Liu Na got up earlier than Chu Tianyao. After making breakfast, she told Chu Tianyao and hurried to work.
Maybe he was too tired yesterday. On his first day in this world, Chu Tianyao didn't feel any discomfort at all. He slept especially soundly last night.
Feeling more energetic early in the morning, Chu Tianyao sat at the table and ate breakfast cooked by Liu Na.
A plate of pickles and a bowl of porridge.
It's really light enough.
While Chu Tianyao was drinking porridge, he was thinking about the brewery.
Unlike liquor, the beer industry has a low threshold, but a relatively low threshold means it faces great competitive pressure. There are many types of beer on the market today, but only those types are really popular with the people.
At present, Tsingtao Beer is still the leader in the domestic beer industry, followed closely by Yanjing, Harbin and other beer brands. There are more than hundreds of domestic beer brands, large and small.
Since the reform and opening up, influenced by external trends, domestic young people have become more and more fond of beer, causing the domestic beer industry to usher in an unprecedented explosion.
If Chu Tianyao remembers correctly, this year, Tsingtao Beer is already preparing to be listed in both places, and China Resources Snow is about to be established, and will soon launch Snow Beer, which will dominate the domestic beer market for more than ten years.
In the 1990s, this was the beginning of spring for the domestic beer market.
This was also the era when countless foreign capital poured into the country and capital erosion began.
The reason why Chu Tianyao chose to open a brewery was because he had loved drinking before. Whether it was beer, liquor or wine, he had a little dabble in it.
Choosing beer was a plan he came up with based on local conditions in Yongning County.
Yongning County is well-known as a major wine-making county, with hundreds of large and small wineries. Almost all the crops grown in the surrounding towns are related to the raw materials for wine-making.
Among them, there is a large amount of barley and hops cultivation.
Hops are a plant of the Moraceae family and cannot grow anywhere. In China, which is so vast, it can only be found in a few places such as Western Xinjiang and Sichuan Province.
Yongning County is located in the southern part of Sichuan Province, and there are many hop growers nearby. Therefore, Chu Tianyao has an advantage when it comes to producing raw materials.
Moreover, the beer production process is simple, short in time, and can be quickly monetized, which is also what Chu Tianyao values.
Currently, most of the beers on the market are industrial beers. Craft beer takes a long time to produce and has high production costs, so it is not favored by merchants for the time being.
What Chutian Yaoyao wants to do now is industrial beer that can be monetized faster.
…
Outside the gate of Forever Winery.
Early in the morning, Huang Sanshui was waiting for Chu Tianyao outside the door on his motorcycle.
This is what Chu Tianyao told him yesterday, and he needs help today.
"Brother Yao, where are we going?"
Huang Sanshui asked after watching Chu Tianyao get on the back seat of the motorcycle.
"Go to the optical shop, I'll print out a contract and design the packaging of the product." Chu Tianyao replied casually.
Although Huang Sanshui didn't understand much, he also knew that Chu Tianyao seemed to really plan to open a factory and do business.
Chu Tianyao didn't want to say more, so he naturally wouldn't ask any more questions. This was the tacit understanding between the two of them over the years.
Immediately, Huang Sanshui drove Chu Tianyao on a motorcycle, and the two of them drove away.
As for the glasses they mentioned, it was their other best friend Luo Jin, nicknamed Luo Jin.
The three of them all met when they were in school. Compared to Chu Tianyao and Huang Sanshui, Luo Jingyan was a gentle man. He was just a coward and was often bullied at school. Later, it was Chu Tianyao who helped out, and the three people who came and went were just like each other.
Became buddies.
Different from the other two, after graduating from junior high school, Luo Jingwen went to a vocational school in the city for three years to learn computers. After coming to school, he bought a second-hand computer and printer with the help of his family and started an advertising business in the county.
shop.
When Chu Tianyao and Huang Sanshui arrived at the store, Luo Jin was sitting in the store reading a novel.
"Brother Yao, Sanshui, why are you here?"
Luo Jin stood up from the computer and looked at Chu Tianyao and the two who walked into the store, Luo Jin said with some surprise.
"What else can I do? Of course I'll find business for you!"
As soon as he entered the store, Huang Sanshui grinned at Luo Jin.
"Business?"
Hearing Huang Sanshui's words, Luo Jin pushed up the thick glasses on the bridge of his nose, feeling a little confused.
If others are just the same, what kind of business can Chu Tianyao and Huang Sanshui find for him?
Seeing Luo Jin's confusion, Chu Tianyao patted him on the shoulder, and then glanced at the computer behind Luo Jin.
"It's not a big deal, it's just giving me two contracts."
When Chu Tianyao said these words, Luo Jin also smiled and patted his chest and said: "I thought it was a big deal, isn't it just two contracts? Brother Yao, tell me, I will give you a fight."
With that said, Luo Jin sat back in front of the computer.
These days, there are not many people who know computers. Luo Jin knows this skill and can barely make a living in this county.
Chu Tianyao glanced at the old-fashioned large-head computer, and then took out two pieces of white paper from his bag. On the paper were the contract details he had written early in the morning.
"Brother Yao, did you write this contract?"
Looking at the two contracts, Luo Jin was quite surprised.
At least he had attended a vocational school, and he could see that these two contracts were really well written, as if they could have been written by big lawyers in those firms.
In this day and age, ordinary people may not even be able to write an IOU.
"Don't worry about it. Just type it out like this, in duplicate."
Chu Tianyao smiled and said, he knew that with his level as a junior high school graduate, if he had written these two contracts, others would probably not believe them.
After saying that, Chu Tianyao shouted to the bored Huang Sanshui: "Lao San, go out and buy a bottle of Tsingtao beer, and buy me a local business newspaper."
"Buy beer and newspapers?"
Hearing Chu Tianyao's words, Huang Sanshui was stunned. He never thought that Chu Tianyao would be drinking this early in the morning. Although he was confused, he went out obediently.
There is a small shop outside Luo Jin's store. A bottle of Qingdao only costs 2 yuan, and a newspaper costs 50 cents. Huang Sanshui bought three bottles of beer, just one bottle for each person.
Return to the store with the beer.
Huang Sanshui raised his head, and at this moment Luo Jin was busy in front of the computer, and the old IBM spring keyboard was making a squeaking sound.
If Chu Tianyao remembered correctly, these old-fashioned keyboards were used in the early 1990s.
It was not until 1998 that the domestic Shuangfeiyan began selling keyboard products.
Luo Jin's typing speed was not slow. In less than half an hour, both contracts were completed.
"By the way, I'm also planning to make a packaging design. You can make one for me based on this, and change the word "岛" in Qingdao to the word "bird", and the rest will be exactly the same."
Chu Tianyao casually handed a bottle of Tsingtao beer on the table to Luo Jindao.
Judging from the appearance, the word "bird" is almost the same as the word "dao" in Qingdao, so it is easy to mistake it.
After listening to what Chu Tianyao said, Huang Sanshui on the side realized that this was the reason why Chu Tianyao asked him to buy beer.
"Brother Yao, what kind of business do you want to do? I can't figure it out more and more."
Huang Sanshui looked at Chu Tianyao with some confusion and asked. Not only him, Luo Jin was also a little strange.
Chu Tianyao had no intention of hiding anything from the two of them, so he explained: "I plan to open a brewery specializing in beer, and this Jade Bird beer will be my first batch of products."