typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 149 Market Pressure

In a blink of an eye, it’s mid-November.

Since Chu Tianyao issued the order, Xingyao Factory No. 1 and Factory No. 2 have cleared half of their production lines and dedicated them to the production of bamboo beer.

The entire factory became extremely busy, and Luo Jin, the minister in charge of production, was also extremely busy.

Chu Tianyao's decision was so hasty that although the factory had enough raw materials for brewing beer, the purchase of raw materials in Dazhu Township had just begun.

Chu Tianyao left this matter to Huang Sanshui.

Over in Dazhu Township, the township chief Huang Wei made a speech, and village committees at all levels responded accordingly. They gathered teams locally and went up the mountain to collect the bamboos.

Ever since Chu Tianyao announced that he would help the villagers build roads, he suddenly became a famous philanthropic businessman in eight villages in Dazhu Township.

They didn't even need to leave the village. They only needed to harvest the bamboos on each mountain, and the transportation team led by Huang Sanshui took the initiative to come to collect the goods.

Many villagers even saw that this business was good and planned to switch to green bamboo cultivation.

Huang Wei also established the Dazhu Township Green Bamboo Planting Cooperative at the suggestion of Chu Tianyao, and organized local people to conduct technical training on green bamboo planting. The cooperative directly cooperated with Xingyao Winery, and at the end of the year, participants were uniformly distributed based on their profits.

The common people of the cooperative receive dividends.

In this way, a lot of tedious processes are naturally eliminated.

In terms of Lucheng.

In the past half month, due to the fighting between Lanjian and Shancheng, the sales volume of Xingyao Winery has also been affected to a certain extent.

"Except for Lucheng, our sales in Zishui, Gongcheng, Lechuan and other cities are all decreasing."

In the office, Lu Qiuyu looked at the market report sent by Zhou Yi and reported it to Chu Tianyao.

"According to what Zhou Yi said, we have lost about 20% of our dealers in our six offices. If we continue at this rate, we are likely to have a large backlog of goods by the end of the month. My suggestion is to temporarily reduce production tasks.

.”

Lu Qiuyu put down the report in her hand and looked at Chu Tianyao sitting in front of her.

It is the off-season for beer sales. In addition, Lanjian and Shancheng have been making frequent moves recently, spending almost a lot of money on marketing. As a result, the beer sales of the two companies have not decreased, but have increased a lot.

"How much money do you estimate Lan Jian and Shan Cheng spent this time?"

Without rushing to reply to Lu Qiuyu's suggestion, Chu Tianyao asked directly.

Lu Qiuyu was slightly startled.

"This time, Lanjian and Shancheng's marketing efforts are not low. Not to mention the compressed profits from prize sales, they have spent at least several million on advertising."

Lu Qiuyu pointed at a newspaper on Chu Tianyao's table and said.

For more than half a month, the advertisements of these two beer companies have been on almost all major TV programs in the province. Not only TV advertisements, but also newspapers, magazines and various commercial sponsorships.

This time, the two companies' publicity efforts are unprecedented.

"It's a pity that good steel is not used in the blade."

After hearing Lu Qiuyu's words, Chu Tianyao sighed, got up and walked to the window nearby.

Looking at the row of withered poplar trees in the factory, Chu Tianyao couldn't help but sigh about the future of the two beer companies, Lanjian and Shancheng.

If I remember correctly, Shancheng Beer will be successfully listed in a few years and will become one of the few domestic beer companies that can be listed on the market.

This was also the most glorious moment for Shancheng Beer. Since then, Shancheng Beer has started to go downhill, and was finally acquired by the foreign Carlsberg.

As for Blue Sword Beer, the king of southwest China, although it rejected the acquisition intention several times, it could not escape its fate in the end and was eventually acquired by China Resources Snowflake.

In the past, the two major beer taps in Sichuan Province could not even keep their reputation in the end. Such an ending would not make people sigh.

In the office, Chu Tianyao lowered his head and lit a cigarette.

As the smoke filled the air, Lu Qiuyu frowned slightly, while Chu Tianyao reached out and opened the window in front of him, letting in a ray of autumn wind.

"The production line can't just stop. Let's wait and see!"

Chu Tianyao blew out a smoke ring and finally decided.

If some production lines are stopped, many low-level employees in the factory will be laid off, which will inevitably cause panic in the factory. This is not what Chu Tianyao wants to see.

The most important thing is that this time the battlefield between Lanjian and Shancheng covers almost more than a dozen cities in Sichuan Province. Except for those county-level cities that they look down upon, two-thirds of the provincial cities are fighting fiercely overtly and covertly.

compete.

Not only Xingyao Brewery, but many second-tier beer companies in the province are also suffering. For example, Mianshi Brewery's Asia Pacific Beer and Rongcheng Brewery's Green Leaf Beer have seen significant declines in sales in the past half month.

Hearing Chu Tianyao's words, Lu Qiuyu hesitated, but in the end he stopped trying to persuade her.

"How is the situation over there in Yongning?"

Chu Tianyao turned his head and glanced at Lu Qiuyu.

Lu Qiuyu said: "Production is going on as usual. According to what you said, half of the production lines have been divided into two branches in Yongning for the production of bamboo beer. The first batch of products is already in the fermentation stage, and it is estimated that filling can start in two days.

"

Unlike Xingyao and Jade Bird beer, the special characteristics of bamboo beer make its fermentation cycle longer than that of ordinary industrial beer. Only sufficient fermentation time can make the taste of bamboo beer clearer and mellower.

Hearing this, Chu Tianyao nodded.

But Lu Qiuyu on the side asked: "When a new product is launched, we can't do it without some publicity and promotion. What do you plan to do in this regard?"

The aroma of wine is also afraid of deep alleys, Chu Tianyao naturally understands this truth.

"What else can we do? First rely on the original channels to go public, and then spend money on marketing... If that doesn't work, let's buy an advertising space on the TV station."

Chu Tianyao put out the cigarette butt in his hand and shrugged.

He has a lot of ideas about marketing and promotion, but right now both Lan Jian and Shancheng are promoting it overwhelmingly. If Chu Tianyao puts in all his efforts at this time, the effect may not be ideal.

"It can only be the."

Lu Qiuyu sighed, it seemed that she couldn't think of any good ideas.



at the same time.

The capital of Sichuan Province, Rongcheng.

Tsingtao Beer Rongcheng Branch.

In the office, Wang Zhongda had a rare laugh.

"It's not in vain that we spent a lot of money to win the main sponsor seat for next month's World Cup qualifiers. This time the World Cup qualifiers come to Chengdu, it is an excellent opportunity for us."

After receiving the notice faxed from the headquarters, Wang Zhongda's face was filled with excitement.

Since learning in advance that the World Cup preliminaries would be held in Chengdu, Tsingtao Brewery headquarters has not hesitated to mobilize relationships and spend tens of millions to win the main sponsor's seat.

This is a World Cup qualifier, so it goes without saying that it’s valuable. In addition, the national football team is participating, so it goes without saying that it’s very popular.

"Spread the news in advance to pave the way for our new products." Wang Zhongda glanced at the secretary beside him and ordered.

"yes!"

The female secretary responded and quickly turned around and left the office.


This chapter has been completed!
Previous Bookshelf directory Bookmark Next