Whether it's in Lucheng or Zishui City, the beer market in various parts of Sichuan Province has rarely been calm for a while.
However, calm is often the beginning of waves.
In the office of Xingyao No.3 Factory.
Chu Tianyao looked at the newspaper in his hand and frowned gradually.
Lan Jian and Shan Cheng are at war!
Although Chu Tianyao had a premonition that there would be a fight between these two major provincial factories, he did not expect that the battle would come so quickly.
Whether it is from publicity, to the channel side, and finally to the product side, the two companies have taken different actions.
For the first time, provincial TV stations took turns broadcasting beer commercials from the two companies almost all day long.
Blue Sword's front foot announced a 10% profit reduction to dealers across the province, and Houjiao Shancheng also announced similar news.
Not only that, the two companies have also made great efforts in marketing.
It almost copied Chu Tianyao’s previous prize-winning marketing plan, from cash prizes to another bottle, and the event products were immediately launched across the province.
Anyone can feel the smell of gunpowder smoke permeating the provincial beer market.
"It's really strange. Why do these two families seem to have made an appointment, and when has the competition become bad, why is it now?"
At the assistant's desk nearby, Lu Qiuyu said with a puzzled expression.
It’s the end of the year in a blink of an eye, and these two days are the off-season for the beer industry. For some small breweries, it can be said that winter is coming.
Even many small breweries often choose to shut down their factories for a few months after October and wait until March of the next year to restart production lines.
That's why Lu Qiuyu was curious, why did Lan Jian and Shan Cheng choose to go to war at this time?
"It's very simple. It's just that I don't want to lose too badly."
On the side, Chu Tianyao smiled and explained: "Sales volume decreases in the off-season, and the corresponding production scale and costs will also decrease. They choose to give up profits and engage in marketing in the off-season, simply to avoid excessive losses and unaffordability."
After listening to Chu Tianyao's explanation, Lu Qiuyu's eyes showed a hint of understanding.
To put it bluntly, both families were afraid of death, but they couldn't stand each other, so they chose to have a fight at this time.
If you are lucky enough to kill your opponent, then why not do it? Even if you are unlucky and lose, the cost of failure is barely acceptable.
The biggest purpose of competition is to seize the other party's original market during the off-season.
"But if this happens, won't we also be affected?"
Lu Qiuyu said worriedly.
The battle between Lanjian and Shancheng is a battle between the two leading companies in the province, and its impact on the market will naturally not be small. Especially for medium-sized beer companies like Xingyao Brewery, I am afraid that they will also suffer unreasonable disasters.
"Of course there will be an impact." Chu Tianyao nodded and said, "Inform Zhou Yi and the others to slow down the expansion. In the next few months, we will focus on stabilizing the original market."
Chu Tianyao originally wanted to take advantage of the off-season to increase marketing efforts and take advantage of this opportunity to make a profit, but he never expected that this time Lan Jian and Shan Cheng would actually take action.
Let’s not talk about whether Xingyao Winery has this qualification. Even if Chu Tianyao rashly participates, I’m afraid it will be difficult to get a share of the pie from these two companies.
Lu Qiuyu also agreed with Chu Tianyao's approach.
It is definitely not a wise move to confront Lan Jian and Shancheng head-on.
"In this case, the people who published that report may not be these two companies... Then who could it be?"
Behind the desk, Chu Tianyao tapped his fingers on the table and suddenly started talking to himself.
Jingle Bell!
At this moment, the phone on Chu Tianyao's desk rang.
He reached out and picked up the phone. Before Chu Tianyao could speak, an excited voice came from the other end of the phone.
"Brother Yao, it's done. We have already made the first batch of products!"
The person who called Chu Tianyao was Luo Jin who was in Yongning County.
Perhaps, even Luo Jin did not expect that the R&D team led by Cheng Wen had successfully developed bamboo beer only a month after the R&D project was established.
Of course, the fact that the bamboo beer project was able to achieve research and development results so quickly has something to do with Chu Tianyao.
Without Chu Tianyao's idea of using prickly pear extract as a flavor stabilizer, Cheng Wen and others would never have been able to successfully develop the first batch of bamboo beer in such a short period of time.
"Well done, this is the best news I've heard this month."
Chu Tianyao praised with a smile.
A few minutes later, under Lu Qiuyu's curious gaze, Chu Tianyao hung up the phone.
"The bamboo beer project has made significant progress. The first batch of products has been successfully developed and the test products are on their way to Lucheng."
"What, you made it so quickly?"
Lu Qiuyu also opened her mouth wide with a somewhat incredible expression.
At the same time, she was also doubting what effect the new product developed in just one month would have.
Of course she didn't know that with the help of Chu Tianyao, Cheng Wen and others were able to overtake in corners almost as if they were stuck during the research and development process.
…
Six hours later.
In Xingyao No. 3 Factory, in Chu Tianyao's office, the entire middle-level management in charge of production gathered together.
A dozen or so people looked at each other, and they all saw the doubts in each other's eyes.
Why is the director of his factory so anxious to summon them to wait?
Could it be that something happened in the factory?
Just when everyone was muttering in their hearts, Chu Tianyao walked in with Lu Qiuyu holding a foam box.
"Everyone is here?"
Chu Tianyao glanced at everyone and asked.
Deng Qiang, the workshop director, replied with a smile on his face: "All the management above the squad leader are here."
"You're in for a treat today."
Chu Tianyao smiled mysteriously, and then placed the foam box in his hand on the table.
There were three layers of packaging inside the foam box and three layers outside. When Chu Tianyao opened it, there were only six bottles of beer packaged in green bottles.
From the appearance, it is no different from ordinary beer, but I haven’t had time to put the packaging sticker on it.
"This is?"
Deng Qiang and others stood behind Chu Tianyao, looking at the contents of the foam box with suspicious expressions on their faces.
Isn't it just a few bottles of beer?
How could Chu Tianyao be so serious about this matter?
"Come and have a taste!"
Chu Tianyao opened two bottles of beer, and then asked Lu Qiuyu to pour it into more than a dozen cups, and everyone present took a cup.
"The color is more golden and the transparency is higher. It doesn't seem to be our product."
Deng Qiang looked at the bubble-rich beer in the cup and said.
Everyone around him also nodded.
They are all in charge of production. They stay in the workshop all day long, so they naturally know their own beer well. They can tell the difference just by looking at the beer in the cup.