After Chu Tianyao, Zhang Tongwei and others jointly cut the ribbon, the Rongcheng Brewery, amid a burst of firecrackers, replaced the old plaque that had been gathering dust and hung up the signboard of Xingyao Brewery.
The name of the factory has changed, but in everyone's hearts, it feels like the whole factory has come to life again.
Zhang Mingyuan was so excited today that his hands holding the scissors were trembling a little when he was cutting the ribbon.
During the event, there were also TV and newspaper reporters who had been prepared.
After the ribbon-cutting was completed, Chu Tianyao, Zhang Mingyuan and others were also surrounded by reporters, asking about the future development of the factory.
After working for most of the day, the ribbon-cutting ceremony ended.
The news of the acquisition of the Chengdu Brewery also spread like wildfire throughout Chengdu in just one day.
This local brewery, which once had high hopes and then almost disappeared, has once again appeared in the public eye.
Many young Chengcheng people remembered that there was such a brewery in their hometown.
At sunset.
When the workers in the factory dispersed and the factory became quiet again, Chu Tianyao and Zhang Mingyuan were walking in the deserted workshop.
There are many large-capacity stainless steel saccharification pots, fermentation tanks and malt germination boxes placed in the factory.
"I took a look at the production equipment in the factory and there is nothing wrong with it. If we produce at full capacity, how much can you guarantee that the production capacity will be increased?"
Chu Tianyao looked at Zhang Mingyuan and asked.
The Rongcheng Brewery cost 20 million to build. The three filling lines were imported from abroad and used a microcomputer-controlled open-air fermentation process. Therefore, in terms of the advanced level of the equipment, it is not even inferior to first-tier breweries such as Lan Jian.
.
It is just because of poor management in the past that workers held the iron rice bowl of state-owned enterprises and were not very motivated to produce. As a result, production capacity lagged significantly, and the annual production capacity was even less than 30,000 tons.
"If we fully produce, with these equipment, the annual production capacity can reach at least 60,000 tons."
Zhang Mingyuan thought for a moment and replied to Chu Tianyao, but soon his expression became confused again.
"The key is how to mobilize production enthusiasm. This is a difficult problem."
Zhang Mingyuan sighed, obviously he was more aware of the current difficulties of the factory.
"Production enthusiasm is lagging behind. To put it bluntly, there is a problem with the management model. After the factory is re-opened, I plan to follow the management model of other branches, with strict rewards and punishments, and innovate from top to bottom. I will need to trouble you, Director Zhang, to make some decisions by then.
example."
Chu Tianyao said to Zhang Mingyuan.
"Mr. Chu, I understand that you always want the factory to be good. Don't worry... Starting from tomorrow, I, Zhang Mingyuan, will be the first to set an example. If anyone dares to be passive and sabotage in the future, I will be the first not to spare him."
Zhang Mingyuan patted his chest and promised.
He is the old director who founded the Rongcheng Brewery, and his prestige in the factory goes without saying. With Zhang Mingyuan's guarantee, Chu Tianyao felt a little more relieved.
"By the way, what products did the factory mainly produce before, and what is its current market share?"
Chu Tianyao glanced at the empty factory building and asked Zhang Mingyuan.
The reason why the Rongcheng Brewery is worth 20 million is not just because of this factory and these production equipment. Although the Rongcheng Brewery has gradually declined in recent years, it was once glorious in Rongcheng, and the brand value is somewhat certain.
“Previously, we mainly produced 12-degree fresh beer, low-alcohol mature beer, white beer and fruit drinks, focusing on the two brands Xuetao and Luye. These two brands are not only in Chengdu, but also in prefecture-level areas around Chengdu.
The city is also quite famous.”
Mentioning this, Zhang Mingyuan also said with a bit of pride.
If it weren't for the fierce competition in the beer market in the past two years, Rongcheng Brewery would have been pushed off the altar, not to mention being compared with Lanjian and Shancheng, but at least they would not lose to Asia Pacific, Dukou and other breweries.
"Can we also make fruit beer?"
Chu Tianyao said a little surprised.
"That's right, regular beer has been hard to sell in the past two years, and we don't have money to promote it, so we tried to try something new."
Zhang Mingyuan brought a box of beer from nowhere, and took out a bottle of canned fruit beer with the words Green Leaf Fruit Beer, suitable for all ages and so on.
Green Leaf Fruit Beer, this is the new fruit beer launched by Chengcheng Brewery last year. Unfortunately, although the product was successfully developed, market consumption enthusiasm is not high.
Chu Tianyao opened the fruit beer and took a sip himself. Unexpectedly, he found that the beer tasted really good, no worse than Cantonese-style pineapple beer.
"Fruit beer is not easy to sell in Sichuan Province, and I don't blame you."
Chu Tianyao knew that it was not that there was no market for fruit beer, but the current purchase volume of fruit beer on the market was not large, and most of them were concentrated in the southern coastal areas.
There are naturally reasons why the Rongcheng Brewery failed to take off.
"After the factory is reopened, I will send a technical team from Lucheng to guide the production, mainly to produce 12-degree Xingyao beer, and divide the other half of the production line. I hope to retain the two brands of Luye and Xuetao, but this
The packaging of the two products needs to be changed, it’s too old-fashioned and doesn’t fit in with today’s aesthetics.”
After Chu Tianyao glanced at the factory building, he turned around and gave instructions to Zhang Mingyuan.
"That's good. To be fair to Mr. Chu, the old workers in our factory are actually used to drinking our own beer."
Zhang Mingyuan was also a little happy when he heard that Chu Tianyao wanted to retain the two old brands of Luye and Xuetao.
These two brands were created by him himself back then. Not to mention the workers in the factory, many local elderly people in Chengdu now love these two old beers very much.
Chu Tianyao knew that it was not that the products of Rongcheng Brewery lacked market enthusiasm, but that in recent years, faced with the bombardment of advertisements for foreign beers, Rongcheng Brewery clung to its original channels, and it would only be a matter of time before it was squeezed out.
Luye and Xuetao are two old brands that were born in the factory from the very beginning. They also have many loyal consumers in Chengdu. After Chu Tianyao took over, he just had to find a way to bring the two old brands back into the public eye. I believe that
Sales will definitely not be bad either.
In terms of marketing, this is naturally Chu Tianyao's specialty.
"Mr. Chu, do we want to continue producing fresh beer in our factory?"
Zhang Mingyuan followed Chu Tianyao and continued to ask.
Fresh beer, to put it bluntly, is draft beer that has not been pasteurized. It usually only has a shelf life of a few days. Such fresh beer is generally not packaged in breweries, but is sold on the spot. Generally speaking, only regular customers
Only people who like this kind of draft beer often come to buy wine with a bucket or a plastic bag.
When the Rongcheng Brewery was first established, it relied on this low-priced draft beer to enter the market in one fell swoop.
"We will no longer make fresh beer. We will move towards branding in the future. All products must be well marketed and prepared to become star products."
Chu Tianyao thought for a moment and had no intention of retaining the production of fresh beer.
Although he knew that Tsingtao Brewery had become famous in Qingdao by producing fresh beer, but now times have changed. He only needs to spend some money on advertising, and his products will not lack the so-called popularity.