideas.
Would you like to advise Wen Ying not to make money but to pursue her dreams?
Then you can stand and talk without backache!
Compared to the brainstorming of Wen Ying, Mrs. Wang and Zou Weijun, Queen Hu Man is much more straightforward.
Hu Man leaned back in a relaxed manner and applauded Yuan Fenghui's plan: "According to Director Yuan's plan, the drama "Galaxy and You" will definitely become a hit. Director Yuan can invite me to participate in the filming. I am really happy."
I'm very happy. However, I'm a little embarrassed to only have such a small cameo role after receiving such a high salary. I can only repay Director Yuan's respect in other ways."
Hu Man has been famous for a long time. He doesn't need to dress up, and he has an imposing manner even when he is lazily leaning on the back of the chair.
This is the special aura created by fame, which allows Hu Man to attract everyone's attention when he speaks.
Mrs. Wang used to like Hu Man very much.
But now, as soon as Hu Man spoke, Wen Ying noticed that not only Yun Chen's expression changed, but Mrs. Wang's expression also changed.
Yuan Fenghui couldn't see anything strange. Huang Yongjun didn't speak. In the silence in the conference room, Huang Yongjun changed his sitting posture twice.
Huang Yongjun is anxious!
Wen Ying didn't know what happened, but Wen Ying had a brain to think.
Yuan Fenghui didn't reply for a long time, and Hu Man was impatient. Before Hu Man could speak again, Wen Ying laughed: "How can Teacher Hu Man repay you? If you are invited to attend the promotion before the broadcast of "Galaxy and You"
, won’t it be too much trouble?”
Hu Man glanced at Wen Ying from the corner of his eye.
Yuan Fenghui values Wen Ying, Zou Weijun values Wen Ying, and Mrs. Wang values Wen Ying. What does it have to do with Hu Man?
What kind of young writer or screenwriter has no place in front of Hu Man!
The "reward" that Hu Man wanted to say was not to promote "Galaxy and You" at all, but was forcibly interrupted by Wen Ying. Naturally, Hu Man was not happy.
