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Chapter 105 Chu Tianyao's Strange Deception

In the office.

Chen Feipeng drank a glass of beer in one breath, looked up at Chu Tianyao and asked:

"how did you do it?"

He was a little shocked that the beer from Xingyao Brewery actually tasted better than Tsingtao Beer. This was something he had never thought of before.

You know, Tsingtao Beer headquarters spends at least hundreds of thousands on research and development every year, but in the end it is not as good as a small county factory.

Of course Chen Feipeng didn't know that Chu Tianyao mastered the brewing technology of thirty years later, which was equivalent to cheating.

"The production cost of Tsingtao Beer does not exceed 40%, but the production cost of my bottle of Xingyao Beer accounts for more than 50%."

Chu Tianyao didn't say much, but this sentence left Chen Feipeng speechless.

Nowadays, the domestic beer market is all about industrial water beer. Countless manufacturers are trying to reduce production costs, even adding rice, starch, corn, etc.

Of course, there is another reason.

At present, there is not much barley grown in China. On the contrary, the quantity of rice has an absolute advantage. Rice is cheaper and has a short fermentation cycle, making it more suitable for mass production and flowing into the market quickly.

This has also led to the malt concentration of many industrial beers on the market being as low as a few degrees, and the alcohol content even being only about two degrees.

How much better could such a beer taste?

This is why Tsingtao Beer's gross profit can reach 40%, while Xingyao Brewery can only achieve 35%.

"Tell me, you came to me today not just to find an answer!"

When his eyes fell on Chen Feipeng's face, Chu Tianyao suddenly said.

"As expected, I didn't hide it from you."

Chen Feipeng smiled awkwardly and then explained his true purpose.

A moment later, in the office.

"Acquiring Star Winery?"

After hearing Chen Feipeng convey the words of Wang Zhongda, general manager of the Chengdu branch, Lu Qiuyu, who was sitting on the assistant's desk, suddenly said in surprise.

She never expected that Tsingtao Brewery would plan to acquire Xingyao Brewery.

"It's interesting. Let's first talk about how much money Mr. Wang plans to pay?"

Chu Tianyao's lips curled up slightly, as if he was not surprised by Chen Feipeng's words.

In fact, since its listing, Tsingtao Brewery has had plans to acquire large-scale small and medium-sized breweries, especially well-known local breweries like Xingyao Brewery.

Chu Tianyao also knew that Tsingtao Beer relied on this large-scale acquisition to quickly dominate the domestic beer market in just a few years.

"I don't know the number, but I think it should satisfy you." Chen Feipeng looked at Chu Tianyao and said, "As long as you nod, the head office should send a negotiation team over soon."

Tsingtao Beer has raised hundreds of millions of funds since its listing. When you are rich, the price you offer will definitely not be stingy.

Chu Tianyao also knew that in the case of Tsingtao Beer's acquisition, the amount would start at least tens of millions.

On the side, Lu Qiuyu subconsciously looked at Chu Tianyao.

It has only been less than a year since the establishment of Xingyao Brewery. The fact that Tsingtao Beer took notice of it so quickly naturally illustrates the success of Xingyao Brewery.

But will Chu Tianyao agree?

Others might not have hesitated for half a second, but Lu Qiuyu knew that Chu Tianyao had worked hard for so long, and his goal was not just to sell Xingyao Winery at a good price.

"Do you think I should sell?"

Chu Tianyao did not give an answer, but asked Chen Feipeng with a smile.

When asked by Chu Tianyao, Chen Feipeng was also stunned.

"Why not? On the surface, you have occupied the Lucheng market with the marketing of Oktoberfest, but how long can you hold on? Three years, or five years?"

"Let's not talk about the domestic market. Even in Sichuan Province, you have countless local competitors." Chen Feipeng said unceremoniously: "Out of Lucheng, who else will recognize your Xingyao Winery, which has lost its local advantage.

, why are you competing with Lan Jian and Shancheng."

After saying these words in one breath, Chen Feipeng's eyes returned to Chu Tianyao's angular face and said the last sentence.

"After all, it's just a capital game. Compared with them, you are still too weak."

Chen Feipeng sighed.

I don't know if this sentence is talking about Chu Tianyao, or it is expressing his feelings for himself.

Chen Feipeng's words did not make Chu Tianyao angry, but made Chu Tianyao think highly of this guy.

Having this kind of insight shows that Chen Feipeng, the sales manager, is not in vain.

In the office, Lu Qiuyu remained silent.

Although she wanted to refute these words, she also knew that what Chen Feipeng said was not wrong.

Competition in the domestic beer market is fierce at the moment. Xingyao Brewery is just a small factory that was built less than a year ago. How can it compete with those giants?

But anyone who is aware of current affairs will probably not reject Chen Feipeng's proposal.

"What if I don't agree!"

Just when the two of them were having mixed thoughts, Chu Tianyao's voice sounded.

"I once said that I would move the headquarters of Xingyao Winery to Chengdu within a year." Chu Tianyao retorted to Chen Feipeng: "Since you mentioned the local advantages, why can't I move Xingyao Winery to Chengdu?"

Beer, as the local brand of the entire Sichuan Province."

“As a local brand for the entire Sichuan Province?”

At this moment, after hearing Chu Tianyao's powerful words, Chen Feipeng sat in his original position and couldn't help but feel his heart surge.

But he still maintained his sanity.

Because he knows that the only one who can do this right now is Blue Sword Beer, known as the King of the Southwest. It took eight years for Blue Sword Beer to become the King of the Southwest today.

On the other hand, how long has it been since Shining Star Winery was established?

"It's impossible. The annual output of Xingyao Winery is only tens of thousands of tons at most. Not to mention the market channels, your annual output alone cannot cover the entire province's market."

Chen Feipeng felt that Chu Tianyao was a little whimsical.

Based on the current output of Xingyao Winery, it can only cover two to three surrounding cities at most, which is not bad. If it wants to stand firm in the provincial market, its annual output must reach at least 150,000 tons.

Not to mention Sichuan Province, if you look at the entire domestic beer industry, it is estimated that less than one-third can achieve an annual output of more than 100,000 tons.

Faced with Chen Feipeng's doubts, Chu Tianyao smiled and said: "Correction, our annual output will soon exceed 100,000 tons."

"What? One hundred thousand tons?"

Chen Feipeng shook his head subconsciously: "This is impossible!"

As an opponent, he had conducted a detailed investigation of Chu Tianyao's Xingyao Winery. From the establishment of the Xingyao Winery to the present, although the development has been rapid, there are only three factories in total.

He had estimated that the maximum annual output of Xingyao Winery should be around 50,000 tons, and it was absolutely impossible to achieve the 100,000 tons that Chu Tianyao said.

"Nothing is impossible. Just because you can't see it doesn't mean it doesn't exist."

Feeling the shock in Chen Feipeng's eyes, Chu Tianyao lowered his head and lit a cigarette, obviously not wanting to explain more on this issue.

Lu Qiuyu, who was sitting next to him, also opened his eyes wide.

One hundred thousand tons?

Chu Tianyao really dared to say that.

Others don't know how she could not know the current production scale of Xingyao Distillery.

But, why did Chu Tianyao lie in front of Chen Feipeng?

Lu Qiuyu was confused, but she also knew that she couldn't reveal her flaws at this moment and had to cooperate with Chu Tianyao in acting.

"Manager Chen, I think you didn't investigate us carefully enough. Our Xingyao beer has been selling well in Zishui City recently."

Lu Qiuyu put on a calm look and spoke to Chen Feipeng.

"Zishui City?"

Turning to look at Lu Qiuyu, Chen Feipeng's eyes showed a bit of surprise.

He didn't expect that Chu Tianyao's hand had reached Zishui City next door.

In this way, it seems to make sense.

Xingyao Winery must have a large-scale factory in Zishui City.

If that was the case, then he would have to re-examine the Star Winery.

At least, with such strength, the goal Chu Tianyao mentioned is not unattainable.


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